goGotland
- Company typePrivate
- Founded2007
- HeadquartersVisby, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
goGotland firmographics
Firmographics- Name
- goGotland
- Legal name
- goGotland AB
- Website
- https://gogotland.se
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
goGotland industry classification
Industry- Product category
- Event Management Services
- NAICS
- Tour Operators (56152), Food Service Contractors (722310), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party Venue Sourcing & Booking Services (HSACACAL)
- akta.pro secondary industries
- Destination Wedding Planning (HSACABAD), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Culinary Walking & Market Tours (THAJAGAA), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
Keywords
Where goGotland is headquartered
LocationHeadquarters
- HQ city
- Visby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
goGotland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Planning and Management Services: Full-service event agency offering custom event planning, coordination, and execution for conferences, kickoffs, weddings, corporate events, and activities. Revenue generated through service fees for project management, logistics, venue booking, catering coordination, entertainment booking, and related services. Pricing varies by event scope and is typically quote-based.
- BOOST 365 Annual Subscription: Year-round employee engagement subscription service providing regular events, activities, workshops, and wellness programs for corporate clients. Delivered as a recurring subscription model at 790 SEK per month per employee, offering kickoff planning, Christmas events, and seasonal activities.
- Curated Experience Packages: Bundled packages combining travel, accommodation, activities, and dining experiences such as the Taste of Gotland 3-day food and drink tour at 16,500 SEK per person. One-time transaction-based pricing for defined experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BOOST 365 Annual Subscription: 790 SEK/month per employee |
| Unit Pricing | Multi-year contract | Taste of Gotland 3-day culinary tour package: from 16,500 SEK per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
goGotland product offering
Product offeringCore offering
goGotland is a full-service event agency based on Gotland, Sweden, that plans and executes corporate conferences, kickoffs, weddings, corporate parties, Almedalsveckan political-week events, culinary tours, and curated activities. The company coordinates venues (including exclusive medieval church ruins), accommodation, catering, activities, and on-site project management through a 200+ partner supplier network.
Product overview
goGotland is an event agency offering comprehensive event planning and management services on Gotland, Sweden. The company provides a portfolio of services centered around conference and corporate event management (Konferens), kickoff events, weddings, corporate parties, and activity-based experiences. Key offerings include BOOST 365, a year-round employee engagement subscription service, and Almedalsveckan services for Sweden's largest political gathering. The company also operates goÅre for mountain-based corporate events. Activities span adventure sports, cultural experiences, culinary tours, and wellness activities. Access to unique medieval church ruins and historical venues differentiates the offering. Services are bundled through partnerships with local suppliers, Gotlands Museum, and accommodation providers.
Differentiator
Problem solved
Functional benefit
Brands
- BOOST 365: Year-round employee engagement and wellness subscription service offering kickoffs, Christmas parties, after-work events, and team activities for corporate clients.
- Taste of Gotland
Products and services
- Konferens & Företagsevent (Conference & Corporate Events) Full-service conference and corporate event planning including venue selection, logistics, team building activities, and full event coordination for corporate groups on Gotland.
- Kickoff (Corporate Kickoffs) Corporate kickoff events tailored to company needs, combining team building activities, venue selection, accommodation, and entertainment planning on Gotland.
- Bröllop & Bröllopsfest (Weddings) Full-service wedding planning including ceremony venues in medieval church ruins (Sankta Karin, Helge And, Klosterlången), catering, entertainment, floristry, and complete event coordination.
- Företagsfest (Corporate Parties) Corporate party planning including Christmas dinners, summer parties, Oktoberfest celebrations, and themed events at various venues across Gotland.
- BOOST 365 (Annual Employee Engagement Subscription) Year-round employee engagement subscription service providing kickoffs, Christmas parties, after-work events, seasonal activities, workshops, and wellness programs for corporate clients. Priced at 790 SEK per month per employee (excluding VAT).
- Almedalsveckan Event Management Complete event management for Almedalsveckan, Sweden's largest political gathering, including seminars, mingling events, venue access across Visby, catering, and technical support. In 2025, goGotland coordinated 768+ seminars across 32 venues.
- Mat & Dryckesresa (Taste of Gotland Culinary Tour) Three-day culinary tour package priced from 16,500 SEK per person including VAT (plus 300 SEK per person single room supplement). Includes ferry, two nights accommodation at Clarion Hotel Wisby, all meals, beverages, activities, and tastings at Gotlands Bryggeri, Boge Bränneri, Gotlands Ginfabrik, Gotland Whisky, Gotlands Korvfabrik, Gute Vingård, and Långmyre Vingård.
- goÅre (Mountain-Region Corporate Events) Corporate event and conference services in Åre, including accommodation booking, transportation, conference packages, and mountain activities for team building.
- Aktiviteter (Curated Activities) Standalone activity offerings for groups across three categories: Fart & Fläkt (cycling, climbing, rally, bike battle, adventure), Natur & Kultur (guided tours, sea fishing, food safari), and Lugn & Ro (yoga, glass blowing, beer tasting, cooking classes).
Quantifiable outcome
- 768+ seminars and mingling events coordinated during single Almedalsveckan (2025)
- +4 more outcomes
Companies that use goGotland
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
goGotland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
goGotland partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and secondary.
- Coop GotlandcoreJoint initiative during Almedalsveckan 2026 to ensure all food waste is managed and converted into valuable resources. Through the Coop Gotland method, food waste from participating arenas is sorted, processed on-site, transported to Coop Gotland, and converted into plant fertilizer, biogas, and ethanol. Initiative covers five major arenas with expansion plans to all venues and other events outside Almedalsveckan.
- Gotlands MuseumcoreStrategic partnership providing goGotland exclusive access to Visby's medieval environments and church ruins as event venues. This partnership enables unique events in 13th-century ruins including Sankta Karin, Helge And, and Klosterlängan - venues unavailable through other channels.
- iVisby Tryckeri AB (Parent Company)coregoGotland is part of a corporate group including iVisby Tryckeri AB (a printing company) and a real estate company. Owner Robin Malmqvist continues as owner and board member after stepping down as CEO.
- VisitaminorMember and signatory to collective agreements with Visita - the industry and employer organization for Swedish tourism. Demonstrates commitment to fair employment practices and industry standards.
- KammarkollegietminorProvides travel guarantee insurance through Kammarkollegiet, ensuring clients receive compensation for any package travel or connected travel arrangements that goGotland is responsible for and that are not fulfilled.
- Egils KöksecondaryCatering partner for Christmas dinners and events, providing 3-course meals with local ingredients. Collaboration delivers food services at unique medieval venues like Klosterlängan and Sankta Karin ruins.
- Gotlands BryggerisecondaryLocal brewery featured in Taste of Gotland package. Provides brewery tours and beer tastings at their cellar pub in Visby, featuring quality beers including Wisby Klosteröl, Wisby Weisse, and Wisby Pils.
- Boge BrännerisecondarySmall craft distillery featured in Taste of Gotland culinary tours. Produces hand-crafted spirits from fruit, berries, and grain using traditional copper pot distillation methods.
- Gotlands GinfabriksecondaryLocal gin distillery included in Taste of Gotland tours. Operates with a local proximity principle, using primarily Gotland-sourced ingredients for their premium gin products.
- Gotland WhiskysecondaryWhisky distillery in Roma featured in Taste of Gotland experience. Offers facility tours and tastings of their locally produced whiskies.
- Gotlands KorvfabriksecondaryAward-winning sausage manufacturer in Roma operated by Petter Bendelin. Petter was named Sweden's Sausage Personality of the Year 2021 by Korvakademien. Featured in Taste of Gotland culinary tours.
- Gute VinerisecondaryWinery and distillery in Hablingbo featured in Taste of Gotland tours. Produces wines and spirits with year-round vineyard operations from winter pruning through harvest.
- Långmyre VingårdsecondaryVineyard in Hamra on southern Gotland operated by Emma Serner and Andre Guerra. Features in Taste of Gotland experience with vineyard tours and winemaking demonstrations.
- Clarion Hotel WisbysecondaryPreferred hotel partner for Taste of Gotland package, providing 2-night accommodation in Visby innerstad within the city walls. Offers 212 hotel rooms, 10 meeting rooms, banquet facilities, and indoor pool.
- Best Western Strand HotellsecondaryPartner hotel for spring conference packages, located just outside Visby's ring wall close to the sea. Provides conference facilities including meeting rooms, fika, and lunch.
- Eventyr Nine YardssecondaryEvent production partner for large-scale events. Collaborated on a 600-person kickoff event demonstrating goGotland's capacity for large corporate events.
Scale indicators7 records
Recent moves7 records
goGotland competitors and assessment
Company assessmentDirect peers
- Universal Avenue (previously Universum): Nordic event and experiential marketing company. Comparable in delivering corporate event management and brand experiences across the Nordics with similar product offerings to corporate clients.
- Atlantic Link Nordic: Nordic-based event management agency. Comparable as a regional event agency providing conference, kickoff, and corporate event services to enterprise clients in Scandinavia.
- Smelt Event & Communication: Swedish boutique event and communications agency. Comparable as a Nordic-based full-service event agency offering conference, kickoff, and corporate event planning to similar enterprise buyer segments.
- Jajo Event & Kommunikation: Swedish event and communications agency specializing in corporate events, kickoffs, and conferences. Comparable as a domestic Swedish peer delivering similar full-service event management with strong Nordic client base.
Broad incumbents
- MCI Group: Global meetings, events, and association management company. Comparable as a large incumbent offering corporate event services across multiple geographies, though operating at much broader scale than goGotland's regional Nordic focus.
- BCD Meetings & Events: Corporate meetings and events agency serving enterprise clients globally. Comparable in delivering end-to-end corporate event management and conference services, though at significantly larger scale with global reach.
- CWT Meetings & Events: Corporate meetings, events, and travel management division of CWT. Comparable in providing corporate conference and event management services to enterprise buyers, operating as part of a broader business travel platform.
Others
- Visit Sweden: Swedish national tourism board promoting Sweden as a destination. Comparable as an ecosystem participant that drives inbound corporate event and conference demand to Sweden, indirectly supporting goGotland's positioning.
- Destination Gotland: Ferry operator and destination promoter for Gotland island. Comparable as critical infrastructure partner enabling goGotland's event delivery and providing the access channel for all visitor-based business on the island.
- Gotlands Museum: Regional museum managing Visby's medieval UNESCO heritage sites. Comparable as a strategic venue partner providing goGotland's exclusive event access to 13th-century church ruins, representing a key supplier in the value chain.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
goGotland social profiles
Digital presencegoGotland financial estimates
Financial estimateRevenue estimate
Valuation estimate
goGotland leadership team
Management profileNumber of profiles
Profiles10 records
goGotland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goGotland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goGotland
What does goGotland do?
goGotland is a full-service event agency based on Gotland, Sweden, that plans and executes corporate conferences, kickoffs, weddings, corporate parties, Almedalsveckan political-week events, culinary tours, and curated activities. The company coordinates venues (including exclusive medieval church ruins), accommodation, catering, activities, and on-site project management through a 200+ partner supplier network.
Is goGotland a public or private company?
goGotland is a private company. It is classified as corporate owned and is currently operating.
When was goGotland founded?
goGotland was founded in 2007. It employs 11 to 50 people.
Where is goGotland based?
goGotland is headquartered in Visby, Sweden, in the Europe region.
How does goGotland make money?
Three revenue lines are on record. Event Planning and Management Services are the primary driver. The others are BOOST 365 Annual Subscription and curated Experience Packages.
Who are goGotland's main competitors?
Direct peers on record are Universal Avenue (previously Universum), Atlantic Link Nordic, Smelt Event & Communication and Jajo Event & Kommunikation. Broad incumbents are MCI Group, BCD Meetings & Events and CWT Meetings & Events. Others are Visit Sweden, Destination Gotland and Gotlands Museum.
Does goGotland have an API?
No public API is recorded for goGotland.
What industry is goGotland in?
goGotland's product category is Event Management Services. Its primary akta.pro industry code is HSACACAL, Party Venue Sourcing & Booking Services, with a secondary code of HSACABAD, Destination Wedding Planning. Its NAICS code is 56152 and its SIC code is 7900.