Moey Inc.

What Moey Inc. does

Moey Inc. is a Brooklyn-based design-build studio founded in 2003 by Molly Lenore and Joey Stein, former colleagues at the American Museum of Natural History. The company creates custom exhibits and immersive experiences for museums, science centers, children's museums, national and state parks, cultural institutions, and corporate clients, delivering projects that range from small-scale interactive installations to multi-acre interpretive environments — its largest documented project spans 53,500 square feet.

The technical stack combines industrial and graphic design, UX/UI, software development, custom electronics, electromechanical engineering, A/V integration, and show control systems, all executed in-house at the company's Old American Can Factory studio in Brooklyn, which includes a fabrication shop for pre-assembling full-scale environments before on-site installation. Capabilities span gesture-based multi-user responsive environments, custom aquarium and habitat systems, automated teller machine and cash register simulators for children's role-play, coordinated multi-projector show control systems, and large-format sculptural installations. In parallel, Moey sells four customizable off-the-shelf products — Kids Cash Register, Play ATM, MOEYSCOPE, and Things-To-Do Kiosk — that can be modified in shape, color, branding, and interactive interface.

Revenue is generated primarily through project-based professional services contracts covering ideation, design, fabrication, installation, and technology integration, with a secondary stream of one-time license sales of off-the-shelf products. Go-to-market is consultative and relationship-driven via direct enterprise field sales, with no public pricing, no disclosed funding rounds, no parent company, and no acquisition activity. The company operates primarily across the United States across multiple regions, is certified woman-owned and LGBTQ-owned, and continues to operate as an independently held private business.

Name

Moey Inc.

Legal name

Moey Inc.

Website

https://moeyinc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn-based design-build studio founded in 2003 that creates custom exhibits, immersive experiences, and interactive products for museums, parks, cultural institutions, and corporate clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Custom Exhibit Design and Fabrication: Moey designs and builds custom exhibits and immersive experiences for clients including museums, parks, cultural centers, and corporations. Projects range from small interactive installations to large-scale environments spanning tens of thousands of square feet. Revenue is generated through project-based contracts involving ideation, design, fabrication, and installation.
2. Off-the-Shelf Products: Moey offers several product lines including Kids Cash Register, Play ATM, MOEYSCOPE, and Things-to-Do Kiosk. These products can be purchased and customized with different shapes, colors, branding, and interactive features to suit client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Moey Inc. is a design-build studio that creates custom exhibits and immersive experiences for museums, parks, cultural centers, and corporations. Services span ideation, design, fabrication, and installation, with integrated technology capabilities including A/V integration, show control, custom electronics, and software development. The company also offers four customizable off-the-shelf products: Kids Cash Register, Play ATM, MOEYSCOPE, and Things-To-Do Kiosk.

Product overview

Moey Inc. is a design-build studio that creates exhibits and immersive experiences, offering four off-the-shelf products that can all be customized. The product portfolio includes the Kids Cash Register (a grocery store-style register for children), Play ATM (a kids-only automated teller machine), MOEYSCOPE (a digital flip-book viewer), and Things-To-Do Kiosk (an interactive visitor orientation system). All products support customization of shapes, forms, interactive interfaces, colors, branding, and sponsor recognition. Beyond products, Moey provides full-service design-build capabilities including ideation, design, fabrication, and technology integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Cash Register A kid-friendly cash register modeled after a grocery store checkout, featuring a working barcode scanner with 200 reusable barcodes, dual touchscreen stations for customers and cashiers, and bilingual English/Spanish modes. Both software and physical appearance are fully customizable for museum, educational, and retail role-play environments.
• Play ATM A children's automated teller machine that allows kids to role-play making withdrawals and deposits through an intuitive touchscreen interface with insertable card activation. Features robust construction for high-traffic environments and fully customizable software and physical appearance for museums, children's museums, and educational settings.
• MOEYSCOPE A hands-on digital viewer inspired by the turn-of-the-century Mutoscope, designed for flipping through digital images. Supports unlimited digital presentations, sequential picture books, or flipbook animations, and is fully customizable in color, material, interactivity, and content type for museums and visitor centers.
• Things-To-Do Kiosk An interest-based visitor orientation system with a quick, simple interface and an intuitive content management system (CMS) that staff can easily update. Features icon-based selection, customizable content for parks, museums, and other settings, and supports multiple connected kiosks with centralized CMS management.
• Custom Exhibit Design and Fabrication Services Full-service design-build service spanning ideation, design, fabrication, installation, and technology integration for custom exhibits and immersive experiences. Projects range from small interactive installations to large-scale environments spanning tens of thousands of square feet, serving museums, state and national parks, cultural centers, and corporations.

Quantifiable outcome

• One of the largest responsive environments ever created for a museum (Connected Worlds at NY Hall of Science)
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AJA ArchitecturecoreStrategic or Co-development PartnerCollaborated with AJA Architecture on the Jones Beach Energy and Nature Center project, where Moey built interpretive exhibits designed by AJA Architecture and Tactile Studio. The project covered 53,500 sf of indoor and outdoor space.
• Design I/OcoreStrategic or Co-development PartnerDesign I/O created Connected Worlds for the New York Hall of Science, with Moey providing A/V integration and show control. The project is one of the largest responsive environments ever created for a museum, spanning 2,300 sf with six 14-foot interactive screens.
• Blue TelescopeminorStrategic or Co-development PartnerCollaborated with Blue Telescope on the Injection Simulator for Ipsen Group, where Moey designed the syringe and interface while Blue Telescope contributed to overall product development.
• Chicago ScenicminorImplementation/ SI/ Consulting PartnerMoey designed the exhibit for Hempstead Lake State Park Environmental Education and Resiliency Center, built by Chicago Scenic.
• ARCH Construction and Design NYCminorImplementation/ SI/ Consulting PartnerMoey designed the Shirley Chisholm State Park Environmental Education Center, built by ARCH Construction and Design NYC. The center appears inside two shipping containers themed on land and water.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ideum: ideum designs and fabricates large-format interactive exhibits, multitouch tables, and custom hardware/software for museums, parks, and cultural institutions — overlapping closely with Moey's integration of custom electromechanical hardware and interactive software.
• Blue Telescope: Blue Telescope designs interactive exhibits, digital media, and immersive training experiences for museums and corporate clients — partnered with Moey on the Ipsen Injection Simulator, indicating overlapping capabilities.
• Roto: Roto is an experiential design and fabrication firm producing custom museum exhibits, trade-show environments, and themed attractions — directly comparable in scope to Moey's design-build model.
• Local Projects: Local Projects is an experience design firm specializing in museum and public-space installations with integrated hardware, software, and storytelling — directly competing for the same museum RFPs as Moey.

Broad incumbents

• ESI Design: ESI Design is a long-standing exhibit and experience design firm serving major museums, corporate briefing centers, and brand experiences — competing with Moey for institutional narrative + interactive engagements.
• Moment Factory: Moment Factory is a larger, globally recognized studio producing immersive multimedia environments and museum installations; broader scale and capital than Moey, but a comparable creative-tech value proposition.

Others

• Design I/O: Design I/O is a creative technology studio specializing in interactive installations and immersive environments; collaborated with Moey on Connected Worlds at the NY Hall of Science, making it an adjacent collaborator and partial capability peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moeyinc
• Facebookfacebook.com/moeyinc
• LinkedInlinkedin.com/company/moey-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moey Inc.