Seven.One Media
Seven.One Media is the advertising sales house of ProSiebenSat.1 Group, marketing premium video advertising across TV, Joyn streaming, programmatic, podcast, influencer, and retail media inventory to enterprise brand advertisers across the DACH region.
- Company typePrivate
- Founded2000
- HeadquartersUnterföhring, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Seven.One Media does
Seven.One Media is the principal advertising sales and marketing house of ProSiebenSat.1 Group, headquartered in Unterföhring, Germany, and operating across the DACH region through wholly-owned subsidiaries in Austria (ProSiebenSat.1 PULS 4 GmbH) and Switzerland (Seven.One Entertainment Group Schweiz AG). The company markets premium moving-image advertising inventory across ProSiebenSat.1's TV channel portfolio, the Joyn streaming platform (a joint venture with Discovery/Comcast), Seven.One Sports, and Seven.One Audio, targeting enterprise brand advertisers and regional brands in need of cross-screen reach in the German-speaking market.
The product architecture follows a platform-plus-modules design. Core offerings include Advanced TV (combining Addressable TV products SwitchIn, ATV Spot, BigScreen Spot, and Geotargeting), Total Video based on CFlight for unified cross-platform measurement, Audience TV for demographic targeting, Programmatic solutions (Virtual Minds and d-force networks) for automated buying, Instream advertising with Pause Ad formats on Joyn, Podcast advertising (Performance Ads, Branding & Awareness Ads, Native Producer Read, Host Read, Premium Audio Network), Influencer Marketing via Buzzbird, and Retail Media via marktguru. Data & Targeting capabilities span SocioDem, SpotOn Data Interest, CrossDevice, and Contextual targeting, supported by proprietary Factual Data-based audience segments. Technology differentiators include CFlight-based cross-platform measurement, addressable TV accuracy, programmatic real-time bidding, and a proprietary data layer for audience targeting.
Seven.One Media generates revenue primarily through advertising sales across TV, digital/streaming, programmatic, podcast, influencer, and retail media. Pricing is quote-based on TKP (cost per mille) with multi-year contracts and guaranteed fixed rates for specific target audiences; examples include the WM 2026 Special Deal offering exclusive discounts with fixed TKP on booked audiences. Distribution is direct enterprise sales through regional teams in Düsseldorf, Frankfurt, Hamburg, and Munich, supported by a Sales International team for cross-border advertisers and the My.SEVEN.ONE self-serve portal for registered business customers. Customer segments are primarily brand advertisers and regional/local brands, with named references including granini (beverages) and VGH Versicherungen (regional insurance).
Seven.One Media firmographics
Firmographics- Name
- Seven.One Media
- Legal name
- Seven.One Entertainment Group GmbH
- Website
- https://sevenonemedia.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Seven.One Media is the advertising sales house of ProSiebenSat.1 Group, marketing premium video advertising across TV, Joyn streaming, programmatic, podcast, influencer, and retail media inventory to enterprise brand advertisers across the DACH region.
- Ownership category
- akta.pro rank
Seven.One Media industry classification
Industry- Product category
- Video Advertising Sales
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Media Planning, Buying & Optimization (BPAFAAAC), Sponsorship & Sports Media Rights Buying (MPAAABAO)
Keywords
Where Seven.One Media is headquartered
LocationHeadquarters
- HQ city
- Unterföhring
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Seven.One Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- TV Advertising: Traditional and advanced TV advertising solutions including spot advertising, addressable TV, and premium branded environments across the Seven.One entertainment portfolio.
- Digital/Streaming Advertising: Online video advertising on Joyn streaming platform, programmatic advertising, instream ads, and connected TV solutions.
- Programmatic Services: Automated advertising buying through programmatic platforms including programmatic TV, Virtual Minds, and d-force networks with real-time bidding capabilities.
- Podcast and Audio Advertising: Audio advertising across podcast content including performance ads, branding ads, native producer read ads, and host read ads through Premium Audio Network.
- Influencer Marketing: Influencer marketing services through Buzzbird, connecting brands with content creators for authentic brand storytelling.
- Retail Media: Retail media advertising through marktguru platform, enabling brands to reach consumers at point-of-purchase decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise advertising packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Seven.One Media product offering
Product offeringCore offering
Seven.One Media is the advertising sales and marketing arm of ProSiebenSat.1 Group, selling advertising inventory across traditional TV, addressable TV, programmatic, streaming (Joyn), podcast/audio, influencer, and retail media channels to brand advertisers and agencies. It packages its owned broadcaster content with digital targeting, programmatic pipes, and unified cross-platform measurement (CFlight) to deliver premium video advertising campaigns in the DACH region.
Product overview
Seven.One Media operates as a leading marketer of premium video content, offering a unified platform-plus-modules architecture that connects television and digital advertising. The portfolio integrates multiple advertising products organized into key categories: Advanced TV (combining Addressable TV with SwitchIn, ATV Spot, BigScreen Spot, and Geotargeting); Total Video based on CFlight and Audience TV for cross-platform reach; Programmatic solutions including Virtual Minds and d-force; Instream advertising with Pause Ad on Joyn streaming; Podcast advertising through Performance Ads, Branding & Awareness Ads, Native Producer Read Ads, Host Read Ads, and Premium Audio Network; Influencer Marketing via Buzzbird; Retail Media through marktguru; and comprehensive Data & Targeting solutions covering SocioDem, SpotOn, CrossDevice, and Contextual Targeting. The company also offers Sustainability advertising options and manages Seven.One Audio and Seven.One Sports content portfolios. This modular architecture enables advertisers to combine products (e.g., TV campaigns with BigScreen Spot for maximum reach) or select specific targeting and format solutions tailored to their campaign objectives.
Differentiator
Problem solved
Functional benefit
Brands
- Joyn: Streaming platform for video content
- Seven.One Audio
- Seven.One Sports
- SwitchIn
- marktguru
- buzzbird
Products and services
- Advanced TV Comprehensive advertising solution combining four advertising products (Werbelösungen) that remove boundaries between TV and digital, offering high reach in premium environments with digital booking logic and diverse targeting options for brand advertisers.
- Joyn Werbeprodukte (Streaming Advertising) Streaming advertising products available on the Joyn streaming platform, including Pause Ad placement during moments of conscious attention for maximum advertising effectiveness.
- TV Werbeprodukte (Traditional TV Advertising) Traditional television advertising products for reaching audiences through broadcast TV channels within the ProSiebenSat.1 free-TV portfolio.
- Addressable TV Targeted television advertising solution comprising SwitchIn, ATV Spot, BigScreen Spot, and Geotargeting (Campaign Localizer) for addressable broadcast and connected TV inventory with precise audience delivery.
- Total Video based on CFlight Cross-platform video advertising solution combining TV and digital video inventory with unified measurement and planning based on CFlight methodology, enabling cross-screen campaigns with consistent metrics.
- Audience TV Audience-based TV advertising targeting specific demographic or interest-based audience segments via CFlight-based planning.
- Programmatic Automated, data-driven advertising buying solutions including Programmatic TV, Virtual Minds, and d-force platforms for real-time bidding and optimization of TV and digital inventory.
- Instream In-stream video advertising solutions including the Pause Ad format for placement during deliberate attention moments on streaming platforms like Joyn.
- Podcast Advertising Audio advertising solutions for podcasts including Performance Ads, Branding & Awareness Ads, Native Producer Read Ads, Host Read Ads, and Premium Audio Network placement.
- Influencer Marketing (Buzzbird) Influencer marketing solutions powered by the Buzzbird platform for connecting brands with social media content creators for authentic brand storytelling.
- Retail Media (marktguru) Retail media advertising solutions powered by the marktguru platform for reaching consumers at point-of-purchase decisions.
- Data & Targeting Solutions Comprehensive targeting solutions including SocioDem Targeting, SpotOn Data Interest Targeting, CrossDevice targeting, and Contextual Targeting across all TV and digital inventory.
- Sustainability Advertising Sustainable advertising solutions for brands seeking environmentally conscious media placement options.
- Seven.One Audio Audio entertainment portfolio including podcast content and audio advertising solutions for reaching listeners across premium podcasts.
- Seven.One Sports Sports advertising and content portfolio for reaching sports audiences via the Seven.One sports media portfolio.
Companies that use Seven.One Media
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Seven.One Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Seven.One Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JoyncoreJoint streaming platform with ProSiebenSat.1 and Discovery/Comcast, offering advertising-supported video streaming. Seven.One Media markets advertising inventory across the Joyn platform, combining linear TV content with streaming reach.
- Virtual MindscoreTechnology partner for programmatic TV advertising enabling automated buying and selling of TV inventory through the Virtual Minds platform.
- d-forcecoreCross-publisher programmatic advertising network enabling real-time bidding and optimization across multiple broadcaster inventories.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Seven.One Media competitors and assessment
Company assessmentOthers
- Smartclip (RTL Group): RTL Group's programmatic video and CTV ad-tech platform; an enabling/competing technology in the same addressable TV and programmatic ecosystem where Seven.One Media operates.
- FreeWheel (Comcast): Comcast-owned ad-tech platform for premium video and CTV; operates in the same cross-platform video ad-serving space and is the parent ecosystem of Joyn's co-owner Discovery.
Broad incumbents
- Havas Media: Global media agency network buying premium video and CTV inventory; an established intermediary competitor for advertiser budgets that Seven.One Media targets.
- GroupM: World's largest media investment group (WPP); competes as a broad incumbent media agency that buys TV and digital video inventory at scale across multiple broadcasters, including Seven.One Media.
- Omnicom Media Group: Global media agency holding company; one of the largest buyers of TV and digital advertising in Germany, overlapping with Seven.One Media's advertiser customer base.
- Publicis Media: Global media agency network within Publicis Groupe; competes for advertiser budgets and operates as an intermediary buyer of premium video inventory in Germany.
- Dentsu: Global advertising and media services network with a strong German presence (Dentsu Germany); competes for the same enterprise advertiser relationships across video and digital channels.
Emerging players
- The Trade Desk: Leading independent demand-side platform for programmatic and CTV buying; increasingly competes with broadcaster sales houses like Seven.One Media for addressable video budgets.
Direct peers
- IP Deutschland: RTL Group's German TV advertising sales house; the closest direct competitor to Seven.One Media in monetizing German linear TV and digital video inventory for advertisers.
- AdAlliance: RTL Group's cross-media sales house spanning TV, digital, audio, and print; directly competes with Seven.One Media's full-service media planning and buying across the DACH region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Seven.One Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven.One Media leadership team
Management profileNumber of profiles
Profiles6 records
Seven.One Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
Seven.One Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven.One Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven.One Media
What does Seven.One Media do?
Seven.One Media is the advertising sales and marketing arm of ProSiebenSat.1 Group, selling advertising inventory across traditional TV, addressable TV, programmatic, streaming (Joyn), podcast/audio, influencer, and retail media channels to brand advertisers and agencies. It packages its owned broadcaster content with digital targeting, programmatic pipes, and unified cross-platform measurement (CFlight) to deliver premium video advertising campaigns in the DACH region.
Is Seven.One Media a public or private company?
Seven.One Media is a private company. It is classified as corporate owned and is currently operating.
When was Seven.One Media founded?
Seven.One Media was founded in 2000. It employs 101 to 250 people.
Where is Seven.One Media based?
Seven.One Media is headquartered in Unterföhring, Germany, in the Europe region.
How does Seven.One Media make money?
Six revenue lines are on record. TV Advertising is the primary driver. The others are digital/Streaming Advertising, programmatic Services, podcast and Audio Advertising, influencer Marketing and retail Media.
Who are Seven.One Media's main competitors?
Others on record are Smartclip (RTL Group) and FreeWheel (Comcast). Broad incumbents are Havas Media, GroupM, Omnicom Media Group, Publicis Media and Dentsu. The Trade Desk is listed as an emerging player. Direct peers are IP Deutschland and AdAlliance.
Does Seven.One Media have an API?
No public API is recorded for Seven.One Media.
What industry is Seven.One Media in?
Seven.One Media's product category is Video Advertising Sales. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 541810 and its SIC code is 7311.