La Granda

What La Granda does

La Granda is an Italian premium meat company operating as La Granda Srl - a socio unico, founded in 1996 in Genola (Cuneo, Piedmont) under the Consorzio La Granda Quality Food and led by Director Sergio Capaldo. The company specializes in Piedmontese Fassona breed beef (a Slow Food Presidium), artisan salumi produced in partnership with butcher Beppe Dho, and a ready-to-eat gastronomy line (La Granda Pronta). Its core technology is a vacuum packaging system paired with a Ministry of Agricultural Policies-approved labeling scheme (IT 215 ET) effective January 1, 2022, which exposes lot-level traceability of breeder, breed, sex, age, and slaughter date through a 6-digit lookup tool, verified independently by INOQ. Production is underpinned by a Symbiotic Agriculture methodology targeting soil microbial biodiversity and CReNBA animal welfare certification, with Cynomys IoT monitoring introduced in 2023.

The company serves three primary customer segments: individual consumers via direct-to-consumer e-commerce (minimum order €99.90, free shipping over €140 in Italy, refrigerated courier via STEF, 24-72 hour delivery) and the Teatro della Carne gastro-butcher in Genola; HORECA establishments (restaurants, catering, wine bars, wineries) via a dedicated B2B email channel; and enterprise retail through Eataly stores. Revenue mechanics are unit-pricing on a pay-as-you-go basis across SKUs ranging from €3 (pork frankfurters) to €16.90 (bone-in Fassona steak), with a €15 surcharge for remote/island deliveries. The business is privately held under a single-member LLC structure with €12,000 share capital, no disclosed external funding, and consortium-aligned fixed pricing for breeders that ensures year-round supply stability.

La Granda extends its positioning through an active events calendar (TUTTOFOOD 2025, Terra Madre 2024, Buonissima 2024, Fuori Carrù 2024), a content and recipe platform (La Cattedra del Contadino blog, recipe section), video storytelling around farmers and events, and a 2023 ESG report. Sub-brands include GIOTTO (award-winning Fassona hamburger), CIMABUE (mixed beef and pork hamburger), and La Linea del Benessere (the umbrella wellbeing philosophy). The operating geography is primarily Italy with international DTC shipping referenced but not detailed.

Name

La Granda

Legal name

La Granda Srl - a socio unico

Website

https://lagranda.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

La Granda is an Italian premium Piedmontese beef and cured meat company serving individual consumers via DTC e-commerce, HORECA via direct sales, and Eataly retail through a Slow Food Presidium-certified heritage breed consortium supply chain based in Genola.

Ownership category

akta.pro rank

Product category

Premium Meat & Salumi

NAICS

Meat Processed from Carcasses (311612), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)

akta.pro secondary industries

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Imported & Regional Specialty Food Stores (CRAHAGAL)

Keywords

• Piedmontese beef
• Artisan cured meats
• Ready-to-eat meals
• Premium meat products
• Slow Food Presidium

Headquarters

HQ city

Genola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online direct-to-consumer sales of Piedmontese beef, salumi, and ready-to-eat gastronomy products shipped refrigerated across Italy. Orders placed Monday-Wednesday deliver within 24-72 hours via STEF refrigerated couriers.
2. B2B Restaurant/Catering Supply: Supply relationships with restaurants, catering services, wine bars, wineries, and other HORECA establishments. The company provides meat products for professional culinary use.
3. Retail Distribution: Distribution through Eataly stores and potentially other retail locations for branded Piedmontese beef products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

La Granda breeds, sources, processes, and sells premium Piedmontese Fassona beef (Razza Piemontese, Slow Food Presidium) as fresh cuts, salumi (artisan cured meats produced with butcher Beppe Dho), and ready-to-eat gastronomy products under the La Granda Carne, La Granda Salumi, and La Granda Pronta lines. Products are sold direct-to-consumer via the lagranda.it e-commerce shop with refrigerated courier delivery across Italy, through Eataly retail stores, via the on-site Teatro della Carne gastro-butcher in Genola, and to HORECA via dedicated B2B outreach.

Product overview

La Granda is a premium Italian meat company organized around three core product lines: (1) La Granda Carne — fresh Piedmontese beef (Razza Piemontese Fassona), a Slow Food Presidium product sold as individual cuts including the signature 'GIOTTO' hamburger, premium steaks, roasts, and specialty cuts, all vacuum-packed and shipped refrigerated; (2) La Granda Salumi — artisan cured meats including aged sausages, guanciale, and DOP salamini, produced in partnership with artisan butcher Beppe Dho since 1976; and (3) La Granda Pronta (Gastronomia) — ready-to-eat prepared foods such as ragù, precooked meatballs, pate, and aspic for private consumers and catering establishments. All products are traceable via the La Granda Tracciabilita lot-tracking system. Products are sold through the e-commerce platform (domestic Italy), Eataly retail stores, and at the Teatro della Carne experience center in Genola.

Differentiator

Problem solved

Functional benefit

Brands

• GIOTTO: Premium hamburger made from adult Piedmontese Fassona cattle, water and salt only. Has won awards as Italy's best artisanal hamburger.
• CIMABUE
• La Linea del Benessere

Products and services

• La Granda Carne (Fresh Piedmontese Beef) Fresh Piedmontese Fassona beef cuts (Slow Food Presidium), including roasts, steaks, the award-winning GIOTTO hamburger, tagliata, La Cruda diced raw beef, bone-in steaks, ground beef, offal, and specialty cuts. Vacuum-packed and shipped refrigerated.
• La Granda Salumi (Artisan Cured Meats) Artisan Italian cured meats produced in partnership with butcher Beppe Dho, including Salamini Italiani alla Cacciatora DOP, guanciale for carbonara, Salame Cotto Mignon, and Barolo DOCG-aged sausages (Salsiccia Piemontese stagionata al Barolo di Serralunga DOCG).
• La Granda Pronta (Ready-to-Eat Gastronomy) Ready-to-eat prepared foods including ragù, meatballs, paté, aspic, roast chicken, BBQ ribs, and other precooked beef and poultry products designed for time-constrained consumers and catering establishments without specialized kitchen equipment.
• Gastro-Macelleria at Teatro della Carne (Genola) In-store gastro-butcher service at the Teatro della Carne in Genola, offering premium Piedmontese beef cuts, cold cuts, and prepared foods directly to walk-in consumers, with events and live music on Thursdays.
• La Granda E-commerce Shop Online storefront for direct-to-consumer sales of La Granda Carne, Salumi, and Pronta lines, with refrigerated courier delivery (0° to +4°C) throughout Italy, minimum order €99.90 and free shipping over €140.

Quantifiable outcome

• Zero antibiotics or sulphonamides in last 8 months of animal feeding
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Consorzio La Granda Quality FoodcoreStrategic or Co-development Partner · 1 January 1996The consortium is the organizational backbone of La Granda. Founded in 1996 as an association of breeders, it coordinates all aspects of the supply chain from breeding to processing. Directed by Sergio Capaldo, the consortium established the fixed pricing model that ensures fair compensation for farmers year-round, creating a sustainable economic model for Piedmontese cattle farming.
• Beppe Dho - Traditional Butcher (Centallo)coreStrategic or Co-development Partner · 1 January 1976Partnership with Beppe Dho, a traditional butcher and artisan operating in Centallo since 1976. Dho shares La Granda's vision of quality in the supply chain from breeding to final product. Together they created La Granda Salumi, producing artisanal cured meats from 100% Italian pigs using mature animals that require minimal preservatives.
• Consorzio di Tutela della Razza Bovina PiemontesecoreStrategic or Co-development PartnerMost producers come from this protection consortium for Piedmontese cattle breed, which traces its teaching to founder Dr. Francesco Delfino. This connection ensures breed purity and adherence to traditional breeding standards.
• Consorzio di Tutela Barolo Barbaresco Alba, Langhe e DoglianiminorStrategic or Co-development PartnerAuthorization from the Barolo/Barbaresco protection consortium to produce 'Salsiccia Piemontese stagionata al Barolo di Serralunga DOCG', the renowned Barolo wine region designation sausage product.
• INOQ (Third-Party Verification)minorOthersThird-party certification body guaranteeing label accuracy and product traceability claims, providing independent verification of La Granda's quality declarations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veroni Salumi: Veroni is an Italian salami and salumi producer specializing in Salamini Italiani alla Cacciatora DOP and other fermented/air-dried cured meats. The product category and target channels (retail + food service) closely overlap with La Granda Salumi, including DOP-certified small salami that compete directly with La Granda's portfolio.
• Parmacotto: Parmacotto is an Italian producer specializing in cooked ham (prosciutto cotto), Bresaola, and salami from the Parma region, with a strong heritage-brand identity. Like La Granda, Parmacotto targets premium retail and HORECA channels with traceable, region-specific cured meats, though with a different protein focus.
• Levoni: Levoni is a Verona-based Italian cured meats producer specializing in salami, cooked ham, mortadella, and Bresaola, sold both under its own brand and as private label. Like La Granda, Levoni combines traditional Italian salumi production with retail distribution and food service supply, though at materially larger scale.
• Fratelli Beretta: Fratelli Beretta is an Italian cured meats company with a broad portfolio of salami, cooked ham, mortadella, and Bresaola, distributed through retail and food service. Comparable to La Granda as a multi-category Italian salumi player, though operating at significantly larger scale and with broader geographic reach.
• Citterio: Citterio is an Italian charcuterie and cured meats producer (salumi, Bresaola, cooked and dry-cured hams) with a similar product portfolio to La Granda's La Granda Salumi line. Both operate in premium Italian cured meats with branded retail presence and B2B HORECA distribution, though Citterio is significantly larger and operates at national scale.
• Marco D'Oggiono: Marco D'Oggiono is an Italian producer of deli meats and salami (Italian salumeria) supplying both retail and food service. The product overlap with La Granda Salumi and the dual retail/HORECA channel strategy make it a direct comparable, though Marco D'Oggiono operates at larger scale and broader geographic reach.

Broad incumbents

• Inalca (Cremonini Group): Inalca is one of Italy's largest meat producers and part of the Cremonini Group, supplying beef, ready meals, and processed meats across retail, food service, and HORECA. It is comparable to La Granda as a vertically integrated Italian beef processor but operates at vastly larger scale and with a broader geographic footprint across Europe.
• Rovagnati: Rovagnati is a long-established Italian producer of cured meats (prosciutto cotto, salami, mortadella, Bresaola) and ready-to-eat products. The overlap with La Granda's combined carne + salumi + gastronomia offering makes it a broad incumbent peer, though Rovagnati operates at much larger national and international scale.

Regional players

• Unicarve (Consorzio Produttori Carne Carnia): Unicarve is the producer consortium for Carnia beef in Friuli-Venezia Giulia, operating a similar cooperative model to Consorzio La Granda Quality Food — fixed-pricing breeder agreements, regional breed protection, and traceable premium beef. It is highly comparable on supply-chain structure though serving a different Italian region and breed.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/_lagranda
• Facebookfacebook.com/lagrandagenola
• LinkedInlinkedin.com/company/la-granda-trasformazione

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Granda