CPR First Aid

What CPR First Aid does

CPR First Aid is a privately held Australian Registered Training Organisation (RTO 21903) founded in 2007 and headquartered in Laverton North, Melbourne, delivering nationally accredited CPR and first aid training under Australian Resuscitation Council (ARC) guidelines. The company operates a portfolio of accredited and non-accredited courses including CPR (HLTAID009), Provide First Aid (HLTAID011), Advanced First Aid (HLTAID014), Emergency First Aid (HLTAID010), Childcare First Aid (HLTAID012), Mental Health (three adult levels and Youth), Anaphylaxis and Asthma Management, Medication Awareness, Manual Tasks safety, Child Protection (CHCPRT025), Fire Warden, and NDIS Subcutaneous Injection Awareness. Specialty course variants (Express Refresher, Regular, Full Length) and an online theory component paired with in-person practical assessment enable same-day certificate issuance, typically within two business hours. Distribution is asset-light and venue-network based: 102 training venues across Victoria (42), NSW (34), Queensland (17), SA (6), WA (3) and Canberra operate seven days a week, supplemented by on-site workplace training and a self-serve real-time online booking platform with phone support.

The business model combines per-seat public course fees ($45-$240 per course depending on type and length), group/worksite training contracts for workplaces, schools and childcare centres with volume pricing under dedicated coordinators, and direct e-commerce sales of HeartSine Samaritan AEDs (350P and 360P at $2,190), first aid kits across three product tiers ($84-$189), and recurring consumables such as replacement battery/pad packs and refill kits. Go-to-market is digital-first, with location- and course-specific SEO pages, an extensive blog, social proof through 12,000+ Google reviews at 4.9/5, and social channels on Facebook, Instagram and YouTube. Pricing is anchored by a best-price guarantee, and the company explicitly targets the workplace compliance, childcare/education and healthcare/support services segments as primary buyers, with individual consumers as a secondary segment. The company reports training 70,000+ people annually, including 68,000 first-aiders certified in the prior year, with no disclosed external funding, no parent company and no management team details available.

Operationally the firm is a single-country, regulated training services business with two reinforcing revenue streams — a high-volume, low-ticket compliance course business and an attached hardware/consumables business — under one brand. Capital intensity is moderate (venue leases, trainer payroll, hardware inventory), there is no disclosed tech moat beyond the booking platform, and growth is being driven primarily by geographic and product-line extension rather than via technology differentiation or external capital.

Name

CPR First Aid

Legal name

CPR First Aid

Website

https://cprfirstaid.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

CPR First Aid is an Australian Registered Training Organisation (RTO 21903) that delivers nationally accredited CPR, first aid, childcare first aid, mental health and workplace safety courses at 102 venues across five states and Canberra, serving individual consumers, schools, childcare centres, healthcare providers and corporate workplaces.

Ownership category

akta.pro rank

Product category

First Aid and CPR Training

NAICS

Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• First aid training
• CPR certification
• Registered training organisation
• Workplace safety training
• AED defibrillator sales

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Course Fees: Individual students pay per course enrollment. Pricing varies by course type: CPR courses from $45, First Aid courses from $95, Childcare First Aid from $115, Advanced First Aid from $180, with various specialist courses priced between $40-$240.
2. Group/Worksite Training: On-site group sessions for workplaces, schools and childcare centres with flexible dates and volume pricing. Dedicated coordinator assigned to tailor sessions.
3. AED and First Aid Equipment Sales: Sale of AED devices (HeartSine Samaritan 350P, 360P, 500P), first aid kits (Responder 4 Series, Defender 3 Series, Voyager 2 Series), replacement pads, batteries, carry bags, and signage.
4. Gift Vouchers: First aid gift vouchers available for purchase as gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CPR First Aid delivers nationally accredited CPR, first aid, and specialist safety training courses (HLTAID009, HLTAID011, HLTAID012, HLTAID014, HLTAID010) as a Registered Training Organisation (RTO 21903) across more than 90 venues in Australia. The company also sells HeartSine Samaritan AEDs, branded first aid kits, and replacement consumables, and provides on-site workplace training for groups. Course pricing ranges from approximately $40 to $240 per individual enrollment and same-day digital certification is standard.

Product overview

CPR First Aid is a Registered Training Organisation (RTO 21903) offering nationally accredited first aid and CPR training across Australia. The company provides a comprehensive portfolio of training courses and first aid products. The core training offerings include CPR courses (HLTAID009), First Aid courses (HLTAID011), Advanced First Aid (HLTAID014), Emergency First Aid (HLTAID010), and Childcare First Aid (HLTAID012), each available in Express Refresher, Regular, and Full Length formats to accommodate different learner needs. Specialist courses include Anaphylaxis & Asthma Management, Adult Mental Health (3 levels), Youth Mental Health, Medication Awareness, Child Protection, Fire Warden, Manual Tasks Safety, and NDIS Subcutaneous Injection Awareness. The company also offers Private Workplace Training services and sells AED devices (HeartSine Samaritan 350P and 360P), first aid kits (Responder, Defender, Voyager series), and related accessories including batteries, pads, cabinets, and carry bags. Training is delivered at 90+ venues across Australia with same-day certificate issuance.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR Course (HLTAID009) Nationally accredited Provide Cardiopulmonary Resuscitation course available in Express Refresher, Regular and Full Length formats, covering theory, practical assessment, and same-day certification for individuals and workplaces.
• Provide First Aid Course (HLTAID011) Nationally accredited Provide First Aid course with CPR included, offered in Express Refresher, Regular and Full Length formats for workplaces and the public, with same-day statement of attainment.
• Advanced First Aid (HLTAID014) Advanced First Aid course equipping participants to lead emergency responses, manage complex incidents, coordinate care and deliver CPR/AED and first aid until help arrives.
• Emergency First Aid (HLTAID010) Provide Basic Emergency Life Support training covering fundamental first aid response techniques with same-day certification.
• Childcare First Aid (HLTAID012) Provide First Aid in an Education and Care Setting course for educators, available in Express Refresher and Regular formats, covering CPR, infant CPR, AED use and first aid specific to childcare environments.
• Anaphylaxis and Asthma Management (22578VIC/22556VIC) Specialist course covering recognition of anaphylaxis and asthma triggers, action plan execution, adrenaline autoinjector use and asthma risk management.
• Mental Health Awareness and Support Training (Adult Levels 1-3 and Youth) Tiered mental health training from foundation awareness through to specialist de-escalation skills for adults, plus a dedicated Youth Mental Health course for teen crisis support.
• Medication Awareness Course (HLTHPS006) Non-accredited medication awareness training for care-sector staff covering safe medication support, legal responsibilities, correct handling and documentation.
• Child Protection Training (CHCPRT025 and Non-Accredited) Accredited CHCPRT025 and non-accredited child protection courses covering recognition of risk and harm indicators, appropriate response and mandatory reporting obligations.
• Fire Warden Training Two-hour workplace fire safety course with no online theory component, designed for designated fire wardens.
• Conduct Manual Tasks Safely (HLTWHS005) Non-accredited manual handling refresher training covering hazard identification, correct body mechanics, risk assessment and musculoskeletal injury prevention.
• NDIS Subcutaneous Injection Awareness Course Non-accredited awareness training for NDIS and care-sector support workers on subcutaneous injection procedures, safe practice, infection control and documentation.
• Spectrum Health Awareness Online Course Self-paced online health awareness training course.
• Private Workplace Training On-site group training for workplaces, schools and childcare centres with dedicated coordinators, flexible dates and volume pricing; trainers bring equipment and materials to the customer location anywhere in Australia.
• HeartSine Samaritan 350P AED (Semi-Automatic) TGA-approved semi-automatic AED device that prompts the user to deliver a shock, supplied with battery/pad pack, carry case and 8-year warranty.
• HeartSine Samaritan 360P AED (Fully Automatic) TGA-approved fully automatic AED device that advises and delivers an automatic shock if required, supplied with battery/pad pack, carry case and 8-year warranty.
• Responder 4 Series Workplace First Aid Kit Workplace first aid kit designed for office and industrial environments.
• Defender 3 Series Car/Outdoors First Aid Kit First aid kit designed for vehicles and outdoor activities.
• Voyager 2 Series Handy First Aid Kit Compact, portable first aid kit for everyday carry.
• AED Wall Cabinet Wall-mounted cabinet for storing AED devices, with postage and handling included.
• AED Battery/Pad Pack (Adult) Replacement battery and pad pack for adult AED use, with postage and handling included.
• AED Battery/Pad Pack (Paediatric) Replacement battery and pad pack for paediatric AED use, with postage and handling included.
• Large First Aid Carry Bag (ABLR03) Large capacity carry bag for transporting first aid supplies.
• Small First Aid Carry Bag (ABLR02) Compact carry bag for essential first aid supplies.
• Workplace First Aid Kit Refill Kit Refill supplies for maintaining workplace first aid kits, with postage and handling included.
• First Aid Gift Vouchers Course gift vouchers available for purchase as gifts, redeemable against CPR First Aid's training courses.

Quantifiable outcome

• 70,000+ people trained annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Australian Red Cross: Major national first aid training provider offering accredited CPR and first aid courses under the same Australian VET framework. Direct competitor for both individual and workplace compliance training across Australia.
• Vital First Aid Training Services: Australian RTO offering first aid and CPR courses for individuals and workplaces, including on-site group sessions. Comparable scale and delivery model to CPR First Aid's public and corporate courses.
• St John Ambulance Australia: Australia's largest first aid training provider, delivering nationally accredited CPR, first aid, and workplace compliance courses across all states. Most direct competitor in the same RTO-regulated market with overlapping curriculum (HLTAID units) and venue network.
• First Aid Pro: Australian RTO specializing in HLTAID-aligned CPR and first aid courses with similar price-led positioning and venue-based delivery model. Closest head-to-head competitor on price-sensitive public courses.
• Surf Life Saving Australia: National organization delivering first aid, resuscitation, and aquatic rescue training including CPR/endorsed courses. Overlaps on CPR and first aid accreditation and competes for individual learners and aquatic/education sectors.
• Royal Life Saving Society Australia: Delivers first aid, CPR, and water safety training nationally with accredited qualifications. Comparable on CPR/AED curriculum and partially on first aid, with a water safety focus that intersects CPR First Aid's portfolio.
• Allens Training: Large Australian RTO providing first aid, CPR, and workplace safety training across multiple states with both public courses and on-site group delivery. Comparable scale, course portfolio, and B2B workplace focus.

Others

• HeartSine Technologies (Stryker): Manufacturer of the HeartSine Samaritan AED range sold by CPR First Aid. Ecosystem/supply-side relationship rather than competitor; relevant as the source of the company's hardware revenue stream.

Emerging players

• Australian Institute of First Aid: Specialist first aid training provider offering accredited CPR and first aid courses with focus on flexible delivery formats. Comparable on curriculum; smaller scale than CPR First Aid.

Regional players

• Queensland Ambulance Service: Government-affiliated provider of first aid and CPR training primarily in Queensland. Comparable curriculum but with a regional/government tilt and limited national overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCA63LzPKEIiZ47oETtI3daw
• Facebookfacebook.com/cprfirstaidaustralia
• Instagraminstagram.com/cprfirstaidaustralia
• Xx.com/cpr_first_aid
• LinkedInlinkedin.com/company/cprfirstaidaustralia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPR First Aid