Missoulian
The Missoulian is a daily local newspaper serving Missoula and Western Montana, owned by Lee Enterprises (NASDAQ: LEE). It delivers print and digital news, sports, weather, and lifestyle content via subscription across web, mobile apps, and E-edition.
- Company typePrivate
- Founded1890
- HeadquartersMissoula, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Missoulian does
The Missoulian is a daily newspaper serving Missoula, Montana and surrounding Western Montana communities, operated as a local newspaper property of Lee Enterprises, a publicly traded newspaper publishing conglomerate (NASDAQ: LEE) headquartered in Davenport, Iowa. Founded in 1890, the publication delivers breaking local news, crime and court coverage, state and regional politics, sports (Montana Grizzlies, Montana State University, high school), weather, obituaries, classified advertising, and lifestyle content tailored to the Missoula market. The business operates on a subscription-based revenue model spanning print edition, E-edition digital replica, iOS/Android mobile apps, email newsletters, and gift subscriptions, supplemented by advertising revenue through traditional display, classifieds/marketplace listings, and Brand Ave. Studios native/branded content.
The product surface is built on the BLOX Content Management System from BLOX Digital (a TownNews platform shared across Lee Enterprises properties), which powers article management, multimedia embedding, subscription handling, and E-edition delivery across web and mobile. Supporting products include Puzzmo (interactive puzzles and games), an event calendar, digital archives, a local marketplace (jobs, cars, shopping, public notices), gift subscriptions, and podcast content (including 'The Ethical Life' and 'Streamed & Screened'). Distribution extends through missoulian.com, mobile applications, E-edition, and print, with audience acquisition via organic social (Facebook, Twitter, YouTube, Bluesky), email newsletters, mobile app downloads, and SEO-optimized local news coverage. The company employs 11-50 staff and reports to a parent-level contact structure (e.g., Cory Walsh at lee.net, David Erickson and Andy Tallman at missoulian.com), with editorial founders historically tied to I. H. Morrison, Joseph Magee, and W. H. Magee.
Missoulian firmographics
Firmographics- Name
- Missoulian
- Legal name
- Missoulian (Lee Enterprises)
- Website
- https://missoulian.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Missoulian is a daily local newspaper serving Missoula and Western Montana, owned by Lee Enterprises (NASDAQ: LEE). It delivers print and digital news, sports, weather, and lifestyle content via subscription across web, mobile apps, and E-edition.
- Ownership category
- akta.pro rank
Missoulian industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Missoulian is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Markets served
Missoulian business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels4 records
Marketing channels7 records
Missoulian product offering
Product offeringCore offering
The Missoulian is a daily newspaper serving Missoula, Montana and surrounding Western Montana communities. It publishes local and regional news, sports, weather, government/politics, crime, lifestyles, and obituaries across a print edition, the missoulian.com website, a daily e-edition digital replica, and iOS/Android mobile apps, supported by email newsletters and branded content (Brand Ave. Studios). Subscriptions offer combined print and digital access.
Product overview
Missoulian is a local Montana newspaper operated by Lee Enterprises, offering a single integrated news platform across digital and print formats. The core product is the Missoulian Website delivering breaking news, local news, sports, lifestyles, opinion, and obituaries for Missoula and Montana. Supporting products include the E-edition (digital replica of the print newspaper), Mobile Apps for iOS/Android, and Newsletter Subscriptions for breaking news alerts. Additional offerings include Puzzmo (puzzles and games), an Event Calendar for local events, Digital Archives for historical content, Marketplace for classifieds/shopping/jobs/cars, Gift Subscriptions, Brand Ave. Studios (branded content), and Podcast Content including 'The Ethical Life' and 'Streamed & Screened' podcasts. The publication also operates an Outdoors section and community news coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Missoulian Website Digital news website providing breaking news, local news, sports, lifestyles, opinion, obituaries, and community coverage for Missoula, MT and Montana readers.
- E-edition Digital replica of the printed newspaper updated daily, providing subscribers with access to the full print edition online.
- Mobile Apps Downloadable mobile applications for iOS and Android devices offering a customized mobile experience for accessing Missoulian news content.
- Newsletter Subscriptions Email newsletter services delivering breaking news alerts and regular news updates directly to subscribers' inboxes.
- Gift Subscriptions Gift subscription service allowing customers to purchase Missoulian newspaper subscriptions as gifts for others.
- Brand Ave. Studios Branded content and native advertising studio producing custom content for advertisers on the Missoulian platform.
- Podcast Content Podcast offerings including 'The Ethical Life' podcast covering ethics and personal stories, and 'Streamed & Screened' movie/TV podcast.
Companies that use Missoulian
Customer profileSegments1 record
Ideal customer profiles1 record
Missoulian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Missoulian partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Missoulian competitors and assessment
Company assessmentRegional players
- The Spokesman-Review: Regional daily newspaper based in Spokane, WA with coverage extending into western Montana and the Inland Northwest. Comparable as a regional print+digital operation with shared Montana/PNW readership overlap.
- Flathead Beacon: Independent weekly newspaper serving the Flathead Valley in northwest Montana. Regional peer covering adjacent Montana geography with similar community/lifestyle editorial focus and subscription model.
Emerging players
- The Montana Kaimin: Independent student newspaper at the University of Montana in Missoula. Local market peer covering overlapping Missoula news, particularly University of Montana and Montana Grizzlies coverage, though with a younger audience focus and free digital distribution.
Broad incumbents
- The New York Times: National digital-first newspaper with a successful subscription model. Indirect competitor for digital reader attention and a benchmark for subscription-driven newspaper transformation strategies.
- Lee Enterprises: Publicly traded parent company (NASDAQ: LEE) operating dozens of daily newspapers including the Missoulian. Provides shared platform infrastructure, BLOX CMS, and corporate-level monetization (Brand Ave. Studios).
- Gannett (USA Today Network): Largest U.S. newspaper conglomerate operating hundreds of local dailies and USA Today. Competes with Missoulian for national advertising dollars and digital audience attention, though at vastly larger scale.
Direct peers
- Great Falls Tribune: Daily local newspaper serving Great Falls and north-central Montana, also under Lee Enterprises. Comparable mid-market Montana daily with similar subscription model, mix of print and digital, and community coverage focus.
- Bozeman Daily Chronicle: Daily local newspaper serving Bozeman and southwest Montana, also under Lee Enterprises. Direct competitor in Montana local news, with overlapping coverage of Montana State University sports and western Montana regional content.
- The Montana Standard: Daily local newspaper in Butte, Montana, also under Lee Enterprises. Direct Montana peer with same subscription-based print+digital model and community-focused coverage orientation.
- Billings Gazette: Daily newspaper serving Billings, Montana's largest city, also under Lee Enterprises. Closest Montana market peer, comparable in product mix (print, e-edition, newsletters, classifieds) and geographic single-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Missoulian social profiles
Digital presenceMissoulian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Missoulian leadership team
Management profileNumber of profiles
Missoulian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Missoulian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Missoulian
What does Missoulian do?
The Missoulian is a daily newspaper serving Missoula, Montana and surrounding Western Montana communities. It publishes local and regional news, sports, weather, government/politics, crime, lifestyles, and obituaries across a print edition, the missoulian.com website, a daily e-edition digital replica, and iOS/Android mobile apps, supported by email newsletters and branded content (Brand Ave. Studios). Subscriptions offer combined print and digital access.
Is Missoulian a public or private company?
Missoulian is a private company. It is classified as corporate owned and is currently operating.
When was Missoulian founded?
Missoulian was founded in 1890. It employs 11 to 50 people.
Where is Missoulian based?
Missoulian is headquartered in Missoula, United States, in the North America region.
Who are Missoulian's main competitors?
Regional players on record are The Spokesman-Review and Flathead Beacon. The Montana Kaimin is listed as an emerging player. Broad incumbents are The New York Times, Lee Enterprises and Gannett (USA Today Network). Direct peers are Great Falls Tribune, Bozeman Daily Chronicle, The Montana Standard and Billings Gazette.
Does Missoulian have an API?
No public API is recorded for Missoulian.
What industry is Missoulian in?
Missoulian's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110.