Mannen van 80 V.O.F.

What Mannen van 80 V.O.F. does

Mannen van 80 V.O.F. (trading as MV80; legal entity Mannen van 80 B.V.) is a privately held Dutch strategic communications and branding agency headquartered in Roermond, Netherlands. The firm is built around a three-phase service methodology — Strategy (Strategie), Vormgeving (Design), and Communicatie (Communication) — covering brand strategy development, visual identity, graphic design, photography, video, web design, social media management, and marketing campaigns. The company's name originates from the two co-founders, both born in 1980, who remain operationally active (Director Rik Hurks).

The business operates on a professional services revenue model: full-service brand projects are quoted per engagement (typically multi-month) with deliverables extending from strategy workshops to visual identity systems and ongoing communications, while a Servicekaart offering provides hourly or task-based entry points for smaller work such as website updates, flyer design, and social media setup. Add-on managed services (hosting, domain management, SEO, website statistics, media contracting) run on twelve-month contracts. Go-to-market is sales-led and direct, relying on the firm's own content marketing, project showcase, testimonials, and direct outreach; there is no disclosed channel partnership, marketplace presence, or external distribution.

The client base spans more than 15 documented projects across healthcare (Vitalis, LEVANTOgroep, De Postaert, Fysio Fincken, FAIR), social housing (ZOwonen), professional sports (Fortuna Sittard), logistics and transport (Ewals Cargo Care), industrial (Qonnect Fasteners, Combo), real estate (JaJo Projectontwikkeling, Mansvelt), energy (Big Ass Battery), electrical installation (Beerens), cycling retail (2-Wielers), enterprise software (Commvault, Iquality), and fitness (Krachtlab). Engagements with Ewals Cargo Care, JaJo, Fortuna Sittard, and Commvault are documented as multi-year relationships, evidencing renewal behavior. The firm delivers primarily in Benelux, with named EMEA work for Commvault suggesting limited cross-border reach; technology partnerships (notably Moonly for web development) are used to extend delivery capabilities rather than vertical integration. No funding rounds, acquisitions, AI/ML products, or public valuation signals are disclosed.

Name

Mannen van 80 V.O.F.

Legal name

Mannen van 80 B.V.

Website

https://mannenvan80.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Mannen van 80 (MV80) is a Dutch strategic communications and branding agency in Roermond that helps mid-market organizations with brand strategy, visual identity, graphic design, web design, social media, and ongoing communication campaigns, serving clients across healthcare, logistics, real estate, sports, and enterprise software.

Ownership category

akta.pro rank

Product category

Creative Branding Services

NAICS

Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Brand strategy consulting
• Visual identity design
• Marketing communications
• Creative agency services
• Corporate branding

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services - Branding & Creative: Revenue generated from strategy consulting, brand identity development, graphic design, communication campaigns, photography, social media management, web design, and marketing services. Projects are quote-based, with one design approach (not multiple options), delivered through direct client engagement.
2. Service Cards / Hourly Engagements: Hourly or project-based service offerings for smaller work such as website updates, flyer creation, and social media setup, providing flexible engagement for SMB clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Mannen van 80 is a Dutch creative strategy and communications agency that helps organizations develop brand strategy, visual identity, and ongoing marketing communication. The agency delivers projects through a three-phase model: Strategy (brand positioning and strategic advisory), Design (visual identity, logos, brandbooks, and graphic design), and Communication (photography, video, web design, social media, and campaigns). It also provides flexible hourly 'service cards' for smaller assignments such as flyer design and social media setup.

Product overview

Mannen van 80 is a creative strategy and communications agency offering an integrated three-phase service model: Strategy (merkbstrategie), Design (vormgeving), and Communication (communicatie). These three core service pillars are supported by specific modules including brand strategy sessions, identity development, corporate house style systems, graphic design, photography, video production, web design, social media management, and workshops. The agency also offers supplementary services such as website hosting, domain management, search engine optimization (SEO), website statistics, and media contracting. All services are delivered by an in-house team of specialists, with external partners brought in for specialized needs. The agency does not offer its services as a packaged SaaS product but rather as a consultative creative agency engagement, structured around strategic brand development and its visual-communicative execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Brand Strategy Consulting)
• Vormgeving (Visual Identity & Graphic Design)
• Communicatie (Marketing Communications)
• Servicekaart (Service Cards)
• Hosting & Domeinmanagement (Hosting & Domain Management)
• SEO (Search Engine Optimization)
• Mediacontracten (Media Buying Contracts)
• Statistieken (Website Statistics)

Quantifiable outcome

• FAIR launch campaign resulted in hundreds of registrations at startup
• +2 more outcomes

Named customers18 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• External Specialist PartnersminorStrategic or Co-development PartnerThey maintain a network of specialist partners for expertise areas outside their core team capabilities. They state: 'Where we lack something, we gladly engage one of our partners.' Used for specialized expertise when client needs exceed their in-house capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cloudfactory: Dutch creative agency providing brand, design, and digital services to mid-market clients. Comparable boutique positioning though typically smaller in scale than MV80.

Direct peers

• VanBerlo: Dutch design and innovation agency offering brand, product, and digital design services. Comparable design-led approach with a broader product-design portfolio.
• Kaden+: Dutch creative agency offering brand strategy, identity, and digital services to mid-market and enterprise clients. Closely comparable service mix and regional positioning.
• ACE (a creative enterprise): Eindhoven-based Dutch creative agency providing brand strategy, design, and activation services. Comparable integrated offering for Dutch B2B clients.
• Total Design: Heritage Dutch creative agency with integrated brand, communication, and design services for enterprise and government clients. Comparable three-pillar (strategy/design/communication) approach at greater scale.
• Studio Dumbar: Award-winning Dutch design studio specializing in brand identity and visual design for cultural, public, and commercial clients. Comparable in the identity/craft dimension though with a stronger public-sector and design-award orientation.
• Dept Agency: Large Dutch digital creative and technology agency offering brand strategy, design, and marketing technology services to enterprise clients globally. Closest scaled comparison point for MV80's integrated strategy-design-comms offering.
• Fabrique: Amsterdam-based brand, design, and digital agency with a strong focus on brand identity, strategy, and campaign work for Dutch and European clients. Directly comparable on brand strategy and visual identity services.

Broad incumbents

• Deloitte Digital Netherlands: Global consulting firm's digital and creative arm with significant brand and marketing transformation offerings in the Dutch market. Overlaps with MV80 on enterprise brand strategy and represents the large incumbent competitive threat.
• DDB Amsterdam: Major international advertising agency network operating in the Dutch market with broad campaign and brand capabilities. Comparable in providing integrated marketing and brand services, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mannenvan80

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mannen van 80 V.O.F.