Qbus Agentur

What Qbus Agentur does

Qbus Internetagentur GmbH, operating as Qbus Agentur, is a German digital agency headquartered in Rostock that provides web development, branding, online marketing, and managed hosting services. Founded around 2000 and self-described as having more than 20 years of project experience, the firm serves publicly-oriented organizations in Mecklenburg-Vorpommern and northern Germany — including municipal administrations, hospitals, cultural institutions, social welfare associations, and publicly-owned enterprises (e.g., Amt Goldberg Mildenitz, Kreiskrankenhaus Demmin, WIRO, Pommersches Landesmuseum, Universitätsmedizin Greifswald, Stadtwerke Greifswald). The agency explicitly positions itself as a "public welfare digitalizer" (Wir digitalisieren das Gemeinwohl), distinguishing its mission from purely commercial client work.

The company's core product is custom WordPress-based website development, supplemented by corporate design and branding services, online marketing (SEO, SEA, content), and recurring hosting/maintenance contracts. The technology stack is built on commodity open-source components — WordPress CMS, Gutenberg block editor, WooCommerce for e-commerce, Elementor for lower-budget projects, and self-hosted Matomo analytics — with custom PHP/CSS/HTML development layered on top. Hosting is delivered exclusively on German servers (Hetzner infrastructure) with GDPR-compliant data handling, cookie-free analytics, and IP anonymization, a differentiator relevant to public sector and data-sensitive clients. Barrier-free (WCAG) accessibility design is offered as standard rather than as an add-on.

The agency operates a direct-sales, relationship-driven model with a small team of approximately 13 people (including two open positions) under managing director Christian Gohr and agency lead Pascal. Revenue is generated primarily through fixed-price project engagements plus modular monthly maintenance and support retainers (additional support hours billed at €85/hour). Customer acquisition is driven by a content marketing engine — a German-language knowledge blog (Qbus Wissen), an email newsletter, an Instagram presence, and SEO — aimed at top-of-funnel awareness. The sales process is consultative: a free initial consultation, bespoke proposal, and a structured four-phase project methodology (conception, design, technical implementation, editorial). No funding rounds, acquisitions, or external institutional investors are disclosed.

Name

Qbus Agentur

Legal name

Qbus Internetagentur GmbH

Website

https://qbus.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Qbus Internetagentur GmbH is a Rostock-based digital agency designing WordPress websites, branding, and online marketing services for public welfare organizations — including municipal governments, hospitals, cultural institutions, and social associations — across northeastern Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Rostock

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website and Digital Project Development: Fixed-price project engagements for website development, corporate design, online portals, web applications, and online shops. Projects are quoted individually based on scope and complexity after an initial consultation. Includes both new builds and redesigns of existing websites.
2. Branding and Corporate Design Services: Brand strategy, logo design, corporate identity development, graphic design for print and digital materials (flyers, brochures, posters, business cards). Delivered as part of integrated digital projects or as standalone engagements.
3. Online Marketing Services: SEO, SEA, display advertising, content marketing, social media integration, and email marketing strategy. Can be structured as project-based or ongoing retainer engagements.
4. Maintenance and Support Contracts: Recurring monthly retainer contracts covering hosting on German servers, technical maintenance, updates, backups, performance monitoring, and a monthly support volume of hours at a reduced rate of €85/hour. Provides long-term recurring revenue and client retention.
5. Hosting and Domain Management: Domain and email administration, server hosting on German infrastructure, SSL certificate management, and related technical services. Offered as part of maintenance packages or as standalone services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Qbus Agentur is a German internet/web agency that designs and builds websites, develops corporate branding and visual identities, delivers online marketing services, and provides hosting and ongoing support. The agency focuses on serving public welfare organizations, community-oriented clients, municipal enterprises, and public-sector institutions across Germany.

Product overview

Qbus Agentur is a design and internet agency offering an integrated suite of digital services centered on website creation and brand identity development. The core offering combines website development (using WordPress as the primary CMS platform) with corporate design/branding services, supplemented by online marketing campaigns and managed hosting/support. The agency's specialized technologies include WooCommerce for e-commerce functionality, Gutenberg blocks for content management, and Elementor for rapid page building on budget-conscious projects. Services are delivered through structured project phases: analysis, development, design, and ongoing editorial support.

Differentiator

Problem solved

Functional benefit

Products and services

• Websiteentwicklung (Website Development) Design and development of custom websites, typically built on WordPress with accessibility (WCAG/BITV) considerations, targeted at public welfare organizations, healthcare institutions, cultural institutions, associations, and municipal clients.
• Corporate Design & Branding Creation of corporate identity packages including logos, visual identity systems, typography, color palettes, and brand guidelines for organizations, associations, and public institutions.
• Online-Marketing (Online Marketing) Online marketing services covering SEO, content marketing, campaign management, and digital presence optimization for non-profit, public-sector, and community-oriented clients.
• Hosting & Support Managed hosting, server administration, and technical support services, with hosting infrastructure provided via Hetzner to ensure German/European data sovereignty and DSGVO compliance for clients.
• Konzept & Design (Concept and Design) Strategic concept development and UX/UI design services, including information architecture, wireframing, interface design, and accessibility-compliant design for websites and digital products.

Quantifiable outcome

• Websites are built to load within 3 seconds per the 3-second rule; pages optimized for Core Web Vitals
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hetzner Online GmbHinfrastructureTechnology or IntegrationQbus hosts its own website and client websites on Hetzner servers (German-based hosting provider). A data processing agreement (AVV) is in place per GDPR requirements. Hetzner provides the underlying server infrastructure for Qbus's hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• denkwerk: denkwerk is a Cologne-based digital agency providing strategy, design, technology and digital marketing for enterprise clients. Comparable to Qbus as a German independent digital agency with overlapping service lines (web development, branding, online marketing) and a comparable bespoke project delivery model.
• nexum: nexum is a Cologne-based independent digital agency offering strategy, design, technology and marketing services to enterprise brands. Comparable as a similarly structured mid-sized German full-service digital agency with a comparable mix of branding, web development, and digital marketing offerings.
• UEBERBIT: UEBERBIT is a Düsseldorf-based digital agency delivering web platforms, e-commerce, and digital marketing to B2B and enterprise customers. Comparable to Qbus as a mid-sized German digital agency with similar project-based engagements, CMS-driven web builds, and online marketing services.
• //SEIBERT MEDIA / Seibert Group: Seibert Group is a Wiesbaden-based digital agency delivering intranet/extranet, web development, and Atlassian-based collaboration solutions to enterprise and public-sector clients. Comparable to Qbus as a German full-service digital agency serving mid-to-large institutional customers with similar consultative sales motion.
• 247GRAD Labs: 247GRAD Labs is a German digital agency developing websites, web apps and online marketing solutions for SMEs and enterprise clients. Comparable to Qbus as a similarly sized German full-service digital agency delivering WordPress-based builds, branding, and SEO/SEA services on a project basis.
• dmc (digital media center): dmc is a German digital agency with locations in Hamburg and other cities, providing web development, e-commerce and digital marketing services. Comparable to Qbus as a German full-service digital agency with overlapping web, branding, and online marketing offerings for institutional and B2B clients.
• Inpsyde GmbH: Inpsyde is a Cologne-based digital agency specializing in WordPress and WooCommerce enterprise development for German and European clients. Highly comparable to Qbus in core CMS stack (WordPress/Gutenberg/WooCommerce), enterprise project delivery model, and engineering-heavy focus.

Others

• Hetzner Online GmbH: Hetzner is a German hosting provider that supplies the underlying server infrastructure for Qbus's client hosting services (with an AVV in place per GDPR). Included as an ecosystem/partner — not a competitor, but materially relevant because Qbus's recurring hosting revenue depends on this single provider.

Broad incumbents

• SinnerSchrader (Accenture Song): SinnerSchrader, now part of Accenture Song, is one of Germany's largest digital agencies serving enterprise and public-sector clients with end-to-end digital services. Comparable as a broad incumbent offering the same mix of web development, branding, and online marketing but at significantly larger scale and with international reach.
• Avenga: Avenga is a global digital services firm with strong German/European presence, offering custom software, web platforms, and digital transformation. Comparable as a broader incumbent that competes for the same institutional and enterprise web/digital projects but operates at much larger scale and with proprietary engineering teams.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/qbusagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qbus Agentur