Ireland's Classic Hits
Ireland's Classic Hits Radio, operated by Choice Broadcasting Ltd, is an Irish free-to-air commercial broadcaster serving general adult listeners with 70s, 80s, and 90s music across FM, DAB, online, mobile apps, smart speakers, and Virgin Media Channel 936, monetized through advertising sales.
- Company typePrivate
- Founded2009
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ireland's Classic Hits does
Ireland's Classic Hits Radio is a free-to-air commercial radio service operated by Choice Broadcasting Ltd, a private limited company registered in Dublin (Company No. 439209). Its core offering is a curated classic hits music format spanning the 1970s, 1980s, and 1990s, anchored by award-winning presenters and supported by local, national, showbiz, and music news coverage. The station's audience is a horizontal 'General Irish Adult Audience' distributed across Dublin, Cork, Limerick, Galway, Clare, Kildare, Wicklow, and Meath, with a stated DAB broadcast-area reach of approximately 1.6 million listeners plus nationwide digital availability.
The underlying distribution stack combines traditional FM broadcasting (multiple frequencies in 8 counties), DAB digital radio (6 transmission sites across 9 Leinster-area counties), online streaming via classichits.ie and partners such as TuneIn and Irish Radio Player, native mobile applications on iOS, Android, and Amazon Appstore, and voice integration with Amazon Alexa and Google Home. The product portfolio includes the flagship Classic Hits Radio, the Classic Hits 80s digital sub-brand (the only dedicated 80s station in Ireland), the Floor Fillers party-anthems channel, an on-demand podcast library, and a Virgin Media Channel 936 television presence. The 'Classic Hits' brand is a registered Irish Trade Mark (No. 257944).
The company monetizes exclusively through advertising sales, represented by Media Central to agencies and advertisers, with no direct consumer charges. Distribution and marketing rely on owned digital channels (website, apps, podcasts, social media), outside broadcasts, and listener competitions. No public revenue, headcount, or funding data is disclosed, and the company operates independently with no disclosed parent or external investors.
Ireland's Classic Hits firmographics
Firmographics- Name
- Ireland's Classic Hits
- Legal name
- Choice Broadcasting Ltd
- Website
- https://classichits.ie
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ireland's Classic Hits Radio, operated by Choice Broadcasting Ltd, is an Irish free-to-air commercial broadcaster serving general adult listeners with 70s, 80s, and 90s music across FM, DAB, online, mobile apps, smart speakers, and Virgin Media Channel 936, monetized through advertising sales.
- Ownership category
- akta.pro rank
Ireland's Classic Hits industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Syndicated Radio Programming Networks (Shows & Features) (MPABABAJ)
Keywords
Where Ireland's Classic Hits is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Ireland's Classic Hits business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure
Revenue model
- Radio Advertising: The station generates revenue through advertising sales, offering businesses the opportunity to reach the station's audience. They work with advertising agencies and have a dedicated sales team. Classic Hits 80s broadcasts to approximately 1.6 million people in the DAB broadcast area and reaches listeners across multiple FM frequencies in Dublin, Cork, Limerick, Galway, Clare, Kildare, Wicklow, and Meath.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Ireland's Classic Hits product offering
Product offeringCore offering
Ireland's Classic Hits Radio is a free-to-air radio broadcasting service operated by Choice Broadcasting Ltd, programming classic hits music from the 70s, 80s, and 90s across multiple FM frequencies in Dublin, Cork, Limerick, Galway, Clare, Kildare, Wicklow, and Meath, as well as DAB digital radio in the Leinster area. The station distributes live and on-demand audio via online streaming, mobile applications, smart speakers (Alexa and Google Home), the Irish Radio Player, TuneIn, and Virgin Media Channel 936, complemented by a portfolio of podcasts and regional news content.
Product overview
Ireland's Classic Hits Radio is a radio broadcasting company operated by Choice Broadcasting Ltd, offering a multi-platform audio entertainment service centered on classic hits music from the 70s, 80s, and 90s. The core product is Ireland's Classic Hits Radio, which broadcasts via FM frequencies across major Irish cities (Dublin, Cork, Limerick, Galway, Clare) and nationwide online. The company operates multiple related products including Classic Hits 80s as a dedicated digital 80s station available via DAB and online streaming, Floor Fillers for weekend party music programming, mobile apps for iOS and Android, and a podcasts division featuring original content including health, travel, and lifestyle programs. Distribution extends across TuneIn, Alexa/Google smart speakers, Virgin Media Channel 936, and the Irish Radio App.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Hits 80s: Ireland's only dedicated 80s radio station - digital station bringing the best 80s music soundtrack
- Floor Fillers on Classic Hits
Products and services
- Ireland's Classic Hits Radio
Companies that use Ireland's Classic Hits
Customer profileSegments1 record
Ideal customer profiles2 records
Ireland's Classic Hits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Ireland's Classic Hits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Media CentralcoreMedia Central represents Ireland's Classic Hits Radio to advertising agencies and their clients. Located at Second Floor, 134/135 Baggot Street Lower, Dublin 2, D02 HN29, they serve as the primary advertising sales representation for the station.
- Virgin MediacoreClassic Hits is available on Virgin Media Channel 936, providing television platform distribution for the radio station
- Coimisiún na MeánminorIreland's broadcasting and media regulator that will implement the Broadcasting Services Strategy in 2025, which will establish the framework for radio licensing including potential DAB+ operating licences
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Ireland's Classic Hits competitors and assessment
Company assessmentDirect peers
- 98FM: Dublin commercial radio station broadcasting on FM and DAB with online streaming, mixing classic and contemporary hits — a Dublin-market direct competitor.
- FM104: Dublin-focused commercial hit music station broadcasting on FM, DAB and digital platforms — competes directly with Ireland's Classic Hits for Dublin listeners and ad spend.
- Newstalk: Ireland's leading commercial news and talk station, distributed on FM nationally, DAB, streaming and apps — a direct Irish commercial radio competitor in distribution and the ad market.
- SPIN 1038: Dublin commercial radio station targeting a younger demo, broadcast on FM and digital platforms — comparable Irish commercial radio competitor in the Dublin market.
- Greatest Hits Radio: UK commercial radio network owned by Bauer Media playing classic hits from the 70s, 80s and 90s across multiple FM and DAB frequencies with multi-platform reach — directly comparable format and distribution model to Ireland's Classic Hits.
- Absolute Radio: UK commercial radio station with classic rock/pop positioning across FM, DAB and digital platforms — a comparable format-specific international peer with multi-platform distribution.
- Today FM: Leading Irish national commercial music and entertainment radio station broadcast on FM, DAB, streaming and apps — a direct competitor in the Irish commercial radio market for listeners and ad spend.
- Q102: Cork-focused commercial radio station serving the Cork market via multi-channel distribution — directly comparable to Ireland's Classic Hits' coverage of the Cork region.
Broad incumbents
- RTÉ Radio: Ireland's national public broadcaster operating multiple radio channels (RTÉ Radio 1, 2FM, lyric fm, etc.) on FM, DAB, streaming and digital platforms — the dominant Irish broadcast incumbent against which commercial stations compete for audiences and ad budgets.
Regional players
- Cork's 96FM: Long-standing commercial radio station focused on the Cork regional market via FM and online streaming — a comparable regional Irish commercial broadcaster competing for the same Cork listener base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ireland's Classic Hits social profiles
Digital presenceIreland's Classic Hits compliance and trust
Trust signalCompliance2 records
Ireland's Classic Hits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ireland's Classic Hits leadership team
Management profileNumber of profiles
Ireland's Classic Hits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ireland's Classic Hits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ireland's Classic Hits
What does Ireland's Classic Hits do?
Ireland's Classic Hits Radio is a free-to-air radio broadcasting service operated by Choice Broadcasting Ltd, programming classic hits music from the 70s, 80s, and 90s across multiple FM frequencies in Dublin, Cork, Limerick, Galway, Clare, Kildare, Wicklow, and Meath, as well as DAB digital radio in the Leinster area. The station distributes live and on-demand audio via online streaming, mobile applications, smart speakers (Alexa and Google Home), the Irish Radio Player, TuneIn, and Virgin Media Channel 936, complemented by a portfolio of podcasts and regional news content.
Is Ireland's Classic Hits a public or private company?
Ireland's Classic Hits is a private company. It is classified as unknown and is currently operating.
When was Ireland's Classic Hits founded?
Ireland's Classic Hits was founded in 2009. It employs 11 to 50 people.
Where is Ireland's Classic Hits based?
Ireland's Classic Hits is headquartered in Dublin, Ireland, in the Europe region.
How does Ireland's Classic Hits make money?
One revenue line is on record: radio Advertising.
Who are Ireland's Classic Hits's main competitors?
Direct peers on record are 98FM, FM104, Newstalk, SPIN 1038, Greatest Hits Radio, Absolute Radio, Today FM and Q102. RTÉ Radio is listed as a broad incumbent. Cork's 96FM is listed as a regional player.
Does Ireland's Classic Hits have an API?
No public API is recorded for Ireland's Classic Hits.
What industry is Ireland's Classic Hits in?
Ireland's Classic Hits's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio). Its NAICS code is 516110 and its SIC code is 4832.