Hesab.az
Hesab.az is an Azerbaijan-based online payment platform operated by Goldenpay OJSC that aggregates 100+ bill-payment, government, insurance, education, and travel services for 500,000+ individual consumers and SMB merchants across web and mobile channels.
- Company typePrivate
- Founded2014
- HeadquartersBaku, Azerbaijan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Hesab.az does
Hesab.az is a unified online payment platform operating in Azerbaijan under parent company Goldenpay OJSC, founded in 2014 and headquartered in Baku. The platform aggregates more than 100 payment services across categories including mobile recharge, utilities, telephone, internet, cable TV, banking and credit, government payments, insurance, charity, transportation, education, entertainment, and travel. Users can pay bills without registering, or create accounts to access additional features such as bonus accumulation, loyalty redemption, and saved payment methods. The platform also supports an SMB marketplace program enabling small and medium businesses to sell products to the platform's user base, and a travel booking vertical (Travel.hesab.az) offering hotel and flight reservations.
Technically, Hesab.az is delivered as a web platform and native mobile applications on iOS App Store, Google Play, and Huawei AppGallery, with multi-language support (Azerbaijani, Russian, English) and integration with the ASAN Imza national digital signature system for authentication. The platform relies on API-level integrations with mobile operators, utility providers, government payment rails, insurance carriers, and other service providers to automate billing and payment processing. Security is supported through regular audits aligned with international standards; no proprietary AI/ML capabilities are disclosed.
Commercially, Hesab.az generates revenue through transaction processing fees on payments across its 100+ service categories and through commissions on SMB marketplace transactions. Pricing is not publicly disclosed and varies by service category, with business partnerships negotiated on a custom basis. Distribution is product-led and self-serve via web and mobile app stores, supplemented by social media presence on Facebook, Instagram, and Twitter, plus phone, email, and WhatsApp customer support. The platform serves primarily individual consumers, with a secondary SMB segment, exclusively within Azerbaijan under the regulatory oversight of the Central Bank of Azerbaijan Republic.
Hesab.az firmographics
Firmographics- Name
- Hesab.az
- Legal name
- Goldenpay OJSC
- Website
- https://hesab.az
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hesab.az is an Azerbaijan-based online payment platform operated by Goldenpay OJSC that aggregates 100+ bill-payment, government, insurance, education, and travel services for 500,000+ individual consumers and SMB merchants across web and mobile channels.
- Ownership category
- akta.pro rank
Hesab.az industry classification
Industry- Product category
- Online Payment Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Biller Direct EBPP Platforms (FSAMAJAA)
- akta.pro secondary industries
- Utility & Municipal Billing Platforms (FSAMAJAG), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where Hesab.az is headquartered
LocationHeadquarters
- HQ city
- Baku
- HQ country
- Azerbaijan
- HQ region
- Asia
Offices1 record
Markets served
Hesab.az business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Commission-based revenue from processing payments across 100+ service categories. Each payment transaction generates a fee, typically a percentage or fixed amount charged to the service provider or consumer.
- Marketplace Commissions: Revenue from small and medium businesses selling products/services through the Hesab.az platform, taking a commission on transactions.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Hesab.az product offering
Product offeringCore offering
Hesab.az operates an online payment platform aggregating 100+ service categories — mobile, utilities, internet, telephone, banking, government payments, insurance, transportation, education, entertainment, charity, and travel — accessible via web and native mobile apps without mandatory registration. The platform serves individual consumers for personal bill payments and small/medium businesses through a merchant marketplace, and is operated by parent company Goldenpay OJSC in Azerbaijan.
Product overview
Hesab.az is a unified online payment platform operated by Goldenpay OJSC, positioned as Azerbaijan's largest online payment system. The platform operates as a single unified product offering access to over 100 payment services across categories including mobile recharge, utilities, internet, phone, banking, government payments, insurance, transportation, education, and entertainment—all accessible without mandatory registration. The platform includes a companion mobile application (available on iOS, Google Play, and Huawei App Gallery), a dedicated travel booking module (travel.hesab.az) for hotels and flights, and a merchant services program for small and medium businesses to sell products through the platform. Users can access services on an unregistered (quick pay) basis or create an account for enhanced features including bonus accumulation and loyalty rewards.
Differentiator
Problem solved
Functional benefit
Brands
- Travel.hesab.az: Travel booking platform offering hotel reservations and flight bookings
Products and services
- Hesab.az Online Payment Platform A unified online payment platform enabling Azerbaijan consumers to pay for 100+ services including mobile, utilities, internet, telephone, bank/credit, government payments, insurance, transportation, education, and entertainment. Accessible without mandatory registration, with bonus/loyalty features for registered users.
- Hesab.az Mobile Application Native mobile application available on iOS App Store, Google Play, and Huawei AppGallery enabling users to make payments for all 100+ supported services from mobile devices.
- Travel.hesab.az Travel Booking Service Travel booking module operating as a wholly-owned subsidiary at travel.hesab.az, offering hotel reservations and flight ticket purchases with promotional deals accessible to Hesab.az users.
- Hesab.az Merchant Marketplace Services A B2B offering enabling small and medium businesses in Azerbaijan to sell products and services through the Hesab.az platform, reaching the platform's 500,000+ user base with digital payment infrastructure.
Quantifiable outcome
- 500,000+ users served
- +1 more outcomes
Companies that use Hesab.az
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Hesab.az technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hesab.az partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Goldenpay OJSCcoreParent company and operator of Hesab.az platform. Goldenpay OJSC is the legal entity behind the payment service, handling operations, customer service (7 days a week 08:30-19:30), and regulatory compliance. Copyright 2026 Goldenpay OJSC.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hesab.az competitors and assessment
Company assessmentEmerging players
- PhonePe: India-based consumer payments app offering bill payments, recharges, and merchant payments via UPI rails. Comparable model of aggregating everyday consumer payment categories in a single mobile app for a high-volume emerging market.
- Paytm: India's leading consumer bill-payment and mobile wallet super-app aggregating utilities, mobile recharge, DTH, and government services. Most comparable global model of a multi-vertical bill-payment super-app, though at vastly larger scale.
- FreeCharge: India-focused mobile recharge and bill-payment platform offering utilities, DTH, and merchant payments. Closely comparable consumer EBPP aggregation model focused on mobile-first emerging-market users.
Broad incumbents
- Kaspi.kz: Kazakhstan's leading super-app combining payments, marketplace, and financial services. Comparable model of consolidated bill-payment plus adjacent verticals in a post-Soviet/Caspian market, though at materially larger scale and broader service breadth.
- QIWI: Russia and CIS-focused payment service provider offering bill payment, top-up, and consumer financial services through kiosks and apps. Closely comparable EBPP and consumer payment aggregator model across the broader CIS region.
- YooMoney (Yandex Money): Russian consumer digital wallet and online payment service supporting bill payments, transfers, and merchant acceptance. Comparable consumer-facing payment aggregator in the CIS market, though operating at materially larger scale.
Direct peers
- e-gov.az: Azerbaijan's official government electronic services portal accepting online payments for state fees, fines, and government services. Direct overlap with Hesab.az's government-payments category and a potential threat as a state-backed alternative.
- Portmanat: Azerbaijan-based online payment service for mobile, utilities, internet, TV, and other bills. Direct competitor to Hesab.az in the Azerbaijani EBPP market, serving a similar customer base with similar product categories.
Regional players
- Paynet (Uzbekistan): Uzbekistan's leading payment aggregator and processing platform covering utilities, mobile, government, and other services. Closely comparable emerging-market EBPP model in a neighboring post-Soviet state.
- WebMoney Transfer: CIS-region online payment and settlement system with broad consumer and merchant payment use. Adjacent competitor offering consumer payment and bill aggregation services across post-Soviet markets including Azerbaijan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hesab.az social profiles
Digital presenceHesab.az financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hesab.az leadership team
Management profileNumber of profiles
Hesab.az subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hesab.az funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hesab.az M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hesab.az
What does Hesab.az do?
Hesab.az operates an online payment platform aggregating 100+ service categories — mobile, utilities, internet, telephone, banking, government payments, insurance, transportation, education, entertainment, charity, and travel — accessible via web and native mobile apps without mandatory registration. The platform serves individual consumers for personal bill payments and small/medium businesses through a merchant marketplace, and is operated by parent company Goldenpay OJSC in Azerbaijan.
Is Hesab.az a public or private company?
Hesab.az is a private company. It is classified as corporate owned and is currently operating.
When was Hesab.az founded?
Hesab.az was founded in 2014. It employs 51 to 100 people.
Where is Hesab.az based?
Hesab.az is headquartered in Baku, Azerbaijan, in the Asia region.
How does Hesab.az make money?
Two revenue lines are on record. Transaction Processing Fees are the primary driver. The others are marketplace Commissions.
Who are Hesab.az's main competitors?
Emerging players on record are PhonePe, Paytm and FreeCharge. Broad incumbents are Kaspi.kz, QIWI and YooMoney (Yandex Money). Direct peers are e-gov.az and Portmanat. Regional players are Paynet (Uzbekistan) and WebMoney Transfer.
Does Hesab.az have an API?
No public API is recorded for Hesab.az.
What industry is Hesab.az in?
Hesab.az's product category is Online Payment Platform. Its primary akta.pro industry code is FSAMAJAA, Biller Direct EBPP Platforms, with a secondary code of FSAMAJAG, Utility & Municipal Billing Platforms. Its NAICS code is 518 and its SIC code is 7370.