Black Women in Asset Management

What Black Women in Asset Management does

Black Women in Asset Management (BWAM) is a UK-based professional networking and career development organization operating as a private limited company under the legal name Go Far Together Limited. Founded in 2021 and headquartered at 71-75 Shelton Street, London, BWAM is structured as a for-profit entity serving two aligned customer segments: Black women professionals in asset management and adjacent finance verticals seeking career advancement, and asset management, banking, private equity, law and consulting firms seeking diverse talent pipelines. The company monetizes this two-sided community through five revenue streams: job board subscription postings, annual conference and 40 Under 40 Awards ticket sales, marketing and advertising in its e-newsletter and social channels, career development training subscriptions, and corporate partnership and sponsorship fees.

BWAM's core product portfolio consists of an annual multi-day conference, the 40 Under 40 Awards gala, a job board currently hosting over 3,300 active postings, a curated Talent Visibility List providing exclusive introductions to partner firms, a Talent Elevation Partner Program for institutional partners, and the BWAM Connect mobile networking app for conference attendees. The underlying technology is built primarily on third-party SaaS infrastructure rather than proprietary systems: the job board runs on Getro, email marketing uses Mailchimp, payments are processed through Stripe, and web analytics rely on Google Analytics and Piwik. The organization is PCI DSS compliant for card processing and GDPR/UK GDPR compliant for personal data handling.

The go-to-market combines community-led, event-driven and sales-led motions. BWAM markets primarily through its website (bwam.network), email newsletter to 3,000+ professionals, LinkedIn, Instagram, and YouTube, with the annual conference and 40 Under 40 Awards gala serving as flagship engagement moments. Reported scale metrics include 3,800+ subscribers, 11,000+ social followers, presence in 45 countries, and a partner roster that includes BlackRock, Goldman Sachs, J.P. Morgan, Vanguard, Morgan Stanley, Citi, Barings, Capital Group, Blue Owl, Allspring, Cambridge Associates, Fidelity, Invesco, UBS, TPG and Nuveen. The organization is founder-led by Managing Director Jacqueline James and supported by co-founders Jacqueline Taiwo (Chair) and Mariam Akanbi, with a headcount of 1-10 employees.

Name

Black Women in Asset Management

Legal name

Go Far Together Limited

Website

https://bwam.network

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Women in Asset Management (BWAM) is a UK-founded professional community and talent platform that connects Black women in asset management with career opportunities through networking events, a job board, and the annual 40 Under 40 Awards.

Ownership category

akta.pro rank

Product category

Professional Networking and Talent Platform

NAICS

Employment Placement Agencies (561311), Convention and Trade Show Organizers (561920)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Professional & Career Networks (BPAMABAB)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Professional networking services
• Talent acquisition platform
• Diversity recruitment services
• Industry conference events
• Career development programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Job Board and Recruitment Advertising: Employers pay to post job listings on the BWAM job board platform, which is targeted at Black women professionals in asset management and finance.
2. Conference and Event Tickets: Revenue from ticket sales for the annual BWAM conference and 40 Under 40 Awards Gala, with various delegate pricing tiers.
3. Marketing and Advertising Services: Partner firms pay for advertising placements in BWAM e-newsletters, social media accounts, and other BWAM marketing platforms to build employer brand awareness.
4. Career Development Subscriptions: Subscription-based training courses and career development services offered to professionals on the platform.
5. Sponsorship and Partnership Fees: Firms pay to sponsor BWAM events, gain access to the talent network, and participate in curated networking events and workshops with BWAM members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

BWAM operates a curated professional networking and talent platform for Black women in the asset management industry. It connects individual professionals to career opportunities through an annual conference, 40 Under 40 Awards, subscription-based career development, and a Getro-powered job board, while providing partner firms with recruitment advertising, the Talent Visibility List, the Talent Elevation Partner Program, and event sponsorships.

Product overview

Black Women in Asset Management (BWAM) operates as a networking and career development community platform for Black women professionals in the asset management industry. The organization offers a unified platform combining a job board powered by Getro, a talent visibility program with curated introductions to partner firms, annual conferences with awards galas, and marketing services. The core portfolio consists of the Job Board (job postings and recruitment), Talent Visibility List (curated professional spotlighting), Conference & Awards (40 Under 40), and Talent Elevation Partner Program—each designed to connect Black women professionals with career opportunities while helping firms access diverse talent.

Differentiator

Problem solved

Functional benefit

Products and services

• BWAM Annual Conference An annual multi-day in-person conference featuring thought-provoking panels, career workshops, and strategic networking for Black women professionals in asset management and partner firms.
• 40 Under 40 Awards An annual awards program and gala recognizing rising Black women leaders in the asset management industry, including networking with sponsoring firms.
• BWAM Job Board A recruitment advertising platform at jobs.bwam.network (powered by Getro) where partner firms post job openings and Black women professionals in asset management search and apply for roles. Subscription-based posting packages for employers.
• Talent Visibility List A curated monthly spotlight of BWAM professionals shared exclusively with partner firms through a secure, searchable portal, enabling firms to request introductions to candidates they want to engage.
• Talent Elevation Partner Program A firm-level partnership program enabling asset management and financial services companies to showcase their organization, access BWAM CVs and introductions, and participate in curated networking events with BWAM professionals.
• Marketing & Advertising Services Advertising placements in BWAM's e-newsletter, social media accounts, and other BWAM publications, enabling partner firms to build employer brand awareness with the BWAM audience.
• Career Development Subscriptions Subscription-based training courses and career development services offered to professionals on the BWAM platform, billed monthly with prices exclusive of VAT.

Quantifiable outcome

• 3,800+ professionals subscribed to the BWAM community
• +5 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

21 partnerships are on record, tiered core.

• AllspringcoreGTM or Marketing PartnerAllspring is an active partner of BWAM, participating in events and utilizing the platform for talent attraction. Their logo appears on the BWAM website as a company BWAM has worked with.
• BaringscoreGTM or Marketing PartnerBarings is a partner firm of BWAM, utilizing the platform for employer branding and diverse talent recruitment.
• BlackRockcoreGTM or Marketing PartnerBlackRock is a partner of BWAM. Michelle Gadsden-Williams, Managing Director and Global Head of DEI at BlackRock, served as a keynote speaker at the 2024 BWAM conference.
• Blue OwlcoreGTM or Marketing PartnerBlue Owl is a partner firm of BWAM, utilizing the platform for talent acquisition and employer branding.
• Cambridge AssociatescoreGTM or Marketing PartnerCambridge Associates is a BWAM partner firm, leveraging the community for diverse talent recruitment.
• Capital GroupcoreGTM or Marketing PartnerCapital Group is a BWAM partner firm, utilizing the platform for talent attraction and career networking opportunities.
• Causeway Capital ManagementcoreGTM or Marketing PartnerCauseway Capital Management is a partner of BWAM, participating in the community and events.
• CiticoreGTM or Marketing PartnerCiti is a BWAM partner firm, utilizing the platform for diverse talent acquisition in finance and investment roles.
• FidelitycoreGTM or Marketing PartnerFidelity is a partner firm of BWAM, leveraging the community for employer branding and talent recruitment.
• GCM GrosvenorcoreGTM or Marketing PartnerGCM Grosvenor is a BWAM partner, utilizing the platform for talent acquisition in the alternative investments space.
• Goldman SachscoreGTM or Marketing PartnerGoldman Sachs is a BWAM partner firm, participating in events and utilizing the platform for diverse talent recruitment.
• InvescocoreGTM or Marketing PartnerInvesco is a partner firm of BWAM, utilizing the platform for talent attraction in asset management.
• J.P. Morgan Asset ManagementcoreGTM or Marketing PartnerJ.P. Morgan Asset Management is a BWAM partner firm, leveraging the community for diverse talent acquisition.
• Morgan Stanley Investment ManagementcoreGTM or Marketing PartnerMorgan Stanley Investment Management is a partner of BWAM, utilizing the platform for employer branding and recruitment.
• NuveencoreGTM or Marketing PartnerNuveen is a BWAM partner firm, leveraging the community for talent acquisition in fixed income and multi-asset investments.
• TPGcoreGTM or Marketing PartnerTPG is a partner firm of BWAM, utilizing the platform for diverse talent recruitment in private equity.
• UBScoreGTM or Marketing PartnerUBS is a BWAM partner, leveraging the platform for employer branding and talent acquisition in wealth and asset management.
• VanguardcoreGTM or Marketing PartnerVanguard actively posts job openings on the BWAM job board, seeking diverse talent across multiple roles in asset management, data analytics, and compliance.
• Janus Henderson InvestorscoreGTM or Marketing PartnerJanus Henderson Investors posts job listings on the BWAM job board, seeking diverse talent in investment and asset management positions.
• GetrocoreTechnology or IntegrationGetro powers the BWAM job board platform at jobs.bwam.network, providing the technology infrastructure for job postings, company profiles, and talent network features.
• MailchimpcoreTechnology or IntegrationMailchimp is used for BWAM's email marketing and newsletter distribution to subscribers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jopwell: Career advancement platform connecting Black/Latinx professionals with employers in finance, tech, and consulting. Directly comparable to BWAM as a diversity-talent job board and corporate partnership channel, though serves broader ethnic constituencies and industries.
• 100 Women in Finance: Global non-profit networking organization for women in the finance and alternative investment industry. Most directly comparable peer to BWAM given similar mission-driven professional network, conference programming, awards (e.g., 100WF Awards), and B2B partnership model with asset managers and PE/HF firms.

Broad incumbents

• Fairygodboss: Largest career community for women, with employer branding products, job board, salary data, and reviews. Comparable to BWAM's community-plus-employer-partnership model but at much larger scale and without the demographic or industry specialization.

Emerging players

• InHerSight: Platform that rates and reviews companies on women's workplace experience, with employer branding and hiring products. Comparable community-to-employer-partner flywheel with BWAM, but oriented around workplace data rather than a specific industry.
• Mogul: Career and networking platform for women professionals with employer partnerships and curated talent visibility. Overlaps with BWAM's professional community + job board + employer branding approach, though not asset-management focused.
• Girls Who Invest: Non-profit focused on increasing women's representation in investment management through education and career programs. Comparable in mission alignment with BWAM's asset-management focus, though emphasis is on training pipeline rather than mid/senior professional networking.

Regional players

• The American College of Finance and Women: Earlier-stage organization promoting women in finance through mentoring and networking. Adjacent to BWAM's mission and programming model, though smaller in scale and without BWAM's job board, talent visibility, or asset-management firm partnership depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@blackwomeninassetmanagemen293/videos
• LinkedInlinkedin.com/company/bwam-network
• Instagraminstagram.com/bwamnetwork

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Women in Asset Management