Mardouw
Mardouw is a South African olive estate in Swellendam, Western Cape, producing cold-pressed certified extra virgin olive oil (XXV and Premium lines), a natural skincare sub-brand, and table olives, distributed via major SA retailers, direct e-commerce, and emerging European specialty stockists.
- Company typePrivate
- Founded2005
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mardouw does
Mardouw is a privately held South African olive estate and producer of premium extra virgin olive oil (EVOO) headquartered in Swellendam, Western Cape. The company operates from a single estate at the foothills of the Langeberg Mountains in the Breede River Valley, where olives are cultivated in a Mediterranean climate and processed via cold-press extraction to produce its certified extra virgin olive oils under the Mardouw XXV and EVOO Premium product lines. All products are positioned as 100% natural, free from additives and preservatives. Mardouw operates as Mardouw Investments ZA (Pty) Ltd (registered 2005), is founder-led by André Verder, with Gerbrand Nijman as CEO, and employs between 11 and 50 staff across farm management, olive oil blending, sales, finance, and hospitality functions.
The company's product portfolio spans three categories: core EVOO (XXV and Premium variants), the Mardouw Skincare® sub-brand (50ml at R120 and 250ml at R240) positioned for moisturiser, aftershave, body lotion, and massage oil use, and Mardouw Table Olives. Its go-to-market is multi-channel: direct-to-consumer e-commerce on mardouw.com with nationwide South African delivery at R200, listing-based retail distribution across all four major South African supermarket chains (Woolworths spanning 70+ stores, Checkers, Pick n Pay, SPAR), and an emerging international footprint through named specialty stockists in the Netherlands and Belgium. The company also operates ancillary hospitality assets (Gaikou Lodge and Mardouw Country House). Revenue is not publicly disclosed.
Mardouw's primary commercial differentiator is its industry recognition: the company has been included in the Absa Top-10 for seven consecutive years, holds the title of South Africa's Most Awarded EVOO producer, and in 2025 achieved the highest-ever EVOO World Ranking points for a South African Extra Virgin Olive Oil, an event attended by the Western Cape Minister of Agriculture. The brand monetizes this reputation through premium positioning across culinary, skincare, and table-olive categories, with the registered Mardouw Skincare® trademark formalizing protection of its sub-brand extension.
Mardouw firmographics
Firmographics- Name
- Mardouw
- Legal name
- Mardouw Investments ZA (Pty) Ltd
- Website
- https://mardouw.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mardouw is a South African olive estate in Swellendam, Western Cape, producing cold-pressed certified extra virgin olive oil (XXV and Premium lines), a natural skincare sub-brand, and table olives, distributed via major SA retailers, direct e-commerce, and emerging European specialty stockists.
- Ownership category
- akta.pro rank
Mardouw industry classification
Industry- Product category
- Extra Virgin Olive Oil
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Fats & Oils (2070), Food And Kindred Products (2000)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Edible Oils & Fats Trading/Wholesale (AFAIAKAC)
Keywords
Where Mardouw is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Mardouw business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Extra Virgin Olive Oil Sales: Primary revenue stream from award-winning XXV and EVOO Premium extra virgin olive oil products sold through retail and e-commerce
- Skincare Products: Mardouw Skincare range made from certified extra virgin olive oil, sold in 50ml (R120) and 250ml (R240) sizes
- Table Olives: Mardouw table olives available at SPAR outlets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mardouw Skincare 50ml |
| Unit Pricing | Pay-as-you-go | Mardouw Skincare 250ml |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
Mardouw product offering
Product offeringCore offering
Mardouw is an olive estate that grows, cold-presses, and sells certified extra virgin olive oil (XXV and Premium EVOO lines), olive oil-based skincare products under the registered Mardouw Skincare® sub-brand, and table olives. All products are estate-grown and manufactured at the company's private farm in Swellendam, Western Cape, and sold direct-to-consumer online, through major South African supermarket chains, and via specialty stockists in the Netherlands and Belgium.
Product overview
Mardouw is an olive estate producing award-winning extra virgin olive oil products. The product portfolio consists of three main lines: Extra Virgin Olive Oil (including XXV premium and EVOO Premium variants), Mardouw Skincare (a skincare sub-brand offering 50ml and 250ml sizes made from pure olive oil), and Table Olives. All products are 100% natural, free from additives and preservatives, and certified extra virgin.
Differentiator
Problem solved
Functional benefit
Brands
- Mardouw XXV: Premium extra virgin olive oil product line
- EVOO Premium
- Mardouw Skincare®
- Mardouw Table Olives
Products and services
- Mardouw XXV Extra Virgin Olive Oil Premium extra virgin olive oil, described as South Africa's most awarded EVOO; cold-pressed from olives grown at the Mardouw Olive Estate in Swellendam. Sold to individual consumers via e-commerce, major South African supermarket chains (Woolworths, Checkers, Pick n Pay, SPAR), and specialty stockists in the Netherlands and Belgium.
- Mardouw Premium Extra Virgin Olive Oil
- Mardouw Skincare 50ml
- Mardouw Skincare 250ml
- Mardouw Table Olives
Companies that use Mardouw
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Mardouw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mardouw partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Woolworths South AfricacoreMajor retail distribution partner for Mardouw XXV and Premium EVOO extra virgin olive oil products through 70+ store locations across South Africa.
- CheckerscoreRetail distribution partner for Mardouw products including XXV, Premium EVOO, and Skincare through Checkers store network across South Africa.
- Pick n PaycorePrimary retail distribution partner offering Mardouw XXV, Premium EVOO, and Skincare products across extensive Pick n Pay store network.
- SPARcoreRetail distribution partner for Mardouw XXV, Premium EVOO, Table Olives, and Skincare products through SPAR outlets.
- Gastrovino Mijn Hemel (Netherlands)minorInternational stockist in the Netherlands distributing Mardouw XXV extra virgin olive oil. Located at Gijsbrecht van Amstelstraat 208-210, 1214 BE Hilversum.
- VomFASS (Netherlands)minorInternational stockist in the Netherlands distributing Mardouw XXV extra virgin olive oil. Located at Langstraat 39, 2242 KK Wassenaar.
- Lourdon Delicatessen (Belgium)minorInternational stockist in Belgium. Located at Bredabaan 291, 2930 Braschaat.
- Rodenburg Home & Garden (Belgium)minorInternational stockist in Belgium. Located at Brechtsebaan 591, 2900 Schoten.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mardouw competitors and assessment
Company assessmentRegional players
- Andante Extra Virgin Olive Oil: South African premium olive oil brand focused on estate production. Comparable as a regional EVOO competitor in the same domestic premium tier as Mardouw.
- Rio Largo Olive Estate: South African olive oil producer based in the Western Cape. Comparable as a regional EVOO peer competing with Mardouw for domestic shelf space and awards.
Direct peers
- Lucini Italia: Italian premium extra virgin olive oil brand emphasising single-estate, cold-pressed production. Comparable to Mardouw as a premium-positioned EVOO competitor in export markets.
- Cobram Estate: Australian premium extra virgin olive oil producer and one of the largest in the Southern Hemisphere. Comparable as a vertically integrated, estate-controlled EVOO brand with strong retail distribution and international exports.
- Morgenster Wine & Olive Estate: Western Cape estate producing extra virgin olive oil alongside wine. Comparable to Mardouw as a South African estate-grown EVOO producer selling into premium retail and hospitality channels.
- Willow Creek Olive Estate: South African premium extra virgin olive oil producer based in the Western Cape. Directly comparable to Mardouw as a single-estate, award-winning EVOO brand competing in the same domestic retail and specialty channels.
- California Olive Ranch: US premium extra virgin olive oil producer focused on estate-grown, cold-pressed products. Comparable to Mardouw in production method, premium positioning and emphasis on single-origin authenticity.
Broad incumbents
- Colavita: Large, established Italian olive oil brand with broad global retail distribution. Comparable as a premium EVOO incumbent that Mardouw competes against in international specialty channels.
- Bertolli: Globally recognised olive oil brand with wide retail penetration. Comparable as a mass-market EVOO incumbent that sets pricing benchmarks Mardouw must differentiate against.
- Deoleo: World's largest olive oil company, owner of Bertolli, Carapelli and other brands. Comparable as the dominant incumbent Mardouw indirectly competes with in international EVOO trade.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mardouw social profiles
Digital presenceMardouw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mardouw leadership team
Management profileNumber of profiles
Profiles14 records
Mardouw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mardouw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mardouw
What does Mardouw do?
Mardouw is an olive estate that grows, cold-presses, and sells certified extra virgin olive oil (XXV and Premium EVOO lines), olive oil-based skincare products under the registered Mardouw Skincare® sub-brand, and table olives. All products are estate-grown and manufactured at the company's private farm in Swellendam, Western Cape, and sold direct-to-consumer online, through major South African supermarket chains, and via specialty stockists in the Netherlands and Belgium.
Is Mardouw a public or private company?
Mardouw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mardouw founded?
Mardouw was founded in 2005. It employs 11 to 50 people.
Where is Mardouw based?
Mardouw is headquartered in Cape Town, South Africa, in the Africa region.
How does Mardouw make money?
Three revenue lines are on record. Extra Virgin Olive Oil Sales are the primary driver. The others are skincare Products and table Olives.
Who are Mardouw's main competitors?
Regional players on record are Andante Extra Virgin Olive Oil and Rio Largo Olive Estate. Direct peers are Lucini Italia, Cobram Estate, Morgenster Wine & Olive Estate, Willow Creek Olive Estate and California Olive Ranch. Broad incumbents are Colavita, Bertolli and Deoleo.
Does Mardouw have an API?
No public API is recorded for Mardouw.
What industry is Mardouw in?
Mardouw's product category is Extra Virgin Olive Oil. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAJALAB, Virgin & Cold-Pressed Culinary Oils. Its NAICS code is 31122 and its SIC code is 2070.