Smash

What Smash does

Smash (legal name: Smash Party Entertainment, DBA "Smash NYC") is a New York-based, founder-led bespoke event entertainment company founded in 2004 by Amy Weinstein. The company curates and produces outside-the-box entertainment — themed performers, living statues and body art, look-alikes and impersonators, novelty acts, holiday characters, and stage-style performances — for corporate, non-profit, government, celebrity, and high-net-worth private clients nationwide. The underlying production capability is in-house: a custom costume design and fabrication studio plus a curated, multi-category roster of talent that the company assembles into themed, immersive experiences rather than simply brokering off-the-shelf acts.

Smash's core "product" is a custom-quoted, project-based entertainment production service organized around seven talent categories (International Performers, Look-a-Likes & Impersonators, Novelty, Living Statues & Body Art, Performers & Greeters, Holiday, and Performances & Shows). The business model is professional services revenue: each engagement is scoped, cast, designed, costumed, and executed end-to-end, with pricing depending on talent roster, customization, venue, and event scope. Founder and Creative Director Amy Weinstein personally leads concept, casting, and execution for every booking, supported by offices in New York City (headquarters) and the Hamptons.

The go-to-market motion is enterprise field sales with a high-touch, founder-led character: inbound via the company website (smashnyc.com), dedicated NYC and Hamptons phone lines, and email, targeting marquee clients (cited names include Mercedes Benz, Nestle, Pepsi, Citigroup, Bloomberg, NBC, Cirque du Soleil, Condé Nast, the Red Cross, March of Dimes, the White House, and Beyoncé). The company is privately held, founder-owned, with no disclosed outside investors, funding rounds, or M&A activity in the source material. Marketing is concentrated on the company website portfolio and published client testimonials/case studies, including earned-media validation from a TLC "Four Weddings" feature.

Name

Smash

Legal name

Smash Party Entertainment

Website

https://smashnyc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Smash is a New York-based, founder-led bespoke event entertainment company (founded 2004) that designs custom costumes, curates themed performers and living art, and produces immersive entertainment for corporate, non-profit, government, and celebrity clients nationwide.

Ownership category

akta.pro rank

Product category

Event Entertainment Services

NAICS

Independent Artists, Writers, and Performers (711510), Other Performing Arts Companies (711190)

akta.pro primary industry

Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

akta.pro secondary industry

Event Design, Decor & Styling (HSACAAAB)

Keywords

• Event entertainment services
• Corporate event production
• Themed party entertainment
• Live performance booking
• Custom costume design

Headquarters

HQ city

Hewlett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Custom event entertainment production: Project-based, bespoke engagements covering concept, custom costume design, talent casting, and on-site execution for corporate events, private parties, celebrity functions, and galas. Each engagement is custom-quoted based on scope, talent roster, and creative complexity.
2. Talent booking and performance fees: Booking of performers across categories (international performers, living statues, look-alikes/impersonators, novelty acts, holiday performers, greeters, performances and shows) with pricing tied to event scope, talent tier, and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Smash curates and produces bespoke, themed live entertainment for corporate, celebrity, and private events across the United States. Its offering combines an in-house custom costume design and fabrication capability with a curated talent roster spanning international performers, living statues and body art, look-alikes and impersonators, novelty acts, holiday characters, and stage-style performances. Founder Amy Weinstein personally leads concept development, casting, costume design, and on-site execution for each engagement, delivering turn-key entertainment production rather than standalone talent booking.

Product overview

Smash (Smash NYC) is a New York-based, full-service party entertainment company founded in 2004 that delivers bespoke outside-the-box entertainment for corporate, celebrity, and private events. Its offering is a single unified entertainment service rather than a software platform, organized around seven talent categories: International Performers, Look-a-Likes & Impersonators, Novelty Entertainment, Living Statues & Body Art, Performers & Greeters, Holiday Entertainment, and Performances & Shows. Founder and Creative Director Amy Weinstein personally leads concept, casting, costume design, and execution for each engagement, weaving these categories together into custom immersive experiences produced nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• International Performers
• Look-a-Likes & Impersonators
• Novelty Entertainment
• Living Statues & Body Art
• Performers & Greeters
• Holiday Entertainment
• Performances & Shows

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Moda OperandiminorOthersSmash's holiday portfolio references a "moda operandi santa" image, indicating a past holiday-themed engagement with fashion retailer Moda Operandi. No formal partnership terms are described.
• Bloomingdale'sminorOthersSmash's Performances & Shows portfolio references "Bloomingdales LED Hoops," indicating a past in-store activation with Bloomingdale's featuring LED hoop performers. No formal partnership terms are described.
• Barneys NYminorOthersSmash's Performers & Greeters portfolio includes a "Barneys NY" image, indicating a past engagement providing performers/greeters for the retailer. No formal partnership terms are described.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• On The Move Entertainment: Event staffing and entertainment company providing performers, greeters, brand ambassadors, and themed talent for corporate, retail, and private events. Overlaps directly with Smash's Performers & Greeters and novelty entertainment categories.
• Bravo Entertainment NYC: NYC-based event entertainment company providing DJs, dancers, performers, and themed acts for corporate and private events. A direct comparable in product offering (talent categories), geography (NY metro), and customer base (corporate event planners).
• Hank Lane Music & Entertainment: New York–based live entertainment and event production company booking bands, DJs, performers, and specialty acts for corporate and private events. Closely mirrors Smash's model of curating and supplying themed entertainment talent for high-end corporate and private clients.
• Elan Artists: NYC-based talent booking and entertainment agency providing performers, musicians, and specialty acts for corporate, private, and celebrity events. Directly comparable to Smash in business model (bespoke event entertainment production) and target customer (corporate and HNW event planners).

Broad incumbents

• Marcy Blum Associates: Long-established NYC event planning firm specializing in luxury weddings, corporate galas, and celebrity events. A broad incumbent in bespoke event production with comparable target customers to Smash's HNW and corporate segments.
• MKG (MKG Experience): Large experiential marketing and event production agency producing brand activations, corporate events, and large-scale productions. A broader incumbent competing for the same Fortune 500 event budgets that Smash targets, with significantly greater scale and integrated production capabilities.
• Colin Cowie Lifestyle: Celebrity event planner and lifestyle brand producing luxury weddings, corporate events, and private celebrations for A-list clients. Competes with Smash for premium celebrity and HNW engagements, with broader event planning and design capabilities.
• Preston Bailey Designs: Internationally recognized luxury event design and production firm specializing in high-end weddings, corporate galas, and celebrity events. Comparable to Smash at the premium end of bespoke event production, but with a broader production and design remit and a global brand.
• David Tutera: Celebrity event planner and entertainer producing high-end weddings, corporate events, and branded celebrations. A broad incumbent in the same premium bespoke-events space as Smash, with a nationally recognized personal brand.

Regional players

• Fête (event planning): NYC-based boutique event planning and design studio producing high-end corporate and private events. Comparable to Smash in the NYC premium market and in producing themed, design-led event experiences, but with a planning-led rather than entertainment-led offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SmashNYC
• LinkedInlinkedin.com/company/smash-party-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smash