The Crofoot
The Crofoot is a family-owned event promotion company operating a five-venue entertainment complex in Pontiac, Michigan, hosting 750+ live events annually. It serves concert-goers, private event hosts, and musicians across Metro Detroit and Michigan.
- Company typePrivate
- Founded2007
- HeadquartersPontiac, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What The Crofoot does
The Crofoot is a family-owned event promotion company and multi-venue entertainment operator headquartered at 1 South Saginaw in Pontiac, Michigan. Founded in 1979 with the conversion of Saint Andrews Hall in Detroit, the modern Crofoot Complex opened on September 6, 2007 following a renovation of the historic Crofoot Block (the oldest commercial building in Oakland County, originally built in 1830). The company produces more than 750 live events annually spanning concerts, corporate events, weddings, and festivals, and it serves three core customer segments: concert-goers and music fans, private event hosts seeking distinctive historic spaces, and touring or local musicians seeking performance opportunities.
The Crofoot firmographics
Firmographics- Name
- The Crofoot
- Legal name
- The Crofoot
- Website
- https://thecrofoot.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Crofoot is a family-owned event promotion company operating a five-venue entertainment complex in Pontiac, Michigan, hosting 750+ live events annually. It serves concert-goers, private event hosts, and musicians across Metro Detroit and Michigan.
- Ownership category
- akta.pro rank
The Crofoot industry classification
Industry- Product category
- Live Entertainment Venues and Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)
- akta.pro secondary industries
- Festival Grounds & Fairgrounds Operations (MPAGALAH), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where The Crofoot is headquartered
LocationHeadquarters
- HQ city
- Pontiac
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Crofoot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event Ticket Sales: Primary revenue from ticket sales for concerts, festivals, and live events through Ticketweb, Ticketmaster, and direct box office. Service fees apply for credit card purchases at box office.
- Venue Rental: Rental income from private events including weddings, corporate events, banquets, photo/video shoots, fashion shows, and other special occasions.
- Food and Beverage Service: On-site food service through Oak House Deli and bar concessions including beer, wine, cocktails, hard seltzer, soda, and water.
- Event Promotion Services: The Crofoot Presents promotion wing books and produces events in venues outside the Crofoot complex, generating revenue through event production and promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Crofoot product offering
Product offeringCore offering
The Crofoot operates a multi-venue entertainment complex in Pontiac, Michigan consisting of five distinct historic spaces — the Crofoot Ballroom, Pike Room, Vernors Room, Crofoot Cafe, and Patio — that host concerts, festivals, weddings, corporate events, and private gatherings for groups ranging from a dozen to 1,500 guests. The company also produces and promotes live events at nearly two dozen partner venues across Metro Detroit and Mid/West Michigan through The Crofoot Presents and Fusion Shows divisions, and operates the Crofoot Festival Grounds for outdoor events.
Product overview
The Crofoot is a family-owned mixed-use independent entertainment complex operating multiple music venues and event spaces in Pontiac, Michigan. The core offering consists of five unique historic venues within The Crofoot Complex: The Crofoot Ballroom (1,100 capacity), The Pike Room (250 capacity), The Vernors Room (100 capacity), The Crofoot Cafe (75 capacity), and The Patio (75 capacity), collectively accommodating gatherings from intimate gatherings to 1,500 guests. The company also operates Crofoot Festival Grounds for outdoor events. The Crofoot Presents serves as the promotion wing for events at venues outside the main complex across Metro Detroit and Michigan. Additional services include full-service venue rental for private events (weddings, corporate events, festivals), production specifications, and the Michigan Musician Newsletter for local artist opportunities. The company produces over 750 live events annually including concerts, corporate events, weddings, and festivals.
Differentiator
Problem solved
Functional benefit
Brands
- Crofoot Weddings: Wedding planning and venue services for weddings at the Crofoot complex
- Fusion Shows
Products and services
- The Crofoot Ballroom
Companies that use The Crofoot
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The Crofoot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
The Crofoot partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, key venue, key and minor.
- Fusion ShowscoreFusion Shows is a division of The Crofoot that produces events across Mid and West Michigan, extending the company's reach to another dozen venues throughout the state.
- Russell Industrial Centerkey venueDetroit venue at 1600 Clay St hosting major concerts including Turnstile and The Garden performances.
- Lincoln Factorykey venueDetroit venue at 1331 Holden St hosting events including Gimme Gimme Disco Fest and Ivy Lab farewell tour.
- Fisher Theatrekey venueDetroit venue hosting larger productions including Napoleon Dynamite Live 20th Anniversary Celebration.
- Flagstar Strand Theatrekey venuePontiac theatre hosting performances including David Cross comedy show.
- TicketwebcorePrimary online ticketing platform for The Crofoot events, handling ticket sales and distribution.
- TicketmasterkeyTicketing partner for larger venue events at Fisher Theatre, Russell Industrial Center, and select other shows.
- TicketbudminorSecondary ticketing platform used for specific events like Al Grito del Rock Vol. 3.
- DiceminorEvent discovery and ticketing platform used for events like Fiddlehead at El Club.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
The Crofoot competitors and assessment
Company assessmentRegional players
- El Club: El Club is a Detroit-based music venue and event space that hosts concerts referenced on Crofoot's ticketing (e.g., Fiddlehead). It is a same-market direct competitor for metro Detroit live music audiences, though smaller and single-room versus The Crofoot's five-room complex.
- Saint Andrews Hall: Saint Andrews Hall is the Detroit venue originally founded by The Crofoot's principals in 1979 and sold in 2001 (now operated by Live Nation). It remains a direct competitor in the Detroit market and represents the company's prior flagship, with strong historical comparability given the shared founder DNA.
- Music Hall Center: Music Hall Center is a Detroit performing arts venue hosting concerts, comedy, and theatrical productions. It is a regional peer competing for touring acts and private event bookings in the same Southeast Michigan market as The Crofoot.
- Bell's Eccentric Café: Bell's Eccentric Café is a Michigan-based music venue and brewpub in Kalamazoo that hosts live concerts. It is a regional Michigan comparable in the independent venue space, with a similar model of combining F&B operations with live event programming.
Direct peers
- 9:30 Club: The 9:30 Club in Washington D.C. is a renowned independent music venue operated by I.M.P. alongside other rooms (The Atlantis, Lincoln Theatre). It compares directly to The Crofoot as a multi-room independent venue operator with a strong promoter identity and decades-long operating history.
- First Avenue Productions: First Avenue is an iconic independent music venue in Minneapolis operating multiple rooms within a single historic complex, hosting hundreds of concerts annually. It is one of the most comparable independent regional venue operators to The Crofoot in terms of scale, multi-room historic format, and Midwest market focus.
- Bowery Presents: Bowery Presents (an AEG affiliate) operates a network of independent-feeling venues across the Northeast (Bowery Ballroom, Music Hall of Williamsburg, The Sinclair, etc.). It parallels The Crofoot's Crofoot Presents/Fusion Shows model of a single promoter operating multiple venue rooms across a region.
Broad incumbents
- AEG Presents: AEG Presents is the second-largest live music promoter worldwide, operating a portfolio of venues and festivals. It competes with The Crofoot for mid-to-large touring acts visiting the Midwest and represents the institutional scale against which The Crofoot's independent, family-owned model is differentiated.
- House of Blues: House of Blues is a national chain of music venues owned by Live Nation, with locations across the U.S. It competes with The Crofoot for touring artists and represents the standardized, branded national venue model against which The Crofoot's independent, historic-complex positioning is differentiated.
- Live Nation Entertainment: Live Nation is the largest live entertainment promoter and venue operator globally, owning and operating hundreds of music venues worldwide. They acquired Saint Andrews Hall (the original Crofoot predecessor venue) in 2001 and represent the dominant national incumbent against which independent regional operators like The Crofoot compete for talent and audiences.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Crofoot social profiles
Digital presenceThe Crofoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Crofoot leadership team
Management profileNumber of profiles
Profiles3 records
The Crofoot subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Crofoot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Crofoot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Crofoot
What does The Crofoot do?
The Crofoot operates a multi-venue entertainment complex in Pontiac, Michigan consisting of five distinct historic spaces — the Crofoot Ballroom, Pike Room, Vernors Room, Crofoot Cafe, and Patio — that host concerts, festivals, weddings, corporate events, and private gatherings for groups ranging from a dozen to 1,500 guests. The company also produces and promotes live events at nearly two dozen partner venues across Metro Detroit and Mid/West Michigan through The Crofoot Presents and Fusion Shows divisions, and operates the Crofoot Festival Grounds for outdoor events.
Is The Crofoot a public or private company?
The Crofoot is a private company. It is classified as family owned and is currently operating.
When was The Crofoot founded?
The Crofoot was founded in 2007. It employs 51 to 100 people.
Where is The Crofoot based?
The Crofoot is headquartered in Pontiac, United States, in the North America region.
How does The Crofoot make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are venue Rental, food and Beverage Service and event Promotion Services.
Who are The Crofoot's main competitors?
Regional players on record are El Club, Saint Andrews Hall, Music Hall Center and Bell's Eccentric Café. Direct peers are 9:30 Club, First Avenue Productions and Bowery Presents. Broad incumbents are AEG Presents, House of Blues and Live Nation Entertainment.
Does The Crofoot have an API?
No public API is recorded for The Crofoot.
What industry is The Crofoot in?
The Crofoot's product category is Live Entertainment Venues and Event Promotion. Its primary akta.pro industry code is MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes), with a secondary code of MPAGALAH, Festival Grounds & Fairgrounds Operations. Its NAICS code is 71131 and its SIC code is 7900.