Luzio Strategy

What Luzio Strategy does

Luzio Strategy is a Brazilian boutique strategic consulting firm founded in 1999 and headquartered in São Paulo, operating for approximately 25 years with a small, partner-led team. The firm serves boards (Conselhos), CEOs, and senior leadership of mid-to-large Brazilian enterprises, delivering strategic planning, strategy execution, organizational transformation, and governance-of-strategy engagements, alongside executive training, mentorship, and keynote speaking. Its core products are the in-person Consultoria, Treinamentos, Mentoria, and Palestras service lines, supported by a stack of proprietary methodologies including One Page Strategy® (created 2016), IPE® Strategic Readiness Index Assessment, RADAR de Futuros, Código Cultural (Archetype Discovery) and Lucratividade Real, with content distribution via the 'Estratégia em Movimento' podcast, a blog, the published book 'Fazendo a Estratégia Acontecer' (Cengage Learning, 2010), and an annual Strategy Day conference.

The firm's underlying technology is a methodology layer rather than software: it combines its own proprietary frameworks with established strategy tools such as the Osterwalder Business Model Generation, Kaplan & Norton Strategy Maps, and Design Thinking, integrated with cultural-code discovery via the founder's Diretor Brasil role at Archetype Discoveries Worldwide. Revenue mechanics are entirely professional-services based, with custom proposal-based pricing on multi-year engagements that are personally delivered by senior consultants; the published book is the only one-time-license revenue stream. The customer base includes recognisable Brazilian enterprise logos (Bradesco, Caterpillar/Grupo Sotreq, Concremat, Eztec, Engeform, MPEN, MPD, Grupo Ambipar, BSBios, Citrosuco, Dr. Consulta, C.Vale, Tecban) with a pronounced concentration in the Engineering & Construction sector, augmented by international cultural-code projects for multinationals such as Boeing, Colgate-Palmolive, and Fox Television. Luzio is privately held, wholly founder-controlled, with no external investors and operates as a long-tenured, relationship-driven boutique alternative to the global consulting firms.

Name

Luzio Strategy

Legal name

Luzio Strategy

Website

https://luzio.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Luzio Strategy is a São Paulo-based boutique consulting firm that serves Brazilian boards, CEOs, and senior executives with strategic planning, execution, organizational transformation, executive training, and mentorship, supported by proprietary methodologies such as One Page Strategy®, IPE®, and Código Cultural.

Ownership category

akta.pro rank

Product category

Strategic Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHADAK

Corporate Development & Portfolio Optimization

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

SECONDARYBPAHACAB

Operations & Process Improvement Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAGAB

Organization Design & Operating Model Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

Keywords

• Strategy consulting services
• Executive training programs
• Strategic planning advisory
• Leadership mentorship services
• Organizational transformation consulting

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Consulting: Boutique strategy consulting engagements for boards, CEOs, and senior leadership, including strategic planning, organizational transformation, and strategy execution support. Engagements are highly customized and senior-led.
2. Executive Training: In-company executive education programs and workshops on strategic planning, delivered to senior leadership teams.
3. Mentorship: One-on-one strategic mentorship for leaders, executives, and entrepreneurs facing complex business challenges and career transitions.
4. Speaking Engagements: Keynote speeches at corporate events, congresses, forums, and conferences in Brazil and internationally on strategic topics.
5. Book Sales: Sale of proprietary strategy books published through Cengage Learning, including 'Fazendo a Estratégia Acontecer'.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Luzio Strategy is a boutique strategic consulting firm offering senior-led strategy, growth, and organizational transformation services to boards, CEOs, and senior executives of Brazilian companies. Its commercial offerings span strategic consulting (strategy design, planning, new business model innovation, strategy governance), in-company executive training, one-on-one strategic mentorship, and paid corporate speaking engagements. The firm supports these services with proprietary methodologies (One Page Strategy®, IPE® Assessment, RADAR de Futuros, Código Cultural/Archetype Discovery, Lucratividade Real) and content products including the 'Estrat\u00e9gia em Movimento' podcast, blog, and the award-winning book 'Fazendo a Estrat\u00e9gia Acontecer'.

Product overview

Luzio Strategy is a boutique strategic consulting firm with 25 years of experience, offering a unified portfolio of professional services centered on strategic consulting. The core offerings include strategic consulting (covering strategy design, planning, new business model creation, and governance), executive training, mentorship, and corporate lectures. The firm complements its service offerings with proprietary methodologies including One Page Strategy® (created in 2016), RADAR de Futuros, IPE® Assessment, Código Cultural (Archetype Discovery), and Lucratividade Real (based on Pareto's 80/20 principle). Content products include the podcast 'Estratégia em Movimento' available on major platforms, a published book 'Fazendo a Estratégia Acontecer', and a regularly updated blog with strategic articles. The firm operates exclusively in Brazil serving boards, CEOs, and business leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultoria Estratégica (Strategic Consulting)

Quantifiable outcome

• Fernando Luzio led Casa&Video turnaround, stabilizing the company and securing creditor approval for Judicial Recovery Plan during 330-day executive presidency.

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Movimento Capitalismo Consciente (Conscious Capitalism)minorStrategic or Co-development Partner · 1 January 2011Luzio Strategy has been a signatory of the Conscious Capitalism movement since 2011, when it actively participated in the movement's annual conference in Boston (United States). Following participation, the firm made significant changes to its consulting methodologies to incorporate the movement's concepts and premises, particularly around Higher Purpose (Propósito Maior) and organizational values.
• Archetype Discoveries WorldwidecoreStrategic or Co-development PartnerFernando Luzio serves as Director Brasil of Archetype Discoveries Worldwide, leading cultural code discovery projects (Código Cultural / Archetype Discovery) in Brazil and internationally. Projects include work with Citrosuco, Colgate-Palmolive, Boeing, and Fox Television to uncover organizational cultural codes and solve strategic problems.
• Academia de EstratégiaminorOthersRelated initiative for web-based strategic education programs. Luzio Strategy collaborated with Academia de Estratégia to create the 'Lucratividade Real' (Real Profitability) web-based training program, applying the 80/20 Pareto principle methodology to strategic planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global strategy consulting firm with a strong Brazilian presence, frequently engaging boards and CEOs on strategy and organizational effectiveness — the same client segment Luzio serves.
• Roland Berger: International strategy and management consultancy with operations across Europe and Latin America, competing in corporate strategy, transformation, and operational improvement — overlapping with Luzio's service portfolio.
• Kearney (A.T. Kearney): Global management consulting firm active in Latin America with strategy, operations, and organizational transformation practices that compete for senior-level Brazilian engagements.
• McKinsey & Company: Global strategy incumbent with a long-standing Brazilian practice serving boards and CEOs on corporate strategy, transformation, and organizational design — directly the firm Luzio explicitly positions itself as an alternative to.
• EY-Parthenon: Strategy consulting arm of Ernst & Young with significant Latin American coverage, offering corporate and growth strategy advisory to boards and CEOs — directly comparable buyer segment to Luzio.
• Boston Consulting Group (BCG): Global strategy consulting leader with active Latin American offices, competing for the same senior-executive strategy, growth, and transformation mandates that Luzio targets.
• Monitor Deloitte: Deloitte's strategy consulting practice, offering senior-level strategy and transformation services globally including Brazil — competing for the same board- and CEO-led strategy mandates.

Direct peers

• Falconi: Largest Brazilian-born management consulting firm, focused on operational results, strategy execution, and management systems for Brazilian enterprises. Most direct domestic competitor to Luzio's boutique strategy offering, sharing the same buyer (boards, CEOs) and similar mid-to-large Brazilian corporate accounts.

Emerging players

• HSM Group: Brazilian management education and executive development group producing leadership content, events, and corporate programs — adjacent competitor for executive training and content-led engagement that complements Luzio's training and thought-leadership offerings.
• Arthur D. Little: Long-established boutique strategy and innovation consultancy with selective Latin American presence; comparable in boutique positioning, multi-sector strategy work, and senior-led engagement model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LuzioStrategy
• Facebookfacebook.com/LuzioStrategy
• LinkedInlinkedin.com/company/luziostrategy
• Instagraminstagram.com/luziostrategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luzio Strategy