What Frutmac does

Frutmac Srl is a privately held Italian packaging machinery and materials company headquartered in Nalles (Nals) in South Tyrol, Italy, and operating as a single-member company under the management and coordination of Pedross Immobilien GmbH. Founded in 1974, the company designs, manufactures, and supplies automated packaging machines and a broad range of packaging consumables for the fresh produce sector, primarily serving fruit and vegetable growers, packers, and food retailers across Europe. Its proprietary product line includes tray dispensers (Traymat 22, SmartDispenser, Tower Dispenser), crate erectors (Boxer+, Miniboxer), tray filling systems (Jollypack HS, Jollypack VARIO), lidding and sealing machines (Blitzmatic+ Pro, Stickmatic, Flapmatic, Zippmatic), foil coating equipment (Rollex 2000+), and combination packaging lines (Poker), complemented by a distributed portfolio of partner equipment from Packaging Automation Ltd, Gruppo Fabbri, RGD Mape, BARSCH, Bilanciai/Cigiemme, and Affeldt. The packaging materials catalog contains approximately 3,652 items, including sustainable grass paper trays (40% grass content), paper alveoles, ECOseal topseal solutions, and cardboard tray-with-lid formats, positioning the company at the intersection of automation and EU-driven sustainability mandates.

The business operates a direct, sales-led go-to-market model through a Europe-wide field sales and technical service organization, with no documented third-party reseller or distribution network until the 2026 appointment of 4HM Solutions for the U.S. market. Revenue is generated from three streams: one-time machine sales, one-time packaging materials sales, and recurring after-sales service and technical support including installation, maintenance, spare parts, and remote diagnostics. Pricing is quote-based, consistent with custom industrial B2B equipment. Frutmac's service team covered 280,000 km in 2018 alone, and an estimated 1,300 Frutmac machines are currently in operation with customers, providing a recurring base of consumables demand and service contracts. The company is small (11–50 employees) and family-controlled via its Pedross Immobilien GmbH parent, with share capital of EUR 10,000 and no disclosed external funding. Its core technology is mechanical automation with sustainability-led material innovation rather than software or AI-driven functionality.

Name

Frutmac

Legal name

Frutmac Srl

Website

https://frutmac.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Frutmac is a privately held Italian packaging machinery and materials company serving European fresh produce packers with proprietary automated tray dispensers, fillers, sealers, and sustainable packaging consumables, supported by a direct field sales and Europe-wide service network.

Ownership category

akta.pro rank

Product category

Food Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993), Paperboard Container Manufacturing (32221)

SIC

General Industrial Machinery & Equipment (3560), Paperboard Containers & Boxes (2650)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industries

Ready Meals & Prepared Foods Packaging (IMALAHAL), Capping, Sealing & Closing Machines (IMAHAOAG), Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing (IMANAEAI)

Keywords

• Food packaging machinery
• Fresh produce packaging
• Automated packaging lines
• Tray sealing systems
• Packaging materials supply

Headquarters

HQ city

Nalles

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Machine Sales: Sale of packaging machines including tray dispensers, lid applicators, sealers, crate erectors, filling systems, and weighing/labeling equipment. Machines are sold with warranty and technical support.
2. Packaging Materials: Sale of packaging materials including trays, lids, films, labels, and accessories. Virtually unlimited range of packaging materials available. Approximately 3,652 packaging items in range.
3. After-Sales Service and Technical Support: Technical service including installation, maintenance, and repair of machines across Europe. Spare parts management and remote diagnostics support. Service team covered 280,000 km in 2018.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Frutmac develops, plans, and implements complete packaging lines for the fresh food sector, supplying both proprietary automated packaging machines (tray dispensers, crate erectors, filling systems, lid applicators, sealers, foil coaters) and distributed partner equipment (topseal, flowpack, stretch wrapping, weighing and labeling), along with a virtually unlimited range of packaging materials including cardboard trays, grass paper trays, paper alveoles, ECOseal, films, and labels. The company backs these offerings with Europe-wide after-sales technical service, installation, maintenance, and spare parts management.

Product overview

Frutmac is a Europe-wide leading company for personalized packaging solutions in the fresh food area, offering a comprehensive portfolio of proprietary packaging machines combined with distributed partner equipment and packaging materials. The core product lineup includes automated tray dispensers (Traymat 22, SmartDispenser, Tower Dispenser), crate erectors (Boxer+, Miniboxer), tray filling systems (Jollypack HS, Jollypack VARIO), lid application machines (Blitzmatic+ Pro), sealing systems (Stickmatic, Flapmatic, Zippmatic), foil coating (Rollex 2000+), and combination packaging lines (Poker). Partner-distributed equipment includes PA Tray Sealing/Topseal machines, Gruppo Fabbri Automac stretch wrappers, RGD Mape and BARSCH flowpack machines, and Bilanciai/Cigiemme and Affeldt weighing/labeling systems. Packaging materials include grass paper trays (40% grass content), paper alveoles, ECOseal sustainable topseal solutions, and various foodtainer formats. The company provides complete packaging lines combining machines and materials, backed by 50 years of experience and Europe-wide customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Traymat 22 Compact automatic tray dispenser designed for standard trays made of wood pulp, cardboard, or styrofoam, intended for industrial fresh produce packing lines. Features very compact design, flexible positioning, height adjustment, and a 4-fold storage magazine with automatic refill, allowing parallel placement to existing lines.
• SmartDispenser Compact and flexible automatic tray dispenser for trays with flaps, designed for fruit and vegetable packing lines. Automatically places various tray types and formats onto conveyor belts, solving material supply problems in fruit and vegetable packing.
• Tower Dispenser High-capacity tray dispenser for industrial use, featuring 12 loading towers providing 30 minutes of autonomy at 80 trays per minute denesting rate. Two rotating tower units allow two different tray types to be positioned simultaneously, intended for high-throughput fresh produce packing operations.
• Boxer+ Automatic erector machine for plastic crates intended for industrial fresh produce packing. Handles all standard 600x400mm crates and converts to 300x400mm Euro-Pool-Boxes in 5 minutes; can run in line with packing tables or produce crates on stock.
• Miniboxer Automatic crate erector for 300x400mm format plastic crates, designed for the increasingly preferred format in food retail due to expanded fruit and vegetable ranges.
• Jollypack HS Automatic filling system for foodtainer trays providing high and constant packing performance for automatic tray filling of round fruits. Format changes for tray type, fruit count, and sizes are fully automatic, targeting high-volume fruit packing lines.
• Jollypack VARIO Flexible automatic unstacking and individual tray filling solution for trays with and without flaps. Automated processes save space and costs; the SmartFiller feature reduces overweight in trays, and various formats, shapes, and sizes can be processed.
• Blitzmatic+ Pro Fully automatic lid application machine for sustainable trays. Double-head mechanism applies cardboard lids precisely on conventional trays, with a variable lid dispenser for quick changeover between tray sizes; compatible with WRAP and FLAT lid variants.
• Stickmatic Simple tray sealing system with label for foodtainers with flap, offering three closure options: WRAP (curved around round fruits), FLAT (horizontal), and SIDE FLAP.
• Flapmatic Packaging machine for 100% cardboard foodtainer, used to package fruits of all sizes in cardboard or grass paper trays.
• Zippmatic Innovative packaging machine for 100% cardboard or grass paper foodtainer, designed to package all fruit types and sizes.
• Rollex 2000+ Flexible foil coating machine for plateaus and crates (Steigen). Handles various sizes with 2-fold film cut keeping carrying handle free for small baskets (2-3kg).
• Poker Combined packaging line for alveoles (trays). Handles placed fruits such as apples, lemons, kiwi, or peaches with automatic fruit feeding, labeling, and packaging into cartons, crates, or trays.
• Grass Paper Trays Cardboard trays made with 40% grass content. The production process requires less water and energy and largely avoids chemical products, intended for sustainable fresh produce packaging.
• Paper Alveoles Natural product placement inserts that are fully printable, serving as an advertising medium within fresh produce packaging.
• ECOseal Sustainable topseal sealing solution engineered for cardboard trays, enabling sealed cardboard-based packaging for fresh produce.
• Blitz Trays with Lids Cardboard trays with compatible lids for different fruit types and sizes, providing a sustainable packaging solution for fresh produce.
• After-Sales Technical Service Europe-wide technical service covering installation, maintenance, repair, spare parts management, and remote diagnostics for Frutmac machines and partner equipment.

Quantifiable outcome

• Up to 75 packing units per minute with Frutmac machines
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 4HM SolutionscoreChannel Partner/ Reseller/ Distributor4HM Solutions is introducing Frutmac automated packaging technology to the U.S. market, representing Frutmac's expansion into the North American fresh produce packaging market.
• Packaging Automation Ltd (PA)coreTechnology or IntegrationOfficial partner for topseal/tray sealing machines. PA provides high-quality sealing machines that work with both standard trays and sustainable cardboard/paperboard trays, compatible with all common film types including biodegradable films.
• Gruppo FabbricoreTechnology or IntegrationPartner for Automac stretch wrapping machines (Automac 55+ and 75) offering high productivity, reliability, and flexibility. Provides compatible certified compostable film options.
• Pedross Immobilien GmbHcoreOthersParent company providing management and coordination. Frutmac Srl is a single-member company under the management and coordination of Pedross Immobilien GmbH.
• CACTUS – Comunicazione & DesignminorOthersCreative agency responsible for concept, layout, and programming of the Frutmac website.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Marel: Large-scale provider of food processing and packaging equipment, including solutions for fresh produce; competes at the integrated-line level with significantly greater scale and geographic reach.
• TOMRA: Global technology company offering sorting, grading, and packaging solutions for fresh produce, overlapping with Frutmac's downstream packaging automation and broader fresh-produce value chain.
• Ishida: Major manufacturer of weighing, packaging, and quality-control systems; competes with Frutmac's weighing/labeling partners and broader line integration in food packaging.
• MULTIVAC: Global leader in packaging and processing solutions with a broad portfolio including tray sealers and automation; overlaps with Frutmac in food packaging lines but addresses a far wider set of industries and formats.

Direct peers

• Packaging Automation Ltd: UK-based manufacturer of tray sealing and topseal machines, already a Frutmac technology partner; competes head-to-head on tray sealing lines for fresh produce and similar food applications.
• Gruppo Fabbri: Italian maker of stretch wrapping and packaging machinery (Automac line) that is a Frutmac partner; directly comparable in fresh-produce wrapping equipment and film systems.
• JASA Packaging Systems: Netherlands-based specialist in packaging machines for fresh produce and ready meals, with overlapping tray sealing, weighing, and complete-line offerings for the same European customer base.
• Proseal UK: Manufacturer of tray sealing machines widely used in fresh produce and protein packaging; competes directly with PA and Frutmac's topseal value proposition.
• RGD Mape: Italian maker of flowpack machines (e.g., VR6 genio+) for fresh produce, already a Frutmac partner; highly comparable in terms of product category and customer base.
• ULMA Packaging: Spanish food packaging machinery manufacturer offering flowpack, thermoforming, and tray sealing lines, serving many of the same European fresh produce and food retail customers as Frutmac.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@frutmac
• Facebookfacebook.com/frutmac
• LinkedInlinkedin.com/company/frutmac-s.r.l.-frutmac-g.m.b.h.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutmac