Meritum

What Meritum does

Meritum Integrated Care LLP is a family-run domiciliary care agency founded in 1994 by the Saunders family, who brought nursing and business backgrounds to the business. The company is headquartered in Ashford, Kent, and operates from three offices covering Ashford, Folkestone, and Maidstone-Medway, delivering care services across Kent and surrounding villages in Southeast England. Its service portfolio spans ten core lines: Domestic Care & Support, Domiciliary Care, Enablement Services, Respite Care, Post-Operative Care, Sitting Service, End of Life Care, Dementia Care, Live-in/24 Hour Care, and Integrated Care (Complex Care) for children and adults with complex needs. Packages range from as little as one hour per week to 24-hour live-in care, tailored to individual needs and budgets.

The company is registered with and regulated by the Care Quality Commission (CQC) under provider reference 1-1772846870, and is GDPR-compliant. There is no proprietary technology platform; service delivery relies on trained care staff visiting clients in their homes. The underlying operating model is a classic UK home-care agency: trained carers dispatched from local branches, scheduled visits, and a 24-hour emergency on-call line (freephone 08081 685850).

Meritum makes money through recurring care-package fees paid by private individuals, Kent County Council direct payments (including Kent Card), and NHS referrals for post-discharge support. Pricing is not publicly disclosed and is set per individual package. The go-to-market motion is sales-led, combining a freephone line, in-person no-obligation assessments by branch managers, and bottom-of-funnel referral channels through Kent County Council and the NHS, supplemented by word-of-mouth and a professional website featuring client testimonials. The company remains privately held by the founding family with no disclosed external investors.

Name

Meritum

Legal name

Meritum Integrated Care LLP

Website

https://meritum.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Meritum Integrated Care is a family-run, CQC-registered domiciliary care agency in Kent, UK, founded in 1994 by the Saunders family. It delivers in-home care services — from hourly visits to 24-hour live-in care — to elderly, disabled, and complex-needs clients across Ashford, Folkestone, and Maidstone-Medway, funded by private pay, Kent County Council, and the NHS.

Ownership category

akta.pro rank

Product category

Domiciliary Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

akta.pro secondary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Domiciliary care services
• Home care support
• Elderly care services
• Complex care needs
• Community care agency

Headquarters

HQ city

Ashford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Domiciliary Care Services: Professional care and support provided within clients' own homes. Care packages can range from as little as one hour per week to 24-hour live-in care. Services are tailored to individual needs and budgets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Meritum Integrated Care is a family-run domiciliary care agency that delivers professional care and support services within clients' own homes across Kent, UK. The company provides a portfolio of services ranging from hourly domestic assistance and personal care to 24-hour live-in care, post-operative recovery support, dementia care, end-of-life/palliative care, and integrated complex care for children and adults with multiple needs. Services are tailored to individual needs and budgets and can be self-funded, paid via Kent County Council direct payments, or arranged through NHS referrals.

Product overview

Meritum Integrated Care is a family-run domiciliary care agency providing a comprehensive portfolio of at-home care and support services across Kent. The company operates from three offices (Ashford, Folkestone, Maidstone) and offers a unified service model combining domestic assistance, personal care, enablement, and specialized care for complex needs. The core product portfolio includes Domestic Care & Support, Domiciliary Care, Enablement Services, Respite Care, Post Operative Care, Sitting Service, End of Life Care, Dementia Care, Live-in/24 Hour Care, and Integrated Care for complex conditions. Services are delivered by trained care staff and can be tailored from hourly visits to 24-hour live-in arrangements, with the company working alongside Kent County Council, NHS, and private individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Care & Support Community care assistance and support services for older and disabled residents to maintain independence and wellbeing at home, including domestic tasks, shopping, pension collection, and meal preparation.
• Domiciliary Care Professional care and support delivered within the client's own home, tailored to individual needs and budgets, ranging from hourly visits to intensive post-hospital recovery care.
• Enablement Services Goal-based support services designed to help individuals achieve maximum independence and confidence, working to minimize the need for long-term care through gradual skill-building.
• Respite Care Temporary relief services for primary caregivers, offering day-time breaks or 24-hour care to allow them time to recharge.
• Post Operative Care Recovery support services for individuals returning home after hospital stays, providing daily personal care and household assistance during convalescence.
• Sitting Service Companion care service providing temporary supervision and support for loved ones while primary caregivers attend to other responsibilities or take breaks.
• End of Life Care Palliative and dignified care services during sensitive final stages of life, with particular focus on night-time care and integration with hospice providers such as Pilgrims Hospice.
• Dementia Care Specialized support and respite services for individuals with dementia, including caregiver education and guidance to help families manage the condition.
• Live-in / 24 Hour Care Round-the-clock care services enabling individuals to remain in their own homes rather than moving to residential care, with both daytime and nighttime support.
• Integrated Care (Complex Care) Comprehensive care coordination service for children and adults with complex needs including autism and complex medical conditions, working with families and health and social care professionals to enable individuals to lead more normal lives at home.

Quantifiable outcome

• Care packages can be adjusted daily to suit changing needs
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Kent County CouncilcoreStrategic or Co-development PartnerLong-standing working relationship with Kent County Council for many years. The company accepts direct payments from the council and helps clients with budgeting and targeting grants and allowances they may be entitled to. Also accepts Kent Card as payment method.
• NHScoreStrategic or Co-development PartnerClose working relationship with the NHS for hospital discharge support and integrated healthcare coordination. Provides post-operative care for patients being discharged from hospital.
• Pilgrims HospiceminorStrategic or Co-development PartnerWorked closely with Pilgrims Hospice and other end of life providers. Staff have vast experience in end of life care field and are adept at integrating with other support groups.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Bluebird Care: Franchised UK home care provider delivering personal care, respite, dementia, and live-in care through regional offices. Closely mirrors Meritum's multi-office operating model across counties.
• Home Instead Senior Care: National UK franchise network providing personal care, dementia support, and companionship services to older adults at home. Operates the same model of council-funded and private-pay domiciliary care as Meritum.
• Prestige Nursing + Care: Established UK provider of home care, complex care, and live-in services for adults and children. Comparable service breadth including complex care for children/adults similar to Meritum's Integrated Care line.
• Helping Hands Home Care: One of the UK's largest home care providers offering live-in, visiting, and dementia care across England and Wales. Directly comparable service portfolio and target customer base to Meritum, though at significantly larger scale.

Direct peers

• Caremark: UK franchised domiciliary care provider serving elderly and disabled clients through local offices, with NHS and council referral channels. Direct overlap with Meritum's service portfolio and go-to-market approach.
• Alina Homecare: UK domiciliary care provider offering personal care, complex care, and live-in services across multiple regions. Comparable service mix and customer segments, operating in the same regulated care market as Meritum.
• Total Community Care: UK provider specialising in complex care for children and adults with disabilities, including live-in packages. Closely comparable to Meritum's Integrated Care (complex needs) service line and customer segment.
• Right at Home UK: National franchised network of CQC-registered home care providers offering domiciliary, dementia, and complex care. Operates on the same per-county office model with similar service mix and customer segments as Meritum.
• Visiting Angels: UK home care provider delivering personal care, dementia support, and companionship for older adults at home. Similar county-based office model with CQC registration and council/NHS contract channels.

Emerging players

• Cera Care: Tech-enabled UK home care provider using a digital platform to scale domiciliary and complex care delivery. Represents the digitally-enabled competitive threat to traditional operators like Meritum.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Care_Kent
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/meritum-independent-living

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meritum