Beauty-Connection GmbH

What Beauty-Connection GmbH does

Beauty-Connection GmbH is a privately held, single-location Swiss cosmetics institute (GmbH) registered in Winterthur, Switzerland, operating from Stadthausstrasse 95 under sole proprietor Steffi Brühlmann. The institute delivers in-person beauty services spanning five categories: cosmetic facial treatments (including the PHYT'S and Brigitte Kettner protocols, VisioDerm, Kinéplastie®, EasyPeel, Biocosmeceutical, and seasonal skin programs), permanent hair removal (IPL, diode laser, electro-epilation, and waxing — including specialized transgender and hirsutism protocols), hand and foot care, permanent makeup for brows/eyes/lips (lasting 2–3 years), and makeup/eyelash/brow styling. All treatments are anchored in 100% certified bio-natural product usage.

The firm's technology footprint is device- and web-based rather than software-led: medical-aesthetic hardware (IPL systems, diode laser, needle electro-epilation), proprietary branded treatment methods, and an integrated e-commerce platform built on satellite Webmarketing CMS with online booking via etermin.net. Product sales concentrate on the PHYT'S bio-cosmetics catalog spanning multiple sub-lines (Anti-Aging, Anti-Pollution, Anti-Pigmentation, Sonnenpflege, Phyt's Men, Babies, Phyt'ssima, Bionatural, Biocosmeceutical), supplemented by third-party SKUs such as Xtreme Lashes and Callusan Forte.

The business model combines appointment-based service revenue (CHF-currency pricing, 80% fee on missed appointments, 24-hour cancellation policy) with direct-to-consumer retail through the online shop (unit pricing CHF 15.90–139.50) and gift certificate/credit packages (CHF 20–500 denominations; 2% bonus on CHF 800/1,200/1,600 credit). The company is bootstrapped with no external investors, operates exclusively in Switzerland (Zurich region with national online reach), and serves two named persona segments: business professionals and private individuals prioritizing natural beauty. No revenue, headcount, or financial performance figures are disclosed.

Name

Beauty-Connection GmbH

Legal name

Beauty Connection GmbH

Website

https://beauty-connection.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Beauty-Connection GmbH is a privately held, single-location Swiss cosmetics institute in Winterthur, operated by Steffi Brühlmann, offering bio-natural facial treatments, permanent hair removal (IPL/laser/electro-epilation), nail care, and permanent makeup, alongside an online shop reselling PHYT'S bio-cosmetics to consumers across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cosmetic Treatment Services: In-person cosmetic services including facials, hair removal, nail care, permanent makeup, and makeup application. Operates on appointment basis with 24-hour cancellation policy and 80% fee for missed appointments.
2. Product Sales (Online Shop): Retail sales of skincare products, cosmetics, baby care, men's grooming, and sun care products through integrated online shop.
3. Gift Certificates / Credit Packages: Gift certificates sold from CHF 20 to CHF 500, with credit packages offering 2% bonus on purchases of CHF 800, 1200, or 1600.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Beauty-Connection GmbH operates a single-location cosmetics institute in Winterthur, Switzerland providing in-person beauty services including cosmetic facial treatments, permanent hair removal (IPL, diode laser, electro-epilation), nail/hand/foot care, permanent makeup, and makeup/lash/brow styling. All treatments use 100% certified bio-natural cosmetics (primarily PHYT'S brand), with the same product lines also sold alongside gift certificates through an integrated online shop for at-home use.

Product overview

Beauty-Connection GmbH operates a single-location cosmetic institute in Winterthur, Switzerland (Stadthausstrasse 95, 8400), offering an integrated portfolio of in-person beauty services and an e-commerce online shop for home care products. The core service offering comprises five main categories: cosmetic facial treatments (Kosmetik), permanent hair removal (IPL/laser, electro-epilation, waxing), nail and hand/foot care, permanent make-up, and make-up/eyelash/brow styling. The institute's product ecosystem is anchored by the PHYT'S Bio-Naturkosmetik brand — a 100% certified natural-origin cosmetic line used both in treatments and sold through the online shop — alongside the Brigitte Kettner method product line. The e-commerce platform extends across numerous PHYT'S sub-lines including Biocosmeceutical (plant-based cosmetic alternatives), Phyt'ssima (extreme nutrition line), Bionatural By Phyt's (body care), Phyt's Sonnenpflege (sun care with SPF 10–50+), Phyt's Men (men's grooming), and Phyt's Babies (baby care), as well as treatment-specific products such as the Xtreme Lashes lash/brow serum, PrePeel Forte cream, Peptide Eye Fluid, and Callusan Forte foot care. Additional branded treatment methods include VisioDerm, Kinéplastie®, and EasyPeel. The shop also sells gift vouchers (CHF 20–500) and credit certificates with a 2% bonus. The overall model combines in-institute treatments with direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• PHYT'S: Partner brand of bio-certified cosmetics products sold at the institute and online shop.

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PHYT'ScoreChannel Partner/ Reseller/ DistributorPHYT'S is a certified BIO cosmetics brand with over 50 years of experience producing 100% natural beauty products. Beauty-Connection uses and resells PHYT'S products, offering treatments and selling products through their institute and online shop.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sephora: Sephora is a global multi-brand beauty retailer carrying cosmetics, skincare, fragrance, and tools both online and in physical stores. It is comparable as a competing destination for cosmetics product purchases AND occupies a portion of the same consumer mindshare in the beauty category.
• Weleda: Weleda is a Swiss-founded natural cosmetics and pharmaceuticals company with 100+ years of heritage offering certified natural skin, body, and baby care. It is comparable as a peer Swiss natural beauty brand AND is also a direct competitor for bio-natural cosmetics retail customers.
• The Body Shop: The Body Shop is a global natural-ethos beauty retailer with an extensive store network and home care product assortment. It is comparable as a peer in the natural beauty retail category AND shares the ethical/values-driven positioning that Beauty-Connection emphasizes in its bio-natural services.
• Kérastase: Kérastase is a luxury professional haircare brand owned by L'Oréal, sold primarily through salons. It is comparable as a peer in the professional salon-channel beauty category AND represents a model for premium branded distribution that Beauty-Connection pursues with PHYT'S.
• Dermalogica: Dermalogica is a global professional skincare brand sold through licensed skin therapists and spas. It is comparable because it shares the professional salon/spa channel AND targets the same discerning consumer seeking advanced skincare treatments.
• Yves Rocher: Yves Rocher is a French botanical beauty brand with a large retail footprint of branded boutiques across Europe. It is comparable as a peer in the natural/botanical beauty segment AND competes for the same value-conscious consumer seeking plant-based beauty products.
• Dr. Hauschka: Dr. Hauschka is a German natural cosmetics brand with global distribution offering facial care, body care, and makeup using botanical ingredients. It is comparable because it shares the same 100% certified natural positioning AND premium salon-channel distribution model that Beauty-Connection operates within.

Regional players

• Marionnaud: Marionnaud is a leading European perfumery and cosmetics retail chain with strong presence in Switzerland and other European markets. It is comparable as a peer beauty retailer in the same Swiss/European market AND competes for cosmetics and skincare product purchases.

Direct peers

• PHYT'S: PHYT'S is the core 50+ year certified BIO cosmetics brand whose product line Beauty-Connection uses in treatments and resells online. It is highly comparable because both target the bio-natural beauty consumer with a portfolio spanning facial, body, sun, baby, and men's care.
• Bioline Jatoy: Bioline is an Italian professional bio-natural cosmetics brand sold primarily through beauty salons and spas across Europe. It is comparable because it shares the professional salon distribution channel AND the bio-natural positioning with Beauty-Connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/beauty-connection-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty-Connection GmbH