Acuity Eyecare
Acuity Eyecare is a privately-held, independent optometry group operating five clinics across metropolitan Melbourne and regional Victoria, delivering comprehensive eye exams, advanced diagnostic imaging, therapeutically-endorsed disease management, specialty contact lenses, and designer prescription eyewear to general consumer patients.
- Company typePrivate
- Founded2003
- HeadquartersDoncaster, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Acuity Eyecare does
Acuity Eyecare is a privately-held, independent optometry group operating five clinics across Victoria, Australia (Doncaster, Epping, Portarlington, Sale, Wallan). Founded in 2003 by University of Melbourne graduates Steve Dinh and Quent Wain, the practice delivers comprehensive eye examinations, advanced diagnostic imaging (OCT scanning, corneal topography, fundus photography, I-Care tonometry), and therapeutically-endorsed disease management for conditions including glaucoma, macular degeneration, keratoconus, and diabetic retinopathy. The practice differentiates via its independence from optical chains, enabling unbiased product selection across global eyewear and contact-lens manufacturers (Cooper Vision, Alcon, Gelflex, Menicon, Hoya) and a specialty clinical service line spanning Ortho-K overnight vision correction, IPL therapy for dry eye, myopia control programs (MiyoSmart, MiSight, low-dose atropine), and keratoconus specialty lens fitting.
The business model combines professional service fees from consultations with retail revenue from prescription eyewear, designer frames (Tom Ford, Prada, Versace, Ray-Ban, Maui Jim, Oakley), contact lenses, and sunglasses. Patients are privately billed for examinations with Medicare rebates processed on the day; bulk billing is available for concession card holders. On-the-spot HICAPS claiming supports all major Australian private health funds, and a No-Gap option on selected frames and lenses reduces out-of-pocket spend for insured patients. The customer base is exclusively consumer — general public and families, myopia patients, presbyopia patients, occupational licensing candidates (VicRoads, CASA, police), and children — with no enterprise or B2B contract revenue.
Operations remain tightly held by the two co-founder optometrists, with a team of approximately 20 named clinical and dispensing staff (11–50 employee range). The go-to-market is direct-to-consumer via clinic footfall, the company's website (acuityeyecare.com.au), and local SEO targeting Victorian suburbs; health fund provider networks supply a secondary referral channel. The newest clinic opened in Portarlington in 2025, reinforcing a measured, organic expansion cadence.
Acuity Eyecare firmographics
Firmographics- Name
- Acuity Eyecare
- Legal name
- Acuity Eyecare
- Website
- https://acuityeyecare.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acuity Eyecare is a privately-held, independent optometry group operating five clinics across metropolitan Melbourne and regional Victoria, delivering comprehensive eye exams, advanced diagnostic imaging, therapeutically-endorsed disease management, specialty contact lenses, and designer prescription eyewear to general consumer patients.
- Ownership category
- akta.pro rank
Acuity Eyecare industry classification
Industry- Product category
- Optometry and Eye Care Services
- NAICS
- Offices of Optometrists (62132), Offices of Optometrists (621320), Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
Keywords
Where Acuity Eyecare is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Acuity Eyecare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Eye Examination Consultations: Private billing model for comprehensive eye examinations. Patients pay the full consultation fee on the day, with Medicare rebates processed instantly and deposited within 24 hours. Bulk billing available for Health Care Card, Pension Card, and DVA card holders.
- Prescription Eyewear Sales: Sale of prescription glasses, sunglasses, and contact lenses. Offers No-Gap options on selected frames and lenses for patients with appropriate health fund cover. Revenue from lens upgrades, coatings, and specialty lenses (multifocal, high-index, photochromatic).
- Contact Lens Products: Sale and fitting of contact lenses including daily disposables, monthly lenses, multifocal designs, and specialty lenses. Principal suppliers include Cooper Vision, Alcon, Gelflex, and Menicon.
- Health Fund Rebates via HICAPS: On-the-spot HICAPS claiming processes health fund benefits immediately at point of sale for prescription eyewear and contact lenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Comprehensive Eye Exam - Private Billing |
| Transaction based/ take rate | Pay-as-you-go | Prescription Glasses and Lenses - No-Gap Options |
| Unit Pricing | Pay-as-you-go | Contact Lenses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Acuity Eyecare product offering
Product offeringCore offering
Acuity Eyecare operates five independent optometry clinics across Victoria, Australia, providing comprehensive eye examinations, specialty vision assessments, therapeutic eye disease management, contact lens fittings, and dispensing of prescription glasses and designer sunglasses. The practice combines advanced diagnostic technology (OCT scanning, corneal topography, fundus photography, IPL therapy) with therapeutically endorsed optometrists who can prescribe medications, enabling a full-service primary eye care offering from routine vision correction to disease management and specialty treatments such as Ortho-K and myopia control.
Product overview
Acuity Eyecare is an independent optometry group operating five Victorian clinics (Doncaster, Epping, Portarlington, Sale, Wallan) offering a unified eyecare platform centered on comprehensive 360-degree eye exams, specialty assessments, and precision eyewear. The core offering combines advanced diagnostic technology (OCT scanning, corneal topography, fundus photography, visual field testing) with therapeutic eye care services. The product portfolio spans prescription glasses (single vision, progressive/multifocal, computer, safety, and sports glasses), designer sunglasses with UV protection, contact lens solutions (daily disposables, multifocal, toric, and specialty keratoconus lenses), and Ortho-K overnight vision correction. Specialty services include myopia control (MiyoSmart lenses, MiSight contacts, low-dose atropine), dry eye treatment (IPL therapy, Omega-3 supplementation), keratoconus management (specialty lenses, collagen cross-linking), and vocational assessments (VicRoads, CASA, Police). The company operates independently, enabling unbiased product selection across global suppliers including Cooper Vision, Alcon, Gelflex, Menicon, and Hoya.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams 360-degree eye consultations assessing vision sharpness, eye coordination, and internal/external eye health using advanced diagnostic technology, providing personalized eyewear recommendations.
- Specialty Eye Assessments Formal high-precision assessments for licensing, vocational requirements, and eye surgery suitability including VicRoads driving assessments, CASA aviation assessments, Police vision assessments, laser eye surgery suitability (LASIK/PRK/SMILE), and Ortho-K assessments.
- Contact Lens Solutions Expert contact lens fitting including soft daily disposables, fortnightly and monthly lenses, multifocal contacts, toric lenses for astigmatism, and specialized lenses for keratoconus including miniscleral and scleral designs. Sources products from Cooper Vision, Alcon, Gelflex, and Menicon.
- Ortho-K (Orthokeratology) Non-surgical overnight contact lens treatment that gently reshapes the cornea for clear daytime vision without glasses or contacts, also used for myopia control in children with approximately 50-60% slowdown of progression.
- Prescription Glasses Precision-crafted prescription eyewear including single vision lenses, multifocal/progressive lenses, bifocals, computer glasses, anti-fatigue lenses, prescription reading glasses, children's glasses, safety glasses (AS/NZS 1337.6 certified), and sports glasses.
- Designer Sunglasses Prescription and non-prescription sunglasses with UV protection (minimum Category 2), including polarised lenses, tinted lenses (full and graduated), and advanced treatments like internal reflection control and high-index sun lenses.
- Designer Eyewear Collection Extensive range of designer glasses and sunglasses featuring luxury brands (Tom Ford, Face a Face Paris, Lafont Paris), boutique brands (Paul Taylor, Calvin Klein, Longchamp), designer fashion (Versace, Prada, Furla, Etnia Barcelona), iconic brands (Ray-Ban, Oroton, Nike), and performance tech (Maui Jim, Oakley).
- IPL Therapy for Dry Eye Breakthrough treatment for Meibomian Gland Dysfunction (MGD)-related dry eye using controlled light pulses to stimulate and restore meibomian gland function, typically involving 3-5 sessions. University of Auckland study showed 86% of participants noted symptom reduction.
- Eye Disease Management Therapeutically-endorsed optometrist services for diagnosis and management of eye diseases including blepharitis, cataracts, diabetic retinopathy, glaucoma, keratoconus, macular degeneration, and pterygium/pinguecula.
- Keratoconus Specialty Lens Treatment Custom specialty contact lens fitting for keratoconus including small RGP lenses, miniscleral lenses (12mm), and scleral lenses (16mm+) that vault over the cornea to create a smooth optical surface.
- Collagen Cross-Linking Medical procedure to strengthen corneal collagen fibers and prevent further thinning and progression of keratoconus.
- Low-Dose Atropine Treatment Prescribed nightly for myopia control, using 0.025% to 0.05% concentration to act on eye receptors and slow growth, often used alongside other treatments such as Ortho-K and MiyoSmart lenses.
- Vision Concerns Assessment Symptom-led assessment and management for double vision, eye strain, flashes and floaters, foreign body injuries, conjunctivitis, keratitis, and styes/chalazions.
- Turned Eye and Lazy Eye Treatment Management of strabismus and amblyopia including prescription glasses, vision therapy exercises, patching therapy, and surgical consultation for severe misalignment.
- Presbyopia Solutions Management of age-related loss of near-focusing ability through prescription reading glasses, progressive/multifocal lenses, multifocal contact lenses, monovision contacts, and distance contacts with overtop readers.
Quantifiable outcome
- Ortho-K can slow myopia progression by approximately 50-60% in children
- +1 more outcomes
Companies that use Acuity Eyecare
Customer profileSegments6 records
Ideal customer profiles4 records
Acuity Eyecare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Acuity Eyecare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Melbourne UniversityminorLong-standing partnership with Melbourne University allowing the Epping clinic to mentor the next generation of optometry students and give back to the community.
- Cooper VisioncorePrincipal contact lens supplier. As an independent practice, Acuity Eyecare sources products from global manufacturers based on performance and eye health.
- AlconcorePrincipal contact lens supplier providing contact lens products for patient fittings.
- GelflexcorePrincipal contact lens supplier supporting the independent practice's lens sourcing strategy.
- MeniconcorePrincipal contact lens supplier providing specialty lens options for patient care.
- HoyacoreSupplier of safety certified lenses for prescription safety eyewear, ensuring lenses meet Australian standards (AS/NZS 1337.6).
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Acuity Eyecare competitors and assessment
Company assessmentBroad incumbents
- Vision Eye Institute: Australia's largest provider of ophthalmology services including cataract surgery, glaucoma and retinal care. Comparable on therapeutic and surgical co-management work, though more medically focused with day-hospital capability.
- Bupa Optical: Australian optical retail arm of Bupa health insurer, integrating eye exams with health fund member benefits. Comparable on HICAPS-style claiming integration and health fund referral channels.
- Laubman & Penden: Long-established Australian optical chain offering eye exams and prescription eyewear. Comparable on full-service optometry retail, though a larger multi-state incumbent rather than Victoria-only independent.
- George & Matilda Eyecare: Australian network of independent optometrists backed by private equity, consolidating practices across multiple states. Comparable as a multi-clinic optometry platform, though broader geographically and backed by institutional capital.
Direct peers
- OPSM: Major Australian optical chain owned by Luxottica, offering eye exams, designer frames (Ray-Ban, Oakley, Prada), and contact lenses. Comparable in service mix and designer brand positioning, competing for the same premium-frame customer.
- Eyecare Plus: Australian independent optometry group network of locally owned practices offering comprehensive eye exams and designer eyewear. Comparable as a multi-clinic independent optometry model with similar patient-first positioning.
- Bailey Nelson: Australian-founded independent-style optical chain with boutique store experience and strong own-brand designer positioning. Closely comparable on brand-led, design-forward eyewear differentiation in the Australian consumer market.
- Oscar Wylee: Fast-growing Australian optical retailer with designer frames at accessible price points. Comparable on retail optical model and designer brand emphasis, though more value-tilted than Acuity's premium positioning.
- Specsavers: Australia's largest optical retail chain with hundreds of stores offering comprehensive eye exams, prescription eyewear, and contact lenses. Comparable on patient-facing services, technology stack and health fund integration; competes directly for the same routine primary eye care patient.
Emerging players
- Clearly (Clearly Australia): Online-first contact lens and eyewear retailer offering subscription-based contact lens delivery. Comparable on contact lens sales channel; represents the digital/online optical model competing with Acuity's brick-and-mortar dispensary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Acuity Eyecare social profiles
Digital presenceAcuity Eyecare compliance and trust
Trust signalCompliance1 record
Acuity Eyecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity Eyecare leadership team
Management profileNumber of profiles
Profiles15 records
Acuity Eyecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity Eyecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity Eyecare
What does Acuity Eyecare do?
Acuity Eyecare operates five independent optometry clinics across Victoria, Australia, providing comprehensive eye examinations, specialty vision assessments, therapeutic eye disease management, contact lens fittings, and dispensing of prescription glasses and designer sunglasses. The practice combines advanced diagnostic technology (OCT scanning, corneal topography, fundus photography, IPL therapy) with therapeutically endorsed optometrists who can prescribe medications, enabling a full-service primary eye care offering from routine vision correction to disease management and specialty treatments such as Ortho-K and myopia control.
Is Acuity Eyecare a public or private company?
Acuity Eyecare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acuity Eyecare founded?
Acuity Eyecare was founded in 2003. It employs 11 to 50 people.
Where is Acuity Eyecare based?
Acuity Eyecare is headquartered in Doncaster, Australia, in the Oceania region.
How does Acuity Eyecare make money?
Four revenue lines are on record. Eye Examination Consultations are the primary driver. The others are prescription Eyewear Sales, contact Lens Products and health Fund Rebates via HICAPS.
Who are Acuity Eyecare's main competitors?
Broad incumbents on record are Vision Eye Institute, Bupa Optical, Laubman & Penden and George & Matilda Eyecare. Direct peers are OPSM, Eyecare Plus, Bailey Nelson, Oscar Wylee and Specsavers. Clearly (Clearly Australia) is listed as an emerging player.
Does Acuity Eyecare have an API?
No public API is recorded for Acuity Eyecare.
What industry is Acuity Eyecare in?
Acuity Eyecare's product category is Optometry and Eye Care Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.