Major Robot Interactive

What Major Robot Interactive does

Major Robot Interactive is a Brooklyn-based, founder-owned digital agency founded in 2004 by Jonathan Bourland as Jonathan Bourland Design, later rebranded to its current name. The firm offers project-based professional services across four primary lines: web design and development, CMS development and integration (centered on Drupal and WordPress), user experience design, and interactive exhibit and kiosk development. Its core technology stack combines PHP-based content management systems with custom integrations (Apache Solr search, MongoDB-backed Drupal for collections data, Asterisk voicemail, and third-party APIs such as Sunlight), enabling the firm to bridge digital platforms with physical museum and exhibit experiences.

The firm serves a diverse client mix led by museums and cultural institutions (Smithsonian National Museum of Natural History, Children's Museum of Houston, Maritime Aquarium at Norwalk, New York Historical Society, Hand/Eye Magazine) and nonprofits/NGOs (Building Markets, Re:Gender, Tamarack Institute, 100 Mile Man), with additional corporate and SMB clients such as Coca-Cola DR, Inhabitat, Credly, Teaching House, and Burn & Build Body. Notable technical work includes the Q?rius collections database and API for the Smithsonian, biometric data infrastructure for the Powerplay exhibit, and an ATM/KidCard banking system for Kidtropolis, alongside contributed open-source modules such as the Credly Drupal badging module.

The business model is entirely professional services, with custom, tailored project quotes per client and no disclosed pricing, productized offerings, or recurring revenue streams. Go-to-market is sales-led, relying on portfolio visibility, referrals, and a long-tenured client base (relationships with Re:Gender since 2008 and Building Markets since 2009). The firm operates as a small agency of 1-10 employees and has not raised external funding.

Name

Major Robot Interactive

Legal name

Major Robot Interactive

Website

https://majorrobot.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Major Robot Interactive is a Brooklyn-based, founder-owned digital agency (founded 2004) that designs and develops custom websites, CMS platforms, and interactive kiosks primarily for museums, cultural institutions, and nonprofits, with additional work for corporate and SMB clients.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Web design services
• CMS development
• Interactive exhibits
• Drupal development
• User experience design

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom website development from ground up, creating engaging interfaces on latest technologies. Projects include full-service design, development, and deployment.
2. CMS Development & Integration: Content Management System development and integration services, including Drupal and WordPress implementations, custom CMS builds, and CMS configuration.
3. User Experience Design: UX design services creating interfaces that simplify user experience and drive engagement with interactive exhibit platforms.
4. Interactive Exhibit & Kiosk Development: Development of interactive kiosks and exhibits for museums and cultural institutions, including backend data infrastructure and CMS for managing exhibit content.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Major Robot Interactive is a full-service digital agency that designs and develops custom websites, content management systems (primarily Drupal and WordPress), interactive exhibit and kiosk platforms, and user experience interfaces. The firm delivers project-based engagements for museums, cultural institutions, nonprofits, and select corporate clients, including custom CMS builds, API integrations, and data infrastructure that links physical experiences to digital platforms.

Product overview

Major Robot Interactive is a full-service digital agency specializing in web design and development, CMS development and integration, and user experience design. The company creates custom websites, interactive exhibit platforms, and digital experiences for museums, nonprofits, cultural institutions, and commercial clients. Rather than offering a single product, the company operates as a project-based services firm, with each client engagement tailored to their specific goals. Their portfolio includes high-profile projects for institutions like the Smithsonian National Museum of Natural History (Q?rius), Children's Museum of Houston (Kidtropolis, Powerplay), Coca-Cola, and various nonprofits and cultural organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development

Quantifiable outcome

• Sites with 1M+ monthly page views successfully managed
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RBH MultimediacoreStrategic or Co-development PartnerPartnership with exhibit media firm RBH Multimedia to create interactive kiosks for the Maritime Aquarium at Norwalk, including 'Change Over Time', 'Found in the Sound', and 'Take Action' exhibits.
• Moey, Inc.coreStrategic or Co-development PartnerLong-standing partnership with Moey, Inc. on multiple museum exhibits including Powerplay and Kidtropolis at Children's Museum of Houston, and the New York Historical Society's New York Economy Game.
• C&G PartnerscoreStrategic or Co-development PartnerPartnership with exhibit and website design firm C&G Partners on the Smithsonian National Museum of Natural History's Q?rius project and the Credly Drupal module.
• Potion DesigncoreStrategic or Co-development PartnerCollaboration with Potion Design for on-site software design and development on the Q?rius exhibit project.
• MDFC EstudiominorStrategic or Co-development PartnerTeamed up with design firm MDFC Estudio for Coca-Cola Happy Pics contest site in Dominican Republic.
• Noah HilsenradminorStrategic or Co-development PartnerPartnership with designer Noah Hilsenrad on Building Markets site overhaul and Hand/Eye Magazine website.
• Electric Orange CreativeminorStrategic or Co-development PartnerPartnership with Electric Orange Creative to develop community-focused websites for Tamarack Institute starting in 2009.
• Alamini DesignminorStrategic or Co-development PartnerPartnered with Alamini Design to create NYU Silver School of Social Work's 50th anniversary website.
• Urban Matter, Inc.minorOthersRick Lin, back-end developer for Major Robot, is associated with Urban Matter, Inc.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Potion Design: Interactive exhibit design studio that partners with Major Robot on Smithsonian Q?rius and similar museum projects. Overlapping craft and client base in interactive museum installations.
• Local Projects: Design studio specializing in interactive museum exhibits, data-driven installations, and physical+digital experiences. Strong overlap with Major Robot's Q?rius, Kidtropolis, and Maritime Aquarium work.
• C&G Partners: Exhibit and brand design firm collaborating with Major Robot on Q?rius and Credly. Comparable in the museum/cultural web and exhibit design space.
• Second Story: Experiential design studio (part of Sapient) building interactive museum exhibits and branded environments. Directly comparable in museum kiosk design and exhibit software development.
• Bluecadet: Interactive agency that designs and builds digital experiences and interactive installations for museums, cultural institutions, and brands. Directly comparable to Major Robot in museum kiosk/exhibit work and Drupal-adjacent practice.
• Mosophile: Boutique Drupal web agency focused on cultural, nonprofit, and museum clients. Closely comparable in CMS stack, vertical focus, and small-shop service model.
• Cortina Productions: Museum media and interactive experience producer specializing in museum AV and digital interactives. Comparable client base (museums/cultural) and deliverable (interactive kiosks, exhibit media).

Emerging players

• Boulevard Creative: Small interactive studio building museum kiosks and immersive exhibits; comparable in scale and niche focus to Major Robot's interactive exhibit practice.

Broad incumbents

• Thinkwell Group: Larger experience design and production firm building museum, theme park, and brand environments. Comparable in museum exhibit design but operates at significantly greater scale than Major Robot.
• Gallagher & Associates: Exhibit design and planning firm serving museums, cultural attractions, and corporations. Overlaps with Major Robot on the museum/cultural exhibit side but at a much larger footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/major-robot-interactive-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major Robot Interactive