What Maxx MGMT does

Maxx MGMT is a privately held boutique talent management agency headquartered in Saddle Brook, New Jersey, that delivers advertising, marketing, and talent representation services to clients in sports and entertainment. Founded in 2018 by Maxx Lepselter as an alternative to large, impersonal incumbent agencies, the firm provides an integrated five-pillar service suite: Marketing & Endorsements, Media & Public Relations, Business Management & Talent Representation, Events, and Branding. The agency represents active and retired professional athletes (with an NFL-heavy roster that includes Pro Bowlers and Hall of Famers), an Olympic Gold Medalist, a professional boxer, an Emmy-winning actor, reality TV personalities, broadcasters, and content creators.

The firm operates with no proprietary technology platform; service delivery is relationship-driven and people-intensive, with headcount reported in the 1-10 range. The agency maintains a multi-city footprint (Saddle Brook, NJ headquarters; plus general offices in New York, Dallas, and Los Angeles) and markets itself through its corporate website and active Instagram, Twitter, and LinkedIn profiles. There is no public API, no integrations, and no AI/ML capabilities disclosed.

Maxx MGMT generates revenue through professional-services commissions earned on endorsement deals, brand partnerships, event management, media/public relations work, and business management services for its talent roster. Pricing is quote-based and individually negotiated rather than standardized or publicly disclosed. The go-to-market motion is sales-led and relies on industry networks, referrals, and personal connections to acquire talent; the agency also collaborates with other agencies for event execution. A key distribution asset is a network of 16 brand partners displayed on the company's website, including Amazon, Bud Light, Celsius, DraftKings, Dick's Sporting Goods, Dunkin', Gatorade, Express, FanDuel, Hugo Boss, Marriott, Oakley, Neiman Marcus, Six Star, Pizza Hut, and Pilot. The company is privately held with no disclosed institutional investment, parent company, funding rounds, or M&A activity.

Name

Maxx MGMT

Legal name

Maxx MGMT LLC

Website

https://maxxmgmt.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxx MGMT is a privately held, boutique talent management agency founded in 2018 that provides marketing, endorsements, public relations, business management, events, and branding services to professional athletes, retired sports legends, entertainers, and content creators across sports and entertainment.

Ownership category

akta.pro rank

Headquarters

HQ city

Hasbrouck Heights

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation and Management: Maxx MGMT generates revenue through representing athletes and talent for endorsements, brand deals, appearances, and business management services. The agency takes commissions from securing marketing deals, partnerships, and other commercial opportunities for clients. Revenue is earned from the success and volume of brand partnerships, endorsement contracts, and management services provided to the talent roster.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maxx MGMT is a boutique full-service talent management agency that represents athletes, entertainers, and content creators through Marketing & Endorsements, Media & Public Relations, Business Management & Talent Representation, Events, and Branding services. The agency secures brand partnerships, negotiates endorsement contracts, manages off-field business activities, and produces events ranging from Super Bowl parties to bespoke passion projects for its roster. Revenue is generated primarily through commissions on deals and fees for management services delivered on a 24/7, 365 basis.

Product overview

Maxx MGMT operates as a full-service talent management agency offering an integrated suite of services including Marketing & Endorsements, Media & Public Relations, Business Management & Talent Representation, Events, and Branding. These services are delivered as interconnected offerings that work together to support athletes and creative talent with off-field brand building, strategic partnerships, business management, and lifestyle development. The agency provides 24/7, 365 representation and management for clients, combining these services to deliver comprehensive support across sports, media, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Endorsements Strategic marketing and endorsement services for athletes and creative talent that leverage existing brand partnerships to capitalize on client interests and expand opportunities in the industry. Since 2018 the agency has positioned clients for aligned brand collaborations across consumer, sports, and lifestyle categories.
• Media & Public Relations Media relations services that shape public perception through strategic storytelling and a broad network of global outlets, illuminating client skillsets, philanthropic endeavors, and special projects. Designed to engineer positive media coverage and reputation management for athletes, entertainers, and content creators.
• Business Management & Talent Representation Core talent representation services connecting athletes with relevant brands, including travel coordination, personal events management, and brand deal negotiation. Provides off-field business management support across the full lifecycle of client engagements.
• Events Full-service event management spanning Super Bowl parties to individual passion projects, including guest list organization, bespoke decor fabrication, event design, budgeting, and logistics coordination. Open to collaboration with other agencies to accommodate client visions.
• Branding Brand development services for athletes spanning fashion, philanthropy, and international sales campaigns, aligning talent with brands that highlight unique identity while accommodating brand goals. Includes partnership matching and coordination to bolster reputation and credibility.

Quantifiable outcome

• Exceeded client expectations for marketing and endorsement capabilities since 2018
• +1 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• PilotminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Pilot is a consumer brand that has partnered with the agency for marketing and endorsement opportunities with represented talent.
• AmazoncoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Amazon represents a significant brand partnership for endorsement and marketing collaborations with represented talent.
• Bud LightcoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Bud Light is a major consumer beverage brand engaged in marketing partnerships with Maxx MGMT talent.
• CelsiuscoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Celsius is an energy drink brand that partners with athletes and talent for endorsement deals.
• DraftKingscoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. DraftKings is a major sports betting and fantasy sports platform engaged in marketing partnerships with NFL athletes and talent.
• Dick's Sporting GoodscoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Dick's Sporting Goods is a major sporting goods retailer partnering with athletes for endorsement and marketing campaigns.
• Dunkin'minorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Dunkin' is a coffee and fast-food chain engaged in marketing partnerships with represented talent.
• GatoradecoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Gatorade is a premier sports beverage brand that has extensive athlete endorsement programs.
• ExpressminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Express is a fashion apparel brand engaged in lifestyle and fashion marketing partnerships with talent.
• FanDuelcoreGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. FanDuel is a major sports betting and daily fantasy platform partnering with NFL athletes for marketing campaigns.
• Hugo BossminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Hugo Boss is a premium fashion brand engaged in high-end lifestyle and fashion partnerships.
• MarriottminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Marriott is a major hospitality and hotel brand engaged in travel and lifestyle partnerships.
• OakleyminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Oakley is a sports eyewear and apparel brand with athlete endorsement programs.
• Neiman MarcusminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Neiman Marcus is a luxury department store brand engaged in high-end retail partnerships.
• Six StarminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Six Star is a nutrition and supplement brand with athlete endorsement programs.
• Pizza HutminorGTM or Marketing PartnerBrand partner displayed on Maxx MGMT's website partnerships section. Pizza Hut is a major fast-food restaurant chain engaged in marketing partnerships with athletes and talent.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/brandingmaxx
• LinkedInlinkedin.com/company/maxx-branding-management
• Instagraminstagram.com/maxx_mgmt
• Facebookfacebook.com/BrandingMaxx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxx MGMT