Be Great Fitness

What Be Great Fitness does

Be Great Fitness is a UK-based private company founded in 2020 by Bailey Greetham-Clark, delivering seated, low-impact exercise programming to elderly residents of care homes across the United Kingdom. The core service consists of in-person seated exercise sessions — including boxfit and balance and coordination modules — led by part-time instructors who travel to designated care home routes, supplemented by specialist programming tailored to residents with varied mobility limitations.

The company's technology layer is the Mobility Hub, an online subscription video platform that gives care homes self-serve access to expert-led seated exercise content alongside account and subscription management. The platform extends the in-person service into a scalable recurring product and is positioned as the company's primary growth lever beyond direct field delivery.

Be Great Fitness monetizes through two streams: subscription fees from care homes for the Mobility Hub, and contract-based payments for in-person instructor services. It sells primarily B2B via direct outreach to care home operators and has assembled an anchor partner roster that includes NHS, Bupa/Tanglewood, Age UK, Care England, Yorkare, and Danforth. With approximately six employees and no disclosed external funding, the company operates as a bootstrapped, founder-led micro-enterprise targeting a narrow vertical in the UK social care sector.

Name

Be Great Fitness

Legal name

Be Great Fitness

Website

https://begreatfitness.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Great Fitness is a UK-based, bootstrapped provider of seated exercise programs and the Mobility Hub video subscription platform, serving elderly residents in care homes through direct B2B contracts and partnerships with operators including NHS, Bupa, and Tanglewood.

Ownership category

akta.pro rank

Product category

Senior Care Fitness Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industries

Senior & Active Aging Personal Training (HSADAAAI), Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Care home fitness
• Seated exercise programs
• Elderly mobility services
• Senior wellness programs
• Social care fitness

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Services: Online subscription platform for care homes to access seated exercise video content. Care homes subscribe to access professional fitness sessions for their residents.
2. Fitness Instructor Services: Part-time fitness instructors (£12.21/hour plus mileage) travel to care homes to deliver in-person seated exercise sessions. Revenue generated from care home contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Be Great Fitness delivers seated, low-impact exercise sessions to elderly residents of UK care homes through part-time fitness instructors who travel to assigned care home routes. The service is complemented by the BeGreat Mobility Hub, an online subscription platform that provides care homes with expert-led seated exercise video content, account management, and self-service access to regular professional exercise classes for their residents.

Product overview

Be Great Fitness offers a unified fitness service focused on making physical activity accessible to care home residents. The core offering consists of Seated Exercise Sessions delivered by part-time Care Home Fitness Instructors at various care home locations, complemented by the Mobility Hub online subscription platform for video-based access to expert-led seated exercise content. Additional activity types include Boxfit Sessions for cardiovascular health and Balance and Coordination Exercises, all designed for older adults and tailored to diverse mobility needs.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility Hub: Online subscription platform for seated exercise classes, allowing care homes to manage subscriptions and access expert-led video content.

Products and services

• Seated Exercise Sessions

Quantifiable outcome

• Improved mobility, strength, and overall well-being for elderly residents
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BupacoreStrategic or Co-development PartnerBupa is a major healthcare organization working in partnership with Be Great Fitness. The company proudly displays Bupa as a key partner, with Bupa care homes (Tanglewood) receiving seated exercise sessions. Bupa represents a flagship partnership demonstrating credibility in the elderly care sector.
• Tanglewood Care HomescoreStrategic or Co-development PartnerTanglewood Care Homes is a prominent care home operator that partners with Be Great Fitness to provide seated exercise sessions to their residents. The partnership is showcased as a key collaboration helping deliver tailored activities across Tanglewood facilities nationwide.
• NHScoreStrategic or Co-development PartnerThe National Health Service (NHS) is a key strategic partner working with Be Great Fitness to bring seated exercise sessions to care homes nationwide. This partnership aligns Be Great Fitness with the UK's national healthcare system, providing significant credibility and reach.
• Age UKminorStrategic or Co-development PartnerAge UK, a major charity organization focused on elderly care, is listed as a company Be Great Fitness works with, indicating collaboration in the elderly fitness and wellness space.
• Care EnglandminorStrategic or Co-development PartnerCare England, the representative body for care providers in England, is listed as a partner organization, suggesting industry association and advocacy collaboration.
• YorkareminorStrategic or Co-development PartnerYorkare is a care home operator listed as a company partner, receiving seated exercise sessions from Be Great Fitness.
• DanforthminorStrategic or Co-development PartnerDanforth is listed as a company partner, indicating a working relationship with Be Great Fitness in the care sector.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motivating Moves: UK provider of seated dance and movement exercise sessions designed for care home residents and older adults. Comparable as a direct competitor in the seated movement/exercise niche for UK care homes.
• Alive Activities: UK charity that delivers training and activity programs including seated exercise for older people in care homes and community settings. Comparable as a UK seated exercise/activity provider targeting the same care home vertical.
• Move It or Lose It: UK-based company providing seated exercise programs, training, and resources for older adults, including in care home settings. Directly comparable as another specialist UK seated exercise provider for elderly populations.
• Oomph! Wellness: UK-based organization providing wellness, exercise, and activity programs specifically designed for older adults in care settings. Directly comparable as a specialist activity and fitness provider serving UK care homes.
• Premier Community: UK organization that delivers health, fitness, and activity sessions in care homes and community settings for older adults. Comparable as a community-based seated exercise provider for the UK care home market.

Others

• Age UK: Major UK charity for older people that runs fitness, exercise, and well-being programs. Be Great Fitness lists Age UK as a partner, indicating ecosystem adjacency. Comparable as a recognized UK organization promoting senior physical activity.
• Care England: The representative body for independent care providers in England. Listed as a partner of Be Great Fitness, indicating industry association rather than direct competition. Adjacent because it shapes the policy and procurement environment for UK care home service providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Be_greatfitness
• Facebookfacebook.com/BeGreatFitness
• LinkedInlinkedin.com/company/begreatfitness2020
• Instagraminstagram.com/be_greatfitness
• TikToktiktok.com/@begreatfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Great Fitness