MassEnergize

What MassEnergize does

MassEnergize is a Massachusetts-based nonprofit organization founded in 2019 that operates an interactive community engagement platform designed to help local organizers and volunteer leaders scale household-level climate action. Its core product is a set of customizable, interactive websites deployed for individual communities, which surface local climate actions, vetted service provider directories, peer testimonials from neighbors, and event announcements. The platform is supported by an in-house technology team (three software engineers plus interns) and is hosted at massenergize.org. The organization also offers a Community of Practice network for peer learning, energy coaching via trained volunteers, an annual Community Climate Leaders Conference, and the Massachusetts Climate Goals Tracker (co-developed with Bentley University, MCAN, and Green Energy Consumers Alliance).

The organization serves multiple customer segments: community organizers and local climate leaders, youth, environmental justice communities (notably Portuguese and Spanish-speaking households in Framingham through the Solar Para Todos program), elderly residents (via the Empowering Climate Resilience for Elders program), and Massachusetts municipalities. It operates from a Natick, MA headquarters and a registered Concord, MA office, with a small team of approximately 15 core staff and volunteers plus volunteer board advisors led by Executive Director Nathan Scott and President Ellen Tohn.

Revenue is generated through donations, grants (including a two-year Massachusetts Clean Energy Center grant for Solar Para Todos and MAPC funding for the Elders project), and memberships for community organizations. Independent research from a Bentley University professor documented that 10 MassEnergize communities achieved a 2.5% higher EV adoption rate and 1.5% higher heat pump adoption rate than comparable non-participating Massachusetts communities, with Concord's heat pump installations rising 91% from 2021 to 2022.

Name

MassEnergize

Legal name

MassEnergize, Inc

Website

https://massenergize.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MassEnergize is a Massachusetts nonprofit that provides customizable interactive websites, energy coaching, and community programs to help local organizers scale household-level climate action such as heat pump and EV adoption across 10+ communities.

Ownership category

akta.pro rank

Product category

Community Climate Engagement Software

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Community climate engagement
• Interactive community websites
• Clean energy adoption programs
• Environmental justice outreach
• Local climate action platform

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Donations and Grants: MassEnergize operates as a nonprofit organization funded through donations and grants to support community climate action programs
2. Memberships: Community organizations and local leaders can become members to access tools, templates, and support resources

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MassEnergize is a nonprofit organization that provides community organizers and local leaders with customizable, interactive websites and engagement tools to scale household and community-level climate actions. Its core product is an interactive website platform that surfaces impactful climate actions, service provider recommendations, peer testimonials, and local events for participating communities across Massachusetts. Supporting offerings include memberships, a community of practice network, resource center, service provider directory, energy coaching programs, and a Massachusetts Climate Goals Tracker tool.

Product overview

MassEnergize is a community engagement platform that works with community organizers and local leaders to scale household and community-level climate actions. The core offering consists of customizable Interactive Websites that provide communities with tools for climate action, service provider connections, and event management. Supporting services include Community Campaigns, Memberships with access to templates and support, a Community of Practice network, Resource Center with tools and templates, Service Provider directories, Carnival Games for engagement, and Community Programs & Training. The platform operates through several programs including Community First Partnership, PlugIn for Resilience, Solar Para Todos, and the Youth Climate Solutions Challenge. Additional services include Energy Coaching that connects households with trained volunteers for guidance on heat pumps, EVs, and solar. MassEnergize also hosts an Annual Conference and provides the Massachusetts Climate Goals Tracker tool for municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• Community First Partnership: A program working with community organizers and local leaders
• PlugIn for Resilience
• Solar Para Todos
• Youth Climate Solutions Challenge

Products and services

• Interactive Community Websites
• Community Campaigns Coordinated community campaigns that help local organizers scale household-level climate actions through structured outreach, engagement tools, and program support.
• Memberships Recurring membership access to MassEnergize tools, customizable website templates, peer networking, and support resources for community engagement leaders and local organizations.
• Community of Practice Network and structured support program that connects regional community organizers to share best practices, learn from peers, and amplify their climate action influence through regular meetings and collaboration.
• Resource Center Online repository of tools, templates, and educational resources designed to help community organizers launch and run effective local climate action initiatives.
• Service Provider Directory Curated directory of vetted service providers for solar, heat pumps, energy efficiency, and other clean-energy solutions that communities can recommend to local residents.
• Community Programs and Training Structured training programs and workshops that equip community leaders with strategies, tools, and best practices for running effective climate action initiatives.
• Energy Coaching One-on-one support service connecting households with trained volunteer coaches who provide impartial guidance on clean energy technologies including heat pumps, electric vehicles, solar, and weatherization.
• Massachusetts Climate Goals Tracker Online data tracking tool that enables Massachusetts municipalities to monitor local clean energy adoption rates, household energy actions, and greenhouse gas emissions against state climate goals.

Quantifiable outcome

• 2.5% higher electric vehicle adoption in MassEnergize communities
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Christa McAuliffe Center at Framingham State UniversitycoreStrategic or Co-development Partner · 9 April 2024Collaboration on the Solar Para Todos initiative to reduce energy burden for Framingham residents, focusing on Portuguese and Spanish-speaking communities. Uses STEM education as a vehicle for empowerment and social justice.
• Energize FraminghamcoreStrategic or Co-development Partner · 9 April 2024Local partner for the Solar Para Todos initiative, working with MassEnergize to engage Framingham community members in clean energy transition.
• All In EnergycoreGTM or Marketing Partner · 4 August 2021Nonprofit partnership to accelerate inclusive clean energy economy. Helps communities roll out campaigns promoting Mass Save energy audits and climate actions. All In Energy offers call center support and serves residents in English, Spanish, and Portuguese.
• ZeroCarbonMAcoreStrategic or Co-development PartnerOrganization developing electrification legislation. MassEnergize collaborates with ZeroCarbonMA through Community of Practice meetings, supporting mutual goals of decarbonization.
• Fairmount Indigo CDC Collaborative (FICC)coreStrategic or Co-development PartnerCollaborative of three CDCs (Codman Square NDC, Dorchester Bay EDC, Southwest Boston CDC) working on climate justice along the Fairmount Commuter Rail Line. Uses MassEnergize platform to support community engagement.
• Southern Middlesex Opportunity Council (SMOC)minorStrategic or Co-development PartnerPartnership for environmental justice outreach, assisting low-income families in Framingham as part of MassEnergize's DEI initiative.
• Towns of Wayland and WestoncoreStrategic or Co-development PartnerConceived and partnered on Empowering Climate Resilience for Elders project. Sustainability Managers Abigail Shute (Wayland) and Julie Gagen (Weston) initiated the program.
• Transition USminorGTM or Marketing PartnerUS arm of international Transition Network. Co-founder Kaat Vander Straeten volunteers with Transition US and serves on Summit Program Working Group. MassEnergize is partner of 2021 Regenerative Communities Summit.
• Massachusetts Climate Action Network (MCAN)coreStrategic or Co-development PartnerCollaboration on the Massachusetts Climate Goals Tracker tool for municipalities to monitor local clean energy adoption.
• Green Energy Consumers AlliancecoreStrategic or Co-development PartnerCollaboration on the Massachusetts Climate Goals Tracker tool for monitoring clean energy adoption and greenhouse gas emissions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sustainable Jersey: New Jersey-based nonprofit certification and capacity-building program for municipalities pursuing sustainability and climate action — operates a strikingly similar town-by-town community engagement model with grants and toolkits.
• RePower: Community-focused clean energy nonprofit that combines outreach, coaching, and policy advocacy to accelerate local clean energy transitions; mirrors MassEnergize's combination of community organizing, clean energy coaching, and equity focus.
• Green Energy Consumers Alliance: Massachusetts and Rhode Island nonprofit that educates and mobilizes consumers around clean energy; co-developer of the Massachusetts Climate Goals Tracker with MassEnergize, indicating close alignment on tools for tracking community clean energy adoption.
• Groundswell: National nonprofit that runs community solar and clean energy programs for low- and middle-income households, including shared community solar projects — directly comparable mission of expanding clean energy access through community-scale models.
• Massachusetts Climate Action Network (MCAN): Statewide network of local climate action groups across Massachusetts; MassEnergize co-developed the Massachusetts Climate Goals Tracker with MCAN, making it a close operational peer in supporting local climate organizers.
• Solar United Neighbors: Nonprofit that organizes neighbors into solar co-ops to go solar together; comparable community-led, household-level clean energy model with comparable advocacy and education focus.
• All In Energy: Massachusetts-based nonprofit that accelerates inclusive clean energy adoption through community outreach, energy coaching, and partnerships with Mass Save — directly comparable mission and geography to MassEnergize, and a current partner of the organization.

Broad incumbents

• Vote Solar: Multi-state solar advocacy nonprofit that influences state-level clean energy policy; broader in geographic and political scope than MassEnergize but shares the mission of accelerating clean energy adoption.
• Clean Energy States Alliance (CESA): National nonprofit coalition of state clean energy funds and programs; not a direct community organizer, but operates adjacent to MassEnergize's grant-funded ecosystem through state energy agency coordination.

Emerging players

• Solstice: Community solar and clean energy access company focused on expanding access to underserved households; overlaps with MassEnergize's equity-focused household clean energy work but operates as a venture-backed for-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/massenergize

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MassEnergize