CPLG
- Company typePrivate
- Founded1974
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
CPLG firmographics
Firmographics- Name
- CPLG
- Legal name
- WildBrain Ltd.
- Website
- https://cplg.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
CPLG industry classification
Industry- Product category
- Brand Licensing Services
- NAICS
- Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)
- akta.pro primary industry
- Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)
Keywords
Where CPLG is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
CPLG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Licensing Royalties: WildBrain CPLG generates revenue by licensing consumer products rights for entertainment, sports, and lifestyle intellectual properties to manufacturers and retailers globally. The company acts as a licensing agent representing IP owners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
CPLG product offering
Product offeringCore offering
WildBrain CPLG is a global licensing and consumer products agency that represents entertainment, sports, lifestyle, and location-based entertainment intellectual properties on behalf of IP owners. It negotiates licensing deals with manufacturers and retailers who produce and sell licensed merchandise (apparel, toys, accessories, home goods, promotional items) across global markets, earning revenue through licensing royalties on those consumer products.
Product overview
WildBrain CPLG operates as a unified licensing and consumer products platform offering four integrated service lines: Entertainment Licensing, Sports Licensing, Lifestyle Licensing, and Location Based Entertainment. The company manages a diverse portfolio of properties including entertainment brands (Peanuts/Snoopy, Teletubbies, Teenage Mutant Ninja Turtles, Sonic the Hedgehog, My Little Pony, Pink Panther), lifestyle properties (Strawberry Shortcake, PlayMobil), sports brands, and collegiate programs (University of Cambridge). The platform enables brand owners to monetize their intellectual properties through consumer products, fashion, toys, accessories, and experiential activations across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Entertainment Licensing
Companies that use CPLG
Customer profileSegments3 records
Ideal customer profiles3 records
CPLG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CPLG partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
CPLG competitors and assessment
Company assessmentDirect peers
- IMG Licensing (Endeavor): Licensing division of Endeavor, representing sports, entertainment, and lifestyle IP for consumer products globally. Direct peer — comparable B2B agency model with especially strong sports licensing overlap with CPLG's Sports vertical.
- Global Icons: Brand licensing agency representing sports, entertainment, and corporate IP for consumer products and promotions. Direct peer — comparable agency model with overlapping entertainment and sports licensing verticals.
- Bulldog Licensing: UK-headquartered global licensing agency representing entertainment, sports, and consumer brands. Direct peer — competing head-to-head with WildBrain CPLG for IP representation mandates and licensee deals, particularly across European markets.
- Born Licensing: Global licensing agency managing entertainment and brand IP rights for consumer products, software, and publishing. Direct peer — same agency-as-intermediary business model serving overlapping IP owner and licensee customer segments.
- Beanstalk: Global brand licensing agency representing entertainment, sports, and lifestyle IP owners to manufacturers and retailers worldwide. Closest functional peer to WildBrain CPLG — same B2B licensing agency model with similar entertainment, sports, and corporate brand portfolios.
- License 2 Brand: European-based licensing agency specializing in entertainment, sports, and lifestyle brand representation for consumer products. Direct peer — competes with WildBrain CPLG for both IP owner mandates and licensee relationships across European and global markets.
- LMCA (L&M Associates): Long-established global licensing agency representing consumer products brands and entertainment IP to manufacturers and retailers. Direct peer — same B2B licensing agency model with comparable entertainment and lifestyle IP representation services.
Broad incumbents
- Mattel: Global toy company and IP owner that licenses its own brands (Barbie, Hot Wheels, Fisher-Price) to third-party manufacturers and competes for shelf space in the same consumer products categories WildBrain CPLG serves. Broad incumbent — vertically integrated IP owner that captures the full licensing margin stack and represents a structural disintermediation threat to pure-play agents like CPLG.
- Hasbro: Global play and entertainment company owning and licensing brands like Transformers, My Little Pony (a brand CPLG also represents for licensed products), and Magic: The Gathering. Broad incumbent — directly relevant given My Little Pony overlap with CPLG's portfolio, and represents both peer competition and a potential licensor relationship.
Others
- WildBrain Ltd. Parent company of WildBrain CPLG; Canadian entertainment company producing and distributing children's content. Not a peer but the strategic acquirer — relevant context for understanding CPLG's portfolio direction and capital allocation constraints.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CPLG social profiles
Digital presenceCPLG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPLG leadership team
Management profileNumber of profiles
Profiles1 record
CPLG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPLG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPLG
What does CPLG do?
WildBrain CPLG is a global licensing and consumer products agency that represents entertainment, sports, lifestyle, and location-based entertainment intellectual properties on behalf of IP owners. It negotiates licensing deals with manufacturers and retailers who produce and sell licensed merchandise (apparel, toys, accessories, home goods, promotional items) across global markets, earning revenue through licensing royalties on those consumer products.
Is CPLG a public or private company?
CPLG is a private company. It is classified as corporate owned and is currently operating.
When was CPLG founded?
CPLG was founded in 1974. It employs 101 to 250 people.
Where is CPLG based?
CPLG is headquartered in London, United Kingdom, in the Europe region.
How does CPLG make money?
One revenue line is on record: licensing Royalties.
Who are CPLG's main competitors?
Direct peers on record are IMG Licensing (Endeavor), Global Icons, Bulldog Licensing, Born Licensing, Beanstalk, License 2 Brand and LMCA (L&M Associates). Broad incumbents are Mattel and Hasbro. WildBrain Ltd. is listed as an others.
Does CPLG have an API?
No public API is recorded for CPLG.
What industry is CPLG in?
CPLG's product category is Brand Licensing Services. Its primary akta.pro industry code is HSACAHAM, Contracting, Licensing & Rights Management (Music/Performance Releases). Its NAICS code is 533.