Lamber Goodnow

Name

Lamber Goodnow

Legal name

Lamber Goodnow Injury Lawyers (a division of Fennemore Craig, P.C.)

Website

https://lambergoodnow.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Legal representation
• Contingency fee services
• Car accident attorney
• Wrongful death claims

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Contingency Fee - Personal Injury Legal Services: The firm operates on a contingency fee basis for personal injury cases. Fees are a percentage of any recovery obtained through settlement or verdict. Clients pay no fees or costs if there is no recovery. Case-related costs (medical records, investigators, expert witness fees) are advanced by the firm and reimbursed from recovery if successful.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lamber Goodnow Injury Lawyers is a personal injury law firm division of Fennemore Craig, P.C., providing legal representation to seriously injured individuals in Arizona and Colorado. The firm handles cases across 17+ practice areas including car accidents, truck and tractor-trailer accidents, motorcycle accidents, pedestrian and bicycle accidents, bus accidents, rideshare (Uber/Lyft) accidents, boating and swimming pool accidents, slip and fall/premises liability, dog bites, medical negligence, nursing home abuse, wrongful death, product liability, catastrophic and brain injuries, and fire/explosion/electrical accidents. Representation is delivered on a contingency fee basis — clients pay no fees unless the firm recovers compensation.

Product overview

Lamber Goodnow is a personal injury law firm division of Fennemore Craig, P.C., providing comprehensive legal services for victims of accidents and negligence. The firm's core offering is personal injury legal representation, supported by specialized practice areas including car accidents, truck accidents, motorcycle accidents, wrongful death, premises liability (slip and fall), dog bites, medical negligence, catastrophic injuries, and various other accident types. The firm operates across Arizona (Phoenix, Tucson, and cities including Chandler, Gilbert, Glendale, Mesa, Scottsdale, Tempe, Flagstaff, Prescott, Yuma, Casa Grande, and Peoria) and Colorado (Denver). Additional client-facing tools include an Injury Settlement Calculator and an Accident Heat Map for Arizona. The firm offers free initial consultations and operates on a contingency fee basis, meaning clients pay no fees unless the firm recovers compensation for them.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• 99% success rate in cases settled or won
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Fennemore Craig, P.C.coreStrategic or Co-development PartnerLamber Goodnow Injury Lawyers is a division of Fennemore Craig, P.C., Arizona's oldest law firm (handling complex commercial litigation since the 1880s). This partnership provides access to over 250 legal professionals and the institutional knowledge of a major business-defense firm.
• Goodnow McKayminorStrategic or Co-development PartnerChris Goodnow and Justin McKay are partners with and owners of the outside law firm of Goodnow McKay. They are not employees of Fennemore Craig or Lamber Goodnow. With written client consent, Goodnow McKay is a co-counsel law firm with which Lamber Goodnow associates on cases.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Knapp & Roberts: Phoenix-area personal injury and medical malpractice plaintiffs' firm with contingency fee structure. Comparable on catastrophic injury and medical negligence practice areas overlapping with Lamber Goodnow's higher-value case mix.
• Zanes Law: Phoenix and Tucson-based personal injury firm serving the same geographic markets as Lamber Goodnow, with a contingency fee model and similar plaintiff-side practice areas. Competes for the same injured-individual demand in Arizona.
• Levin Simes Abrams LLP / The Levin Firm: Plaintiff-side personal injury firm with contingency fee model. Comparable on case-mix (catastrophic injury, wrongful death, transportation accidents) and on the "selective, trial-prepared" positioning versus volume shops.
• The Husband & Wife Law Team: Phoenix-based plaintiff-side personal injury firm using contingency fees and operating in the same Maricopa County market as Lamber Goodnow. Strong overlap on practice areas (auto accidents, catastrophic injury) and on competing for the same mass-market Arizona plaintiff intake.
• Hollingsworth Kelly Law Firm: Arizona-based personal injury firm operating in the same Phoenix metro and surrounding markets as Lamber Goodnow on a contingency fee model with similar practice areas (auto, trucking, premises liability, catastrophic injury). Direct competitor for the same plaintiff pool in Maricopa County and Pima County.
• Phoenix Accident and Injury Law Firm (Sokolove Law): National mass-marketing personal injury plaintiffs' firm with significant Arizona presence. Operates a contingency fee model similar to Lamber Goodnow but differs sharply on GTM motion — heavy TV/billboard/paid digital advertising versus Lamber Goodnow's earned-media-led approach.
• Breyer Law Offices: Arizona-based personal injury firm with Phoenix and surrounding-metro presence, contingency fee model, and similar plaintiff-side practice areas. Direct comparator for case selection strategy and recovery outcomes in the same Arizona tort environment.

Emerging players

• BELOIN LAW / Torgenson Law: Smaller Arizona-based personal injury plaintiff firm with contingency fee model operating in the same metro markets. Useful as a comparable on case-volume scale and emerging-player economics in the same regional plaintiff pool.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiffs' firm with national reach and heavy mass-marketing spend. Directly comparable to Lamber Goodnow on contingency-fee plaintiff-side personal injury representation, but operates as a broad incumbent with much larger scale and a fundamentally volume-driven GTM motion (the opposite of Lamber Goodnow's selective positioning).

Regional players

• Wong Fleming (Arizona personal injury practice): Multi-state law firm with a personal injury practice serving Arizona and adjacent jurisdictions. Comparable on plaintiff-side personal injury representation and contingency fee model, but broader multi-state portfolio makes it a regional rather than direct Phoenix-metro peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/LamberGoodnow
• YouTubeyoutube.com/@lambergoodnow3774
• Facebookfacebook.com/LamberGoodnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamber Goodnow