Ticketbud
- Company typePrivate
- Founded2008
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ticketbud does
Ticketbud is a privately held, bootstrapped online event ticketing and registration platform headquartered in Austin, Texas, founded in 2008. The company serves event organizers ranging from individual fundraisers and small venues to large festivals processing up to 400,000 tickets per event, as well as franchises, universities, conferences, nonprofits, and touring entertainment properties. Its customer base spans marquee accounts such as GBH/PBS ANTIQUES ROADSHOW, Austin Trail of Lights, Dave & Buster's, the American Basketball Association, Sony's GDC Mixer, and Inanimate Insanity's multi-city theatrical release, alongside a long tail of more than 4 million events hosted lifetime.
The platform is built on Google Cloud infrastructure and offers a unified feature set covering custom event page creation, free mobile check-in apps for iOS and Android with offline capability, reserved seating with interactive venue mapping, timed entry ticketing, multi-organization dashboards for franchises and universities, virtual/hybrid event delivery via Zoom integration, badge printing, and rentable hardware (scanning sleds, wifi routers, mobile POS devices). The product surface has expanded materially from 2024 onward with Reserved Seating, Products and Merchandise, a Weather Guarantee partnership with Sensible Weather, a Revenue/ROAS tracking feature, and a Multi-Event Scan iOS capability. Integrations span Salesforce (AppExchange), Zapier (5,000+ apps), Stripe, PayPal, Google Analytics, Facebook Pixel, SSO, and Refund Protect, and the company holds PCI DSS 3.0, GDPR, and SOC 2 Type 2 compliance postures.
Ticketbud's revenue model is transaction-based: organizers pay nothing, attendees pay 2% + $0.99 per paid ticket (or organizers may absorb the fee), free events are free, and qualifying nonprofits receive a discounted 1.75% rate. Payment processing (2.9% + $0.30) is passed through via Stripe or PayPal. Ancillary revenue comes from US-only hardware rentals, custom reserved-seating setup services, and white-label or multi-year enterprise contracts. The go-to-market is product-led growth with self-serve sign-up, complemented by sales-assisted demos for large events, franchises, and enterprise customers.
Ticketbud firmographics
Firmographics- Name
- Ticketbud
- Legal name
- Ticketbud
- Website
- https://ticketbud.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ticketbud industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where Ticketbud is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ticketbud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Per-Ticket Transaction Fees: Ticketbud charges 2% + $0.99 per ticket sold for paid events. This fee is typically passed on to attendees (buyer pays), making ticketing free for organizers. Free events are completely free.
- Payment Processing Fees: Payment processor fees of 2.9% + $0.30 per ticket are collected separately through Stripe or PayPal integrations. These are standard credit card processing fees.
- Non-Profit Discounted Rate: Special discounted rate of 1.75% for non-profit and educational organizations. Free events remain completely free.
- Hardware Rental: Rental of scanning sleds, wifi routers, iPhones, iPads, and mobile point-of-sale devices for on-site event operations (US customers only).
- Reserved Seating Setup: Custom venue mapping and reserved seating creation services. Currently offered free for limited time but noted as an additional service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Events - Complete platform access for free |
| Transaction based/ take rate | Pay-as-you-go | Paid Events - 2% + $0.99 per ticket |
| Transaction based/ take rate | Pay-as-you-go | Non-profit & Schools Rate - 1.75% per ticket |
| Other | Multi-year contract | Custom & White Label Solutions |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
Ticketbud product offering
Product offeringCore offering
Ticketbud is a cloud-based event ticketing and registration platform that lets event organizers create, promote, and run paid or free events of any size. Organizers receive full platform access for free; attendees absorb a flat 2% + $0.99 per-ticket service fee on paid events (or organizers can absorb it), with a 1.75% rate for non-profits and zero cost for free events. The product is augmented by US-only rentable event hardware (scanning sleds, iPhones, iPads, wifi routers, mobile POS), custom reserved seating and venue mapping services, white-label ticketing solutions, and integrations with Stripe, PayPal, Zoom, Salesforce, Zapier, Google Analytics, and Facebook Pixel.
Product overview
Ticketbud is an all-in-one event ticketing platform providing a comprehensive suite of tools for event organizers. The core platform (Ticketbud Event Ticketing Platform) offers custom event page building, free mobile check-in apps for iOS and Android, timed entry ticketing, and organization/multi-event management for franchises and universities. Key add-on modules include Reserved Seating with Venue Mapping (interactive seat selection for theaters and stadiums), Virtual/Hybrid Events with Zoom integration, Products and Merchandise selling, Badge Printing, and Rentable Hardware (scanning sleds, POS devices, wifi routers). The platform operates on a flat-fee model with no pricing tiers: organizers access all features for free while attendees pay a small per-ticket fee. The platform serves events from small fundraisers to large festivals processing 400,000+ tickets.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketbud Event Ticketing Platform All-in-one cloud-based event ticketing platform offering online event registration, ticket sales, custom event page creation, marketing tools, reporting, and on-site check-in for paid and free events. Organizers receive complete platform access with no pricing tiers, contracts, or subscriptions; attendees pay 2% + $0.99 per paid ticket unless the organizer absorbs the fee. Free events are fully free.
- Reserved Seating with Venue Mapping Custom reserved seating service for theaters, stadiums, gala dinners, and other venues. Ticketbud's team builds interactive venue maps and seating charts enabling attendees to select seats from clickable maps or use the seat ranker algorithm; orphaned seat prevention and season pass management are included.
- Rentable Event Hardware Rental storefront at shop.ticketbud.com offering fast scanning sleds for high-volume events, wifi routers, iPhone SE devices, iPads, and mobile point-of-sale devices for on-site event operations. Available for US-based customers only.
- Custom and White-label Ticketing Solutions Custom event ticketing engagements and white-label platform offerings sold on a multi-year contract basis for enterprise customers with complex event, branding, or integration requirements. Contact sales for pricing.
Quantifiable outcome
- Fast ticket scanners increased gate speed by 50% at a 250,000 attendee festival over 10 days
- +4 more outcomes
Companies that use Ticketbud
Customer profileNamed customers21 records
Segments10 records
Ideal customer profiles3 records
Ticketbud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Ticketbud partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- GBH (PBS)coreTicketbud renewed partnership with GBH for the 4th consecutive year to manage ticket distribution and customer service for ANTIQUES ROADSHOW's 31st season production tour. Platform provides timed-entry ticketing, real-time crowd flow reporting, mobile check-in, and customer support for PBS's most watched ongoing series.
- Sensible WeatherminorPartnership to offer weather guarantee for Austin Trail of Lights. Optional protection providing up to 100% reimbursement if forecasted weather conditions do not meet buyers' expectations on event day.
- ToneDenminorPartnership for Ticketbud Ad Engine providing access to powerful social advertising networks. Event organizers gain access to targeted social advertising capabilities.
- American Basketball Association (ABA)minorPartnership to support ABA's launch of season ticketing across 150+ teams in the United States. Previously ABA sold tickets offline limiting fan base growth.
- ZoomcoreFull integration with Zoom for virtual and hybrid events. Organizers connect their Zoom meeting ID and password. Attendees receive access links after registration. One device per ticket prevents access sharing.
- SalesforcecoreSalesforce connector available on AppExchange. Enables event organizers to nurture leads from events directly in Salesforce. Automates data import, reduces manual entry, enables easy reporting on event-generated opportunities.
- StripecoreSecure payment processing through Stripe. Stripe integration for point-of-sale devices at events. Ticketbud helps organizers set up Stripe accounts.
- PayPalcoreAlternative payment processing through PayPal. Ticketbud helps organizers connect PayPal accounts for receiving funds.
- Google CloudcoreInfrastructure powered by Google Cloud enabling management of thousands of simultaneous events and high-volume on-sales during peak times.
- Refund ProtectminorIntegration with Refund Protect for optional ticket buyer protection including Covid-19 coverage. Broadest optional refund protection program available.
- Forefront NetworksminorPartnership for Star Spangled Fest event organization. Forefront Networks and Ticketbud collaborating on event ticketing for July 4th celebration featuring premium experiences including shoreline cabanas.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Ticketbud competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is the leading self-serve event ticketing platform for SMBs and consumers globally, competing head-to-head with Ticketbud on pricing, PLG sign-up flow, and event management features. Ticketbud explicitly markets against Eventbrite in its comparison content.
- Universe (by Ticketmaster): Universe is a self-serve ticketing platform for SMBs and independent event organizers, now owned by Ticketmaster. Directly comparable to Ticketbud's PLG-led SMB ticketing offering with similar fee-based pricing.
- Tixr: Tixr is a ticketing and live event commerce platform serving festivals, venues, and large-scale live entertainment. Comparable to Ticketbud in the festival and reserved-seating segments with focus on modern UX and brand-controlled experiences.
- ShowClix: ShowClix is a full-service event ticketing platform for festivals, venues, and performing arts, offering reserved seating, box office, and access control. Directly comparable to Ticketbud's festival ticketing and reserved seating products.
- Brown Paper Tickets: Brown Paper Tickets is a self-serve ticketing platform serving small and mid-sized event organizers across event types. Comparable to Ticketbud in SMB and nonprofit event ticketing with per-ticket fee pricing.
Broad incumbents
- Ticketmaster: Ticketmaster is the dominant primary ticketing platform for large-scale live entertainment, sports, and concerts. While Ticketbud focuses on SMB and mid-market events, Ticketmaster overlaps in serving large festivals, multi-location operators, and reserved-seating venues.
- Cvent: Cvent is a leading enterprise event management platform for conferences, trade shows, and corporate events, offering registration, ticketing, and attendee management. Overlaps with Ticketbud's conference/trade show and corporate event segments at the enterprise tier.
Emerging players
- Bizzabo: Bizzabo is an event experience platform targeting mid-market and enterprise conferences and B2B events with registration, ticketing, and analytics. Comparable to Ticketbud in serving professional event organizers with multi-tier features.
- Hopin: Hopin (and its successor events.com) provides virtual and hybrid event platforms with ticketing, registration, and engagement features. Overlaps with Ticketbud's virtual/hybrid event and Zoom-integrated offerings for online conferences.
- ThunderTix: ThunderTix is a ticketing platform focused on venues, festivals, and performing arts with reserved seating and membership features. Comparable to Ticketbud in serving reserved-seating venues and event organizers needing flexible ticketing tools.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ticketbud social profiles
Digital presenceTicketbud compliance and trust
Trust signalCompliance3 records
Ticketbud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketbud leadership team
Management profileNumber of profiles
Profiles1 record
Ticketbud funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketbud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketbud
What does Ticketbud do?
Ticketbud is a cloud-based event ticketing and registration platform that lets event organizers create, promote, and run paid or free events of any size. Organizers receive full platform access for free; attendees absorb a flat 2% + $0.99 per-ticket service fee on paid events (or organizers can absorb it), with a 1.75% rate for non-profits and zero cost for free events. The product is augmented by US-only rentable event hardware (scanning sleds, iPhones, iPads, wifi routers, mobile POS), custom reserved seating and venue mapping services, white-label ticketing solutions, and integrations with Stripe, PayPal, Zoom, Salesforce, Zapier, Google Analytics, and Facebook Pixel.
Is Ticketbud a public or private company?
Ticketbud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ticketbud founded?
Ticketbud was founded in 2008. It employs 11 to 50 people.
Where is Ticketbud based?
Ticketbud is headquartered in Austin, United States, in the North America region.
How does Ticketbud make money?
Five revenue lines are on record. Per-Ticket Transaction Fees are the primary driver. The others are payment Processing Fees, non-Profit Discounted Rate, hardware Rental and reserved Seating Setup.
Who are Ticketbud's main competitors?
Direct peers on record are Eventbrite, Universe (by Ticketmaster), Tixr, ShowClix and Brown Paper Tickets. Broad incumbents are Ticketmaster and Cvent. Emerging players are Bizzabo, Hopin and ThunderTix.
Does Ticketbud have an API?
Yes. Ticketbud offers a public API that allows developers to connect their ticketing data with other systems. The API documentation is available at api.ticketbud.com. The platform also supports integrations through Zapier, enabling connections to over 5,000 apps without code. Developer documentation is at api.ticketbud.com.
What industry is Ticketbud in?
Ticketbud's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks). Its NAICS code is 711320 and its SIC code is 7900.