Indian Institute of Art & Design

What Indian Institute of Art & Design does

The Indian Institute of Art & Design (IIAD) is a private design education institution founded in 2015 in New Delhi, India, and operating today as the University of Design, Innovation & Technology (UDIT) following a 2025 statutory transition under the Haryana Private Universities Amended Act 2025 (Haryana Act No. 1, 2026). It delivers practice-led, interdisciplinary design education across 8 undergraduate B.Des. and BBA tracks (Communication Design, Animation Film Design, Interior Architecture & Design, Product Design, Fashion Design, Fashion Communication, Fashion Business Management, Luxury Business Management, Technology Business Management), three postgraduate M.Des. and MBA programmes, a Foundation in Design course, and pre-college summer bootcamps. Its core pedagogy is 'thinking through making,' built around project-based learning and a distinctive 24-week 8+16 Learn On-Site internship programme, supported by 500+ industry partnerships and an annual UNFOLD graduate showcase. Academic programmes are validated in collaboration with Kingston University, London, providing international credentialing. The company has grown from 90 students in 2015 to over 1,000 students today, with headcount of 101-250 employees across campuses in New Delhi (Okhla Phase 1) and Gurugram (Sector 68, headquarters). Founded by Dr. Jitin Chadha and a collective of academicians and industry practitioners, IIAD has been recognised by Economic Times (Leading Design College 2024, Excellence in Design Education 2021), Asia Today (2021), Silicon India (2022), and EducationWorld (2025-26). The institution also operates AND Academy, a partnership channel delivering online short courses in graphic, interior, and UI/UX design.

Revenue is generated primarily through annual tuition fees from degree programmes, disclosed at approximately Rs. 5,06,620 per year for Interior Architecture & Design and in the INR 3-10 lakhs range for fashion programmes, with merit-cum-means scholarships available. Distribution is direct-to-consumer via the apply.iiad.edu.in admissions portal, on-campus delivery in Delhi NCR, and online short courses through andAcademy.com. Marketing reaches prospective students through The Circle blog, social media, design quizzes, industry rankings, and the annual UNFOLD showcase.

Name

Indian Institute of Art & Design

Legal name

Indian Institute of Art and Design (IIAD)

Website

https://iiad.edu.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Indian Institute of Art & Design (IIAD), now operating as the University of Design, Innovation & Technology (UDIT), is a private Delhi NCR-based design education institution offering B.Des., BBA, M.Des., and MBA programmes across fashion, communication, interior, product, and business design disciplines, accredited in collaboration with Kingston University, London.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Degree Programme Tuition: Revenue generated from undergraduate and postgraduate design programmes including B.Des, BBA, and M.Des courses with annual fees ranging from approximately Rs. 5 lakhs for Interior Architecture & Design to INR 3-10 lakhs for fashion design courses
2. Short Courses and Workshops: Online short courses offered through AND Academy partnership providing continuing education and professional development programmes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Indian Institute of Art & Design (IIAD) is a private design education institution offering four-year undergraduate B.Des and BBA degrees, postgraduate M.Des and MBA degrees, foundation programmes, and pre-college summer bootcamps across disciplines including fashion design, communication design, animation film design, interior architecture and design, product design, fashion communication, and luxury, fashion, and technology business management. It also offers online short courses through a partnership with AND Academy and provides degree validation in collaboration with Kingston University, London. The institution has evolved into the University of Design, Innovation and Technology (UDIT), a State Private University established under the Haryana Private Universities Amended Act 2025.

Product overview

The Indian Institute of Art & Design (IIAD) offers a comprehensive portfolio of design education programmes spanning undergraduate (B.Des., BBA) and postgraduate (M.Des., MBA) levels, along with foundation and pre-college offerings. The institution provides specialized programmes across communication design, animation film design, interior architecture and design, product design, fashion design, fashion communication, and business management (fashion, luxury, and technology). IIAD has evolved into the University of Design, Innovation & Technology (UDIT), integrating design, management, and technology disciplines. The institution also partners with Kingston University, London for degree validation and offers online short courses through AND Academy.

Differentiator

Problem solved

Functional benefit

Brands

• AND Academy: Online short courses offered by IIAD in partnership

Products and services

• B.Des. Communication Design Four-year undergraduate degree focusing on visual communication, graphic design, branding, typography, and multimedia design to prepare students for careers in creative communication.
• B.Des. Animation Film Design Four-year undergraduate degree covering animation, film making, motion graphics, and multimedia storytelling techniques for entertainment and communication industries.
• B.Des. Interior Architecture & Design Four-year undergraduate programme focusing on adaptive reuse, refurbishment, retrofitting, space planning, and comprehensive technical services for interior environments.
• B.Des. Product Design Four-year undergraduate degree focused on industrial design, product development, and design thinking for creating functional and aesthetically appealing products.
• B.Des. Fashion Design Four-year undergraduate degree covering garment design, pattern making, fashion illustration, textile selection, and fashion business practices.
• B.Des. Fashion Communication Four-year undergraduate programme focusing on fashion journalism, styling, visual merchandising, and brand communication in the fashion industry.
• BBA Fashion Business Management Four-year undergraduate degree combining fashion industry knowledge with business management skills including merchandising, retail, and marketing.
• BBA Luxury Business Management Four-year undergraduate programme focused on luxury brand management, high-end retail strategies, and premium market positioning.
• BBA Technology Business Management Four-year undergraduate programme combining technology expertise with business management skills for tech-driven design enterprises.
• User Experience Design Programme Programme focused on UX/UI design principles, user research, interface design, and digital product development.
• M.Des. Communication Design Postgraduate degree in communication design for advanced study in visual communication, branding, and multimedia design.
• M.Des. Interior Design & Styling Postgraduate degree focusing on advanced interior design concepts, styling techniques, and spatial design for professional practice.
• MBA Luxury & Fashion Business Management Postgraduate MBA programme focused on luxury brand management and fashion business operations at executive level.
• Foundation in Design Pre-university foundation programme introducing design principles, creative thinking, and introductory skills for students entering design education.
• Summer Design Bootcamp AI Luxury Business 2026 Pre-college summer programme covering design fundamentals, AI applications in luxury business, and creative skills for secondary school students.
• Online Short Courses with AND Academy Online short-term courses in graphic design, interior design, and UX/UI design offered in partnership with AND Academy.

Quantifiable outcome

• 24 weeks of industry experience through integrated internship programme
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kingston University, LondoncoreStrategic or Co-development PartnerIIAD offers design programmes in collaboration with Kingston University, London, providing students with international academic credentials, exchange opportunities, and globally recognized curriculum standards in communication design and other disciplines.
• AND AcademyminorChannel Partner/ Reseller/ DistributorPartnership for delivering online short courses in graphic design, interior design, and UI/UX design, expanding IIAD's reach to working professionals and remote learners through digital delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Symbiosis Institute of Design: Design school within Symbiosis International University in Pune offering B.Des programs in communication, product, fashion, and interior design. Comparable program structure and aspirational student base to IIAD.
• Srishti Manipal Institute of Art, Design & Technology: Private design institution in Bangalore offering undergraduate and postgraduate programs across design disciplines. Comparable to IIAD's interdisciplinary design portfolio and similar private institutional structure.
• Arch College of Design & Business: Private design and business college in Jaipur offering programs in fashion, interior, communication, and product design. Comparable to IIAD in combining design disciplines with business management offerings.
• NIFT (National Institute of Fashion Technology): Government-backed institute with pan-India campuses focused on fashion and design education. Comparable to IIAD for fashion design and fashion communication programs, with stronger brand recognition among fashion employers.
• Pearl Academy: Major private design college in India with a similar program mix spanning fashion, communication, interior, and product design. Closely comparable to IIAD as a private design institution targeting the same aspirational student segment.
• National Institute of Design: India's premier government-backed design school with a multi-decade legacy and broad design program portfolio. Most directly comparable to IIAD given similar undergraduate and postgraduate design offerings and aspirational student base.
• MIT Institute of Design: Private design institute in Pune offering undergraduate and postgraduate design programs. Comparable to IIAD's design program mix and private institutional positioning in India's design education market.
• World University of Design: Design-focused private university in Haryana offering undergraduate and postgraduate programs across design disciplines. Highly comparable to IIAD given similar positioning, geography, and program mix.

Emerging players

• ATLAS SkillTech University: Newer private university in Mumbai with design, technology, and management programs. Comparable to IIAD for its multidisciplinary design-tech-business integration model, though smaller and at an earlier stage.

Broad incumbents

• IDC School of Design, IIT Bombay: Premier design school within IIT Bombay offering undergraduate, postgraduate, and PhD programs in design. Comparable to IIAD for design program offerings, though it operates within the broader IIT ecosystem with stronger research and brand backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW1Kw0DTsIvttIUwWuEh33g
• Facebookfacebook.com/iiad.design.school
• LinkedInlinkedin.com/company/indian-institute-of-art-and-design
• Instagraminstagram.com/iiad_design
• Xx.com/iiad_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Institute of Art & Design