Greymeter
Greymeter is a small, private Thai-language affiliate and content site that funnels Southeast Asian (primarily Thai) traffic to the KUBET online casino via embedded registration links and a LINE messenger referral channel; the firmographic tag "Student-Company Engagement Platform" conflicts with the live site's casino-affiliate content.
- Company typePrivate
- Founded2013
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Greymeter firmographics
Firmographics- Name
- Greymeter
- Website
- https://greymeter.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greymeter is a small, private Thai-language affiliate and content site that funnels Southeast Asian (primarily Thai) traffic to the KUBET online casino via embedded registration links and a LINE messenger referral channel; the firmographic tag "Student-Company Engagement Platform" conflicts with the live site's casino-affiliate content.
- Ownership category
- akta.pro rank
Greymeter industry classification
Industry- Product category
- Online Gambling Affiliate Content
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro industry
- Identity Verification, KYC/KYB & AML ScreeningMedia, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)
Keywords
Where Greymeter is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Greymeter business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels2 records
Marketing channels2 records
Greymeter product offering
Product offeringCore offering
Greymeter operates as a content review and affiliate marketing website that publishes Thai-language editorial content reviewing and promoting the KUBET online casino platform. The site directs users to register with KUBET through embedded affiliate referral links and supports the platform with social media presence on Facebook, X, YouTube, Instagram, and the LINE messaging application.
Differentiator
Problem solved
Functional benefit
Products and services
- KUBET (affiliate referral content)
Companies that use Greymeter
Customer profileSegments2 records
Ideal customer profiles1 record
Greymeter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greymeter competitors and assessment
Company assessmentBroad incumbents
- Flutter Entertainment: Flutter Entertainment is a global publicly listed iGaming operator (Paddy Power, Betfair, PokerStars, FanDuel). It is a broad incumbent that also operates large in-house affiliate acquisition channels, defining the size and economics of the wider iGaming ecosystem Greymeter plays in.
- KUBET: KUBET is the online casino operator whose brand, games, licensing, and registration endpoints Greymeter's entire site is built to promote. Greymeter is effectively a downstream marketing arm of KUBET's user acquisition, so KUBET is the primary counterparty/broad incumbent defining Greymeter's revenue.
- Kindred Group: Kindred Group (Unibet, 32Red, BetClick) is a publicly listed multi-brand iGaming operator with disciplined affiliate-program buying. It exemplifies the kind of mature licensed-operator partner Greymeter's UKGC-licensing-promotion positioning targets.
Direct peers
- Gambling.com Group: Gambling.com Group is a US-listed performance marketing and media company for online gambling, operating localized affiliate sites in multiple US states and Europe. It is directly comparable as a multi-jurisdiction gambling content/affiliate platform.
- Catena Media: Catena Media is a publicly listed Malta-based iGaming affiliate operator across casino, sportsbook, and financial services. Its SEO-first, market-by-market localization strategy in regulated and emerging jurisdictions directly parallels Greymeter's Thai-language content and operator-referral approach.
- Raketech: Raketech is a publicly listed Malta-based affiliate marketing company focused on iGaming and online sports betting across Asia, Nordics, and Latin America. Its Asian-market emphasis and operator-referral model make it one of the closest direct peer comps for Greymeter.
- Better Collective: Better Collective is a publicly listed Danish iGaming affiliate and content network (sports betting, casino, esports). It competes head-on with Greymeter's model of driving players to licensed operators via SEO, comparison content, and localized funnels, and is the cleanest benchmark for what a scaled version of Greymeter looks like.
- Oddschecker: Oddschecker is a UK-based odds comparison and affiliate site for sports betting and casino. It generates traffic through content and redirects to licensed operators, exactly the architectural pattern Greymeter replicates for KUBET in Thailand.
- XLMedia (now Aculab): XLMedia was a London-listed performance and affiliate marketing business with significant gambling vertical exposure before being acquired. Its SEO-driven affiliate sites and operator partnerships are structurally the same business as Greymeter's.
Others
- LINE Corporation: LINE is the dominant messaging platform in Thailand and across Japan/Taiwan and is Greymeter's primary bottom-of-funnel acquisition channel (linku1.com/lineb, linku1.com/linea). It is an enabling infrastructure peer rather than a competitor, but it is the critical distribution dependency for Greymeter's current model.
Market position
Customer concentration
Greymeter social profiles
Digital presenceGreymeter compliance and trust
Trust signalCompliance1 record
Greymeter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greymeter leadership team
Management profileNumber of profiles
Profiles3 records
Greymeter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greymeter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greymeter
What does Greymeter do?
Greymeter operates as a content review and affiliate marketing website that publishes Thai-language editorial content reviewing and promoting the KUBET online casino platform. The site directs users to register with KUBET through embedded affiliate referral links and supports the platform with social media presence on Facebook, X, YouTube, Instagram, and the LINE messaging application.
Is Greymeter a public or private company?
Greymeter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Greymeter founded?
Greymeter was founded in 2013. It employs 1 to 10 people.
Where is Greymeter based?
Greymeter is headquartered in New Delhi, India, in the Asia region.
Who are Greymeter's main competitors?
Broad incumbents on record are Flutter Entertainment, KUBET and Kindred Group. Direct peers are Gambling.com Group, Catena Media, Raketech, Better Collective, Oddschecker and XLMedia (now Aculab). LINE Corporation is listed as an others.
Does Greymeter have an API?
No public API is recorded for Greymeter.
What industry is Greymeter in?
Greymeter's product category is Online Gambling Affiliate Content. Its primary akta.pro industry code is MPAEAKAD, Identity Verification, KYC/KYB & AML Screening. Its NAICS code is 541910 and its SIC code is 2721.