What WildBrain does

WildBrain Ltd. is a publicly traded (TSX: WILD:CA) global kids' and family entertainment company headquartered in Toronto, Canada, with offices in Vancouver, New York, London and Shanghai. The company manages and exploits a portfolio of multi-generational children's franchises — including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, In the Night Garden, Inspector Gadget and Degrassi — and, following the March 2026 sale of its 41% stake in Peanuts to Sony, retains multi-year service agreements covering licensing, production and distribution of the Peanuts brand alongside Apple TV+ and Peanuts Worldwide. Operating segments include WildBrain Studios (animation and live-action production), House of Cool (creative development), WildBrain CPLG (global consumer products and location-based entertainment licensing), the WildBrain Network (YouTube, FAST and AVOD digital distribution plus media-solutions advertising) and content sales to streaming platforms.

The company's revenue is generated through three principal streams: licensing royalties and franchise management fees from consumer-products licensees (HarperCollins, Jazwares, BMG, Tree Hut/Ulta Beauty, Penguin Ventures and others) under multi-year category agreements; professional-services production revenue from streaming-platform commissions — notably Apple TV+ (Camp Snoopy, Yo Gabba GabbaLand!, Snoopy Presents specials, upcoming Little Santa and Snoopy Unleashed features) and Netflix (Finding Her Edge); and digital advertising revenue across owned YouTube, FAST, AVOD and Roblox channels. Pricing is quote-based and not publicly disclosed, executed via B2B enterprise licensing and production contracts negotiated directly with streaming platforms and consumer-products partners.

Following the CA$630 million Peanuts divestiture, WildBrain is debt-free with approximately CA$119 million in cash and has deployed a Normal Course Issuer Bid to repurchase up to 10% of public float. Concurrent strategic actions include cessation of WildBrain Television operations (November 2025) in favor of higher-margin franchise management, licensing and streaming-original content businesses, and expanded partnerships with Dr. Seuss Enterprises (location-based entertainment across EMEA and APAC) and Miraculous Corp. The forward content slate through 2027 — including feature films and renewed streaming series — anchors the operating outlook alongside renewed Apple TV+ exclusivity for Peanuts content through 2030.

Name

WildBrain

Legal name

WildBrain Ltd.

Website

https://wildbrain.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

WildBrain Ltd. (TSX: WILD) is a global kids' and family entertainment company that manages multi-generational franchises including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Degrassi and Inspector Gadget, produces animation and live-action content for streaming platforms led by Apple TV+ and Netflix, and operates global consumer-products licensing through WildBrain CPLG.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Management and Licensing: WildBrain earns revenue through managing and licensing its portfolio of children's entertainment franchises including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Peanuts, Degrassi, Inspector Gadget, and In the Night Garden. Revenue is generated through consumer products licensing, media production fees, and royalties from third-party brand collaborations.
2. Content Production and Distribution: Revenue from producing animated content for streaming platforms and broadcasters, including original series and adaptations. Production revenue comes from Netflix (Finding Her Edge), Apple TV+ (Camp Snoopy, Yo Gabba GabbaLand!), and other platform deals.
3. Peanuts Partnership Revenue: Following the sale of 41% stake in Peanuts to Sony, WildBrain remains a partner providing licensing, production, and distribution services under multi-year agreements, generating ongoing revenue while no longer holding equity ownership.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

WildBrain operates a portfolio of global kids' and family entertainment franchises including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Peanuts, Degrassi, Inspector Gadget, and In the Night Garden. The company produces original animated and live-action content for streaming platforms (Apple TV+, Netflix), licenses its IP to consumer product companies and retailers worldwide through WildBrain CPLG, and distributes digital content through a YouTube/FAST/AVOD network. It manages the full franchise lifecycle from creative development and content production through global licensing, retail activation, and live experiences.

Product overview

WildBrain is a global kids' and family entertainment company operating a diversified portfolio of franchises, content production studios, and digital distribution networks. The company manages major properties including Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, In the Night Garden, Inspector Gadget, and Degrassi. WildBrain's content business includes WildBrain Studios for production, House of Cool for creative development, and WildBrain CPLG for global licensing. The digital distribution network encompasses YouTube/FAST/AVOD channels under WildBrain Network, media solutions for advertising, and content sales operations. Recent productions include 'Finding Her Edge' (Netflix), 'Yo Gabba GabbaLand!' (Apple TV+), and Peanuts content for Apple TV+ including 'Camp Snoopy' Season 2, with upcoming releases 'Snoopy Unleashed' (2027) and 'Little Santa' (November 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Strawberry Shortcake: One of the world's most adored characters since 1970s greeting card debut. Evolved into beloved brand spanning multiple animated series, specials, and consumer products including iconic 1980s scented dolls.
• Teletubbies
• Yo Gabba Gabba!
• In the Night Garden
• Inspector Gadget
• Degrassi
• WildBrain CPLG

Products and services

• Strawberry Shortcake

Quantifiable outcome

• Q2 2026 revenue from continuing operations increased 11% year over year to $72.4 million with Adjusted EBITDA up 30% to $14.9 million
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Dr. Seuss EnterprisescoreStrategic or Co-development Partner · 12 March 2026Expanded partnership for location-based entertainment rights across Europe, UK, and Asia-Pacific, aiming to create immersive experiences ahead of content launches and anniversaries. Includes plans for theme park and attraction developments with a new animated feature set for November 2026 release.
• Sony (Sony Music Entertainment Japan and Sony Pictures Entertainment)majorStrategic or Co-development Partner · 19 December 2025Sony acquired 41% stake in Peanuts Holdings LLC from WildBrain for CA $630 million, increasing Sony's indirect ownership to 80% with Schulz family retaining 20%. WildBrain remains a partner providing licensing, production, and distribution services under multi-year agreements while no longer holding equity in the franchise.
• Apple TV+coreStrategic or Co-development Partner · 1 October 2025Five-year extension of exclusive streaming partnership through 2030, partnering with WildBrain, Peanuts Worldwide, and Lee Mendelson Film Productions. Includes classic Peanuts library, new original series and specials, and new animated feature film in production with WildBrain. Coincides with Peanuts 75th anniversary.
• GabbaCaDabra LLCcoreStrategic or Co-development PartnerCo-owned franchise entity (with Yo Gabba Gabba, LLC and WildBrain) producing Yo Gabba GabbaLand! Season 2 on Apple TV with expanded cross-category licensing program including HarperCollins, Jazwares, BMG, and others for publishing, toys, apparel, accessories, collectibles, games, and music.
• HarperCollins Children's BooksminorChannel Partner/ Reseller/ DistributorMulti-year licensing agreement for Yo Gabba Gabba! publishing products spanning children's books.
• JazwaresminorChannel Partner/ Reseller/ DistributorMulti-year licensing agreement for Yo Gabba Gabba! toys, figurines, collectibles, and games. Unveiled new figurine line at San Diego Comic-Con.
• Tree HutminorChannel Partner/ Reseller/ DistributorFirst-ever brand collaboration with Peanuts creating nostalgic body care line featuring Snoopy and Woodstock. Limited-edition collection includes Vanilla and Woodstock Glow scents, available exclusively at Ulta Beauty.
• Peanuts WorldwidecoreStrategic or Co-development PartnerPartnership for Peanuts franchise management, content production, and distribution services alongside Lee Mendelson Film Productions, with Apple TV+ as exclusive streaming partner through 2030.
• Lee Mendelson Film ProductionscoreStrategic or Co-development PartnerPartnership for Peanuts franchise content production and distribution alongside Peanuts Worldwide, with Apple TV+ as exclusive streaming partner through 2030.
• Miraculous CorpminorStrategic or Co-development PartnerExpanded WildBrain CPLG's remit to drive location-based entertainment growth for Miraculous brand outside the Americas, representing location-based entertainment rights.
• Penguin VenturesminorChannel Partner/ Reseller/ DistributorExpanded The World of Peter Rabbit licensing program in the U.S. and Canada through WildBrain CPLG partnership.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Hasbro: Hasbro is a global play and entertainment company owning franchises such as My Little Pony, Transformers, Peppa Pig and Play-Doh, and runs consumer products licensing, content production and a branded TV network — directly overlapping WildBrain's franchise-and-licensing model at much larger scale.
• Mattel: Mattel owns Barbie, Hot Wheels and Fisher-Price and operates an integrated franchise management, content production and consumer products licensing business — comparable in scope to WildBrain's end-to-end kids' IP monetization, though with a much larger toy-anchored revenue base.
• Lionsgate: Global entertainment company operating film, television and Starz streaming with family and kids' franchises (e.g., Orange is the New Black, Hunger Games adjacent) — a broad incumbent competing for the same kids'/family content slots and licensing partners as WildBrain Studios.
• Paramount Global (Nickelodeon): Operates Nickelodeon, one of the largest global kids' entertainment brands, alongside Paramount+ streaming — a broad incumbent that competes for kids' streaming rights, consumer products licensing and is a key counterparty/licensing platform in the same category as WildBrain.
• Entertainment One (eOne): Owned by Hasbro, eOne develops, produces and distributes family and kids' content (Peppa Pig, PJ Masks) and runs a global consumer products business — a broad incumbent with a directly comparable integrated content-and-licensing model, now within Hasbro's portfolio.

Direct peers

• Spin Master: Toronto-based kids' entertainment and toy company operating entertainment franchises (PAW Patrol, Bakugan), licensed consumer products and digital games — a directly comparable Canadian peer with similar franchise-licensing-plus-content model and roughly overlapping scale and customer base.
• 9 Story Media Group: Toronto-based independent creator, producer and distributor of children's and family content (Blue's Clues & You, Wild Kratts, Daniel Tiger's Neighborhood) — a directly comparable Canadian animation and content production peer serving the same streaming and broadcaster customers as WildBrain Studios.
• Moonbug Entertainment: Digital-first kids' entertainment company behind CoComelon, Little Baby Bum and Blippi, distributed across YouTube, Netflix and Amazon — a direct competitor for streaming-platform kids' content deals and YouTube CTV audience share that WildBrain targets through its WildBrain Network.

Regional players

• Corus Entertainment: Canadian media company that owns kids' broadcasters (Teletoon, YTV), Nelvana animation studio and a portfolio of consumer product licensing — directly comparable as a Canadian kids' content + licensing operator, though primarily Canada-focused with overlapping target audience and IP model.
• Cineflix Media: Montreal-based independent content producer and distributor with family and kids' programming among its catalogue — a comparable Canadian production and rights distribution peer, though with a broader factual/genre focus than WildBrain's kids-first specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildbrainkids
• LinkedInlinkedin.com/company/wildbrain
• Instagraminstagram.com/wildbrainstudios
• Xx.com/wildbrainkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildBrain