AND Academy
AND Academy is an online, cohort-based design education platform offering live courses in graphic design, UI/UX, interior design, and motion graphics for working professionals, career switchers, and corporate teams in India.
- Company typePrivate
- Founded2022
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AND Academy does
AND Academy is an online design upskilling platform headquartered at IIAD Campus, Okhla Phase-1, New Delhi, with a secondary office at 1178 Broadway, New York. Founded in 2022 as a spin-off under the Indian Institute of Art and Design (IIAD) — itself established in collaboration with Kingston School of Art, London — the company offers live, cohort-based courses (cohorts of 25-30 students) in four disciplines: Graphic Design, UI/UX Design, Interior Design, and Motion Graphics. The product surface spans short Fundamentals and Certificate programs (3-6 months), Diplomas (9 months), and Postgraduate Diplomas (14-15 months), including UGC-recognised hybrid variants, with Job Guarantee placement or course-fee refund attached to select Diploma and PG Diploma programs.
The platform runs on a custom Learning Management System with digital collaboration tooling (Miro, Figma-Jam) and integrates third-party AI design tools — Midjourney, Coohom, ChatGPT — into the curriculum as a taught layer rather than as proprietary AI capability. Mentorship is delivered by 30+ industry practitioners from IBM, EY, Swiggy, Paytm, Yashraj Films, and other companies, alongside academic faculty led by Prachi Mittal (Head of Academics, NIFT and Kingston University alumna).
Revenue is generated primarily through individual course fees paid monthly via direct website enrollment at andacademy.com, with EMI financing from partner institutions starting at INR 6,600/month and scholarship waivers issued on interview merit. Secondary revenue streams include Corporate Upskilling bespoke workshops (e.g., a 20+ member program delivered to design firm K&A) and Employer-Sponsored Education where companies pay course fees on behalf of employees to capture GST benefits. Customer segments are horizontal — working professionals and career switchers (primary), graduates from any background (primary), and corporate design teams (secondary) — distributed through content marketing, social, webinars with industry leaders, and a dedicated hire-from-graduates channel.
AND Academy firmographics
Firmographics- Name
- AND Academy
- Legal name
- AND Academy
- Website
- https://andacademy.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AND Academy is an online, cohort-based design education platform offering live courses in graphic design, UI/UX, interior design, and motion graphics for working professionals, career switchers, and corporate teams in India.
- Ownership category
- akta.pro rank
AND Academy industry classification
Industry- Product category
- Online Design Education
- NAICS
- Educational Services (611), All Other Schools and Instruction (61169), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)
- akta.pro secondary industry
- Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI)
Keywords
Where AND Academy is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
AND Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Individual Course Fees: Revenue from tuition fees for design courses including Fundamentals, Certificate, Diploma, and PG Diploma programs in Graphic Design, Interior Design, and UI UX Design. Payment options include full payment, EMI starting at INR 6,600 per month, and scholarship-based fee waivers.
- Corporate Training & Upskilling: Bespoke workshop programs for corporate design teams, providing structured upskilling services to organizations. Example: K&A design team workshop delivered to 20+ member team.
- Employer-Sponsored Education: Employers can pay course fees on behalf of employees and avail GST benefits, creating an additional revenue stream from corporate partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Graphic Design Fundamentals - 3 Months Part-Time |
| Subscription | Monthly | Diploma Programs (9 months part-time) |
| Subscription | Monthly | PG Diploma Programs (14-15 months part-time) |
| Unit Pricing | Monthly | EMI Financing |
| Other | One time/ perpetual license | Scholarships |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AND Academy product offering
Product offeringCore offering
AND Academy is an online design upskilling platform that delivers live, interactive, cohort-based courses in Graphic Design, UI/UX Design, Interior Design, and Motion Graphics. The offerings span short-term Fundamentals and Certificate courses (3–6 months) through immersive PG Diplomas (14–15 months), with job guarantees on select programs, AI-tool integration (Midjourney, Coohom, ChatGPT), personalized portfolio building, and dedicated career and placement support. The platform also offers bespoke corporate design upskilling workshops and employer-sponsored education for workforce training.
Product overview
AND Academy is an online design upskilling platform offering live, interactive cohort-based courses across four design disciplines: Graphic Design, UI/UX Design, Interior Design, and Motion Graphics. The product portfolio includes short-term Fundamentals and Certificate courses (3-6 months), Diploma programs (9+ months), and immersive PG Diplomas (14-15 months) with select courses featuring job guarantees. Courses are AI-ready and teach students to use tools like Midjourney, Coohom, and ChatGPT. The platform also offers corporate upskilling programs and comprehensive career services including placement support. Founded by the Indian Institute of Art and Design (IIAD), the offering combines expert mentorship, practical training, and industry exposure through a world-class Learning Management System.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design Fundamentals A 3-month part-time live online course covering the fundamentals of visual design for print and digital platforms, taught in large cohorts at an introductory price point. Targeted at graduates and career switchers seeking foundational design skills.
- Certificate in Graphic Design A part-time certificate course in graphic design covering visual design principles, industry-standard software, and portfolio building, aimed at learners building a job-ready body of work.
- Diploma in Graphic Design (Job Guarantee) A 9-month part-time diploma in graphic design with a job guarantee, teaching visual design fundamentals for print and digital platforms, portfolio development, and industry-ready skills.
- PG Diploma in Graphic Design (Job Guarantee) A 14-month immersive postgraduate diploma in graphic design with a job guarantee, covering visual design, brand identity, campaign design, and professional portfolio building.
- Hybrid PG Diploma in Graphic Design (UGC Recognised) A UGC-recognised postgraduate diploma in graphic design delivered in a hybrid (online + offline) format, combining self-paced and in-person learning components.
- UI UX Design Certificate A part-time certificate course in UI/UX design covering the fundamental elements of user interface and user experience design for creating user-centred digital products.
- Diploma in UI UX Design A part-time diploma in UI/UX design covering user research, wireframing, prototyping, and visual design for digital products and software.
- PG Diploma in UI UX Design (Job Guarantee) A 15-month postgraduate diploma in UI/UX design with a job guarantee, covering user experience strategy, interaction design, and portfolio development for industry placement.
- Diploma in Interior Design A part-time diploma in interior design teaching spatial planning, materials, finishes, and industry software for residential and commercial spaces.
- PG Diploma in Interior Design An immersive postgraduate diploma in interior design covering spatial planning, 3D rendering, client presentations, and professional portfolio building.
- Hybrid PG Diploma in Interior Design (UGC Recognised) A UGC-recognised postgraduate diploma in interior design delivered in hybrid mode, combining online and offline learning components.
- Motion Graphics Design Course A live online course in motion graphics that teaches students to bring static images and text to life using motion, visual effects, and interactive multimedia for websites, apps, video games, and brand communication.
- Corporate Upskilling Programs Bespoke design training workshops delivered to corporate teams, tailored to organizational goals and schedules, covering design principles, colour theory, typography, and practical application. Example use: K&A (Kalolwala and Associates) 20+ member design team workshop.
- Career Services and Placement Support Comprehensive career support including one-on-one guidance, CV and LinkedIn profile review, portfolio building, networking opportunities, and recruitment drives, with a job guarantee bundled on select courses.
Quantifiable outcome
- 92% learners recommend AND Academy
- +3 more outcomes
Companies that use AND Academy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
AND Academy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AND Academy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, support, minor and key account.
- Indian Institute of Art and Design (IIAD)coreAND Academy is launched by IIAD, New Delhi - a leading design school established in collaboration with Kingston School of Art, London. IIAD provides decade of design education experience, 200+ corporate connections, and dedicated career services team for placement support.
- Kingston School of Art, LondoncoreInternational collaboration partner that established IIAD, contributing to AND Academy's curriculum development and academic standards in design education.
- Financial Institutions (EMI Partners)supportPartnered with various financial institutions to provide low-cost EMI financing starting at INR 6,600 per month for course fee payments, depending on course and loan duration.
- IBMminorIndustry connection through alumni and mentor network; IBM iX professionals serve as mentors and faculty at AND Academy.
- Ernst & Young (EY)minorIndustry connection through mentor network; EY UX Design Manager serves as faculty contributing to curriculum and student mentorship.
- K&A (Kalolwala and Associates)key accountLongtime hiring partner and corporate training client. AND Academy designed and delivered a bespoke workshop for their 20+ member design team, tailored to organizational goals and schedules.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
AND Academy competitors and assessment
Company assessmentDirect peers
- Domestika: Domestika is a global online learning platform for creative professionals offering courses in graphic design, illustration, UI/UX, motion graphics, and other creative disciplines. It mirrors AND Academy's subject-specific creative academy positioning and the premium cohort/short-course model.
- CreativeLive: CreativeLive is an online learning platform focused on creative skills including graphic design, photography, and illustration, taught by industry practitioners. Its premium creative-education positioning and working-professional target segment parallel AND Academy's graphic and interior design offerings.
- SuperHi: SuperHi offers cohort-based, design-and-code focused online courses (UI/UX, web design, data design) targeted at working professionals seeking portfolio-ready skills. Its premium live cohort model and career outcomes emphasis directly overlap with AND Academy's UI UX and graphic design tracks.
- Designlab: Designlab runs mentor-led UX/UI design bootcamps and short courses with strong portfolio and career outcomes focus. Its cohort-based, mentor-driven UX/UI training model closely mirrors AND Academy's UI UX Diploma and PG Diploma offerings.
- Interaction Design Foundation (IxDF): IxDF is the world's largest UX/design learning community offering online courses, certifications, and bootcamps in interaction design, UX research, and UI design. It targets the same career-switching professionals as AND Academy's UI UX PG Diploma track.
- Skillshare: Skillshare is an online learning community with a heavy emphasis on creative disciplines including graphic design, UI/UX, motion graphics, and illustration. It targets working professionals and career switchers with project-based courses, closely paralleling AND Academy's learner base and curriculum mix.
Regional players
- upGrad: upGrad is a large India-headquartered edtech company offering online degree and certificate programs including design and UI/UX tracks. It competes in the same Indian geography and working-professional segment but with broader scope and significantly larger capital base than AND Academy.
- Simplilearn: Simplilearn is a Bangalore-headquartered online professional training company offering design, digital marketing, and technology bootcamps. It overlaps with AND Academy in the Indian upskilling segment but leans more heavily into technology and data tracks.
Broad incumbents
- National Institute of Design (NID): NID is India's premier government-affiliated design school offering undergraduate and postgraduate design programs. As the established incumbent in Indian design education, it competes with AND Academy for serious design aspirants, though at a much higher cost and full-time commitment.
- Coursera: Coursera is a large MOOC platform offering design specializations from institutions like CalArts, Yale, and Google, including UI/UX and graphic design tracks. As a much larger, well-funded incumbent, it competes with AND Academy for the same upskilling learner, but offers broader catalog and lower prices.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AND Academy social profiles
Digital presenceAND Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
AND Academy leadership team
Management profileNumber of profiles
Profiles5 records
AND Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AND Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AND Academy
What does AND Academy do?
AND Academy is an online design upskilling platform that delivers live, interactive, cohort-based courses in Graphic Design, UI/UX Design, Interior Design, and Motion Graphics. The offerings span short-term Fundamentals and Certificate courses (3–6 months) through immersive PG Diplomas (14–15 months), with job guarantees on select programs, AI-tool integration (Midjourney, Coohom, ChatGPT), personalized portfolio building, and dedicated career and placement support. The platform also offers bespoke corporate design upskilling workshops and employer-sponsored education for workforce training.
Is AND Academy a public or private company?
AND Academy is a private company. It is classified as corporate owned and is currently operating.
When was AND Academy founded?
AND Academy was founded in 2022. It employs 11 to 50 people.
Where is AND Academy based?
AND Academy is headquartered in New Delhi, India, in the Asia region.
How does AND Academy make money?
Three revenue lines are on record. Individual Course Fees are the primary driver. The others are corporate Training & Upskilling and employer-Sponsored Education.
Who are AND Academy's main competitors?
Direct peers on record are Domestika, CreativeLive, SuperHi, Designlab, Interaction Design Foundation (IxDF) and Skillshare. Regional players are upGrad and Simplilearn. Broad incumbents are National Institute of Design (NID) and Coursera.
Does AND Academy have an API?
No public API is recorded for AND Academy.
What industry is AND Academy in?
AND Academy's product category is Online Design Education. Its primary akta.pro industry code is EDAIAIAC, Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts), with a secondary code of EDANAKAI, Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects). Its NAICS code is 611 and its SIC code is 8200.