Influencers

What Influencers does

Influencers (now operating under the trade name Influyentes) is a Spanish consumer media publication that produces a print magazine distributed at newsstands across Spain (currently at issue #60) alongside a digital edition at influyentes.es. The publication targets a general Spanish-speaking audience interested in influencers, social media, business, technology (under the Influtech / Radar Tecnológico vertical), consumer trends, lifestyle, and culture. Its editorial differentiator is a stated focus on identifying 'true influencers' — figures who materially shape opinion and behavior — rather than on superficial social-media personalities.

The business operates on two primary revenue streams: recurring subscriptions (digital and/or print, with a 'SUSCRÍBETE' call-to-action on the website) and advertising/sponsored content, with branded content referencing enterprise advertisers such as HP, Stellantis, Volvo, and Telefónica. Beyond the core magazine, the company runs an annual live event (Influencers Awards, currently in its VII edition in 2026) and a recurring golf tournament circuit (Circuito de Golf Influencers), extending monetization into event sponsorship and ticket revenue. Marketing and audience development are driven through owned social profiles on Facebook, X, LinkedIn, Instagram, and YouTube under the ClubInfluencers / influencersmgz handles, plus an email newsletter. The publication is a privately held, independent Spanish media company with no disclosed parent, investors, headcount, or financial figures; in 2026 it rebranded from 'Influencers' to 'Influyentes' to mark a new strategic phase.

Name

Influencers

Legal name

Influencers/Influyentes

Website

https://clubinfluencers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Influencers (now Influyentes) is a Spanish consumer media publication operating a print magazine at newsstands across Spain and a digital edition, covering influencers, technology, business, lifestyle, and culture for a general Spanish-speaking audience.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription: Digital and/or print magazine subscription model. The website features a 'SUSCRÍBETE' (Subscribe) call-to-action, indicating a subscription-based revenue model for the publication.
2. Advertising: As a media publication with branded content sections covering companies like HP, Stellantis, Volvo, Telefónica, and others, the publication likely generates advertising revenue from sponsored content and display advertising.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Influencers/Influyentes is a Spanish consumer magazine published in both print and digital formats, sold at newsstands and distributed via its website, covering influencers, social media, business, technology, lifestyle, and culture. The brand runs an annual Influencers Awards ceremony and a recurring golf tournament circuit (Circuito de Golf Influencers) to engage its audience and advertisers.

Product overview

Influencers (now Influyentes) is a Spanish magazine focused on discovering true influencers who influence how people live, opinion, and behavior. The company operates a multi-platform media business consisting of the print and digital magazine (Revista Influyentes), the annual Influencers Awards ceremony, the Circuito de Golf Influencers golf tournament series, the Influtech technology section, and contributor blogs. The publication recently rebranded from 'Influencers' to 'Influyentes' to mark a new phase.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencers/Influyentes Magazine A recurring Spanish consumer magazine (print edition sold at newsstands across Spain and digital edition distributed via the publishing website) covering influencers, social media, business, technology, lifestyle, and culture. Targeted at Spanish-speaking readers who follow the influencer and creator economy.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Semana: Spanish weekly consumer magazine with newsstand distribution covering influential figures, lifestyle, and current affairs. Comparable as a Spanish-language consumer periodical monetized through subscriptions, advertising, and special events.
• Vogue España: Spanish edition of Vogue covering fashion, lifestyle, and influential figures across digital and print. Comparable as a premium Spanish consumer title monetized via advertising and brand partnerships with overlapping advertiser categories.
• Lecturas: Spanish weekly consumer magazine distributed through newsstands, covering lifestyle, celebrities, and influential figures. Comparable as a Spanish newsstand-driven consumer magazine with overlapping advertiser base and audience demographic.
• Cosmopolitan España: Spanish edition of Cosmopolitan covering lifestyle, trends, and culture with both print and digital editions. Comparable as a Spanish consumer magazine monetized via advertising and subscriptions targeting a similar demographic.
• ¡Hola!: Long-established Spanish-language consumer magazine covering celebrities, lifestyle, and influential figures, with both print newsstand distribution and a large digital audience. Directly comparable as a Spanish consumer media brand monetized via subscriptions, advertising, and events.
• Forbes España: Spanish edition of Forbes covering business leaders, entrepreneurship, and influential figures across print and digital. Comparable to Influyentes as a Spanish multi-format title whose editorial remit (influential people, business, trends) and monetization (subs, ads, events) overlap directly.
• Marie Claire España: Spanish edition of Marie Claire covering lifestyle, culture, and influential figures via print and digital. Comparable as a Spanish multi-format consumer magazine with overlapping advertiser mix and reader demographics.
• Vanity Fair España: Spanish edition of Vanity Fair covering culture, influential figures, and lifestyle in print and online. Comparable as a premium Spanish-language consumer magazine targeting an audience interested in influential personalities and cultural commentary.
• Glamour España: Spanish edition of Glamour covering fashion, beauty, lifestyle, and influential figures via digital and print. Comparable as a Spanish consumer magazine with overlapping advertiser base and parallel subscription/advertising model.

Broad incumbents

• El País Semanal: Weekly magazine supplement of El País, the leading Spanish newspaper, covering culture, influential figures, and lifestyle. Comparable as a Spanish-language editorial vehicle reaching premium audiences and monetized through display and branded-content advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ClubInfluencers
• YouTubeyoutube.com/channel/UCBcxQh8JQB0X-peUgWd1nDA
• Facebookfacebook.com/ClubInfluencers
• LinkedInlinkedin.com/company/clubinfluencers
• Instagraminstagram.com/influencersmgz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencers