German Tile

What German Tile does

Deutsche Fliese (German Tile) is a quality initiative and informational web portal for ceramic tiles manufactured in Germany, operated by Deutsche Keramische Fliesen u. Platten-Informations GmbH, a private limited company headquartered in Berlin. The initiative was founded by member companies of the Bundesverband Keramische Fliesen e.V. (Federal Association of Ceramic Tiles) and is institutionally supported by the Fachverband Fliesen und Naturstein im ZDB and the Bundesverband des Deutschen Fliesenfachhandels. Its primary functional purpose is to connect end consumers — homeowners and renovators seeking tiles for bathrooms, kitchens, living spaces, and terraces — with a nationwide directory of more than 4,900 specialist tile dealers and professional tilers, while providing product-neutral education on tile design, sustainability, and care.

The core product surface is a WordPress-based content portal organized around tile trends (wood-look, cement, mosaic, vintage, XXL formats, metro tiles, among others), room-specific design inspiration (badfliesen, bodenfliesen, wandfliesen), a photo gallery, a blog, and a YouTube channel. The underlying technology stack is conventional web content management; there is no software product, API, or AI component. Affiliated manufacturers include Agrob Buchtal, Gepadi, Interbau-Blink, Jasba, Ströher, and Zahna, whose products carry the IBU (Institut Bauen und Umwelt) sustainability certification.

Deutsche Fliese monetizes primarily through a B2B Premium Partnership subscription priced at €59.90 per year plus VAT (less than €5/month), under which tile retailers and tilers receive preferred placement in the dealer search, customizable marketing templates (vehicle signage, advertising artwork, poster/display designs with print-on-demand at €49 plus VAT), and co-branded content assets. End-consumer access to the portal and directory is free. The operating entity has 11-50 employees, no disclosed funding, and no public listing; revenue is not publicly reported. Strategically, Deutsche Fliese functions less as a commercial enterprise and more as a collective marketing vehicle for the German ceramic tile industry.

Name

German Tile

Legal name

Deutsche Keramische Fliesen u. Platten-Informations GmbH

Website

https://deutschefliese.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Deutsche Fliese is a Berlin-based quality initiative and information portal that promotes German-made ceramic tiles to consumers, architects, and planners, connecting them via a nationwide directory of more than 4,900 specialist dealers and tilers. It monetizes through a €59.90/year B2B Premium Partnership subscription under the institutional backing of the Federal Association of Ceramic Tiles.

Ownership category

akta.pro rank

Product category

Ceramic Tile Industry Association Services

NAICS

Flooring Contractors (238330), Interior Design Services (54141)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Tile & Stone Flooring Installation (HSAPAGAE), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Ceramic tile information
• Tile dealer directory
• Tile industry association
• Tile marketing materials
• Premium partner program

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Premium Partnership Program: Annual membership fees from premium partners (tile dealers and tilers) who receive marketing materials, preferred listing in search results, customizable advertising templates, vehicle signage templates, and online content for their websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

German Tile (Deutsche Fliese) operates a national information portal and quality initiative for German-made ceramic tiles, providing trend reports, design inspiration, and a nationwide dealer/installer directory. It also runs a Premium-Partner subscription program that supplies tile dealers and tilers with marketing templates, vehicle branding, advertising artwork, and a welcome brochure package in exchange for an annual fee.

Product overview

German Tile (Deutsche Fliese) operates as a quality initiative and informational portal for ceramic tiles in Germany, managed by Deutsche Keramische Fliesen u. Platten-Informations GmbH. The organization does not offer a software product in the traditional sense; rather, it provides an informational website about ceramic tiles and a Premium-Partner program for tile retailers and installers. The portal serves as a consumer resource featuring tile trends, design inspiration, and a nationwide dealer/installer search directory with over 4,900 addresses. The Premium-Partner program offers marketing materials including customizable vehicle branding templates, advertising templates, and poster/display materials for a yearly fee of €59.90 plus VAT. Manufacturer partners include Agrob Buchtal, Gepadi, Interbau-Blink, Jasba, Ströher, and Zahna.

Differentiator

Problem solved

Functional benefit

Products and services

• Deutsche Fliese Information Portal

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Bundesverband Keramische Fliesen e.V. (Federal Association of Ceramic Tiles)coreStrategic or Co-development PartnerThe Bundesverband Keramische Fliesen e.V. initiated the Deutsche Fliese quality campaign. This is the parent industry association representing German ceramic tile manufacturers, providing institutional backing and industry credibility to the initiative.
• Fachverband Fliesen und Naturstein im Zentralverband des Deutschen Baugewerbes (Trade Association for Tiles and Natural Stone)coreStrategic or Co-development PartnerThe professional association for German tile-laying trades supports the Deutsche Fliese initiative as a campaign partner. They represent the interests of specialist tiler businesses and provide endorsement for the quality initiative.
• Bundesverband des Deutschen Fliesenfachhandels e.V. (Federal Association of German Tile Specialist Trade)majorStrategic or Co-development PartnerPartner organization representing specialist tile retailers in Germany, supporting the quality initiative as campaign or premium partners.
• Institut für Bauen und Umwelt e.V. (Institute for Building and Environment)majorStrategic or Co-development PartnerProvides the IBU (Institut Bauen und Umwelt) sustainability certification that German tile manufacturers affiliated with Deutsche Fliese carry. The IBU label was awarded the top rating 'recommended' by the critical consumer organization 'Die Verbraucherinitiative e.V.'
• Bundesverband Flächenheizung und Flächenkühlungen e.V. (Federal Association for Floor Heating and Cooling)minorGTM or Marketing PartnerCo-marketing partnership highlighting the compatibility of ceramic tiles with underfloor heating systems, a key selling point for both industries.
• Agrob BuchtalmajorOthersGerman tile manufacturer and member of the Deutsche Fliese quality initiative. Featured on the manufacturer showcase section of the website.
• GepadimajorOthersGerman tile manufacturer and member of the Deutsche Fliese quality initiative. Featured on the manufacturer showcase section of the website.
• Interbau-BlinkmajorOthersGerman tile manufacturer and member of the Deutsche Fliese quality initiative. Featured on the manufacturer showcase section of the website.
• JasbamajorOthersGerman tile manufacturer and member of the Deutsche Fliese quality initiative. Featured on the manufacturer showcase section of the website.
• StröhermajorOthersGerman tile manufacturer and member of the Deutsche Fliese quality initiative. Featured on the manufacturer showcase section of the website.
• ZahnamajorOthersGerman tile manufacturer and member of the Deutsche Fliese quality initiative. Featured on the manufacturer showcase section of the website.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Houzz: US-headquartered home design and renovation platform with photo galleries, professional directories and dealer/contractor locator features. Overlaps with Deutsche Fliese's content-plus-locator model across a far broader set of home categories.
• MyHammer: Germany-focused online marketplace that matches homeowners with trade professionals (including tilers). Directly competitive with Deutsche Fliese's 4,900-address dealer and installer search but operates across all trades and across multiple countries.

Direct peers

• Tile of Spain (AScer): Spanish ceramic tile manufacturers' association industry promotion platform. Mirrors Deutsche Fliese's structure as a national association-backed marketing initiative driving consumer and specifier demand for domestic ceramic tiles.
• The Tile Association (UK): British industry association for tile manufacturers, distributors and contractors, offering consumer-facing guidance and trade directories. National-level tile promotion analogue in another European market.
• Confindustria Ceramica: Italian ceramic tile industry association representing manufacturers and promoting Italian tiles internationally. Same non-commercial trade-association marketing model as Deutsche Fliese, with analogous member-funded communication programs.
• Tile Council of North America (TCNA): North American trade association for ceramic tile manufacturers and suppliers, providing industry standards, technical guides and promotional resources. Comparable as a non-commercial tile industry body supporting dealers, installers and specifiers.

Others

• Federation of European Ceramic Tile Manufacturers (CET): European-level umbrella body for national ceramic tile manufacturer associations. Adjacent enabling organisation that coordinates cross-border promotion and sustainability work in which Deutsche Fliese-aligned manufacturers participate.
• Bundesverband Keramische Fliesen e.V. Parent industry association that founded and backs the Deutsche Fliese initiative; represents German ceramic tile manufacturers and is the institutional sponsor. Critical counter-party and ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQbrEDdL39kyoCUzz1tZENg/videos
• LinkedInlinkedin.com/company/deutsche-fliese-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about German Tile