What Joyn GmbH does

Joyn GmbH (legally Seven.One Entertainment Group GmbH) is a German-language streaming platform operated from Unterföhring, Bavaria, that offers both free ad-supported and premium subscription access to television series, films, live sports, and exclusive original productions for German-speaking consumers across the DACH region (Germany, Austria, Switzerland). The service consolidates content from major ProSiebenSat.1 group channels — ProSieben, SAT.1, Kabel Eins, Sixx, TLC, DMAX — alongside public broadcasters (ARD, ZDF) and Eurosport, delivered through 60+ live linear streams, broadcaster media libraries (Joyn Mediatheken), and Joyn Originals such as 'Intimate' and 'Forsthaus Rampensau Germany'. The platform is distributed natively across iOS, Android, Amazon Fire TV, Huawei AppGallery, Samsung/LG smart TVs, the joyn.de web portal, and Sky Deutschland devices, with watchlist and recommendation sync between the Joyn app and Sky platform.

Underlying the product is a streaming stack comprising Widevine DRM, the glomex video player (joint-controller data processing with Joyn), 7Pass single sign-on (ProSiebenSat.1 Digital Data), Algolia-powered AI search, a personalization/recommendation engine built on viewing-history and demographic data, an AI chatbot on Google Cloud's Gemini model (launched 2024 via knowhere GmbH), adaptive bitrate optimization, and anomaly/fraud detection. Joyn+ adds an HD, ad-free tier with originals and pre-broadcast early access; supplementary surfaces include the ran sports portal, Behind The Screens content hub, a WhatsApp program-update channel, and an accessibility-focused 'Barrierefreie Inhalte' section compliant with Germany's Barrierefreiheitsstärkungsgesetz.

Joyn's business model is a hybrid AVOD/SVOD freemium: free users generate advertising revenue through personalized, behaviorally-targeted video ad placements (synced via Hightouch to Meta, Google, Microsoft, Amazon, and TikTok Custom Audiences), while Joyn+ paying subscribers provide recurring revenue via Stripe, PayPal, Amazon Pay, and SEPA direct debit processed through Frisbii. The company is a wholly-owned subsidiary of the publicly-traded ProSiebenSat.1 Media SE (Frankfurt: PSM) and functions as the group's direct-to-consumer streaming vehicle within the broader German media conglomerate.

Name

Joyn GmbH

Legal name

Seven.One Entertainment Group GmbH

Website

https://joyn.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Joyn is a DACH streaming platform operated by ProSiebenSat.1 subsidiary Seven.One Entertainment Group GmbH, offering free ad-supported and premium Joyn+ subscription access to 60+ live TV channels, on-demand series, films, sports, and exclusive Joyn Originals for German-speaking consumers in Germany, Austria, and Switzerland.

Ownership category

akta.pro rank

Product category

Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)

Keywords

• Video streaming platform
• Live TV streaming
• Subscription video service
• Ad-supported streaming
• Original content production

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Primary revenue stream from selling advertising placements around content. Free tier users view ads, with targeting based on user preferences and viewing behavior.
2. Joyn+ Subscription: Premium subscription offering HD streaming quality, ad-free experience, access to all Joyn Originals, and early access to complete series and TV formats before broadcast.
3. In-App Purchases: Paid content and subscriptions can be purchased through app stores (Apple App Store, Google Play, Amazon Appstore) via in-app purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Joyn is a German-language streaming platform that delivers free ad-supported access to over 60 live TV channels, catch-up media libraries from major German broadcasters, exclusive Joyn Originals productions, series, movies, and sports content via web, mobile, and Smart TV apps. A premium subscription tier called Joyn+ adds HD streaming, ad-free viewing, full Originals access, and early access to series before TV broadcast. The service is available in Germany, Austria, and Switzerland.

Product overview

Joyn is a German streaming platform operated by Seven.One Entertainment Group GmbH, offering both free ad-supported and premium subscription (Joyn+) tiers. The platform provides access to TV series, movies, sports, live TV channels, and exclusive Joyn Originals content. Core products include the web portal (joyn.de), mobile apps for iOS and Android, Smart TV applications, and the Joyn Community platform. The premium Joyn+ subscription adds HD streaming, ad-free viewing, access to all Joyn Originals, and early access to content before TV broadcast. Supplementary offerings include the ran sports portal, Behind The Screens content, and Joyn WhatsApp channel for program updates. The platform incorporates AI-powered features including a content recommendation engine, AI chatbot for customer support, and a GNTM Topshot generative AI feature.

Differentiator

Problem solved

Functional benefit

Brands

• Joyn+: Premium subscription tier offering HD streaming, ad-free experience, access to exclusive Joyn Originals, and early access to content.
• Joyn Originals
• Joyn HD

Products and services

• Joyn Streaming Platform (Free Tier) Ad-supported free streaming service providing access to TV series, movies, sports, and over 60 live TV channels from German broadcasters including ARD, ZDF, ProSieben, SAT.1, Kabel Eins, Eurosport, and Sport1. Targeted at German-speaking viewers in Germany, Austria, and Switzerland.
• Joyn+ Premium Subscription Monthly premium subscription that unlocks HD streaming quality, ad-free viewing, access to all Joyn Originals, and early access to complete series and TV formats before their broadcast. Available to individual consumers in Germany, Austria, and Switzerland.
• Joyn Mediatheken (Catch-up Media Libraries) On-demand catch-up service that lets viewers stream missed episodes and shows from German broadcaster media libraries including ProSieben, SAT.1, Kabel Eins, Sixx, TLC, and DMAX. For German-speaking consumers.
• Joyn Sport Sports streaming hub providing live streams of Eurosport, Sport1, and Red Bull TV, plus integrated sports news coverage via the ran portal. Targeted at sports fans in the DACH region.
• Joyn Live TV Streaming Live streaming of 20+ German TV channels including ARD, ZDF, ProSieben, SAT.1, Kabel Eins, Eurosport 1, RTL, WELT, COMEDY CENTRAL, MTV, KiKA, and regional broadcasters. Accessible to all users without registration.
• ran (Sport News Portal) Sports news and information portal at ran.joyn.de that covers major sporting events and is integrated with Joyn's sports streaming content. Targeted at German sports fans.
• Joyn Originals Exclusive original series and shows produced specifically for the Joyn platform, including 'Intimate' and 'Forsthaus Rampensau Germany'. Available to Joyn+ subscribers with early-access benefits.
• Joyn Mobile App (iOS/Android) Native mobile applications for iOS and Android devices that deliver the full Joyn streaming library plus push notifications for new content and reminders. Available via Apple App Store and Google Play Store.
• Joyn Smart TV Apps

Quantifiable outcome

• Free access model enables broad user acquisition without subscription barrier

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability11 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• ProSiebenSat.1 GroupcoreStrategic or Co-development PartnerParent company and content provider. Joyn is operated by Seven.One Entertainment Group GmbH, part of ProSiebenSat.1 Media SE. Provides extensive content library including ProSieben, SAT.1, Kabel Eins channels and original productions.
• glomex GmbHcoreTechnology or IntegrationProvides glomex video player technology for content playback and targeted advertising delivery. Joint data controllers for data processing on the player.
• 7Pass (ProSiebenSat.1 Digital Data GmbH)coreTechnology or IntegrationCentral authentication and identity management service used for user login and account management across Joyn services.
• SkymajorChannel Partner/ Reseller/ DistributorJoyn app integrated into Sky platform devices. Users can login with Joyn account on Sky devices, with recommended content and playback positions synced between platforms.
• Stripe Payments Europe Ltd.majorTechnology or IntegrationPayment processing provider for credit card transactions. Handles payment processing without Joyn storing credit card information directly.
• PayPal (Europe) S.a.r.l. et CiemajorTechnology or IntegrationPayment method option for subscription purchases and content payments.
• Amazon Payments Europe S.C.A.majorTechnology or IntegrationAmazon Pay integration for subscription payments, particularly for Amazon Fire TV users.
• Frisbii Germany GmbHmajorTechnology or IntegrationSubscription management and payment services for Joyn subscriptions.
• Google Cloud EMEA LimitedcoreTechnology or IntegrationAI chatbot service using Gemini AI model for content recommendations and user assistance.
• knowhere GmbHmajorTechnology or IntegrationAI chatbot provider for automated customer support, answering questions about Joyn usage, account management, and subscriptions.
• inSided B.V.majorTechnology or IntegrationCommunity platform technology for Joyn Community forum enabling user discussions, questions, and customer support.
• Algolia SASmajorTechnology or IntegrationAI-powered search engine for Joyn platform with search suggestions, analytics, and dynamic result ranking.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• ARD Mediathek: Public broadcaster consortium's free catch-up and live-TV streaming platform in Germany. Competes with Joyn's free tier on catch-up TV and live linear access without a subscription.
• RTL+: RTL Group's German streaming service offering free live TV, catch-up from RTL-owned broadcasters (RTL, VOX, n-tv, NITRO), exclusive originals, and a paid premium tier. The closest direct domestic competitor to Joyn in the freemium German live-TV-plus-on-demand category.
• MagentaTV (Deutsche Telekom): Deutsche Telekom's IPTV and streaming service bundling live TV, catch-up, and on-demand content for German households. A direct competitor combining linear live TV with on-demand, often bundled with broadband contracts.
• Zattoo: Swiss-headquartered live-TV streaming platform operating in Germany, Switzerland, and Austria, offering free ad-supported live TV plus paid upgrades. Directly comparable to Joyn's live-TV value proposition in the DACH region.
• waipu.tv: German live-TV and on-demand streaming service from EXARING, offering 200+ live channels with optional paid OTT subscriptions. Competes directly with Joyn on the German live-TV streaming proposition, including free ad-supported entry.

Broad incumbents

• Amazon Prime Video: Global streaming service bundled into Amazon Prime in Germany, including live sports rights (e.g., Champions League) and originals. A broad incumbent that competes with Joyn across both free and paid tiers and increasingly on live sports.
• Netflix: Global SVOD incumbent with a sizable German subscriber base, a growing ad-supported tier, and a much larger originals pipeline. A broad incumbent whose Standard with Ads tier directly overlaps Joyn+ on price.
• Disney+: Global streaming incumbent with strong family and franchise content (Marvel, Star Wars, National Geographic) operating in Germany. Indirect but meaningful competition for engagement and subscription wallet share.
• Max (Warner Bros. Discovery): Global streaming service from Warner Bros. Discovery, the former Joyn joint-venture partner. Operates in Germany with HBO and Discovery content, competing for the same premium streaming audience.

Regional players

• Sky Deutschland: German pay-TV and streaming operator (owned by Comcast/NBCUniversal) with premium live sports, films, and series. Functions both as a Joyn distribution partner (Sky device integration) and a competitor for premium content wallet share in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JoynDeutschland
• YouTubeyoutube.com/channel/UCPYl7UhOT7OVIzRX6to75jg
• Facebookfacebook.com/JoynDeutschland
• Instagraminstagram.com/joyn.de
• TikToktiktok.com/@joyn.de
• LinkedInlinkedin.com/company/joyn-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyn GmbH