B365

What B365 does

B365 (Bucureștiul zi de zi, "Bucharest Day by Day") is a local digital news portal operating exclusively in Bucharest, Romania. The b365.ro website is owned and operated by Universal Impex Company Est SRL, a Romanian private limited liability company incorporated in November 2003 under registration number J40/16141/2003. The portal launched around 2014, with archived content in the Bazar section dating to March 2014. It publishes free, advertising-supported editorial content across multiple verticals: News (Știri), Useful information (Utile), Food & Drink (Unde Bem, Unde Mâncăm), Free Time (Timp Liber), Neighborhoods (La mine-n Cartier), Urban Legends (Legende Urbane), and lifestyle (Bazar). The editorial team is led by Editor-in-Chief Anamaria Lembrău, with Deputy Editor-in-Chief Lavinia Bucur, Senior Editor Antoaneta Dohotariu, Senior Coordinator Beatrice Negoiță, and a roster of editors and contributors. B365 is privately held with no disclosed institutional investment, and no public revenue figures are available.

The underlying platform is a web-based content management system with no disclosed proprietary technology, no public or partner-facing API, no mobile application, and no AI/ML features. Distribution is conducted through the b365.ro website (free direct access, no paywall) and via social media channels under the unified @b365ro handle on Facebook, Twitter/X, Instagram, and YouTube. Analytics and advertising infrastructure includes Google Analytics, Facebook Pixel (Meta) for remarketing, Criteo for retargeting, and Cxense for SATI-audited audience measurement. Email newsletter distribution is also available.

B365's business model is entirely advertising-supported. Revenue is generated through programmatic and direct online advertising managed by Universal Impex Company Est SRL, supplemented by sponsored/native content articles marked with '(P)' designation. Direct advertising sales are outsourced to ZYX Group (Alexandra Ciordaș, Head of Sales Division). The platform targets a single customer segment — Bucharest residents — and serves them as a hyperlocal news and lifestyle media outlet. Geographic focus is restricted to Bucharest and Ilfov County, with no global footprint claim.

Name

B365

Legal name

Societatea UNIVERSAL IMPEX COMPANY EST S.R.L.

Website

https://b365.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

B365 (Bucureștiul zi de zi) is a Bucharest-focused, advertising-supported local digital news portal publishing news, lifestyle, food, neighborhood, and urban culture content for Bucharest residents via b365.ro and social media channels, operated by Universal Impex Company Est SRL.

Ownership category

akta.pro rank

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Advertising: B365 generates revenue primarily through online advertising. The site displays banner advertisements and uses targeted advertising technologies. Universal Impex Company Est Romania manages the advertising and targeting technologies for the platform.
2. Sponsored Content: The platform publishes sponsored/promoted content articles (marked with '(P)' designation) covering various topics including lifestyle, fashion, travel, and entertainment, generating additional revenue streams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

B365 (Bucureștiul zi de zi) is a free, advertising-supported local digital news portal covering Bucharest and Ilfov County. It publishes editorial content across multiple verticals — news, useful city information, food and drink, leisure, neighborhood stories, urban legends, and lifestyle — reaching Bucharest residents and monetized through banner advertising and sponsored ('P') content articles.

Product overview

B365 (Bucureștiul zi de zi) is a local news and media portal covering Bucharest, Romania. The website functions as an editorial platform publishing news, lifestyle content, events, neighborhood stories, urban legends, dining guides, and miscellaneous lifestyle articles. Content is organized into sections including: News (Știri), Useful (Utile), Food & Drink (Unde Bem, Unde Mâncăm), Free Time (Timp Liber), Neighborhoods (La mine-n Cartier), Urban Legends (Legende Urbane), and Bazar (diverse lifestyle content). The platform is advertising-supported and does not offer distinct digital products, modules, or SaaS offerings separate from its editorial website.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Google AnalyticscoreTechnology or IntegrationB365 uses Google Analytics, a web analytics service by Google Inc., to analyze how visitors use the website. The service processes data about traffic sources, visited pages, browser type, language settings, operating system, and screen resolution. Data is transmitted to Google servers in the United States.
• Facebook (Meta)coreTechnology or IntegrationB365 uses Facebook Pixel for remarketing and advertising analysis. The platform collects user data through Facebook's tracking technologies to measure advertising effectiveness and build audiences for targeted advertising.
• ZYX GroupcoreChannel Partner/ Reseller/ DistributorZYX Group handles advertising sales for B365. Alexandra Ciordaș serves as Head of Sales Division for advertising inquiries at [email protected].
• Constructii ErbasuminorGTM or Marketing PartnerConstructii Erbasu is a sponsor of the 'Make Bucharest Great Again' initiative featured on B365, supporting the platform's civic journalism efforts.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Hotnews.ro: One of Romania's largest digital news sites, covering national and local news including Bucharest. Operates as a digital news platform with similar ad-supported business model, competing for the same Bucharest audience and advertising budgets.
• Stirile ProTV: Digital news platform of ProTV, one of Romania's largest TV broadcasters. Covers local Bucharest news alongside national stories, competing for audience attention and digital advertising spend.
• Ziare.com: Romanian news aggregator and digital news platform. Competes for digital advertising spend and audience in the same Romanian digital news market as B365.
• Mediafax: Romanian news agency and digital news outlet covering national and local news. Similar ad-supported digital publishing model and serves an overlapping audience in Bucharest.
• Adevărul: Major Romanian newspaper with strong digital presence, covering national and local news including Bucharest. Direct competitor in the digital news and advertising market with similar content verticals and an ad-supported model.
• Profit.ro: Romanian business and general news outlet with digital presence. Covers some local Bucharest stories alongside business news, operating a similar ad-supported digital news model.

Others

• Patch.com: US-based hyper-local digital news network covering local communities. Comparable business model as a local-focused digital news platform, though operating in a different geographic market and at significantly larger scale.

Emerging players

• Romania Insider: English-language Romanian news outlet covering business, politics, and lifestyle. Smaller niche player with overlapping coverage of Bucharest and Romania, though targeting a different language audience.

Broad incumbents

• Digi24: Romanian 24-hour news television channel with comprehensive digital presence. Operates broader national news coverage with local Bucharest reporting, serving as a major incumbent in the Romanian news ecosystem.
• Antena 3 CNN: Major Romanian television news channel with digital news platform. Larger media group with broader national coverage including local Bucharest reporting, competing in the digital news advertising market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/b365RO
• YouTubeyoutube.com/channel/b365ro
• Facebookfacebook.com/B365.ro
• Instagraminstagram.com/b365ro
• LinkedInlinkedin.com/company/b365.ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B365