Pelican Bay Aquatic Center

What Pelican Bay Aquatic Center does

Pelican Bay Aquatic Center is a municipally-owned seasonal aquatic facility located at 1034 S. Bryant Ave in Edmond, Oklahoma, operated under the City of Edmond's Parks & Recreation department and managed by Sports Facilities Companies. The facility features two 150-foot water slides, a current channel (lazy river), a slide splash pool, a water playground with automated sprays and a vortex, and a concession area branded as the Pelican Bay Cafe. The General Manager is Hailey Wallace, a Certified Aquatics Facility Operator and American Red Cross Lifeguard Instructor who progressed internally from swim instructor to head lifeguard to general manager.

Name

Pelican Bay Aquatic Center

Legal name

Pelican Bay Aquatic Center

Website

https://pelicanbayaquatics.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pelican Bay Aquatic Center is a municipal seasonal water park and swim school in Edmond, Oklahoma, owned by the City of Edmond and managed by Sports Facilities Companies, serving local families, adult fitness seekers, youth swimmers, and event renters.

Ownership category

akta.pro rank

Product category

Municipal Aquatic Recreation Services

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Municipal aquatic facility
• Swim lessons
• Water park amenities
• Lifeguard certification
• Aquatic fitness programs

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Daily Admissions: One-time entry fees for daily visitors including adults, youth, and non-swimmers. Revenue generated from per-visit gate admissions.
2. Season Passes: Annual passes offering unlimited visits during the season. Includes individual and family options with various perks such as exclusive events, preview access, and restaurant partner discounts.
3. Swim Lessons: Group and private swim instruction programs for all ages and skill levels. Includes parent/tot classes, preschool lessons, and level-based programs.
4. Facility Rentals & Events: Private event bookings including cabana rentals, pavilion rentals, twilight rentals, and full facility buyouts for birthday parties and corporate events.
5. Lifeguard Training & Camps: Red Cross certification courses for lifeguarding and junior lifeguard camps for teens.
6. Aqua Fitness Programs: Adult fitness classes including aqua aerobics and lap swim/water walking sessions.
7. Cafe & Concessions: On-site food and beverage service through the Pelican Bay Cafe Snack Bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pelican Bay Aquatic Center is a municipal leisure pool and seasonal water park operated by the City of Edmond, Oklahoma. It sells daily admissions and annual season passes for access to two 150-foot water slides, a current channel/lazy river, slide splash pool, and a water playground with automated sprays. The facility also offers structured swim lessons for all ages, Red Cross lifeguard certification courses, junior lifeguard camps, aquatic fitness classes, lap swim, and private facility rentals for events and birthday parties.

Product overview

Pelican Bay Aquatic Center is a City of Edmond-owned municipal aquatic facility offering a comprehensive portfolio of aquatic recreation and education services. The core offering centers on swim instruction programs ranging from Parent/Tot classes through advanced competitive swimming (The Sharks), complemented by fitness programs including Aqua Fitness and Lap Swim. Safety education is provided through Lifeguard Certification, Jr. Lifeguard Camp, and the Teen Aquatic Safety Program. Event services include Birthday Parties, Cabana Rentals, Twilight Rentals, and Full Park Rentals. Access is managed through Season Passes and Daily Admissions. The facility itself features two 150-foot water slides, a lazy river, current channel, splash pool, and water playground. A concession cafe and scholarship program round out the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Park Facilities Municipal leisure pool featuring two 150-foot water slides, current channel/lazy river, slide splash pool, water playground with automated sprays and vortex, bathhouses, and concession area open seasonally to families and individual visitors.
• Season & Daily Passes Annual season passes offering unlimited visits during the season for individuals and families, plus pay-as-you-go daily admissions for adults ($10), youth ($7), non-swimmers (free), and groups of 10+ ($7 each). 2026 season passes reduced by 50% due to renovation-delayed opening.
• Swim Lessons Structured swim instruction program for all skill levels including Parent/Tot classes (ages 6-36 months), Preschool Lessons (ages 3-5), progressive levels 1-4 for children 6+, and private lessons. Group lessons include eight 30-minute sessions ($75); private lessons include four 30-minute sessions ($120).
• The Sharks (Summer Swim Team) Recreational summer swim team for ages 8+ offering Beginner Level (25 yards freestyle/breaststroke) and Advanced Level (50 yards all four strokes) options, including Saturday competitions.
• Aqua Fitness Low-impact aquatic fitness class for adults 18+, led by instructor Becky Rycroft, combining water resistance exercises for strength and cardiovascular health.
• Lap Swim & Water Walkers Self-guided fitness program for adults 18+ providing dedicated pool time for swimming laps and water walking on Tuesdays and Thursdays 8-9 a.m. Drop-in rate $6; free for Season Pass Holders.
• Lifeguard Certification Course Red Cross certification course for individuals 15+ covering deep water swimming, rescue, CPR, AED, and first aid. Course fee $155 with $75 reimbursement for Pelican Bay employees; certification valid for 2 years.
• Jr. Lifeguard Camp Five-session camp for ages 10-15 teaching water safety, rescue, CPR, AED, and first aid skills ($140). Participants receive a Jr. Lifeguard Shirt, whistle, and free facility access for the remainder of the season.
• Teen Aquatic Safety Program (T.A.S.P.) Required program for teens ages 13-15 to access pools without adult supervision, covering water safety knowledge, facility rules, and staff relationships. Cost $10.
• Birthday Parties & Facility Rentals Private event hosting including Cabana Rentals ($175 for 3 hours, up to 30 guests), Twilight Rentals ($175 for 2 hours), and Full Park Rentals ($500/hour, 2-hour minimum). Catering available from Pelican Bay Cafe.
• Pelican Bay Cafe On-site concession area providing food and snacks during facility operating hours, with catering available for private events.
• Swim Lesson Scholarship Limited scholarship program for group swim lessons based on availability and demand, managed by General Manager Hailey Wallace.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Mo BettahsminorGTM or Marketing PartnerMo Bettahs serves as a Seasonal Passholder Partner, providing restaurant partner discounts to season pass holders. This partnership offers direct value to pass customers while providing marketing exposure for the restaurant brand at the aquatic facility.
• Edmond TourismminorGTM or Marketing PartnerEdmond Tourism partnership provides promotional support including $5 passes for large groups. The partnership creates fun ways for visitors to experience Edmond while promoting the aquatic center to tourists.
• City of GuthrieminorGTM or Marketing PartnerCity of Guthrie residents receive complimentary access to Pelican Bay by bringing proof of residency to the City Hall utility window. Children ages three and under do not need a wristband. For questions, call 405-282-2489.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Emler Swim School: Established US swim instruction franchise offering group and private lessons for all ages. Competes with Pelican Bay's swim lesson programs as a year-round indoor alternative serving the same parent-and-child swim instruction use case.
• Goldfish Swim School: National franchise specializing in year-round indoor swim lessons for children 4 months to 12 years. Highly comparable to Pelican Bay's core swim lessons product offering (parent/tot through advanced levels), though operating year-round indoors in a franchise model.
• SafeSplash Swim School: National swim lesson franchise offering structured curriculum for all ages and skill levels. Directly comparable to Pelican Bay's progressive level-based swim instruction (parent/tot through Level 4), operating year-round indoors.

Direct peers

• YMCA of Greater Oklahoma City: Local YMCA branches offer swim lessons, lap swim, aqua fitness, and lifeguard certification in the same Edmond/OKC market. Overlaps with Pelican Bay's swim instruction, fitness, and certification programs and competes for the same adult fitness and family segments.
• Edmond Parks & Recreation (Mitch Park Aquatic Center): Same municipal operator (City of Edmond) running other public aquatic facilities in the area. Direct internal peer — comparable programming (lessons, lap swim, open swim) for overlapping Edmond customer base, and a potential integration/expansion pathway for Pelican Bay.
• Hurricane Harbor Oklahoma City (Six Flags): Large-scale outdoor water park in the OKC metro area (in adjacent Warr Acres/Oklahoma City) operating slides, lazy river, wave pool, and children's play areas. Directly competes with Pelican Bay for family summer recreation dollars in the same metro market, though at a larger commercial scale and longer operating season.

Regional players

• Big Splash Water Park: Mid-sized outdoor water park in the region serving family and youth segments with slides and splash features. Comparable to Pelican Bay's outdoor aquatic recreation positioning in the broader south-central US summer recreation market.
• Splash Kingdom Waterpark: Regional outdoor water park operating slides, splash pads, and family attractions across multiple US locations. Comparable in seasonal outdoor family aquatic entertainment model with similar amenities (slides, splash areas, lazy river equivalents).

Emerging players

• British Swim School: Growing US swim instruction franchise with year-round lessons for all ages. Comparable to Pelican Bay's swim lessons offering across skill levels, with a similar curriculum-style approach to water safety education.
• Aqua-Tots Swim Schools: Multi-location swim school franchise with a structured curriculum for infants through adults. Competes with Pelican Bay's swim lesson programs as a year-round specialized provider, particularly for the parent/tot and beginner segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PelicanBayAquaticCenter
• LinkedInlinkedin.com/company/pelican-bay-aquatic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Bay Aquatic Center