National Junior Basketball

What National Junior Basketball does

National Junior Basketball (NJB) is a 501(c)(3) nonprofit youth basketball organization founded in 1984 by Dennis Murphy, Jr. and headquartered in Tustin, California. It operates year-round basketball programs for boys and girls in grades K-12, structured as a multi-tiered product portfolio: the Divisional Play Program for grades 2-8 and Rookie League for grades K-1 serve as the core entry-level offerings, with the All-Net program (grades 4-8), BYT (Bring Your Team) leagues, Stars Club Program for elite grades 6-8 players, and High School Leagues (grades 9-12) forming advanced and competitive pathways. Programs conclude in the Championship Series tournament, which draws over 900 teams and is described as the largest team tournament in the nation.

NJB's business model is built on player registration fees bundled with team-level sponsorships. Registration fees cover season games, a full NJB uniform, basketball (winter season), league insurance, game fees, scorekeeper fees, picture day, awards, and NJB membership; each team is additionally required to secure a $400 team sponsorship. Sibling discounts and financial assistance are available. Distribution is executed through a franchise-style network of local city chapters across four states (California, Hawaii, Arizona, and Nevada), with the Northern California / Silicon Valley NJB operating as a wholly-owned regional entity. Registration is processed centrally through the SportNgin platform.

The organization does not disclose revenue, funding, or detailed financials, and has no disclosed parent company or private equity ownership. Its commercial partnerships include a JrNBA league affiliation, Mikasa as official ball supplier, SCORE as tournament partner, and Embassy Suites as official host hotel for the SCORE National event. Notable alumni include Kobe Bryant, Kawhi Leonard, Diana Taurasi, and Jeremy Lin, and the organization reports over 1,000,000 cumulative participants since founding.

Name

National Junior Basketball

Legal name

National Junior Basketball

Website

https://njbl.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

National Junior Basketball (NJB) is a 501(c)(3) nonprofit founded in 1984 that operates year-round youth basketball leagues, tournaments, and skills programs for boys and girls in grades K-12 across California, Hawaii, Arizona, and Nevada, funded by registration fees and team sponsorships.

Ownership category

akta.pro rank

Product category

Youth Basketball Leagues

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth basketball leagues
• Youth sports programs
• Competitive basketball tournaments
• Basketball skills training
• Nonprofit sports organization

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Registration fees cover season games, full NJB uniform, basketball (Winter season), league insurance, season game fees, scorekeeper fees, picture day (Winter), awards for top teams, and NJB membership.
2. Team Sponsorships: Each team is required to obtain a team sponsorship of $400 to help offset costs of practice time and scorekeeper fees. Sponsors receive recognition on local website and in National Tournament program.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

National Junior Basketball (NJB) is a 501(c)(3) nonprofit that operates year-round youth basketball leagues for grades K-12 across four U.S. states. It runs divisional play, rookie-level introductions, advanced competitive programs, club/travel teams, and national tournaments, charging player registration fees and team sponsorships to fund operations.

Product overview

National Junior Basketball offers a multi-tiered youth basketball program structure. The core offerings are the Divisional Play Program for grades 2-8 and the Rookie League for grades K-1st. The program supplements these with advanced pathways including the All-Net Program for grades 4-8 and the Stars Club Program for elite competitive players. For high school athletes, NJB provides the High School League for off-season development. Additional programs include BYT (Bring Your Team) leagues for existing competitive teams, Championship Series tournaments (the largest team tournament in the nation with 900+ teams), Area/Sectional All-Star Programs, National All-Star Tournament, and Skills Training (online and in-person). Over 1,000,000 participants have gone through these programs across 4 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Divisional Play Program Core year-round youth basketball league open to all boys and girls in grades 2-8, featuring balanced team drafts via The Griffin method and competitive divisional play across California, Hawaii, Arizona, and Nevada.
• Rookie League Entry-level basketball program for grades K-1st that emphasizes fundamental skills development and personal growth for the league's youngest players.
• All-Net Program Advanced player program for grades 4-8 that prepares athletes for high school competition through higher-level league play and additional development.
• BYT (Bring Your Team) League offering for existing competitive teams (grades 2-8), including club teams, that want higher-level competition; All-Net serves as the highest level of play during the year.
• High School Leagues Competition and skill training program for players in grades 9-12, including those who did not make their high school team or are seeking off-season play.
• Stars Program Elite club basketball program for top players entering grades 6-8, offering year-round competitive tournament play and a pathway to AAU National Championships.
• Championship Series National tournament for all NJB teams, described as the largest team tournament in the nation, attracting over 900 teams to compete for championship titles.
• Area/Sectional All-Star Program Winter-season tournaments for top-performing girls and boys, including Area All-Stars and Sectional All-Star competitions across the league.
• National All-Star Tournament Culminating winter-season event where the best NJB teams compete for the National Title.
• Skills Training Online and in-person basketball skills workouts available for participants from kindergarten through high school boys and girls.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record.

• JrNBAOthersNJB featured alongside JrNBA branding on website footer, indicating official youth basketball league partnership or affiliation.
• MikasaOthersOfficial ball sponsor/partner; Mikasa logo displayed indicating official basketball supplier for the league.
• ScoreOthersSCORE National tournament partnership; logo displayed indicating official tournament sponsor/partner.
• Embassy Suites by Hilton Santa Ana Orange County AirportOthersOfficial host hotel for NJB Score National event (March 27-29, 2026). Offering special group rates for participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boys & Girls Clubs of America: Boys & Girls Clubs operates a nationwide network of youth facilities that frequently offer organized sports including basketball leagues. It is a broader youth-development incumbent that overlaps with NJB's recreational K-12 league mission, but does not specialize in basketball the way NJB does.
• YMCA of the USA: YMCAs operate community-based youth sports leagues, including basketball, for K-12 participants across the country. As a broad youth-services incumbent, the YMCA competes with NJB at the recreational league entry point but lacks NJB's basketball-specific depth and elite pathway.

Emerging players

• Overtime Elite: Overtime Elite is a for-profit basketball league and media platform targeting top high school-age players with paid contracts and NIL pathways. It represents an emerging, well-capitalized model competing for elite youth basketball talent that NJB historically has developed through its Stars Program.

Direct peers

• American Youth Basketball Tour (AYBT): AYBT operates youth basketball tournaments and leagues for boys and girls across multiple U.S. regions. It competes directly with NJB's Championship Series and BYT/All-Net programs for travel-team participation and tournament entry fees.
• Amateur Athletic Union (AAU) Basketball: The AAU runs the most prominent competitive youth basketball circuit in the U.S., including the AAU National Championships that NJB's Stars Program explicitly targets. Both organizations operate grassroots youth basketball leagues, tournaments, and clubs across multiple states with overlapping participant demographics.
• Youth Basketball of America (YBOA): YBOA runs youth basketball leagues and a national tournament circuit for boys and girls in grades 2-12. It is structurally similar to NJB: community-based league play feeding into a national tournament, targeting the same recreational-to-competitive participant segment.
• JrNBA (NBA Youth Basketball): The JrNBA is the NBA's official youth basketball participation program, offering leagues, clinics, and events for kids. NJB is already affiliated with JrNBA, and both serve the same K-12 participant base with structured league play and skill development programming.
• Under Armour Association: The Under Armour Association is a national elite youth basketball league and tournament series. Like Nike EYBL and Adidas Gauntlet, it competes for elite travel-team talent in the same age bracket NJB serves through its Stars and All-Net programs.
• Adidas Gauntlet: Adidas Gauntlet is a national elite youth basketball tournament series sponsored by Adidas. It competes with NJB Stars for top-tier travel teams and recruits players from the same 6th-8th grade competitive segment NJB targets with its All-Net and Stars programs.
• Nike Elite Youth Basketball League (EYBL): The Nike EYBL is the premier shoe-sponsored elite youth basketball circuit in the U.S., targeting top high school and middle school players. It directly competes with NJB's Stars Program for elite 6th-8th grade talent and is part of the same shoe-circuit ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationaljuniorbasketball
• Instagraminstagram.com/njbnationaljuniorbasketball
• Xx.com/njblofficial
• LinkedInlinkedin.com/company/national-junior-basketball-headquarters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Junior Basketball