OneGreenThing

Name

OneGreenThing

Legal name

OneGreenThing

Website

https://onegreenthing.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN 85-3927680), OneGreenThing relies on donations from individuals, corporations, and foundations. Donations are tax-deductible as allowed by law. The organization participates in Give Big Gallatin County and accepts DAF (Donor Advised Fund) contributions through Fidelity Charitable, DAFGiving360, and BNY Mellon Charitable Gift Fund.
2. Book Sales and Royalties: Revenue from published books including 'One Green Thing: Discover Your Hidden Power to Help Save the Planet,' 'Eco-Anxiety: Saving Our Sanity, Our Kids, and Our Future,' and '60 Days to a Greener Life' published by HarperCollins.
3. Partnerships and Sponsorships: Corporate partnerships such as the Lyreco UK & Ireland collaboration and event sponsorships (Uppendo! Productions, MADE SAFE, Plastic Pollution Coalition, Kroma Wellness, etc.) provide funding and resources for programming.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

OneGreenThing is a 501(c)(3) nonprofit that helps individuals transform eco-anxiety into joyful daily climate action through the trademarked Service Superpower Assessment, which sorts users into seven archetypes and pairs them with personalized 7-day action plans. The organization distributes free educational content (blog, guides, downloadable toolkits) and publishes books with HarperCollins, while running interactive online workshops and a young-leader Climate & Democracy Leadership Intensive.

Product overview

OneGreenThing is a nonprofit organization offering a unified platform centered on the 'Service Superpower' framework to help individuals transform eco-anxiety into meaningful climate action. The core offerings include the Service Superpower Assessment (a personality-based quiz identifying one of seven climate action archetypes), three published books with HarperCollins, the OneGreenThing Forum community platform, the Climate & Democracy Leadership Intensive program, and various downloadable tools including the Go Kit, Bullet Journal, Joy Tracker, 2030 Visualization exercise, Ancestor Pledge, and 7-day Climate Action Kickstarter Kit. The organization also provides online interactive workshops and maintains an eco-anxiety blog with educational content. The portfolio is designed as an integrated ecosystem where assessment results guide users to personalized books, action plans, and community resources.

Differentiator

Problem solved

Functional benefit

Brands

• Service Superpower Assessment: A personalized assessment helping individuals identify their unique strengths and roles in climate action.
• Climate & Democracy Leadership Intensive
• Green Civics Curriculum
• Ancestor Pledge

Products and services

• Service Superpower Assessment A 5-minute online assessment that identifies a user's climate action archetype among seven profiles (Adventurer, Beacon, Influencer, Philanthropist, Sage, Spark, Wonk) and outputs a personalized 7-day action plan. Available free to individuals seeking to channel eco-anxiety into action.
• One Green Thing Book The foundational book by Heather White, published by HarperCollins, introducing the Service Superpower framework and visualization exercises. Sold through retail booksellers.
• 60 Days to a Greener Life A 60-day daily reader by Heather White, published by HarperCollins, designed to ease eco-anxiety through joyful daily action. Sold through retail booksellers.
• Eco-Anxiety: Saving Our Sanity, Our Kids, and Our Future A book by Heather White published by HarperCollins that helps readers process eco-anxiety and channel it into meaningful action to scale climate solutions. Sold through retail booksellers.
• OneGreenThing Forum Online interactive forum and community platform hosting climate action discussions and workshops for individuals engaged with the Service Superpower framework.
• Climate & Democracy Leadership Intensive A structured program for young people ages 18-26 focused on climate and democracy education using the Green Civics curriculum. Four cohorts hosted since launch.
• Online Workshops Interactive online educational workshops covering climate action engagement, eco-action plans, sustainable fashion, food waste reduction, and joyful green living.

Quantifiable outcome

• Reached 30 million+ people through national media coverage
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lyreco UK & IrelandcoreGTM or Marketing Partner · 1 January 2025Global partnership launched in 2025 to deliver eco-anxiety programming and resources to schools across the UK and Ireland. Targets young people with educational materials on managing climate anxiety through the Service Superpower framework.
• Plastic Pollution CoalitioncoreStrategic or Co-development Partner · 1 January 2021Ongoing collaboration on plastic pollution awareness and advocacy. Julia Cohen, Managing Director and Co-Founder of Plastic Pollution Coalition, serves on OneGreenThing's Board of Directors.
• Climate Reality Project CanadaminorStrategic or Co-development PartnerCollaboration on climate education and awareness initiatives, particularly around climate action and eco-anxiety management.
• Blue Sky FundersminorStrategic or Co-development PartnerEnvironmental philanthropy collaborative focused on climate and conservation funding. Collaboration on climate initiatives and awareness.
• UTA FoundationcoreGTM or Marketing PartnerUnited Talent Agency's philanthropic arm celebrating 20 years of connecting talent to social impact. Hosted OneGreenThing's 3rd anniversary and book launch event featuring panel on climate anxiety and mental health with celebrity participants.
• Montana State UniversityminorStrategic or Co-development PartnerCollaboration on climate week programming and educational initiatives. Organization is based in Montana where founder resides.
• Catawba CollegeminorStrategic or Co-development PartnerNorth Carolina liberal arts college with environmental programs. Collaboration on climate education, webinars, and student engagement. Meg Dees serves on Catawba College Board of Trustees.
• Apple TV+ ExtrapolationscoreGTM or Marketing PartnerDesignated as resource partner for Apple TV+ climate series Extrapolations, part of network providing mental health and climate action resources for viewers.
• MADE SAFE (Nontoxic Certified)minorGTM or Marketing PartnerSponsor of UTA Foundation event for OneGreenThing. Organization certifies products as safe for humans and the environment.
• MassEnergizeminorStrategic or Co-development PartnerCommunity-based social action platform supporting sustainability initiatives. Collaboration on grassroots climate engagement.
• RepublicENminorStrategic or Co-development PartnerNonprofit focused on conservative environmental engagement. Collaboration on bipartisan climate action outreach.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Project Drawdown: Climate solutions nonprofit that reviews and ranks climate solutions and supports their implementation. Broad incumbent in climate education and action space with overlapping mission of helping individuals understand where to take action.
• Climate Reality Project: Large, established climate education and advocacy organization founded by Al Gore. Operates Climate Reality Leadership Corps training program. Broad incumbent in climate education space with overlapping focus on public engagement and culture change, though much larger in scale.

Emerging players

• Plastic Pollution Coalition: Global alliance working to end plastic pollution through advocacy and education. Existing partner of OneGreenThing whose co-founder sits on OneGreenThing's board. Comparable environmental advocacy nonprofit with focus on public engagement and behavior change.

Direct peers

• Force of Nature: Youth climate organization mobilizing young leaders to take action on climate and environmental issues. Direct peer engaging Gen Z in climate organizing and providing pathways to action, similar to OneGreenThing's Climate & Democracy Leadership Intensive.
• All We Can Save Project: Nonprofit mobilizing climate leadership through community, stories, and resources inspired by the All We Can Save anthology. Direct peer offering community-driven climate engagement and educational content for individuals seeking meaningful action.
• Earth Guardians: Youth-led climate and environmental justice organization engaging young people in climate action and advocacy. Direct peer in mobilizing Gen Z around climate issues with similar intergenerational engagement focus and youth programs.
• Good Grief Network: Nonprofit focused specifically on climate grief, eco-anxiety, and emotional resilience in the face of environmental crisis. Offers 10-Step Program and peer support groups. Direct peer in the climate-emotional support niche serving overlapping audiences of individuals experiencing eco-anxiety.
• Climate Mental Health Network: Network of mental health professionals, researchers, and organizations addressing the psychological impacts of climate change. Direct peer with overlapping mission of connecting climate awareness with mental health support and serving both individuals and institutions.

Others

• Environmental Working Group (EWG): Environmental health research and advocacy nonprofit where founder Heather White served as Executive Director. Large environmental advocacy organization with comparable audience and donor base, though broader in scope.
• Yellowstone Forever: Former employer of OneGreenThing's founder (Heather White served as President). Environmental nonprofit partner to Yellowstone National Park with comparable educational and conservation mission. Not a direct competitor but ecosystem-relevant adjacent organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/onegreenthing
• YouTubeyoutube.com/channel/UCdI0XfAFjtX-bBoW9NCpm2w
• Facebookfacebook.com/myonegreenthing
• Instagraminstagram.com/onegreenthing
• TikToktiktok.com/@onegreenthing
• Pinterestpinterest.com/onegreenthing/_saved
• LinkedInlinkedin.com/company/onegreenthing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneGreenThing