Turkcell - fizy

What Turkcell - fizy does

fizy is a digital music, podcast, audiobook, and video streaming platform operated by Turkcell, Turkey's largest telecommunications company, headquartered in Istanbul. Founded around 2008 and formerly branded as Turkcell Müzik, the service offers a catalog of over 35 million songs, thousands of podcasts and audiobooks, video podcasts (videocasts), themed radio stations, and music video clips. fizy is accessible across iOS, Android, web browsers, Android TV, Apple Watch, Apple TV, CarPlay, Android Auto, and Turkey's domestic Togg electric vehicle, with sign-in supported via phone number, email, Google, Apple, or Turkcell credentials (Turkcell Şifre, Mobil İmza).

The platform runs on a freemium model. A free ad-supported tier coexists with tiered Premium subscriptions including Music Only, Audiobook Only, Music + Audiobook bundles, Family (up to six members), Duo (two members), and discounted Student plans, all billed monthly with ad-free listening, offline downloads, high-quality audio, video clip viewing, and unlimited song skipping. Distinctive features include the "Ne Bu Çalan?" song identification tool, mood- and selfie-based playlist recommendations, themed radio stations (fizy radyolar), and integrated YouTube functionality. Distribution is product-led and self-serve through app stores and fizy.com, with marketing via a content blog, social channels (Facebook, X, Instagram, YouTube), and promotional campaigns offering concert tickets and brand partnerships.

fizy is a non-listed digital service within the portfolio of publicly-traded Turkcell (Borsa Istanbul: TCELL) and does not separately disclose revenue or funding. The service is currently restricted to Turkey but states it is working on expanding to other countries. Operationally, the team is small (11-50 employees), and the offering is positioned as a vertically integrated digital entertainment product within the Turkcell ecosystem rather than as an independent standalone company.

Name

Turkcell - fizy

Legal name

Turkcell

Website

https://fizy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Turkcell's fizy is a Turkey-based digital music, podcast, audiobook, and video streaming platform offering 35M+ songs across mobile, web, TV, and automotive platforms to Turkish consumers via freemium and tiered Premium subscriptions.

Ownership category

akta.pro rank

Product category

Music Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Communications Services, Nec (4899), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

Keywords

• Music streaming
• Podcast platform
• Audiobook streaming
• Video streaming
• Digital entertainment

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Premium Subscription: Tiered subscription model offering Premium plans including Music Only, Audiobook Only, and Music + Audiobook combinations. Includes ad-free listening, offline downloads, high-quality audio, video clips, and unlimited song skipping. Free trial of 1 month available for new subscribers.
2. Free Tier: Free access to the platform with advertising-supported listening
3. Promotional Codes: Promo code activation system linked to phone numbers for promotional campaigns

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

fizy is a digital music and video streaming platform that distributes over 35 million songs, thousands of podcasts, audiobooks, videocasts, and music video clips to consumers in Turkey. It operates a freemium model with ad-supported free access and paid Premium subscriptions offering ad-free listening, offline downloads, high-quality audio, and unlimited song skipping across mobile, web, TV, and automotive platforms. The service is operated by Turkcell and tightly integrated into Turkcell's digital ecosystem.

Product overview

fizy is Turkcell's digital music and video streaming platform, operating as a single unified product with multiple content types and subscription tiers. The core platform offers over 35 million songs, podcasts, and audiobooks alongside video clips. fizy Premium provides the ad-free, offline, and high-quality audio tier, available in Individual, Student, Family (up to 6 members), and Duo (2 members) plans. Supporting features include fizy Radyolar (themed radio streams), fizy Podcast (with exclusive series and video podcasts), and fizy Sesli Kitap (audiobooks), all accessible through iOS, Android, web, Android TV, Apple Watch, Apple TV, CarPlay, and Android Auto. A dedicated Blog section provides editorial content about music and artist features.

Differentiator

Problem solved

Functional benefit

Products and services

• fizy streaming platform Turkcell's flagship digital music and video streaming platform offering access to over 35 million songs, thousands of podcasts, audiobooks, music video clips, themed radios, and personalized playlists for individual consumers in Turkey across iOS, Android, web, Android TV, Apple Watch, Apple TV, CarPlay, Android Auto, and Togg vehicles.
• fizy Sesli Kitap (Audiobook) Audiobook vertical integrated into fizy, offering hundreds of professionally narrated audiobooks spanning classics, literature, self-help, and fiction. Available to Premium subscribers with offline download capability and bundled into the Music + Audiobook subscription plan.

Quantifiable outcome

• 35+ million songs available in catalog
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• TurkcellcoreOthersTurkcell is the parent company and service provider behind fizy. The fizy service is operated by TURKCELL, which collects user data, manages subscriptions, and provides the technical infrastructure for the streaming platform. Users can sign in using Turkcell credentials (Turkcell Şifre or Mobil İmza).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YouTube Music: Google's music streaming platform integrating music videos, official tracks, and podcasts; competes head-to-head with fizy in Turkey and is already integrated via the YouTube feature inside fizy's app.
• Spotify: World's largest music streaming subscription service and fizy's primary direct competitor in Turkey, offering similar on-demand music, podcasts, and freemium/premium tiers across mobile and web.
• Apple Music: Global music and audio streaming subscription service available in Turkey with lossless/high-quality audio, podcasts, and family/student plans - directly comparable to fizy Premium's feature set.
• Deezer: Global freemium music streaming service with catalog, podcasts, and themed flows; competes with fizy in Turkey at the same price points and feature set (offline, family, student plans).

Regional players

• Anghami: Leading MENA-region music streaming platform combining local Arabic catalog with international music, podcasts, and video - structurally analogous to fizy's telco-anchored, locally-curated streaming model for an emerging market.
• JioSaavn: India's leading music streaming service backed by a major telecom (Reliance Jio), offering music, podcasts, and integrated telco billing - a structural mirror of the Turkcell-fizy parent-carrier relationship in another emerging market.
• KKBOX: Asia's first music streaming subscription service operating across Taiwan, Hong Kong, Japan and SE Asia with curated local catalogs - a comparable regional incumbent whose multi-territory telco-style distribution mirrors fizy's strategy.
• Yandex Music: Russia/CIS-leading music streaming service bundled into a major internet/search ecosystem, with recommendation algorithms and freemium model structurally similar to fizy's Turkcell-anchored, freemium streaming approach.

Emerging players

• SoundCloud: Creator-leaning audio streaming platform with music, podcasts, and emerging artist discovery; comparable to fizy in audio-only streaming and discovery features, although SoundCloud focuses on indie/up-and-coming rather than catalog depth.

Broad incumbents

• Tidal: Hi-fi focused global music streaming service with strong audio quality, video content, and artist-owned positioning; comparable to fizy's premium-tier audio quality and video clip offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fizy
• YouTubeyoutube.com/channel/UCk1bXQM12-QlWtEpEJ0Ibkw
• Facebookfacebook.com/fizy
• Instagraminstagram.com/fizyofficial
• LinkedInlinkedin.com/company/fizymusic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turkcell - fizy