Bushiroad Music
Bushiroad Music is a Tokyo-based subsidiary of Bushiroad Inc. that produces and distributes music for multimedia franchises including BanG Dream!, Project Sekai, and Revue Starlight. It serves anime and music fans in Japan through physical CDs, Blu-rays, live events, and digital distribution.
- Company typePrivate
- Founded2012
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bushiroad Music does
Bushiroad Music (株式会社ブシロードミュージック) is a Tokyo-based Japanese music production company founded on October 1, 2012, operating as a wholly-owned subsidiary of Bushiroad Inc. (株式会社ブシロード). It specializes in the planning, production, and distribution of music content for major Bushiroad Group multimedia franchises — primarily BanG Dream! (featuring bands such as Poppin'Party, Roselia, RAISE A SUILEN, MyGO!!!!!, and Ave Mujica), Project Sekai Colorful Stage! feat. Hatsune Miku (with virtual units including Vivid BAD SQUAD, Leo/need, MORE MORE JUMP!, Wonderlands×Showtime, and 25時、ナイトコードで。), and 少女☆歌劇 レヴュースタァライト (Revue Starlight). The company also organizes and operates live concert events for these franchises. Headquartered near Nakano-Sakaue Station in Tokyo with 40 employees and registered capital of 9 million yen, it runs from a single domestic office and serves Japan, with select international activity in Taiwan and Hong Kong.
The company's core revenue engine is the release of physical music media — CD singles (1,300–1,650 JPY standard; 4,400–9,900 JPY limited with bundled merchandise and Blu-ray), albums (3,520–3,520 standard; 5,500–11,550 JPY limited), and Blu-ray recordings of live concerts and stage plays. Distribution runs through Japan's major anime/music retail chains (Animate, Tower Records, Gamers, WonderGOO, HMV, Tsutaya), e-commerce (Amazon Japan, Rakuten Books, the company's own Bushiroad Online Store), and digital streaming/download platforms (mora, Spotify, Apple Music). Recent catalog performance includes Roselia's 19th Single 「Fear Nothing」at #5 on the Oricon weekly single chart and Ave Mujica's Best Album 「Ave Música」at #4 on the Oricon weekly album chart. Limited-edition SKUs with character merchandise and retailer-exclusive bonuses are central to the pricing model.
The company's go-to-market is event-driven and franchise-anchored, with cross-media integration into the BanG Dream! Girls Band Party! and Project Sekai mobile rhythm games serving as discovery and engagement channels. A 2023-launched generative AI product, 夢ノ結唱 BanG Dream! AI Singing Synthesizer, extends the catalog into AI-enabled vocal synthesis. Live event production is a material pillar — RAISE A SUILEN achieved a Japan Budokan solo concert 73 days after debut, and Ave Mujica's 2026 LIVE TOUR added a Taipei performance, the clearest international expansion signal. The primary customer segment is individual Japanese anime and music fans who purchase collectible physical media, attend live events, and engage with companion mobile games tied to the Bushiroad IP portfolio.
Bushiroad Music firmographics
Firmographics- Name
- Bushiroad Music
- Legal name
- 株式会社ブシロードミュージック
- Website
- https://bushiroad-music.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bushiroad Music is a Tokyo-based subsidiary of Bushiroad Inc. that produces and distributes music for multimedia franchises including BanG Dream!, Project Sekai, and Revue Starlight. It serves anime and music fans in Japan through physical CDs, Blu-rays, live events, and digital distribution.
- Ownership category
- akta.pro rank
Bushiroad Music industry classification
Industry- Product category
- Anime Music Label
- NAICS
- Music Publishers (512230), Music Publishers (51223), Record Production and Distribution (51225), Sound Recording Industries (5122)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Publishing Administration (Catalog Admin, Global Subpublishing) (MPAIABAB)
Keywords
Where Bushiroad Music is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Bushiroad Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Physical Music Releases (CDs, Singles, Albums): One-time sale of physical music media including singles, albums, and Blu-ray discs. Products are sold in standard and limited editions with bonus merchandise, often achieving top-10 Oricon chart rankings.
- Live Events and Concert Management: The company organizes and produces live concerts and events for its managed artist groups. Ticket sales and event-related merchandise contribute to revenue.
- Digital Music Distribution: Music released on digital streaming and download platforms such as mora. Digital singles and albums are available alongside physical releases.
- Merchandise Bundling: Limited and special edition products bundled with character goods, acrylic stands, badges, Bromides (photographs), and Blu-ray recordings of live performances. These premium SKUs command higher price points (e.g., 4,400–9,900 JPY vs. standard 1,300–1,650 JPY).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Single CD |
| One time/ perpetual license | Pay-as-you-go | Limited/Goods-Attached Single CD |
| One time/ perpetual license | Pay-as-you-go | Standard Album CD |
| One time/ perpetual license | Pay-as-you-go | Limited/Goods-Attached Album |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels5 records
Bushiroad Music product offering
Product offeringCore offering
Bushiroad Music is a Japanese music production label and event production company that plans, produces, and distributes music content for multimedia franchises owned by its parent Bushiroad Inc., including BanG Dream!, Project Sekai Colorful Stage!, and Revue Starlight. The company releases physical CDs, singles, albums, and Blu-ray discs, distributes music digitally, and organizes live concerts and stage events for the artists and fictional bands in its portfolio.
Product overview
Bushiroad Music is a Japanese music production company specializing in music content production and release for multimedia franchises. The company produces music for the BanG Dream! franchise (featuring bands like Poppin'Party, Roselia, RAISE A SUILEN, MyGO!!!!!, Ave Mujica, and others), the Project Sekai mobile game (featuring Vivid BAD SQUAD, Leo/need, and other virtual units), and the Revue Starlight franchise. Their product portfolio includes CD singles, albums, Blu-ray recordings of live concerts and stage plays, digital music distribution, and AI-powered singing synthesizer technology (夢ノ結唱). The company handles event production and manages live concerts for these franchises.
Differentiator
Problem solved
Functional benefit
Products and services
- BanG Dream! Music Catalog Singles, albums, and Blu-ray concert recordings from BanG Dream! fictional bands including Poppin'Party, Roselia, RAISE A SUILEN, MyGO!!!!!, Ave Mujica, and others, sold to anime and music fans.
- Project Sekai Music Releases Singles, albums, and SEKAI ALBUM volumes from virtual units (Vivid BAD SQUAD, Leo/need, MORE MORE JUMP!, Wonderlands×Showtime, 25時、ナイトコードで。) tied to the Project Sekai Colorful Stage! mobile rhythm game.
- Revue Starlight Music & Blu-ray Releases Music releases, theme songs, and Blu-ray recordings of stage plays from the Revue Starlight musical×anime franchise, including スタァライト九九組 unit releases.
- 夢ノ結唱 BanG Dream! AI Singing Synthesizer An AI-powered singing synthesizer product that lets users generate vocal audio using artificial intelligence technology tied to the BanG Dream! franchise.
- Live Event Production & Management End-to-end organization and operation of live concerts and stage events for the BanG Dream! and related franchises, including ticketing, venue management, event guidelines, and fan engagement activities.
Quantifiable outcome
- RAISE A SUILEN achieved a Japan Budokan solo concert in just 73 days after debut — the fastest for any girls' band in history
- +2 more outcomes
Companies that use Bushiroad Music
Customer profileSegments2 records
Ideal customer profiles2 records
Bushiroad Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Bushiroad Music partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bushiroad Inc. (株式会社ブシロード)coreBushiroad Music is a subsidiary of Bushiroad Inc., sharing the same group identity. The company lists Bushiroad Inc. as its primary business partner. The group operates the broader BanG Dream! franchise, Project Sekai Colorful Stage!, and Revue Starlight properties, with Bushiroad Music handling all music production and release for these franchises. The parent company also provides HR (recruitment pages link to the group HR system) and infrastructure support.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bushiroad Music competitors and assessment
Company assessmentBroad incumbents
- Aniplex: Major anime studio and music production division of Sony Music, producing music for Fate, Demon Slayer, and other franchises. Comparable in anime-integrated music production at much larger scale.
- Being Inc. Japanese music production company behind B'z, ZARD, and other major J-artists. Comparable in Japan-domestic music production and label operations, though more traditional/artists-vs-fictional-IP focused.
- King Records: Long-established Japanese label known for anime music (Pretty Cure, Osomatsu-san, Hypnosis Mic). Direct overlap in anime-tie-in single/album releases and concert production.
- Nippon Columbia: Established Japanese label with anime music catalog (Twilight Q, La Corda d'Oro). Comparable in single/album release format and Japanese retail distribution, though with a more traditional/niche catalog.
- Pony Canyon: Japanese music and video label with a major anime music division (Hololive, Re:Zero, various idol franchises). Comparable in producing anime-tie-in music and supplying physical CDs/Blu-rays to the same retail network.
- Sony Music Entertainment Japan: Major Japanese label with anime/idol divisions (Aniplex, Sacra Music). Comparable in managing cross-media music IP and large-scale fan engagement, though at vastly larger scale.
- Bandai Namco Music Live: Music label arm of Bandai Namco, handling Love Live! and IDOLM@STER music releases in close partnership with Lantis. Direct overlap in anime-idol music production and live event management.
Regional players
- Hibiki Radio Station: Bushiroad Group-owned internet radio station hosting Bushiroad Music artist content. Internally adjacent rather than independent, but a comparable content-distribution capability in the same ecosystem.
- Bushiroad Move: Sister Bushiroad Group company focused on TCG and merchandise. Group-level sibling rather than a direct competitor, but comparable in operating within the Bushiroad franchise ecosystem.
Direct peers
- Lantis: Japanese anime music label owned by Bandai Namco, producing music for Love Live!, BanG Dream! (co-produced with Bushiroad), and other anime franchises. Direct peer in anime-tie-in music production and artist management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bushiroad Music social profiles
Digital presenceBushiroad Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bushiroad Music leadership team
Management profileNumber of profiles
Profiles4 records
Bushiroad Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bushiroad Music M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bushiroad Music
What does Bushiroad Music do?
Bushiroad Music is a Japanese music production label and event production company that plans, produces, and distributes music content for multimedia franchises owned by its parent Bushiroad Inc., including BanG Dream!, Project Sekai Colorful Stage!, and Revue Starlight. The company releases physical CDs, singles, albums, and Blu-ray discs, distributes music digitally, and organizes live concerts and stage events for the artists and fictional bands in its portfolio.
Is Bushiroad Music a public or private company?
Bushiroad Music is a private company. It is classified as corporate owned and is currently operating.
When was Bushiroad Music founded?
Bushiroad Music was founded in 2012. It employs 11 to 50 people.
Where is Bushiroad Music based?
Bushiroad Music is headquartered in Tokyo, Japan, in the Asia region.
How does Bushiroad Music make money?
Four revenue lines are on record. Physical Music Releases (CDs, Singles, Albums) is the primary driver. The others are live Events and Concert Management, digital Music Distribution and merchandise Bundling.
Who are Bushiroad Music's main competitors?
Broad incumbents on record are Aniplex, Being Inc., King Records, Nippon Columbia, Pony Canyon, Sony Music Entertainment Japan and Bandai Namco Music Live. Regional players are Hibiki Radio Station and Bushiroad Move. Lantis is listed as a direct peer.
Does Bushiroad Music have an API?
No public API is recorded for Bushiroad Music.
What industry is Bushiroad Music in?
Bushiroad Music's product category is Anime Music Label. Its primary akta.pro industry code is MPAIABAB, Publishing Administration (Catalog Admin, Global Subpublishing). Its NAICS code is 512230 and its SIC code is 3652.