Mountain Area Pediatric Associates

Name

Mountain Area Pediatric Associates

Legal name

Mountain Area Pediatric Associates, PA

Website

https://mountainareapeds.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

Keywords

• Pediatric primary care
• Well child visits
• Pediatric immunizations
• Sick child visits
• Pediatric behavioral health

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Office Visit Services: Medical office visits billed to insurance companies or self-pay patients. Services include well-child visits, sick visits, behavior consultations, hospital follow-ups, and various pediatric care appointments.
2. Self-Pay Patient Services: Self-pay patients (including those with cost-sharing services like MediShare) pay at time of service with 15% self-pay discount applied. Credit/debit card on file required effective July 1, 2026, with charges up to $300 per visit.
3. Procedural Services: Circumcisions billed at $250 for check/credit card payments. Additional charges apply for after-hours, weekend, and holiday appointments.
4. After-Hours Care Services: Additional $30 fee charged for evening clinic, weekend, and holiday visits. May or may not be covered by insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mountain Area Pediatric Associates (MAPA) is a private pediatric medical practice in Asheville, North Carolina that provides comprehensive primary care for infants, children, and adolescents. Its services include well-child examinations, sick visits, immunizations, behavioral health counseling, onsite laboratory testing, and after-hours care, delivered by a team of board-certified pediatricians.

Product overview

Mountain Area Pediatric Associates offers a comprehensive suite of pediatric healthcare services through its practice, including well child visits, same day sick appointments, newborn care, hospital follow-ups, behavior consultations (ADD/ADHD management), nutrition counseling, asthma care, onsite laboratory testing, dental varnish applications, and immunizations. The practice provides extended care access through after-hours and weekend clinics with telephone triage nursing available 24/7. Patient engagement is facilitated through the athenahealth patient portal for secure online access to health records and communication. The practice integrates with Phreesia for online scheduling, Cognito Forms for medical records management, and Keona Health for after-hours triage services.

Differentiator

Problem solved

Functional benefit

Products and services

• Well-Child Visits
• Sick Visits
• Pediatric Immunizations
• Pediatric Behavioral Health Services
• Onsite Laboratory Services
• After-Hours Care

Quantifiable outcome

• 60,000+ children served since 1980
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Kids In Parks (Track Rx Program)minorStrategic or Co-development PartnerMAPA partners with Kids In Parks to encourage physical activity and engage families in outdoor adventures through the Track Rx program. The practice offers tips and suggestions for nutrition and exercise as part of comprehensive child health care.
• Behavioral Health FacilitycoreStrategic or Co-development PartnerMAPA has a co-management agreement with a behavioral health facility for behavioral health services including ADD/ADHD diagnosis and management. The practice can also refer to outside behavioral health professionals if needed.
• Mission HospitalcoreStrategic or Co-development PartnerMAPA pediatricians maintain active admitting roles at Mission Hospital and work closely with the hospital's inpatient pediatric hospitalists and intensivists to ensure seamless, high-quality care for children requiring hospitalization.
• AthenahealthcoreTechnology or IntegrationAthenahealth provides the patient portal platform enabling secure online access to health records, lab results, prescription refills, secure messaging with physicians, and appointment requests.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• PM Pediatrics: National pediatric urgent care chain offering evening, weekend, and holiday sick-visit access staffed by board-certified pediatricians — directly mirrors MAPA's After Hours and Weekend Care service. Comparable in target patient population (newborn through young adult) and acute-care delivery model, though operates as a specialty urgent-care format rather than a primary-care medical home.
• Carolina Pediatric Associates: Independent pediatric medical practice serving the broader Carolinas with comparable scope of services (well visits, sick visits, immunizations, behavioral health). Closest analog to MAPA in operating model — single or limited-office independent physician-owned pediatric group serving a defined regional community.

Broad incumbents

• Privia Health: Public medical group operator and physician-enablement platform that includes pediatric practices among its multi-specialty network. Comparable to MAPA as an independent practice leveraging shared infrastructure (athenahealth, scheduling, value-based contracts), but operates at national scale with technology and capital resources MAPA lacks.
• One Medical (Amazon): Tech-enabled primary care membership practice (now Amazon-owned) offering pediatric services among its multi-age panel, with a mobile-first experience and same-day scheduling. Comparable to MAPA in pediatric primary care delivery, but operates as a venture-backed chain with proprietary technology and a membership pricing layer.
• Pediatric Associates: One of the largest independent pediatric groups in the U.S., operating 35+ offices across Florida with a similar full-service pediatric model (well visits, sick visits, behavioral health, in-office lab). Comparable to MAPA in service scope and physician-owned heritage, but at vastly greater geographic scale and corporate maturity.
• Atrium Health Levine Children's: North Carolina-based children's hospital system within Atrium Health (now Advocate Health) operating pediatric primary care, specialty, and hospital services across the Charlotte/NC region. Comparable in pediatric service breadth and Western NC adjacency, but as a hospital-system-owned competitor rather than an independent physician practice.

Others

• Agilon Health: Public value-based primary care platform partnering with independent physician groups (including pediatric panels) to assume Medicare Advantage and ACO risk. Comparable to MAPA as an independent pediatric practice ecosystem participant, but positioned as a capital/contracts partner rather than a service competitor — relevant if MAPA were ever to explore value-based contracting.

Emerging players

• Summer Health: Pediatric telehealth and messaging service providing on-demand pediatric advice, same-day virtual visits, and asynchronous care navigation. Comparable to MAPA in targeting the same pediatric demographic for acute and routine care, but competes on convenience and digital UX rather than in-person continuity.
• Blueberry Pediatrics: Tech-enabled pediatric care company offering 24/7 telehealth access, chat-based nurse triage, and on-demand sick-visit consultations. Comparable to MAPA's 24/7 telephone triage service and sick-visit focus, but competes via a digital-first delivery model that bypasses the need for in-person visits.

Regional players

• Mission Children's Specialists (HCA Healthcare): Pediatric specialty and primary care arm of HCA's Mission Hospital — MAPA's existing hospital partner and referral counterpart in Asheville. Comparable as a pediatric care provider in the same Western NC market, but operates from a hospital-owned rather than independent physician-ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZYfIeO6-mWhQanGgD_7zSA
• Facebookfacebook.com/MountainAreaPeds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Area Pediatric Associates