GS1 Belgium & Luxembourg

What GS1 Belgium & Luxembourg does

GS1 Belgium & Luxembourg (GS1 Belgilux) is the Belgian and Luxembourgish member organization of the international GS1 network, operating as a non-profit association (ASBL) headquartered in Brussels since 1977. The organization develops, maintains, and licenses the global GS1 standards — GTIN, SSCC, GCN, UDI, GLN, and EPCIS — that underpin product identification, barcode issuance, supply-chain traceability, and master data exchange across retail, manufacturing, healthcare, transport & logistics, construction, and e-commerce. Its core platform, My Product Manager, offers modular capabilities for GTIN allocation, GDSN-based product data synchronization, coupon management, location (GLN) management, barcode verification, and integration with EDI and Peppol for electronic invoicing and transactional data exchange.

The organization operates a membership-based commercial model with capped annual membership fees (maximum €150,000), unit-priced GTIN code packages (starting at €60 for 10 codes), recurring platform subscriptions for My Product Manager, and tiered training services (e.g., the Category Management Masterclass at €995 for members and €1,250 for non-members). Go-to-market combines direct enterprise account management (sector-specific engagement managers for FMCG, DIY, Healthcare), self-service via the My GS1 portal for SMBs, an approved Partner Portal of solution providers, and event-driven engagement through Innovation Café webinars and working groups.

Strategic priorities are anchored in regulatory compliance positioning: GS1 Belgilux has formalized packaging data exchange with Fost Plus for PPWR compliance, extended EDI standards to support EUDR deforestation due diligence via the TRACES system, and continues to align with EU frameworks including the Digital Product Passport, CSRD, MDR/IVDR, and FMD. Enterprise members include major Belgian retailers (Colruyt, Delhaize, Carrefour Belgium), FMCG manufacturers (Nestlé, P&G), and healthcare providers (UZ Leuven, Pfizer, Janssen). The organization is governed by a board balanced between manufacturer and distributor representatives and operates under the international GS1 affiliation.

Name

GS1 Belgium & Luxembourg

Legal name

GS1 Belgium & Luxembourg ASBL

Website

https://gs1belu.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

GS1 Belgium & Luxembourg is the Benelux non-profit member organization of global GS1, issuing and managing product identification standards (GTIN, UDI, GDSN) for retailers, manufacturers, and healthcare providers across Belgium and Luxembourg.

Ownership category

akta.pro rank

Product category

Supply Chain Identification Standards

NAICS

Packaging and Labeling Services (56191)

SIC

Services-Management Services (8741)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Product identification standards
• Barcode services
• Supply chain traceability
• Global trade item numbers
• Product master data

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Code Sales (GTIN/EAN): GS1 assigns and sells product identification codes (GTINs) which are required for barcodes. Packages start at €60 for 10 codes. Revenue generated from issuing unique product identifiers to manufacturers and retailers.
2. Membership Fees: Annual membership fees for active members who participate in governance, committees and working groups. Fees support the organization's standards development and market representation activities.
3. Training Services: General trainings, tailor-made trainings, and Category Management Masterclass programs offered to members and non-members. Pricing: €995 for members, €1,250 for non-members (excl. VAT) for the masterclass.
4. My Product Manager Platform Services: Subscription-based access to product data management platforms for creating, sharing and managing product information with trading partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

GS1 Belgium & Luxembourg develops and manages GS1 product identification standards (GTIN, SSCC, GCN, UDI, LEI, GLN) and operates the My Product Manager platform suite for barcode creation, master data synchronization via GDSN, product data capture, coupon management, and location management. The organization issues unique product identifiers to manufacturers and retailers, provides EDI/Peppol-based transactional data exchange, and offers fee-based training, membership, and verification services to companies operating in Belgium and Luxembourg.

Product overview

GS1 Belgium & Luxembourg operates as a platform organization offering standards-based identification, data capture, and data sharing solutions for supply chain participants. The core product portfolio centers on My Product Manager, a modular platform comprising My Product Manager Identify (barcode/GTIN creation), My Product Manager Share (master data synchronization via GDSN), My Data Capture (product information recording), and My Coupon Manager (coupon management). Supporting tools include My Locations Manager (GLN management), Verified by GS1 (product verification), and the Barcode Check Digit Calculator. The organization also offers GS1 SMART-Box, a standardized reusable transport container. All products are built upon GS1's international standards including GTIN, SSCC, GCN, UDI, LEI, and EDI for supply chain visibility and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• My Product Manager Identify Platform module that allows companies to create and manage GTIN/EAN barcodes and product identification codes for their trade items. Intended for manufacturers, brand owners, and retailers needing unique product identifiers.
• My Product Manager Share Master data management platform that creates, shares, and synchronizes product information with trading partners through the GS1 GDSN network. Used by manufacturers to publish standardized product data to retail customers.
• My Data Capture Tool for capturing and recording product information to exchange with trading partners as part of the My Product Manager platform.
• My Coupon Manager Platform for creating coupons and managing associated data exchange, including mobile coupons and personalized e-coupons, built around the GS1 GCN standard.
• My Locations Manager Platform for creating and managing Global Location Numbers (GLN) to identify physical locations and legal entities.
• Verified by GS1 GS1 search engine that allows verification of product information and barcode data, used by trading partners and consumers to confirm product authenticity and details.
• GS1 SMART-Box Standardized, reusable transport container solution for efficient logistics and supply chain operations, from warehouse delivery to in-store distribution, replacing traditional cardboard, plastic, or paper transport packaging.
• Electronic Data Interchange (EDI) GS1 standards-based service for electronic business document exchange between trading partners, including order processing, invoices, and shipping notifications, with support for Peppol e-invoicing and Harmonised Order to Cash (HO2C).
• GS1 GDSN Global Data Synchronisation Network enabling standardized product data exchange between trading partners worldwide, used through the My Product Manager Share module.
• GTIN (Global Trade Item Number) product codes Issuance of unique GTIN identification numbers used in barcodes for worldwide product identification, sold as code packages (e.g., Starter Package of 10 codes for €60) to manufacturers, brand owners, and retailers.
• UDI (Unique Device Identifier) issuance GS1 standard for medical device identification supporting regulatory compliance for healthcare products under MDR, IVDR, and FDA frameworks.
• Barcode Verification Service Service for verifying the quality and compliance of barcodes, ensuring they meet GS1 scanning and printing specifications.
• Barcode Check Digit Calculator Online tool for calculating check digits for barcodes to ensure accurate barcode scanning, available to members and the public.
• Category Management Masterclass Two-day professional training program on the 8-step Category Management methodology, co-organized with BABM and delivered by LD&Co experts; priced at €995 for GS1 Belgilux/BABM members and €1,250 for non-members.
• GS1 Belgilux Training Programs General trainings and tailor-made trainings covering GS1 standards, barcodes, GDSN, My Product Manager, EDI, and related topics, offered to members and non-members at the GS1 office in Brussels.
• GS1 Belgium & Luxembourg Membership Annual membership in GS1 Belgium & Luxembourg providing access to standards, governance participation (committees, working groups, General Assembly), and the member services portfolio; annual fees determined by the Board of Directors and capped at €150,000 per year.

Quantifiable outcome

• GS1 standards used on virtually all retail products worldwide
• +1 more outcomes

Named customers10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Fost PluscoreStrategic or Co-development Partner · 21 October 2024Strategic collaboration between GS1 Belgium & Luxembourg and Fost Plus for exchange of packaging data. Enables companies to manage and share packaging information via My Product Manager, facilitating Fost Plus annual declarations and PPWR compliance. The partnership aims to harmonize packaging data standards and reduce administrative burden for circular economy reporting.
• GS1 Global OrganizationcoreOthersGS1 Belgium & Luxembourg is the local representative office of the international GS1 organization, which develops and maintains global standards for product identification and data exchange.
• BABM (Belgian Association of Marketing & Sales)majorStrategic or Co-development PartnerJoint initiative with BABM for Category Management Masterclass training program. GS1 Belgilux and BABM co-organize this two-day professional development program delivered by LD&Co experts.
• LD&CominorImplementation/ SI/ Consulting PartnerTraining partner providing Category Management Masterclass program. Managing partner Pascal Deckers and founder Luc Desmedt deliver the 8-step Category Management training methodology.
• GS1 NetherlandscoreStrategic or Co-development PartnerCross-border collaboration for Benelux market. Joint working groups and steering committees covering FMCG, DIY/Garden/Pet, and Product Master Data. GS1 Belgilux and GS1 NL share contact persons for various sector committees.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GS1 US: Broad incumbent: the largest single-country GS1 Member Organisation, with deeper resources and a broader healthcare, retail and foodservice footprint; relevant as a benchmark and as a partner for cross-border members served by GS1 Belgium & Luxembourg.
• DESCARTES Systems Group: Broad incumbent in trade compliance, customs and supply chain data exchange. Overlaps with GS1's EDI/Peppol and regulatory compliance offerings (EUDR, CSRD-related data) at the broader supply chain software level.

Direct peers

• 1WorldSync: Direct peer within the GS1 ecosystem: a leading GDSN-certified data pool that competes and cooperates with GS1 Member Organisations to provide product master data synchronization services to manufacturers and retailers.
• GS1 UK: Direct peer: UK GS1 Member Organisation with the same GTIN/GDSN/UDI portfolio and membership model, and significant healthcare and retail membership including NHS-aligned services.
• GS1 Germany: Direct peer and the largest GS1 Member Organisation in Europe, offering the same standards plus adjacent innovations like the SMART-Box reusable transport container that GS1 Belgium & Luxembourg also distributes. Useful scale benchmark.
• GS1 Sweden: Direct peer: a small, mature GS1 Member Organisation with similar product mix (GTIN, GDSN, healthcare) and a comparable member-driven model, useful as a size and growth benchmark for a small Benelux MO.
• GS1 France: Direct peer: French GS1 Member Organisation providing identical GTIN, GDSN and sector solutions to French manufacturers, retailers and healthcare players. Operates the same federation-based, membership-fee-plus-platform business model.
• GS1 Netherlands: Direct peer: the Dutch GS1 Member Organisation serving the Netherlands with the same GTIN/GDSN/UDI standards and member-driven governance model. They explicitly collaborate with GS1 Belgium & Luxembourg on Benelux working groups across FMCG, DIY and product master data.

Emerging players

• TraceLink: Emerging player in pharmaceutical and medical device serialization/traceability; competes for the same healthcare members GS1 Belgium & Luxembourg serves via UDI and FMD-aligned services, particularly for serialization-heavy use cases.

Others

• Avery Dennison: Adjacent ecosystem participant: a global manufacturer of pressure-sensitive labels, RFID inlays and barcode labels that depends on and complements GS1 identification standards; relevant as a downstream consumer and partner of GS1 barcode programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GS1Belgilux
• LinkedInlinkedin.com/company/gs1-belgium&luxembourg

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS1 Belgium & Luxembourg