What HOLA does

Grupo Hola (legal entity HOLA S.L.) is a privately held Spanish multimedia publishing company founded on September 8, 1944, in Barcelona by Antonio Sánchez Gómez and Mercedes Junco Calderón, and now led by the third generation of the founding family. The company operates a multi-platform portfolio anchored by its flagship weekly magazine ¡HOLA! and its English-language counterpart HELLO!, complemented by specialized titles (FASHION, LIVING, NOVIAS, COCINA, VIAJES, MODA, NIÑOS) and the Alta Costura and Prêt-à-Porter fashion specials. Distribution spans 20+ international editions across five continents through owned operations and a franchise/licensing model covering Spain, Mexico, USA, UK, Canada, Argentina, Colombia, Dominican Republic, Greece, India, Serbia, Thailand, Turkey, and additional markets.

The group's platform architecture integrates print (weekly and specialty magazines), digital (hola.com, hellomagazine.com, mx.hola.com and other country sites with 67+ million monthly unique users globally), television (¡HOLA! TV cable channel reaching 22.5 million homes in the US and Latin America, launched 2013), video on demand (¡HOLA! Play launched 2019), social media (11-15 million followers across Instagram, Facebook, and TikTok), YouTube (HOLA!4U), events (Casa ¡HOLA!, Fashion Stop, Spring Party), and e-commerce (Hola-lá affiliate marketplace). The audiovisual production subsidiary ¡HOLA! Media (2015) produces content for both internal and external clients. The core technology disclosed is the Permutive DMP partnership enabling first-party cookieless audience targeting across 250+ segments.

Grupo Hola generates revenue across seven primary streams: print magazine sales (single-copy and subscriptions), digital subscriptions and content, advertising and branded content (the dominant revenue stream, offering conventional display, programmatic, sponsored editorial, and 360° integrated campaigns), television advertising via ¡HOLA! TV, international licensing and franchising royalties, events and experiences, and e-commerce affiliate revenue. The customer base comprises two primary segments: women readers/consumers seeking celebrity, royal, fashion, beauty, lifestyle, and entertainment content (20+ million regular readers worldwide), and advertisers/brands—predominantly in luxury, beauty, fashion, beverage, retail, and automotive categories—seeking premium brand-safe access to the female demographic across the multi-platform portfolio. The company has no parent, no external institutional investors, and no publicly disclosed funding rounds; it operates as a wholly family-owned private limited company headquartered in Madrid with additional offices in Barcelona, London, New York, Milan, Mexico City, Miami, and Istanbul.

Name

HOLA

Legal name

HOLA S.L.

Website

https://grupohola.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Grupo Hola is a family-owned Spanish multimedia publisher operating flagship magazines ¡HOLA! and HELLO! alongside 20+ international editions, digital platforms (67M+ monthly users), a cable TV channel reaching 22.5M homes, and licensing franchises across five continents, serving women readers and global brand advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print Magazine Sales: Single-copy and subscription sales of print magazines including ¡HOLA! weekly, FASHION, LIVING, NOVIAS, COCINA, VIAJES, NIÑOS, and special editions (Alta Costura, Prêt-à-Porter). Both domestic Spain and international editions generate circulation revenue.
2. Digital Subscriptions and Content: Digital edition subscriptions and website access (hola.com, hellomagazine.com, and country-specific sites). Revenue from online readership and digital content consumption.
3. Advertising and Branded Content: Primary revenue stream from advertisers. Includes conventional digital display advertising (billboard, MPU, skin, preroll, interstitial formats), branded content/editorial integrations, sponsored links, and premium advertising formats. Offers programmatic advertising with brand-safe environment protections.
4. Television — ¡HOLA! TV: Cable/satellite TV channel broadcasting in Spanish in the US and throughout Latin America, reaching 22.5 million homes. Revenue from TV advertising and content licensing.
5. International Licensing and Franchising: The brand licenses its editorial formula to international franchise partners, producing locally-edited editions (HELLO! in the UK/Canada, HOLA! Mexico, HOLA! USA, HOLA! Turkey, HOLA! India, and others). The company also licenses its brand for consumer products.
6. Events and Experiences: Revenue-generating events including branded experiences (Casa ¡HOLA!, Fashion Stop, Spring Party), media partnership at prestigious events (Goya Awards, fashion weeks), and 360-degree branded events for advertisers.
7. E-commerce — Hola-lá: Online shopping guide Hola-lá promotes partner brand products through affiliate agreements and improved CPA deals, visibility packs, and forthcoming marketplace partnerships.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Grupo Hola is a global media publishing group that produces, distributes and licenses celebrity, royal and lifestyle editorial content across print magazines, digital platforms, cable television and live events. Its flagship print titles (¡HOLA!, HELLO!, FASHION, LIVING, NOVIAS, COCINA, VIAJES, MODA) appear in 20+ international editions reaching 20+ million readers, while its digital network (hola.com, hellomagazine.com and country sites) attracts 67+ million monthly unique users. The group also operates the ¡HOLA! TV cable channel in the Americas, the ¡HOLA! Play VOD service, the HOLA!4U YouTube channel, and a branded content and advertising business serving global brand advertisers.

Product overview

HOLA (Grupo Hola) is a global media communication group that operates a multi-platform portfolio of magazine publications and digital media brands. The core offering includes weekly magazines ¡HOLA! and HELLO! covering celebrity news, royal coverage, and lifestyle content across 20+ international editions in 14+ countries. The digital portfolio spans websites (hola.com, hellomagazine.com, mx.hola.com) and video platforms (¡HOLA! TV cable channel reaching 22.5M homes, ¡HOLA! Play VOD service, HOLA!4U YouTube channel). The group also operates specialized sub-brands including FASHION, LIVING, COCINA, VIAJES, NOVIAS, and MODA (Haute Couture), plus audiovisual production arm ¡HOLA! Media. The group offers advertising solutions (branded content, programmatic ads, social media, e-commerce, custom products) and licensing programs internationally.

Differentiator

Problem solved

Functional benefit

Brands

• ¡HOLA!: Leading brand for women with coverage of celebrities, royalty, weddings, events, lifestyle and beauty. The flagship publication.
• FASHION
• ¡HOLA! LIVING
• ¡HOLA! NOVIAS
• ¡HOLA! VIAJES
• ¡HOLA! COCINA
• ¡HOLA! MODA
• ¡HOLA! ALTA COSTURA
• ¡HOLA! PRÊT-À-PORTER

Products and services

• ¡HOLA! Magazine Flagship weekly celebrity, royal and lifestyle print magazine sold in Spain and international markets, reaching over 20 million regular readers worldwide.
• HELLO! Magazine International weekly celebrity and royal magazine published in the UK, Canada and other franchise markets.
• hola.com Primary Spanish-language digital platform with nearly 12 million unique users monthly in Spain and more than 24 million worldwide, featuring celebrity, lifestyle and entertainment content.
• hellomagazine.com International English-language digital platform with more than 7 million unique users in Britain and over 14 million worldwide.
• mx.hola.com Mexican digital platform leading the women's sector with over 4 million unique users monthly.
• ¡HOLA! TV Cable and satellite television channel broadcasting in Spanish in the US and throughout Latin America, reaching more than 22.5 million homes with celebrity, royal and lifestyle content.
• ¡HOLA! Play Video on demand platform integrated within hola.com offering curated celebrity, royal, fashion, beauty, food and interiors content for users to watch on demand.
• ¡HOLA! Media / HOLA!4U YouTube Channel Audiovisual production division producing short news videos to documentaries on royals and celebrities for the group's websites, the HOLA!4U YouTube channel, ¡HOLA! TV and external clients.
• ¡HOLA! FASHION Monthly fashion magazine covering trends, beauty looks and style from celebrities, models and designers, with over 2 million combined coverage.
• ¡HOLA! Alta Costura / Prêt-à-Porter Fashion Special Editions Biannual fashion special editions focusing on Haute Couture (Alta Costura) and Prêt-à-Porter designer collections, published in March and April.
• ¡HOLA! LIVING Lifestyle magazine showcasing spaces with soul, focusing on serenity, green living, wellness and home d\u00e9cor, with over 2.3 million total coverage.
• ¡HOLA! NOVIAS Wedding magazine featuring new trends, dresses, beauty looks, decoration, venues and honeymoons, with biannual editions.
• ¡HOLA! VIAJES Travel magazine featuring destinations in Spain and around the world, with editions in July and November.
• ¡HOLA! COCINA Food magazine featuring celebrities, chefs, cookery schools and recipes for gastronomy enthusiasts, with editions in May and December.
• ¡HOLA! Licensing Program International licensing and franchising program offering the ¡HOLA! and HELLO! editorial formula and brand for licensed local editions across 20+ markets.
• ¡HOLA! Americas / ¡HOLA! USA Regional US editions covering North and Latin American markets with dedicated content published in Spanish and English.
• HOLA-lá E-commerce Affiliate Platform Online shopping guide promoting partner brand products through affiliate marketing links and visibility packs.

Quantifiable outcome

• Print magazine reaches over 20 million regular readers worldwide
• +6 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• ¡HOLA! Franchise Partners (International)coreChannel Partner/ Reseller/ DistributorInternational franchise partners in the UK (HELLO!), Canada, Greece, India, Serbia, Thailand, Turkey, Russia, and other markets license the ¡HOLA! editorial formula and brand to produce locally adapted editions of the magazine and digital platforms. This network extends the brand's reach to 20+ countries across five continents.
• L'Oréal Paris / Lancôme / YSL / Armani BeautycoreGTM or Marketing PartnerRegular branded content and advertising partner. Multiple 360° campaigns including the Mother's Day campaign featuring 3 celebrities and their mothers with perfume storytelling across print and digital; Lancôme Advent Calendar interactive digital activation.
• GuerlaincoreGTM or Marketing PartnerLong-standing media partner for Goya Awards coverage and Casa ¡HOLA! experiences. Coverage of red carpet preparation for Ana Fernández, after-party at Bululú, and product discovery space at Casa ¡HOLA! 75th anniversary.
• Moët & ChandoncoreGTM or Marketing PartnerMedia partner for the Solidarity Toast event at Teatro Real with exclusive gala dinner. 360° coverage including red carpet, dinner, and party content across print, digital, and social media.
• ScalpersminorGTM or Marketing PartnerCapsule collection launch event with Olivia Palermo in Madrid. 360° campaign with 8-page feature in FASHION magazine, editorial on hola.com, and social media coverage.
• El Corte IngléscoreGTM or Marketing PartnerPartner for the 'Unique Encounters' event series at Casa ¡HOLA!, featuring celebrity meet-and-greets with El Corte Inglés styling. Three events hosted with celebrities Lourdes Montes and Cristina Pedroche.
• Anne MollerminorGTM or Marketing PartnerLaunch event for Stimulâge skincare line in Spain with 360° party coverage across all media platforms. Celebrity guests, beauty editorial, and social media activation.
• TwinsetminorGTM or Marketing PartnerFashion Stop and Spring Party events featuring celebrity guests at Casa ¡HOLA! and branded editorial coverage across print, digital, and social media.
• UNO de 50minorGTM or Marketing PartnerFashion Stop event with jewelry styling workshop at UNO de 50 store, including editorial coverage and social media promotion as part of branded content campaign.
• Liu-JominorGTM or Marketing Partner'The Moment is Now' fashion party at LIU.JO Serrano 12 Madrid store with celebrity attendees. 360° content featuring Ana Fernández photoshoot and editorial across FASHION and ¡HOLA! magazines.
• Coca-ColaminorGTM or Marketing PartnerGuía Disfrutones campaign: foodie guide featuring celebrity restaurant recommendations with Coca-Cola branding across print magazine, digital articles, and Instagram guide.
• SephoraminorGTM or Marketing PartnerBeauty Talks podcast campaign featuring Teresa de la Cierva interviewing 6 celebrities about beauty secrets. Integrated across print editorial, dedicated web platform, and social media promotion.
• Marqués de RiscalminorGTM or Marketing PartnerLa Bodega campaign in ¡H! COCINA gastro guide positioning Marqués de Riscal wines as the best option for Christmas celebrations. Content across editorial, print supplement, and Instagram.
• GraniniminorGTM or Marketing PartnerLa Despensa campaign: editorial featuring healthy recipes using Granini flavors across print and digital, with Instagram Stories driving traffic to website content.

Scale indicators10 records

Recent moves19 records

Expansion highlights6 records

Direct peers

• Grazia (Mondadori): International weekly fashion and celebrity magazine with editions across multiple countries. Comparable as a multi-edition, fashion/celebrity weekly serving similar luxury and beauty advertising clients.
• Vanity Fair (Condé Nast): Premium celebrity, culture, and royals magazine with a multi-platform footprint. Comparable in subject matter (celebrity exclusives, royals, lifestyle) and premium advertiser base, though skewing higher-end.
• Marie Claire (Groupe Marie Claire / Hearst): Global fashion, beauty, and culture magazine with international editions. Comparable as a multi-edition women's lifestyle title monetizing through similar fashion/beauty/luxury advertiser categories.
• OK! Magazine: Celebrity and royal weekly magazine with US and UK editions, explicitly modeled on the same 'exclusive celebrity access' editorial formula that ¡HOLA! pioneered. Closest like-for-like international peer.
• Hello! Canada: Local edition of HELLO!, owned and operated by HOLA S.L. itself. Listed as a peer to highlight the internal cross-border portfolio relationship rather than as an external comparable.
• InStyle (Dotdash Meredith): Fashion, beauty, and celebrity lifestyle magazine and digital property targeting the same premium female demographic that ¡HOLA! and FASHION serve, with comparable branded-content and luxury advertiser relationships.
• People (Dotdash Meredith): Flagship US celebrity-news magazine and website. Closest English-language analogue to ¡HOLA! in editorial formula (celebrity, royals, human-interest) and audience (mass-market women), though operating primarily in the US rather than the Spanish-speaking world.
• Closer (a360media): US celebrity weekly focused on entertainment news, fashion, and lifestyle for a female audience. Comparable in format (weekly print + digital) and advertiser base to ¡HOLA!'s lifestyle verticals.
• Us Weekly (a360media): Weekly US celebrity magazine and digital property covering entertainment, royals, and lifestyle. Direct competitor for celebrity-driven advertising dollars and a comparable brand-safety positioning in the English-speaking market.

Broad incumbents

• Dotdash Meredith: Large US digital and print media operator publishing People, InStyle, and dozens of other titles. Comparable as a multi-brand publisher monetizing through advertising and branded content at scale, and a relevant indicator of capital-structure strategy for legacy print brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf_ji54AwfuZsGqzMzGbA1A
• Facebookfacebook.com/revistahola
• Instagraminstagram.com/revista_hola
• Xx.com/hola
• LinkedInlinkedin.com/company/hola

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLA