The Care Workers’ Charity

What The Care Workers’ Charity does

The Care Workers' Charity (legal name: Care Workers Support trading as The Care Workers' Charity, Charity Commission registration 1207208) is a UK-registered non-profit founded in 2009 and headquartered in London. Its mission is to support current and former paid adult social care workers through one-off crisis grants, mental health and wellbeing services, and national-level advocacy for the social care workforce. The charity serves a clearly defined beneficiary segment — frontline paid adult social care workers across the United Kingdom, including care home and domiciliary care staff — and operates UK-wide, with over 5,900 care workers supported historically and 864 grants totalling £366,316 disbursed in 2025 alone, processed at an average nine-day turnaround.

The core service offering comprises the Crisis Grant programme (averaging £500 per grant, used for daily living costs, car repairs, transport, funeral expenses, and mental health therapies), the Mental Wellbeing and Health Support service, and a portfolio of regional and partner-branded grant programmes including Oxfordshire Grants, Solihull Fund, East of England International Recruiting, Berkley Hardship Grants, Scottish Autism, and Cartrefi (Welsh-origin). Beyond direct services, the charity runs a structured four-season fundraising and advocacy calendar (Summer of Care, Season of Advocacy, Autumn of Action, Winter of Warmth), signature events including the Royal Parks Half Marathon, Thames Moonlight Walk, National Sports Day for Care, and Soar for a Cause skydiving, plus annual awareness campaigns such as Professional Care Workers' Week and Wear It Orange. Technology plays a supporting rather than differentiating role: the website serves as the primary digital hub, with JustGiving and Enthuse handling donation processing, and standard calendar integrations for events. There is no proprietary technology stack.

The revenue model is donation- and fundraising-led, with no commercial sales. Income streams include individual donations (one-off and recurring via JustGiving and the charity's website), corporate sponsorship and supporter membership from over 100 organisations, the Virgin Money arrangement-fee-sharing partnership (£125,037 generated April–December 2025), lottery and prize draws (CWC Lottery, Winter Prize Draw), event registration fees and participant fundraising targets, trusts and foundations grants (notably The Rayne Foundation funding the Advisory Board), and local-authority co-funded regional grant programmes. Go-to-market mixes digital self-serve (website, email newsletter, organic social) with event-based peer-to-peer fundraising, advocacy and PR channels (presentations at Parliament, House of Lords, DHSC and CQC roundtables), and a paid Care Worker Advisory Board and Champions community that drives both grassroots engagement and policy influence.

Name

The Care Workers’ Charity

Legal name

Care Workers Support trading as The Care Workers' Charity

Website

https://thecareworkerscharity.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Care Workers' Charity is a UK-registered non-profit that provides one-off crisis grants, mental health support, and national-level advocacy exclusively for paid adult social care workers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Social Care Charity Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Individual and Family Services (6241), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Social care charity
• Crisis grants
• Care worker support
• Mental health services
• Fundraising events

Headquarters

HQ city

Surbiton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: The charity receives donations from individual supporters via JustGiving, its own website, and direct giving platforms. Donors can make one-off or recurring (monthly/annual) contributions. The Champion of Care pledge campaign invites one-off £500 pledges from individuals and organisations.
2. Corporate Sponsorship and Supporter Membership: Over 100 organisations support CWC through sponsorship, supporter membership, and events fundraising. The Champion of Care Pledge campaign targets organisations for £500 pledges. Care providers can join as supporter members.
3. Corporate Partnership (Virgin Money): Virgin Money commits to donate a percentage of arrangement fees on new and renewed care sector lending. This model generated £125,037 between April and December 2025 — a non-transactional income stream linked to Virgin Money's lending activity.
4. Lottery and Prize Draws: The CWC runs a lottery product (CWC Lottery) and Winter Prize Draw as fundraising mechanisms, generating income from participant entries.
5. Events-based Fundraising: The charity organises and participates in fundraising events including the Royal Parks Half Marathon, skydiving challenges, Thames Moonlight Walk, and seasonal campaigns (Summer of Care, Autumn of Action, Winter of Warmth). Event participation fees and pledged fundraising targets generate income.
6. Trusts and Foundations: The charity receives funding from trusts and foundations, as evidenced by The Rayne Foundation funding the Advisory Board and Champions Project.
7. Local Authority Partnerships: The charity has launched localised grant programmes funded through local authority partnerships, including Oxfordshire Grants, Solihull Fund, and regional international recruitment initiatives.

Pricing tiers

Distribution channels5 records

Marketing channels9 records

Core offering

The Care Workers' Charity provides emergency financial Crisis Grants (averaging £500 per grant) and Mental Wellbeing and Health Support to paid adult social care workers across the UK. It supplements these core services with regional grant programmes (Oxfordshire, Solihull, East of England, Berkley, Scottish Autism, Cartrefi), national advocacy and policy engagement, and a portfolio of seasonal fundraising campaigns and events (Royal Parks Half Marathon, Thames Moonlight Walk, skydiving, Professional Care Workers' Week).

Product overview

The Care Workers' Charity operates as a single unified charitable mission offering crisis grants and mental health support to UK care workers, supplemented by a portfolio of seasonal fundraising campaigns and events. Core services include Crisis Grants providing emergency financial assistance, Mental Wellbeing and Health Support for therapy and health services, and regional grant programmes for Oxfordshire, Solihull, and East England. The charity runs seasonal campaign seasons (Summer of Care, Season of Advocacy, Autumn of Action, Winter of Warmth) that include signature events like the National Sports Day for Care, Thames Moonlight Walk, Professional Care Workers' Week, and skydiving challenges. Additional offerings include the Champion of Care Pledge (£500 organisational commitment), CWC Lottery, and the Care Worker Advisory Board—a compensated professional body representing frontline voices in sector reform.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis Grant Emergency financial assistance providing urgent practical support to help UK adult social care workers remain in work and maintain housing. Funds typically cover essential daily living costs (45% of 2025 grants), car repairs and transport (17%), washing machine replacement (~£385), car repair (~£395), mental health therapies (10 sessions, ~£500), and funeral costs (~£1,550).
• Mental Wellbeing and Health Support Access to mental health services and wellbeing resources for adult social care workers, including tailored therapies and support programmes addressing chronic stress, depression, and trauma arising from care work.
• Oxfordshire Grants Regional grant programme providing financial support to adult social care workers based in Oxfordshire.
• Solihull Fund Regional grant programme providing financial support to adult social care workers based in Solihull.
• International Recruiting – East of England Specific grant programme supporting internationally recruited care workers in the East of England region.
• Berkley Hardship Grants Hardship grants provided in partnership with Berkley for adult social care workers in financial difficulty.
• Scottish Autism (Partnership Grant Programme) Grant programme in partnership with Scottish Autism supporting care workers in Scotland.
• Cartrefi Partnership programme supporting care workers in Wales (Cartrefi is Welsh for 'homes').
• Champion of Care Pledge A £500 pledge campaign inviting organisations to support care workers, with pledgers receiving a digital badge and nominating others to create a chain effect of support.
• CWC Lottery Lottery programme for supporters to participate in regular prize draws while supporting the charity, alongside a Winter Prize Draw.
• Royal Parks Half Marathon (Charity Places) 13.1-mile half marathon through London's Royal Parks, offered as a charity place at a £45 registration fee with an expected fundraising commitment in addition to registration.
• Thames Moonlight 10 Walk Evening walking event through London landmarks, available in 10km and 10-mile distances. Registration fee is £30 per person, with half the registration cost sponsored by CWC; standard fundraising target is £300 per person, or £200 per person for groups of five or more.
• Soar For A Cause (Skydiving) Skydiving fundraiser held across multiple UK locations with a minimum £500 fundraising target per participant; participants may be liable for shortfall to cover event place cost.

Quantifiable outcome

• 864 grants totalling £366,316 awarded in 2025, processed in an average of nine days.
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• David Baines MPminorOthers · 1 May 2025David Baines MP hosted CWC's Advisory Board and Champions members at the Houses of Parliament in May 2025 to present the Wellbeing Survey findings directly to policymakers.
• Baroness Kay Andrews OBEminorOthers · 1 January 2025Baroness Kay Andrews OBE sponsored the House of Lords Afternoon Tea at which CWC Advisory Board member Hannah Reseigh-Lincoln spoke to the House of Lords about care workers' lived experience in driving sector reform.
• Department of Health and Social CarecoreOthers · 1 January 2025CWC's Advisory Board and Champions members participated in roundtables with the Department of Health and Social Care, positioning CWC as a key stakeholder in national care policy.
• CQC (Care Quality Commission)coreOthers · 1 January 2025CWC's Advisory Board and Champions members participated in roundtables with the CQC, contributing to the regulator's understanding of the care workforce.
• Be Great FitnessminorStrategic or Co-development PartnerBe Great Fitness, specialists in inclusive fitness for older adults, co-created the National Sports Day Fundraising Pack with CWC. The pack contains ready-to-run activity ideas, printable resources, fundraising tips, and promotional materials for care homes and workplaces.
• Burns GymminorStrategic or Co-development PartnerBurns Gym leads the live-streamed FriYAY workout session as part of the National Sports Day for Care, bringing Scottish-style fitness expertise to the event.
• Marie Curie UKminorStrategic or Co-development PartnerMarie Curie UK was a co-beneficiary of the Care Sector Fundraising Ball, which raised over £215,000 split across CWC, Marie Curie UK, and Care Rights UK.
• Care Rights UKminorStrategic or Co-development PartnerCare Rights UK was a co-beneficiary of the Care Sector Fundraising Ball, which raised over £215,000 split across CWC, Marie Curie UK, and Care Rights UK.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CareWorkersFund

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Care Workers’ Charity