Lake Garnett Grand Prix Revival

What Lake Garnett Grand Prix Revival does

The Lake Garnett Grand Prix Revival is a volunteer-organized annual vintage motorsports event held each October at the historic 2.8-mile Lake Garnett road course in Garnett, Kansas. The organization revives racing on a track that hosted SCCA premier events from 1959 through 1972 and featured drivers including Carroll Shelby, Ken Miles, and Dan Gurney. Its core products are track sessions organized into six speed groups (including a Rookie Group), an open-makes autocross competition, a Hagerty Revival Showcase car show on the Garnett Town Square, charity ride-alongs, and a newer Revival Row vintage-lifestyle social experience. Pricing is structured around one-time participant registration fees (undisclosed) plus a publicly disclosed five-tier sponsorship ladder ranging from Crew Member at $100 to Season Champion at $5,000, with the Season Champion tier providing naming-level branding, banner space, and windshield decal placement on all entered cars.

The business model combines participant fees, corporate sponsorship (anchored by NAPA Auto Parts and Wittman Auto Parts at the top tier, with municipal partners including the City of Garnett and Garnett Fire Department at the Points Leader level), and merchandise sales through Grand Prix Mercantile, the organization's official e-commerce storefront launched in 2025-2026. All operations are run by volunteers; there are no paid employees. The organization is a private, nonprofit-aligned entity supported by the Historic Lake Garnett Raceway Preservation Fund, a 501(c)(3) that runs the Save the Track initiative for resurfacing and culvert repairs. Distribution is omnichannel within a niche: self-serve online registration through lggpr.org, on-site venue at Lake Garnett Raceway, global e-commerce for merchandise, and a 2026 strategic partnership with RacingJunk.com as the Official Online Classifieds. Revenue is not publicly disclosed, and the operation is best understood as a small-scale community and heritage event rather than a growth-stage business.

Name

Lake Garnett Grand Prix Revival

Legal name

Lake Garnett Grand Prix Revival

Website

https://lggpr.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lake Garnett Grand Prix Revival is a volunteer-run, annual vintage motorsports event held each October in Garnett, Kansas, on the historic 2.8-mile Lake Garnett road course. It serves vintage sports car owners and enthusiasts with track sessions, autocross, car show, charity rides, and the Revival Row lifestyle experience.

Ownership category

akta.pro rank

Product category

Vintage Motorsports Events

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Vintage motorsports events
• Historic road course racing
• Autocross competitions
• Classic car shows
• Charity track rides

Headquarters

HQ city

Garnett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Participant Registration Fees: Drivers pay to participate in track sessions, autocross, car show, and other event activities.
2. Sponsorship: Corporate sponsors at multiple tiers ($5,000 Season Champion, $1,000 Points Leader, $500 Checkered Flag, $200 Crew Chief, $100 Crew Member) provide financial support in exchange for branding, banners, and promotional exposure.
3. Merchandise Sales: Grand Prix Mercantile (grandprixmercantile.com) sells official merchandise including shirts, hats, and gear featuring the vintage racing logo. Proceeds support event operations and track preservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lake Garnett Grand Prix Revival organizes an annual vintage motorsports event at the historic 2.8-mile Lake Garnett road course in Garnett, Kansas, offering track driving sessions, autocross competitions, a car show on the Historic Garnett Town Square, charity ride-along experiences, and a vintage-themed social gathering (Revival Row). The event is held each October and is supported by tiered corporate sponsorships, participant registration fees, and branded merchandise sales through the Grand Prix Mercantile online store.

Product overview

The Lake Garnett Grand Prix Revival is a multi-day vintage motorsport event organization offering a portfolio of driving experiences and community events centered on the historic 2.8-mile Lake Garnett road course in Garnett, Kansas. The core offering consists of track driving events (with six speed groups from beginner to advanced), autocross competition, car shows, charity ride-alongs, and the vintage-themed Revival Row social experience. The organization operates Grand Prix Mercantile as its official merchandise brand, and manages the Save the Track Fund for track preservation. The event runs annually each October and has been operating since 2013, reviving the original SCCA races held from 1959-1972.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Prix Mercantile: Official merchandise store offering apparel, prints, and commemorative items inspired by vintage sports car racing culture. Proceeds support event operations and track preservation efforts.

Products and services

• Track Events Vintage road course driving experiences at the historic Lake Garnett "ghost track" featuring six speed groups (including a Rookie Group for beginners), Saturday and Sunday sessions, and race car exhibitions. Open to drivers of vintage to new sports cars and high-performance automobiles.
• Autocross Events Autocross competition open to all vehicle makes, with a new course each year, multiple runs per entry, and shared-car multiple-driver options. Includes a sanctioned Jaguar Club event.
• Car Show (Hagerty Revival Showcase) Car exhibition located on the Historic Garnett Town Square, featuring a huge variety of vehicles with multiple trophy categories. Co-hosted with Gateway Classic Cars of KC.
• Revival Row Vintage-style social gathering featuring period-correct attire encouraged, a best-dressed contest, makers fair, food, music, dancing, and a social gathering spot.
• Grand Prix Mercantile (Official Merchandise) Official merchandise website offering vintage racing-style apparel, hats, gear, prints, and commemorative items featuring the event's new visual identity. Proceeds support event operations and track preservation.

Quantifiable outcome

• Over 70,000 spectators attended the original Lake Garnett Grand Prix races historically
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RacingJunk.comcoreGTM or Marketing Partner · 25 March 2026RacingJunk.com has become the Official Online Classifieds of the Lake Garnett Grand Prix Revival. The partnership includes a 'Find of the Week' feature that spotlights cars on RacingJunk.com that would fit the spirit of the event. RacingJunk is a trusted marketplace for race cars, project cars, parts, and trailers in the motorsports community.
• Grand Prix MercantilecoreGTM or Marketing PartnerOfficial merchandise partner operated by the event to sell branded apparel and commemorative items. Proceeds directly support event operations and track preservation efforts.
• Bo Harris PhotographyminorOthersProvides official event photography services, with photo galleries available at boharris.zenfolio.com for participant and spectator purchase.
• Wittman Auto PartscoreGTM or Marketing PartnerSeason Champion level sponsor ($5,000) providing grounds space, banner display, logo on attendee T-shirts, windshield decals, and recognition in event materials.
• NAPA Auto PartscoreGTM or Marketing PartnerSeason Champion level sponsor ($5,000) with significant branding exposure including logo placement on all attendee T-shirts and event recognition.
• City of GarnettcoreOthersPoints Leader sponsor ($1,000) providing municipal support for the event. The City of Garnett is integral to hosting the event at Lake Garnett Raceway.
• Garnett Fire DepartmentcoreOthersPoints Leader sponsor providing essential emergency services and safety support during the event.
• East Kansas Agri-EnergyminorGTM or Marketing PartnerPoints Leader sponsor ($1,000) with logo displayed on event materials.
• Gateway Classic CarsminorGTM or Marketing PartnerPoints Leader sponsor ($1,000) that also hosts the car show on the historic Garnett Town Square.
• Heartland Vintage RacingcoreStrategic or Co-development PartnerVintage racing organization that partners with LGGPR to sanction and support vintage racing exhibitions at the event.
• Historic Lake Garnett Raceway Preservation FundcoreStrategic or Co-development Partner501(c)(3) nonprofit organization dedicated to preserving the historic track. Manages the Save the Track initiative for track resurfacing and culvert repairs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hagerty: Largest U.S. collector car platform spanning insurance, media, and events; sponsor of LGGPR's 'Hagerty Revival Showcase' car show. Comparable as a broader collector-car ecosystem player overlapping LGGPR's audience and event category.

Direct peers

• Sonoma Historic Motorsports Festival: Annual vintage racing event at Sonoma Raceway combining vintage race car exhibitions and car show elements — directly comparable in format to LGGPR's track-day-plus-show structure on a permanent road course.
• Monterey Motorsports Reunion: Premier U.S. vintage racing event held at the historic WeatherTech Raceway Laguna Seca, featuring sanctioned vintage race groups and concours — directly comparable as a sanctioned vintage motorsport gathering on a legendary permanent road course.
• Pittsburgh Vintage Grand Prix: Volunteer-organized annual vintage motorsport event held on closed urban streets featuring vintage racing, car shows, and charity rides — structurally the closest U.S. analog to LGGPR in mission, governance, and event format.
• Sportscar Vintage Racing Association (SVRA): Primary U.S. sanctioning body for vintage racing, organizing multiple events annually. LGGPR's sanctioning partner Heartland Vintage Racing operates within the SVRA ecosystem, making SVRA a structural peer and ecosystem anchor.
• Woodward Dream Cruise: Largest single-day classic car enthusiast gathering in North America, held annually on Woodward Avenue in Michigan. Comparable in volunteer/community ethos, free-spectator model, and enthusiast-celebration positioning.
• Vintage Sports Car Club of America (VSCCA): Long-standing U.S. club dedicated to vintage sports car racing and events, focused on pre-1960 sports cars. Comparable in vintage sports car event programming and enthusiast community focus.
• Amelia Island Concours d'Elegance: High-end annual vintage automobile concours on Amelia Island, FL combining judged car show, auction, seminars, and driving events — analogous upper-tier U.S. heritage event with similar enthusiast, sponsor, and charitable components.

Regional players

• Mille Miglia: Italian revival of the legendary 1927-1957 open-road endurance race for vintage cars. Conceptually parallel as a heritage motorsport revival event, though geographically distinct.
• Goodwood Revival: Iconic UK-based revival of historic 1948-1966 Goodwood Motor Circuit racing, featuring period-correct cars and attire. The original 'Revival' concept that inspired LGGPR's naming, structure, and heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lggpr
• Facebookfacebook.com/LakeGarnettSprint
• LinkedInlinkedin.com/company/lggpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Garnett Grand Prix Revival