New Food

What New Food does

New Food Development ("New Food") is a Spanish private limited company (NIF B99494742) headquartered in Zaragoza, founded in 2017 as a spin-off of the University of Zaragoza. The company operates as an R+D+i (research, development, and innovation) laboratory serving the agri-food industry, with technical specialization in food microstructure design, digestive engineering, microstructure-based sugar reduction, exopolysaccharide fermentation, sensory trajectory design, phase transition analysis, and mineral equilibrium for UHT beverage stability. Its offering is organized into six branded service lines: NF I+D+i (core R&D and industrial adaptation), NF Consulting (quality, hygiene, food safety, and regulatory compliance for IFS, BRC, ISO 9001 and ISO 14001), NF Academy (tailored in-person and online training), NF Market (digital marketing, SEO/SEM, market research, and neuromarketing A/B testing), NF Universo (an annual innovation membership at €4,950/year bundling R&D projects, consulting hours, and community access), and NF Merchandising (a B2C e-commerce store of 1,079+ branded merchandise products).

The company serves food manufacturers, producers, and brands across dairy, meat, fish, bakery, snacks, plant-based, oils, beverages, and processed-food categories, and lists Carrefour as a flagship co-development partner. Underlying technology is grounded in structural food engineering—modulating digestion kinetics, sweetness perception, texture stability, and sensory release through microstructural design rather than through reformulation. The talent base comprises 50 annually-renewing young researchers from the University of Zaragoza plus a broader pool of expert technicians. The company has received the Generando Futuro award (2017), Cinco Días award (2018), and European Business Award (2019), and runs the annual Premios New Food industry awards program (XI edition in 2026).

New Food's go-to-market combines direct B2B sales for project-based R&D and consulting, an annual subscription community (NF Universo), and a self-serve B2C e-commerce channel for branded merchandise. Distribution is direct, with a stated national and global service footprint and no disclosed external institutional investors, venture funding, or parent-company ownership.

Name

New Food

Legal name

NEW FOOD DEVELOPMENT

Website

https://newfood.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

New Food Development is a Spanish R+D+i laboratory, spun off from the University of Zaragoza in 2017, that provides food innovation services (R&D, consulting, training, marketing, and an annual membership program) to agri-food manufacturers, with Carrefour as a flagship development partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. I+D+i Services: Custom research and development projects for food companies, including new product development, industrial adaptation, and innovation consulting. Revenue generated through project-based professional service engagements.
2. NF Universo Annual Membership: Annual subscription program at €4,950 providing innovation services, legislative/technical consulting, neuromarketing studies, technology surveillance, networking, and marketing visibility. Billed annually.
3. NF Consulting: Quality, hygiene, and food safety consulting services including APPCC plans, labeling, audit support, and regulatory compliance (IFS, BRC, ISO 9001, ISO 14001).
4. NF Academy Training: Customized professional training in food innovation for company employees, delivered in-person, online, or through distance learning.
5. NF Market - Marketing Services: Digital marketing services including social media management, content creation, web analysis, SEO/SEM, and market research for food industry clients (B2B and B2C).
6. NF Merchandising E-commerce: Online store selling branded merchandise (over 1,079 products including apparel, bags, travel accessories, office supplies, sportswear, and workwear). Revenue from individual product transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

New Food is an R&D+i laboratory that develops new food products and provides innovation services to the agri-food industry. It delivers custom food product development, industrial adaptation, food safety and quality consulting, professional training, and marketing services, and runs an annual innovation membership program (NF Universo). A secondary line of business is an e-commerce store selling branded merchandise.

Product overview

New Food is a food innovation laboratory and R&D center that operates as a spin-off of the Universidad de Zaragoza, established in 2017. The company offers a multi-service portfolio structured around five main divisions: NF I+D+i (core R&D services for food innovation), NF Consulting (quality, hygiene, and food safety consulting), NF Academy (professional training), NF Market (marketing services), and NF Universo (annual innovation membership program). These divisions work together to provide comprehensive support for food industry innovation from research through market launch. The company also operates NF Merchandising, an e-commerce store for branded merchandise. Services span food product development, industrial adaptation, legislative compliance, sensory testing, market research, and digital marketing, serving clients across dairy, meat, fish, bakery, beverages, plant-based, and other food sectors.

Differentiator

Problem solved

Functional benefit

Brands

• NF Universo: Innovation program including R&D+i, Security and Food Marketing services.
• NF I+D+i
• NF Consulting
• NF Academy
• NF Market
• NF Merchandising

Products and services

• NF I+D+i
• NF Consulting
• NF Academy
• NF Market
• NF Universo
• NF Merchandising

Quantifiable outcome

• 1 personalized R&D+i project per year for Universe program members
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Universidad de Zaragoza (University of Zaragoza)coreStrategic or Co-development Partner · 1 January 2017New Food was founded as a spin-off from the University of Zaragoza in 2017. Researchers from the university form the core talent pool, and the company maintains deep academic ties, leveraging university research capabilities for industry-applied food innovation projects.
• CarrefourflagshipStrategic or Co-development PartnerNew Food develops new food products in partnership with Carrefour, serving as the R&D+i partner for creating innovative food products that are then adapted to Carrefour's production lines and commercialized.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AZTI: Spain-based applied research center serving the agri-food and seafood industries with product development, sensory, and food safety expertise. Overlaps with New Food's R&D and consulting focus on a related industry vertical.
• CNTA (Centro Nacional de Tecnología y Seguridad Alimentaria): Spanish food technology center providing applied R&D, food safety, and analytical services to food manufacturers. Directly comparable to New Food's I+D+i and NF Consulting offerings within the same Spanish market.
• AINIA (Centro Tecnológico Agroalimentario): Spanish food technology center offering R&D+i, sensory analysis, and regulatory consulting to agri-food companies. It is the most direct Spanish peer to New Food, running a similar lab-services business model and competing for the same domestic enterprise clients.
• Leatherhead Food Research: UK food science research and consulting firm (now part of Eurofins) providing product development, regulatory, and market intelligence services to food companies. Closely comparable revenue model — a mix of project services and subscription/membership — to New Food's NF I+D+i plus NF Universo offering.
• Reading Scientific Services Ltd (RSSL): UK food and ingredient science consultancy offering product development, analytical, and regulatory services. Comparable in size, structure, and service mix to New Food's professional-services-plus-membership model for food manufacturers.

Broad incumbents

• Campden BRI: UK-based food and drink research association offering member-funded R&D, training, and analytical services globally. Closely comparable to New Food's NF Academy, NF Consulting, and member-program model, but at materially greater scale and geographic reach.
• Eurofins Scientific: Global testing, R&D services, and consulting giant with major food industry exposure. Competes for the same enterprise quality, sensory, and product-development budgets as New Food, but at vastly greater scale and breadth.
• Mérieux NutriSciences: International food safety, testing, and sensory research services provider. Overlaps with New Food's NF Consulting and food innovation work, particularly on regulatory compliance and sensory/neuromarketing studies.
• Fraunhofer Institute for Process Engineering and Packaging (IVV): German applied-research institute with deep food technology, packaging, and structural engineering capabilities. Comparable as a larger, established European R&D partner for food innovation projects, though wider in scope than New Food's consulting envelope.
• TNO (Netherlands Organisation for Applied Scientific Research): Dutch applied research organization with a substantial food and nutrition R&D unit serving enterprise clients. Comparable in mandate (bridging academic research and industry-applied food innovation) but materially larger and more diversified than New Food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/newfooddevelopment
• LinkedInlinkedin.com/company/new-food-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Food