Yumi Lashes
Yumi Lashes is an Italian beauty brand and training academy commercializing Korean eyelash and eyebrow lamination techniques to self-employed estheticians, selling professional courses and a multi-category product line (lash/brow, feet, hands, fragrances) direct-to-consumer via its own e-commerce shop.
- Company typePrivate
- Founded2015
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yumi Lashes does
Yumi Lashes is an Italian private beauty brand operating as the official Yumi Lashes representative for Italy, Spain, and Andorra, commercializing the Korean lamination technique for eyelashes and eyebrows. The company's core offer is twofold: (1) a professional training and certification program (YUMI Academy) delivered through in-person master-led sessions across Italy and via online format, supplemented with complete starter kits featuring single-use portions for hygiene and precision; and (2) a professional-grade product portfolio sold through its own e-commerce shop (yumibeauty.it), spanning lash/brow lamination aftercare, brow styling products, pedicure and hand care lines (YUMI Feet, YUMI Hands), and a fragrance collection (perfumes, hair mists, room diffusers, wax warmers). Products are priced between €12 and €65, with free shipping above €49.99.
The business model is sales-led and targeted at self-employed beauty professionals with Partita IVA and estheticians working in beauty centers, with a secondary consumer channel for individual buyers of premium beauty products. Distribution is entirely direct via the owned e-commerce storefront, supplemented by WhatsApp Business for course inquiries and customer support, and a WhatsApp Community for the certified 'Yumician' practitioner base. Marketing relies on owned social channels (Facebook, Instagram, YouTube), a blog for SEO, and verified Google reviews (currently 70+ with an 'Excellent' rating) to build bottom-of-funnel trust. The company operates with 1–10 employees, has no disclosed funding, no parent company, and no public listings, indicating a bootstrapped, independently operated micro-business.
Yumi Lashes firmographics
Firmographics- Name
- Yumi Lashes
- Legal name
- Yumi Lashes / Yumi Beauty Italia (legal entity name not explicitly stated on website)
- Website
- https://yumilashes.it
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yumi Lashes is an Italian beauty brand and training academy commercializing Korean eyelash and eyebrow lamination techniques to self-employed estheticians, selling professional courses and a multi-category product line (lash/brow, feet, hands, fragrances) direct-to-consumer via its own e-commerce shop.
- Ownership category
- akta.pro rank
Yumi Lashes industry classification
Industry- Product category
- Professional Beauty Products
- NAICS
- Toilet Preparation Manufacturing (32562), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyelash Lift / Lash Perm Services (HSALAIAI)
- akta.pro secondary industry
- Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL)
Keywords
Where Yumi Lashes is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Markets served
Yumi Lashes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Training Courses: Yumi Academy offers professional lamination courses to beauty professionals, providing certification and complete starter kits. The training is conducted in-person across Italy through master trainers.
- Professional Beauty Products: Sale of professional-grade beauty products including mascara, serums, brow styling products, pedicure and manicure items, and fragrances through the e-commerce shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (€12-20) |
| Unit Pricing | Pay-as-you-go | Mid-range products (€27-46) |
| Unit Pricing | Pay-as-you-go | Premium products (€56-65) |
| Unit Pricing | Pay-as-you-go | Perfumes (€27-56) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Yumi Lashes product offering
Product offeringCore offering
Yumi Lashes (operating as Yumi Beauty Italia) distributes Korean-style eyelash and eyebrow lamination products and runs the Yumi Academy, which delivers professional training courses to estheticians and beauty professionals across Italy. The company sells a multi-line portfolio of professional cosmetics and aftercare products, including the flagship YUMI Lashes & Brows range, YUMI Feet pedicure line, YUMI Hands hand-care line, and a fragrance collection, all marketed primarily to beauty practitioners.
Product overview
Yumi Lashes is a beauty and cosmetics company offering Korean-style lamination treatments for eyelashes and eyebrows through its YUMI Lashes & Brows brand. The company operates a multi-product portfolio consisting of: (1) YUMI Lashes & Brows as the core brand for professional lash/brow lamination services and products, (2) YUMI Academy providing professional training courses for technicians, (3) YUMI FEET for pedicure and foot care products including creams, gels, spa tools and home kits, (4) YUMI Hands for hand care products, and (5) an extensive Fragrances collection including perfumes, hair mists, room diffusers and wax warmers. Products are sold through their e-commerce shop (yumibeauty.it) and are reserved for professional beauty industry practitioners.
Differentiator
Problem solved
Functional benefit
Brands
- YUMI Feet: Pedicure and foot care product line under the Yumi Beauty brand.
- YUMI Hands
- YUMI EYE CARE EXPERIENCE
Products and services
- YUMI Academy - Professional Lamination Training Courses
Quantifiable outcome
- Free shipping on orders over €49.99
Companies that use Yumi Lashes
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Yumi Lashes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yumi Lashes partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Yumi Lashes competitors and assessment
Company assessmentDirect peers
- Nouveau Lashes: UK-based professional lash and brow brand offering lash lift treatments, training courses and a full product range. Comparable business model combining accredited training with professional product sales.
- Lash Perfect: UK-based lash and brow brand offering professional training courses and a comprehensive product line for lash and brow services. Highly comparable in combining academy-style training with consumable products.
- LashBase: UK-based professional lash brand providing training and a full range of lash and brow products. Comparable in targeting beauty professionals with combined education and product offerings.
- PhiAcademy: Internationally operating beauty training academy focused on microblading, PMU and aesthetic techniques with a global master certification model. Comparable in the structured, certification-driven professional training ecosystem.
- Yumi Lashes: The international parent brand of the anchor company; Yumi Lashes originated the Korean lamination technique and operates its own core brand, academies and product lines. Directly comparable as the originator of the anchor's service methodology and product portfolio.
- InLei: Italian beauty brand specializing in lash lifting and brow lamination with a professional training academy and consumable product line. Closest direct competitor to Yumi Lashes Italy in the Italian lash/brow lamination market.
Emerging players
- Milady: Long-standing provider of beauty and wellness education, certifications and digital training for beauty professionals. Comparable as a structured training and certification provider for the aesthetics industry, though broader in scope.
- RefectoCil: Specialist brand in brow and lash tinting products with an adjacent professional training program. Comparable in the brow/lash professional product and education category, though focused on tinting rather than lamination.
Broad incumbents
- Benefit Cosmetics: Global beauty brand with a leading brow category and brow bar services across multiple retailers. Comparable in the brow/lash service and product category, but at much larger scale and broader portfolio.
- Anastasia Beverly Hills: Established prestige beauty brand widely recognized for brow shaping and brow products. Comparable in its brow-focused product positioning, though with a much broader cosmetics portfolio and global retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yumi Lashes social profiles
Digital presenceYumi Lashes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yumi Lashes leadership team
Management profileNumber of profiles
Profiles4 records
Yumi Lashes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yumi Lashes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yumi Lashes
What does Yumi Lashes do?
Yumi Lashes (operating as Yumi Beauty Italia) distributes Korean-style eyelash and eyebrow lamination products and runs the Yumi Academy, which delivers professional training courses to estheticians and beauty professionals across Italy. The company sells a multi-line portfolio of professional cosmetics and aftercare products, including the flagship YUMI Lashes & Brows range, YUMI Feet pedicure line, YUMI Hands hand-care line, and a fragrance collection, all marketed primarily to beauty practitioners.
Is Yumi Lashes a public or private company?
Yumi Lashes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yumi Lashes founded?
Yumi Lashes was founded in 2015. It employs 1 to 10 people.
Where is Yumi Lashes based?
Yumi Lashes is headquartered in Rome, Italy, in the Europe region.
How does Yumi Lashes make money?
Two revenue lines are on record. Professional Training Courses are the primary driver. The others are professional Beauty Products.
Who are Yumi Lashes's main competitors?
Direct peers on record are Nouveau Lashes, Lash Perfect, LashBase, PhiAcademy, Yumi Lashes and InLei. Emerging players are Milady and RefectoCil. Broad incumbents are Benefit Cosmetics and Anastasia Beverly Hills.
Does Yumi Lashes have an API?
No public API is recorded for Yumi Lashes.
What industry is Yumi Lashes in?
Yumi Lashes's product category is Professional Beauty Products. Its primary akta.pro industry code is HSALAIAI, Eyelash Lift / Lash Perm Services, with a secondary code of HSALAIAL, Brow & Lash Correction / Removal Services (PMU Removal/Color Correction). Its NAICS code is 32562 and its SIC code is 2844.