PURO Finance

What PURO Finance does

PURO Finance is a Finnish fintech offering invoice financing (laskurahoitus) that enables businesses to convert open sales invoices into immediate cash rather than waiting out long customer payment terms (typically 60+ days). The service is operated through Alisa Pankki Oyj, a Finnish bank listed on Nasdaq Helsinki (ticker: ALISA) under regulator supervision, which gives PURO Finance the legal right to finance receivables as a licensed bank and provides a regulated trust signal to SME customers. The product is positioned for Finnish B2B companies facing cash flow pressure from extended payment terms demanded by larger customers.

The technology layer is built around direct integrations with seven major Finnish accounting and financial management platforms — Finago Procountor, Finago Ecom, Finago Isolta, Netvisor, easor, Fennoa, and Administer — plus a Talenom partnership, allowing customers to originate and submit invoices for financing without leaving their accounting workflow. Underwriting is handled via a sales-led process where customers request quotes through the website or direct contact and receive individualized offers within one business day, with service activation typically achievable within a couple of business days and same-day funding available when invoices are submitted as e-invoices.

Revenue is generated exclusively through a transaction-based take rate: a one-time fee per financed invoice starting at 0.35% of invoice value, with no fixed costs, monthly fees, or recurring charges. The pricing is individualized based on a credit risk assessment of both the financing company and the invoice payer. Distribution combines a direct sales team of customer service representatives with a flagship technology partnership with Nordea, under which Alisa Pankki provides the platform and Nordea offers the service to its own corporate banking customers. The target segments are horizontal: SMEs in wholesale, construction, transport, and growth companies facing cash flow stagnation from extended payment terms, with explicit case studies spanning construction (Aro Systems), green hydrogen (P2X Solutions), IT services (DevNet), and transport/logistics (Kuljetus T. Sillanpää). The product surface has expanded beyond core invoice financing to include factoring limits, business loans, business credit cards, current accounts, savings accounts, and term deposits.

Name

PURO Finance

Legal name

Alisa Pankki Oyj

Website

https://puro.finance

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

PURO Finance is a Finnish invoice financing fintech operating through licensed bank Alisa Pankki (Nasdaq Helsinki: ALISA), enabling SMEs to convert open sales invoices into immediate cash on a per-invoice fee basis starting at 0.35%, distributed via direct sales, Nordea partnership, and seven accounting software integrations.

Ownership category

akta.pro rank

Product category

Invoice Financing

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE)

akta.pro secondary industry

Third-Party POS Installment Financing Platforms (FSAKAFAB)

Keywords

• Invoice financing
• Accounts receivable financing
• Business cash flow
• Factoring services
• B2B lending

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Invoice Financing Fees: One-time transaction fee charged per financed invoice. Fee is calculated as a percentage of the invoice amount (starting from 0.35%). No fixed costs, monthly fees, or hidden charges. Fee is individualized based on credit risk assessment of both the financed company and the invoice payer. Revenue recognized upon successful financing of each invoice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

PURO Finance provides invoice financing (laskurahoitus) services that enable Finnish businesses to convert open sales invoices into immediate cash, with the bank paying the invoice amount upfront and collecting from the end payer on the due date. The service is priced on a per-invoice transaction basis starting at 0.35% with no fixed or monthly costs, and is delivered through direct integrations with seven major Finnish accounting platforms alongside a sales-led onboarding process led by customer service representatives.

Product overview

Alisa Pankki is a Finnish bank listed on the Helsinki Stock Exchange offering a unified banking platform centered on invoice financing (Laskurahoitus) as the core product, complemented by a suite of complementary financial products including factoring limits, business loans, business credit cards, current accounts, savings accounts, and term deposits. The invoice financing service enables businesses to immediately convert open sales invoices into cash, with fees starting from 0.35% per invoice. The product suite is designed primarily for business customers and integrates with major Finnish accounting software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Laskurahoitus (Invoice Financing) Invoice financing service for Finnish businesses that converts open sales invoices into immediate cash. The bank pays the invoice amount upfront and collects from the customer's end payer on the due date. Pricing is a per-invoice fee starting at 0.35%, with no fixed costs, no monthly fees, and no commitment to finance the entire receivables portfolio. Supports both domestic and foreign end-customer invoices.
• Factoring-limiitti (Factoring Limit) Factoring credit facility providing businesses with a revolving credit line based on their accounts receivable, as a complement to per-invoice financing.
• Yrityslaina (Business Loan) Traditional business loan product offered to Finnish companies through Alisa Pankki.
• Yrityskortti (Business Credit Card) Credit card solution designed for business customers.
• Käyttötili (Business Current Account) Business checking / current account for daily banking operations.
• Säästötili (Savings Account) Savings account product for businesses and individuals.
• Määräaikaistalletus (Term Deposit) Time deposit product for businesses with fixed-term savings.

Quantifiable outcome

• Service activation within 2 business days
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• NordeaflagshipChannel Partner/ Reseller/ DistributorSigned cooperation agreement to provide invoice financing technology to Nordea's business customers. Alisa Pankki provides the technology platform while Nordea offers the service to their corporate banking customers.
• Finago (Procountor, Ecom, Isolta)coreTechnology or IntegrationDirect software integrations with Finago's accounting platforms Procountor, Ecom, and Isolta. Enables seamless transfer of invoices for financing directly from accounting software.
• NetvisorcoreTechnology or IntegrationIntegration with Netvisor accounting software allows customers to create invoices and submit for financing without leaving their accounting system.
• easorcoreTechnology or IntegrationIntegration with easor financial management platform enabling direct invoice financing functionality for easor users.
• FennoacoreTechnology or IntegrationIntegration with Fennoa accounting software provides seamless invoice financing workflow for Fennoa customers.
• AdministercoreTechnology or IntegrationIntegration with Administer accounting platform enables direct invoice submission for financing from Administer's financial management system.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Billie: Berlin-based B2B buy-now-pay-later and invoice financing platform serving SMEs across Europe with deferred payment and working-capital products. Directly comparable as a fintech invoice-financing platform targeting similar cash-flow pain points in small businesses via API and integration-driven distribution.
• Taulia: Supply chain finance and dynamic discounting/invoice financing platform embedded in buyer-seller ERP networks, now part of SAP. Comparable as a working-capital platform that finances open invoices to improve buyer and supplier cash flow, addressing the same long-payment-term problem PURO solves but at a larger enterprise scale.
• CapitalBox: European online factoring and invoice financing provider offering selective invoice finance to SMEs across multiple European markets. Comparable as a non-bank invoice-financing specialist operating a similar selective-per-invoice financing model against receivables collateral.
• Tacto: German financing platform offering invoice financing, factoring, and working-capital solutions to SMEs, integrated with accounting and ERP tools. Comparable as a third-party invoice-financing platform pursuing a similar finance-plus-software distribution model in Europe.
• Holvi: Finnish-born (and now BBVA-owned) digital business banking platform serving SMEs and freelancers in Finland and the broader EU. Highly comparable as a Finnish SME-focused digital finance provider operating in the same customer base that PURO Finance targets, even though Holvi's core is accounts rather than invoice financing.
• MarketFinance: UK-based invoice financing and business lending platform (formerly MarketInvoice) financing SMEs' open invoices via factoring and selective invoice finance. Directly comparable to PURO's per-invoice financing model with similar funding-by-receivables mechanics, though operating in the UK.

Emerging players

• C2FO: Global working-capital marketplace allowing suppliers to accelerate receivables and buyers to extend payment terms via dynamic discounting. Comparable as a platform helping businesses convert open invoices into immediate cash, addressing the same customer cash-flow pain points as PURO's invoice financing.

Broad incumbents

• Nordea: The largest Nordic bank and PURO Finance's flagship distribution partner via cooperation agreement to offer invoice financing to Nordea's business customers. Comparable as an incumbent bank operating broadly in the same Finnish SME finance space, with overlapping receivables and factoring capabilities as part of a much wider product portfolio.
• OP Financial Group: Largest Finnish retail and corporate bank, providing factoring, invoice financing, business loans, and bank accounts to the same SME customer base PURO targets. Comparable as the broad Finnish banking incumbent whose factoring offering directly competes with PURO's invoice-financing product across wholesale, construction, and transport segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purofinance
• Facebookfacebook.com/purofinance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURO Finance