GS1 Austria

What GS1 Austria does

GS1 Austria GmbH is the official Austrian issuing body for GTIN/EAN barcodes and the national member organization of the global GS1 standards network. Founded in 1977 and headquartered in Vienna (Brahmsplatz 3, 1040 Wien), the company is a private non-profit limited liability company (GmbH) operating as a 100% subsidiary of the Wirtschaftskammer Österreich (Austrian Federal Economic Chamber, WKO). It serves over 12,000 Austrian companies across consumer goods, e-commerce, healthcare, fashion, rail, raw materials, eGovernment and construction verticals, providing globally unique identification numbers with Austrian country codes (90 or 91) and the standards infrastructure (GTIN, GLN, SSCC, GS1 DataMatrix, GS1 Digital Link QR, GS1 Application Identifiers, EPC/RFID, EPCIS, EDI) that underpin supply chain interoperability.

The product portfolio is anchored by GS1 Connect, a single-contract base service granting access to all GS1 identification numbers, and the myConnect self-service web portal where customers manage numbers, generate barcode graphics, calculate check digits and export to the GS1 Registry Platform. Complementary modules include GS1 Print (multi-language transport label generation with SSCC auto-increment), GS1 Sync (centralized article master data exchange with trading partners), GS1 Trace (end-to-end supply chain traceability and origin verification), GS1 EDI (electronic data interchange automation), and Verified by GS1 (free lookup service replacing the legacy GEPIR database). The offering is delivered through direct self-service on gs1.at, the myConnect portal, personalized inside-sales consultation, and the WKO distribution network, with no public API or developer SDKs disclosed.

GS1 Austria monetizes primarily through annual recurring license fees (Gebührenordnung) tied to each participant's total annual company revenue, supplemented by one-time ID number allocation charges embedded in GS1 Connect. Fees are set annually by GS1 Austria and are not publicly disclosed; companies joining mid-year pay the full annual fee. The organization does not re-sell numbers, eliminating a conflict of interest with trading partners who themselves rely on GS1 standards. As a non-profit, revenue is reinvested into standards development, member services, events and training rather than distributed to shareholders, and no external institutional investors or venture capital is involved.

Name

GS1 Austria

Legal name

GS1 Austria GmbH

Website

https://gs1.at

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

GS1 Austria GmbH is the Vienna-based, non-profit Austrian member organization of GS1, issuing globally unique GTIN/EAN barcodes and identification standards (GLN, SSCC, 2D codes) to over 12,000 Austrian companies across retail, healthcare, e-commerce, rail, construction and eGovernment verticals since 1977.

Ownership category

akta.pro rank

Product category

Barcode and supply chain identification standards

SIC

Services-Management Services (8741)

akta.pro primary industry

Single Sign-On (SSO) & Federation (BPAMAEAF)

Keywords

• Barcode allocation services
• GS1 standards implementation
• Product identification numbers
• Supply chain traceability
• Electronic data interchange

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual License Fees: License fees charged to participants in the GS1 System based on their total annual revenue. Fees are determined annually by GS1 Austria according to their fee schedule (Gebührenordnung). Revenue is not publicly disclosed and the organization operates as a non-profit entity.
2. ID Number Allocation Services: Allocation of GS1 identification numbers (GTIN, GLN, SSCC) through the GS1 Connect base service, providing the foundation for online and offline trade.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

GS1 Austria is the official Austrian issuing body for GS1 identification numbers, allocating globally unique GTINs/EAN barcodes (with Austrian country codes 90/91) along with GLN location numbers and SSCC shipping unit codes. Around this foundational service, it delivers complementary solutions for master data exchange (GS1 Sync), supply chain traceability (GS1 Trace), electronic data interchange (GS1 EDI), barcode generation and label printing (myConnect, GS1 Print), and the Verified by GS1 lookup registry. The offering is targeted at Austrian manufacturers, retailers, healthcare providers, and other organisations that need standardised identification to participate in domestic and global trade.

Product overview

GS1 Austria operates as the official Austrian issuing body for GTINs/EAN barcodes and is a non-profit subsidiary of the Austrian Federal Economic Chamber (WKO). The product portfolio centers on GS1 Connect as the foundational service providing globally unique identification numbers (GTIN, GLN, SSCC) with Austrian country codes. Customers access these services primarily through the myConnect Onlineportal for managing numbers and generating barcodes, with complementary tools including GS1 Print for label creation, GS1 Sync for master data exchange, GS1 Trace for supply chain traceability, GS1 EDI for electronic data interchange, and Verified by GS1 for company/product lookup. The offering also includes sector-specific solutions for consumer goods, e-commerce, healthcare, fashion, rail, construction, and eGovernment. GS1 Austria supports multiple barcode symbologies including EAN-13, GS1-128, ITF-14, GS1 DataMatrix, GS1 DataBar, and QR codes via GS1 Digital Link, enabling both traditional 1D barcode scanning and modern 2D code applications.

Differentiator

Problem solved

Functional benefit

Products and services

• GS1 Connect Foundational base service that provides all GS1 identification numbers — GTINs/EAN for products (with Austrian country codes 90/91), GLNs for locations, and SSCCs for shipping units — under a single contract for Austrian businesses.
• myConnect Online Portal Web-based customer portal for self-service management of GS1 identification numbers (GTINs, GLNs), creating barcode graphics, calculating check digits, and exporting data to the GS1 Registry Platform. Targeted at Austrian GS1 members.
• GS1 Print Label creation tool for generating GS1-compliant transport labels and trade item barcodes in multiple languages, with SSCC auto-incrementing and automatic data import from myConnect.
• GS1 Sync Electronic article master data exchange service that keeps product information centralised and up-to-date across trading partners, enabling faster, cheaper, and safer electronic provision of product master data.
• GS1 Trace Traceability solution enabling end-to-end process monitoring and control across business operations, including origin verification for products such as fresh produce.
• GS1 EDI Electronic data interchange service for structuring and automating business processes through standardised electronic communication between trading partners.
• Verified by GS1 Free lookup service (successor to GEPIR) for finding company details, attributes, and information about GS1 identification keys such as locations (GLN) or products (GTIN).
• Barcode Check Service (Strichcodeprüfservice) Service that verifies whether customer barcodes are correctly formatted and conform to GS1 standards before printing or use in retail.
• Check Digit Calculator (Prüfziffernberechnung) Online tool for calculating and verifying the check digits of GS1 identification numbers such as GTIN, GLN, and SSCC.
• GTIN (Global Trade Item Number) allocation Primary GS1 identification number for trade items and consumer units, used globally for product identification at point of sale and in e-commerce.
• GLN (Global Location Number) allocation GS1 identification number for locations, legal entities, and organisational functions used in electronic information exchange with trading partners.
• SSCC (Serial Shipping Container Code) allocation GS1 identification number for logistics units such as pallets, cases, and cartons, used in supply chain and transport operations.
• GS1 DataMatrix GS1 2D matrix barcode symbology that requires only about one-third of the space of a linear barcode, used especially in healthcare for medical products, pharmaceuticals and FMD compliance.
• GS1 Digital Link URI-based GS1 standard that identifies products (with optional lot number, serialisation, or expiry date) and provides entry points to additional digital product information via GS1 QR codes.
• GS1 EPCIS GS1 data standard enabling end-to-end process monitoring and visibility of business events across the supply chain.
• EPC/RFID Tags Radio-frequency identification tags and EPC standard for increased efficiency in supply chain operations, complementing barcode-based identification.

Quantifiable outcome

• Over 12,000 companies in Austria use GS1 standards
• +2 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GS1 Italy: Italian national GS1 affiliate issuing GTIN/EAN codes and offering comparable services (traceability, EDI, master data exchange) under the global GS1 framework. Directly comparable business model and product structure.
• GS1 UK: UK national GS1 affiliate offering GTIN allocation, barcode services, and supply chain traceability solutions under the global GS1 system. Same issuing-body structure and product mix, operating at larger scale in the UK market.
• GS1 France: French national GS1 affiliate issuing product identification numbers and offering standards-based traceability, EDI, and master data services. Directly comparable structure and service portfolio to GS1 Austria.
• GS1 Belgium & Luxembourg: GS1 affiliate for Belgium and Luxembourg providing the same GTIN/EAN allocation and supply chain services as GS1 Austria. Closely comparable in size, scope, and product offering under the global GS1 framework.
• GS1 Switzerland: National GS1 affiliate for Switzerland providing GTIN/EAN, GLN, and SSCC allocation plus related traceability, EDI, and master data services. Same non-profit model with comparable scale and product mix, operating in the same DACH region.
• GS1 Germany: National GS1 affiliate for Germany operating the same issuing-body model for GTIN/EAN codes, GLN, and SSCC under the global GS1 system. Most direct comparable by structure, product portfolio, and chamber-of-commerce affiliation, serving a much larger DACH market.
• GS1 Netherlands: Dutch national GS1 affiliate providing the same GTIN, GLN, and SSCC issuance and supply chain standards services. Comparable non-profit/issuing-body model and product portfolio focused on product identification and traceability.

Others

• DIN (Deutsches Institut für Normung): German national standards body developing norms across industries and representing Germany in ISO/IEC. Comparable to GS1 Austria as a standards organization, but focused on broader industrial/technical standards rather than product identification codes.
• ISO (International Organization for Standardization): Global standards development organization coordinating voluntary international standards across industries. Adjacent to GS1 Austria in role as a standards-setting body, though operating at much broader scope and not in direct product identification competition.

Broad incumbents

• GS1 US: Largest GS1 national affiliate serving the US market with significantly broader service portfolio including industry-specific solutions, standards development, and large-scale traceability programs. Comparable core function (GTIN issuance) but at much greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GS1AustriaGmbH
• LinkedInlinkedin.com/company/gs1-austria-gmbh
• Xx.com/gs1
• Facebookfacebook.com/gs1qatar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS1 Austria