Frisia Makelaars

What Frisia Makelaars does

Frisia Makelaars B.V. is a privately-held Dutch real estate brokerage firm headquartered in The Hague (Den Haag), operating continuously since its founding around 1920. The firm delivers a full-stack property services platform spanning residential brokerage (Woningmakelaardij), commercial brokerage (Bedrijfsmakelaardij covering office, retail, and industrial space), professional valuations (Taxaties), new-construction sales (Nieuwbouw), and a luxury residential segment (Exclusief Wonen). It is party to the Dynamis national broker network, which provides shared listings and access to the Dynamis Exclusief luxury platform, and is a member of the NVM (Nederlandse Vereniging van Makelaars) professional body.

The platform is supported by two integrated financial-services subsidiaries: Frisia Hypotheken, which provides mortgage brokerage and advisory services, and Frisia Verzekeringen, which distributes insurance products including property, liability, and risk cover. Operational scale is documented at roughly 311 residential and 63 commercial transactions completed in the trailing twelve months, with 142 residential and 94 commercial active listings, and a 9.5 customer satisfaction score on Funda. The team spans NVM-certified brokers, NVM Register-Taxateurs, mortgage advisors, insurance specialists, and commercial support staff.

Revenue is generated primarily via transaction-based commissions on property sales, lettings, and rentals, supplemented by professional-services fees for valuations, mortgage intermediation, and insurance distribution. Pricing is quote-based and per-transaction rather than subscription. Customer segments include private residential buyers, sellers, and tenants; commercial tenants and owner-occupiers across retail, office, and industrial; real estate investors (including notable investment transactions with Amvest and Heimstaden); and an expat/international relocation segment. The go-to-market is a relationship-led direct sales motion delivered through office consultations, in-person viewings, and digital channels (website, Funda, Dynamis, WhatsApp Business), generating the majority of business via referrals and repeat clients in the Groot Haaglanden region.

Name

Frisia Makelaars

Legal name

Frisia Makelaars B.V.

Website

https://frisiamakelaars.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Frisia Makelaars is a privately-held, The Hague-based Dutch real estate brokerage offering residential and commercial sales, lettings, valuations, new-construction services, plus integrated mortgage (Frisia Hypotheken) and insurance (Frisia Verzekeringen) advisory for clients across Groot Haaglanden.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Transaction Commissions: Commission-based revenue from buying, selling, and renting residential and commercial properties. Percentage-based fees on successful transactions.
2. Property Valuation Services: Fees for professional property appraisals and valuations for residential and commercial real estate.
3. Mortgage Brokering: Revenue from mortgage intermediation and advisory services through Frisia Hypotheken.
4. Insurance Services: Revenue from insurance products through Frisia Verzekeringen subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Frisia Makelaars is a comprehensive real estate brokerage firm providing residential and commercial property buying, selling, renting, and letting services in the Den Haag (The Hague) region of the Netherlands. The firm delivers integrated services including professional property valuations, mortgage advisory through Frisia Hypotheken, and insurance products through Frisia Verzekeringen, with specialized offerings for new construction projects and luxury residential properties via Dynamis Exclusief.

Product overview

Frisia Makelaars is a comprehensive real estate services provider operating as a platform-plus-modules architecture. The core offering centers on residential (Woningmakelaardij) and commercial (Bedrijfsmakelaardij) brokerage services, complemented by integrated valuation (Taxaties), mortgage (Hypotheken), and insurance (Verzekeringen) offerings. Additional specialized modules include Exclusief Wonen for luxury properties via Dynamis Exclusief partnership, Nieuwbouw for new construction projects, and Consultancy & Research for market intelligence. The platform is anchored by over 100 years of local market experience in the Den Haag (The Hague) region, with NVM membership providing additional market reach through the Dynamis network.

Differentiator

Problem solved

Functional benefit

Brands

• Frisia Woningmakelaars: Residential real estate brokerage services including buying, selling, renting of homes
• Frisia Nieuwbouwmakelaars
• Frisia Bedrijfsmakelaars
• Frisia Taxaties
• Frisia Hypotheken
• Frisia Verzekeringen
• Dynamis Exclusief
• Exclusief Wonen

Products and services

• Residential Brokerage (Woningmakelaardij) Full-service residential real estate brokerage offering property buying, selling, renting and letting services for private clients in the Den Haag (The Hague) region.
• Commercial Brokerage (Bedrijfsmakelaardij) Commercial real estate services including office, retail, and industrial space for purchase, sale, rent, lease, and investments (sale-leaseback, beleggingen) for businesses.
• Property Valuations (Taxaties) Professional property valuation services for residential and commercial real estate, including mortgage-related appraisals and divorce-related valuations, performed by NRVT-certified appraisers.
• Mortgage Advisory (Hypotheken) Mortgage brokerage and financial advisory services for property purchases, delivered through Frisia Hypotheken, with a team of experienced mortgage advisors.
• Insurance Services (Verzekeringen) Insurance products including property, liability, and risk insurance services, delivered through Frisia Verzekeringen with authorized agency partnerships with Nationale Nederlanden NV and Reaal Schadeverzekeringen NV.
• Exclusive Luxury Property Services (Exclusief Wonen) Premium real estate service for luxury properties through the Dynamis Exclusief platform, targeting high-value residential transactions with specialized brokers and access to off-market exclusive listings.
• New Construction Brokerage (Nieuwbouw) New construction brokerage services including new build projects, development monitoring and pre-sales for new residential properties, in collaboration with regional developers.
• Consultancy & Research Market research, consultancy services, and data-driven insights for real estate decisions, supporting clients with real estate investment and market analysis.

Quantifiable outcome

• Customer satisfaction score of 9.5 on Funda

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• DynamiscoreChannel Partner/ Reseller/ DistributorFrisia Makelaars is a partner in Dynamis, a national network of real estate brokers providing regional coverage and shared property listings. This partnership provides access to national market data, shared listings platform, and exclusive properties network including Dynamis Exclusief for luxury segment.
• NVM (Nederlandse Vereniging van Makelaars)coreChannel Partner/ Reseller/ DistributorNVM membership provides professional certification for brokers, access to NVM listing platforms, market research, and industry standards compliance.
• NRVT (Nederlands Register Vastgoed Taxateurs)minorOthersProfessional certification body for property valuers; team members hold NRVT certification.
• RICS (Royal Institution of Chartered Surveyors)minorOthersInternational professional organization providing global standards for property professionals; some team members hold RICS certification.
• De Vries en VerburgminorStrategic or Co-development PartnerLong-standing collaboration with residential developer De Vries en Verburg on new construction projects in the region. Robert Kuiper featured in their 25th anniversary magazine.
• Baldwin PoolmanminorStrategic or Co-development PartnerCollaboration to strengthen the taxation team. Partnership announced to enhance appraisal capabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CBRE Netherlands: Global real estate services firm offering commercial brokerage, valuations, and advisory in the Netherlands. Comparable in commercial brokerage and valuation services but with a much broader geographic and service footprint than Frisia.
• RE/MAX Netherlands: Global real estate franchise operating a large national network of brokerages across the Netherlands. Directly comparable as a residential and commercial brokerage serving Dutch consumers with a similar transaction-commission model, though at significantly larger scale.
• Colliers International Netherlands: Global commercial real estate services firm with Dutch operations providing brokerage, advisory, and valuation across office, retail, and industrial. Competes with Frisia's Bedrijfsmakelaars on larger commercial mandates, but operates at a much larger scale with international reach.

Direct peers

• Rotsvast Makelaars: Dutch regional brokerage franchise with multiple offices across the Netherlands, focused on residential sales, rentals, and NVM services. Comparable regional full-service brokerage model with a similar diversified revenue approach.
• ERA Makelaars (NL): Major Dutch franchise brokerage network offering residential sales, rentals, and NVM-affiliated services across multiple cities. Closely mirrors Frisia's full-service brokerage model including mortgage advisory partnerships, competing for the same regional homeowner and buyer segments.
• Hoekstra & van Eck Makelaars: Established Dutch regional brokerage group providing residential and commercial real estate services, valuations, and new-build sales. Comparable to Frisia as a multi-service, NVM-affiliated brokerage with similar regional concentration and full-service offering.
• Van der Veen Makelaars: Northern Netherlands-based NVM-affiliated brokerage offering residential and commercial services, valuations, and advice. Comparable regional full-service brokerage model with similar commission-based revenue and NVM certification.
• Mooijekind Makelaars: Amsterdam-based full-service real estate brokerage offering residential, commercial, new construction, and valuation services. Closely comparable to Frisia in service breadth and Dutch market focus, competing for similar institutional and private clients.

Emerging players

• De Hypotheekshop: Dutch mortgage advisory franchise network offering independent mortgage and insurance advice through affiliated intermediaries. Comparable in its mortgage/insurance intermediary business that overlaps with Frisia Hypotheken and Frisia Verzekeringen.

Others

• Dynamis (Network): National Dutch network of commercial real estate brokers in which Frisia is a partner. Comparable as a shared-listings platform and broker collective that competes in the Dutch BOG/investment space; Frisia participates as a member rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frisiamakelaars
• LinkedInlinkedin.com/company/frisia-makelaars-b.v.
• Instagraminstagram.com/frisiamakelaars
• Xx.com/frisiamakelaars

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisia Makelaars