La Fondazione

What La Fondazione does

La Fondazione snc is a privately-held Italian artisan company founded in 1995 and headquartered in Casale sul Sile, in the Treviso province of the Veneto region, that produces and sells handcrafted Murano glass jewelry, kitchen utensils, and home decor. The company is structured as a società in nome collettivo (Italian general partnership) led by CEO Reny, and operates with a headcount of 1-10 employees. Its products are made on Murano island in the Venetian lagoon using certified Murano glass canes (canne di vetro di Murano certificate), traditional lampworking/flame techniques, and premium inlay materials including gold leaf, silver leaf, aventurine, calcedonio, zanfirico, and dichroic glass; every piece is individually handmade by master glass artisans without industrial molds, making each unit unique.

The product portfolio is organized into three core lines: (1) Jewelry (Gioielli) — rings, bracelets, earrings, necklaces, pendants, parures, keychains, and hobbyist beads (Hobbystica - Perle) sold in packs of 5 to 100 pieces; (2) Kitchen Utensils (Utensili da Cucina) — corkscrews, bottle openers, pizza cutters, and bottle stoppers; and (3) Home Decor (Arredo Casa) — goti (drinking glasses), carafes, vases, sculptures, bowls, svuotatasche (trinket dishes), and Christmas ornaments. Pricing spans from approximately $14 for entry-level earrings to over $6,000 for a Murano glass violin sculpture. All beads and components are nickel-free.

La Fondazione operates a digital-first direct-to-consumer model, selling through its own multilingual (Italian/English) e-commerce site (fondazione.com), an Etsy marketplace shop (LaFondazioneMurano), and social media storefronts across Instagram, TikTok, Facebook, LinkedIn, and Twitter/X. Free shipping is offered throughout Italy. Revenue streams are one-time purchase transactions at both retail and trade prices, with a dedicated B2B discount program (scontistiche per commercianti) targeting retailers and gift shops for resale. The company has no disclosed funding, no parent company, and no institutional investment.

Name

La Fondazione

Legal name

La Fondazione snc

Website

https://fondazione.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

La Fondazione snc is a Treviso-based Italian artisan company, founded in 1995, that handcrafts and sells certified Murano glass jewelry, kitchen utensils, and home decor directly to consumers worldwide via its e-commerce site, Etsy shop, and social media storefronts, with a small B2B trade discount program for resellers.

Ownership category

akta.pro rank

Product category

Handmade Murano Glass Artware

NAICS

Jewelry and Silverware Manufacturing (33991), Other Pressed and Blown Glass and Glassware Manufacturing (327212), Jewelry Retailers (458310), Glass and Glass Product Manufacturing (32721)

SIC

Costume Jewelry & Novelties (3960), Glass & Glassware, Pressed Or Blown (3220), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handmade Murano jewelry
• Venetian glass art
• Glass home decor
• Murano glass beads
• Artisan kitchen utensils

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its own website (fondazione.com) at retail prices in USD and EUR, with a multilingual shopping cart and checkout experience.
2. Marketplace Sales: The company operates an Etsy shop (LaFondazioneMurano) as an additional sales channel for Murano glass products, reaching buyers on the Etsy marketplace platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

La Fondazione snc handcrafts authentic Murano glass jewelry, kitchen utensils, and home decor on Murano island in the Venetian lagoon using traditional Venetian glassmaking techniques. The company uses certified Murano glass canes with premium materials such as gold leaf, silver leaf, aventurine, calcedonio, zanfirico, and dichroic glass to produce one-of-a-kind rings, bracelets, earrings, necklaces, pendants, parures, bottle stoppers, corkscrews, drinking glasses, vases, sculptures, and Christmas ornaments. It also sells loose Murano glass beads in bulk for hobbyists and operates a dedicated trade discount program for retail resellers.

Product overview

La Fondazione snc is a traditional Murano glass artisan company founded in 1995, specializing in handmade jewelry and home decor products crafted on Murano Island in the Venetian lagoon. The company operates as a unified product portfolio centered on authentic Murano glass artistry, offering three main product lines: (1) Jewelry (Gioielli) including rings, bracelets, earrings, necklaces, pendants, parures, keychains, and hobby beads; (2) Kitchen Utensils (Utensili da Cucina) including corkscrews, bottle openers, pizza cutters, and bottle stoppers; and (3) Home Decor (Arredo Casa) including drinking glasses (goti), carafes, vases, sculptures, bowls, and Christmas ornaments. All products are made using certified Murano glass canes, traditional Venetian techniques, and materials like gold leaf, silver leaf, avventurina, and calcedonio. The company ships throughout Italy with free shipping and offers customization options for merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Gioielli in vetro di Murano (Murano Glass Jewelry) Handmade jewelry collection of rings, bracelets, earrings, necklaces, pendants, parures (matching sets), and keychains crafted from certified Murano glass canes with gold leaf, silver leaf, aventurine, calcedonio, and dichroic glass. Targets individual consumers and gift buyers seeking authentic artisan jewelry.
• Utensili da Cucina (Murano Glass Kitchen Utensils) Handcrafted functional kitchen items including bottle openers, corkscrews, pizza cutters, and bottle stoppers made from authentic Murano glass with calcedonio and aventurina finishes. Designed for consumers seeking decorative yet usable kitchen tools with Venetian craftsmanship.
• Arredo Casa (Murano Glass Home Decor) High-design Murano glass home furnishings including drinking glasses (goti), carafes, vases, decanters, sculptures, bowls, svuotatasche (trinket dishes), decorations, and Christmas ornaments following ancient Venetian glassmaking traditions with polychrome gold and silver leaf effects.
• Hobbystica - Perle (Murano Glass Hobby Beads) Loose Murano glass beads sold in packets of 5, 10, 15, 20, 50, or 100 pieces in varied shapes including ovals, hearts, spheres, and flowers. Sold at unit prices ranging from approximately $12 to $514 for craft hobbyists and DIY jewelry makers to create their own custom pieces.

Quantifiable outcome

• Every jewelry piece is unique and individually handcrafted, with no industrial molds or mass production — the shipped product may differ slightly from photos, ensuring exclusivity.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kendra Scott: Large-scale US fashion jewelry brand with strong DTC and omnichannel retail. Comparable on the fashion jewelry category, e-commerce-first GTM motion, and giftable collections, but materially larger scale and broader assortment than La Fondazione.

Direct peers

• Annieglass: Handmade glassware and home decor brand producing plates, serving pieces, and decorative items in artisan studios. Comparable on handmade decorative glass, premium DTC positioning, and gift/home decor assortment complementary to La Fondazione's Arredo Casa line.
• Venini: Iconic Murano glass brand known for art glass, lighting, and decorative objects crafted by master artisans on Murano island. Directly comparable on craft provenance, traditional techniques, and decorative glass product mix.
• Seguso: Family-run Murano glassmaker producing artisanal vases, lighting, and decorative pieces using traditional furnace techniques. Closely comparable independent, family-controlled artisan production model with overlapping home decor focus.
• Effetre (Effenelle): Murano-based producer of glass canes and rods used in lampworking, including colored and specialty glasses like aventurina and gold/silver leaf. Directly comparable on the certified Murano cane supply chain that underpins La Fondazione's bead and jewelry production.
• Barovier & Toso: Historic Murano glass manufacturer founded in 1295, producing luxury lighting, vases, and decorative objects using traditional Venetian techniques. Directly comparable artisan Murano producer with overlapping home decor and collectible glass categories, although positioned at the ultra-premium end relative to La Fondazione.
• Salviati: Murano-based glassmaker producing handcrafted glassware, vases, and decorative items. Directly comparable on authentic Murano production methods and retail-oriented decorative glass assortment.
• Carlo Moretti: Murano-based designer glassmaker producing handcrafted tableware, vases, and decorative objects with signature colorblown techniques. Comparable on artisan Murano production, premium decorative assortment, and DTC retail distribution.

Emerging players

• Murano Vetri: Online retailer of Murano glass jewelry and home decor. Comparable on DTC Murano jewelry and home decor assortment, though positioned primarily as a multi-brand reseller rather than an integrated artisan producer.

Regional players

• Costa Blanca (Murano Glass Italy): Italian online retailer specializing in Murano glass vases, sculptures, and decorative objects. Comparable on Murano home decor assortment and online direct sales, though primarily positioned as a curated reseller rather than integrated production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shopfondazione
• Facebookfacebook.com/shopfondazione
• LinkedInlinkedin.com/company/fondazione-snc
• Instagraminstagram.com/shopfondazione
• TikToktiktok.com/@lafondazionemuranoglass

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Fondazione